{"id":50819,"date":"2022-10-12T00:00:00","date_gmt":"2022-10-12T00:00:00","guid":{"rendered":"https:\/\/www.techopedia.com\/a-step-by-step-guide-to-seo-for-web-devs\/"},"modified":"2023-03-15T07:38:18","modified_gmt":"2023-03-15T07:38:18","slug":"a-step-by-step-guide-to-seo-for-web-devs","status":"publish","type":"post","link":"https:\/\/www.techopedia.com\/a-step-by-step-guide-to-seo-for-web-devs\/2\/34862","title":{"rendered":"A Step By Step Guide to SEO for Web Devs"},"content":{"rendered":"

Search engine optimization (SEO<\/a>) is often regarded as an art of its own or a part of a wider marketing strategy. So you might wonder\u2014what do web developers<\/a> have to do with keywords, backlinks, and all the elements of SEO?<\/p>\n

As search engines and their ranking algorithms<\/a> get smarter and more complex, they require technical excellence, and this is where web developers come in …and save the day.<\/p>\n

That\u2019s why we\u2019ve put together a brief guide to SEO for web developers, covering all the aspects of SEO you need to perfect to help the marketing and SEO team power up site performance and get the top positions in search engine results (SERPs<\/a>).
\nBefore starting reading this guide, we invite you to activate a special Semrush free trial<\/a> to start putting knowledge into practice!<\/p>\n

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SEO for Developers: The Basics You Should Know<\/span><\/h2>\n

As a web developer, you don\u2019t have to learn about the ins and outs of search engine optimization. You can freely skip some parts and only focus on the thing you need the most\u2014technical SEO.<\/p>\n

But it\u2019s useful to at least understand the very basics of SEO and its key elements.<\/p>\n

The idea behind SEO is simple\u2014the search engines have a certain ranking algorithm that takes into account certain criteria when defining which SERP position your page should take.<\/p>\n

This is important as users tend to never go past the first page<\/a> (or, usually the first 10 search results that include ads), meaning that you will only get the traffic you need if your pages have top rankings.<\/p>\n

So the purpose of site optimization is to tailor to these algorithms that consider:<\/p>\n