As millions of football fans are primed to watch the Kansas City Chiefs and San Francisco 49ers in Super Bowl 58, millions of others eagerly await the Super Bowl commercials.<\/p>\n
The biggest bets aren’t necessarily on the game. They come in the form of costly product placement.<\/p>\n
The annual Super Bowl tradition of first-run ads, usually in 30-second presentations, can greatly boost a business or cost a company dearly. It’s all about winning this highly subjective competition among the best Super Bowl commercials, counting on the tastes of the consumer.<\/p>\n
Our top 10 list, too, is subjective but is based on real and perceived advertising success.<\/p>\n
Wendy’s helped boost the visibility, staying power and relevance of Super Bowl ads with its “Where’s the Beef” campaign late last century. When a line in a commercial becomes a cultural touchstone, you know you’ve done something right.<\/p>\n
And Nike’s “Hare Jordan,” featuring Michael Jordan? That turned out to be the prequel to the crazy-successful movie Space Jam<\/em>.<\/p>\n There are countless other highly qualified candidates, but these 10 are the ones we’ve chosen to best represent the greatest of Super Bowl commercials.<\/p>\n10. “Whassup” – Budweiser (2000)<\/span><\/h2>\n