{"id":382823,"date":"2025-02-18T15:24:06","date_gmt":"2025-02-18T15:24:06","guid":{"rendered":"https:\/\/www.techopedia.com\/?p=382823"},"modified":"2025-02-18T15:24:06","modified_gmt":"2025-02-18T15:24:06","slug":"real-time-translation-camb-ai","status":"publish","type":"post","link":"https:\/\/www.techopedia.com\/real-time-translation-camb-ai","title":{"rendered":"AI Real Time Translation Soccer Commentary: How it Works and the Potential Pitfalls"},"content":{"rendered":"<p>If you&#8217;re unfamiliar with Camb.ai and real time translation, then prepare to be impressed.<\/p>\n<p>That&#8217;s because ever since the Dubai-based firm&#8217;s technology seamlessly translated the sports commentary of a Major League Soccer (MLS) Next Pro match earlier this year.<\/p>\n<p>As its adoption rapidly spreads across the sporting media landscape, we reveal the tech partners behind <a href=\"https:\/\/www.camb.ai\/\" target=\"_blank\" rel=\"noopener\">Camb.ai<\/a>. We&#8217;ll delve into their groundbreaking real time translation app, how it works, and why it&#8217;s also causing controversy.<\/p>\n<h2><span id=\"what_is_cambai\">What is Camb.ai?<\/span><\/h2>\n<p>A product of Dubai&#8217;s burgeoning entrepreneurial tech scene, Camb.ai has swiftly gained traction in the industry.<\/p>\n<p>This is thanks to its AI-powered platform, capable of ultra-realistic dubbing and content localization in over 140 languages and dialects.<\/p>\n<p><iframe title=\"Legendary David Attenborough speaking in Arabic, Spanish, and French.\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/VwdlHa1mlMM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Since its inception in 2022, the father and son duo of Avneesh Prakash (CEO) and Akshat Prakash (CTO) have strived to develop a genuine real time translation application.<\/p>\n<p>They achieved their goal by leveraging deep learning models. It then implements zero-shot cross-lingual voice cloning technology.<\/p>\n<div class=\"su-note\"  style=\"border-color:#dddddd;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#f7f7f7;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n<p>Camb.ai has so far been a roaring success and:<\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#0d77e4\"><\/i> Replicates commentators&#8217; voices into 140+ languages.<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#0d77e4\"><\/i> Retains all the original emotional nuances.<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#0d77e4\"><\/i> Has extended beyond sporting arenas and into movies, live streaming, and YouTube.<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n<p>It&#8217;s certainly hard to ignore Camb.ai&#8217;s appeal for broadcasters who operate over multiple languages.<\/p>\n<p>It already boasts several notable sports-orientated clients. These include MLS, Tennis Australia, and Eurovision Sport, with future innovation planned to include real time lip-syncing to enhance a broadcast&#8217;s production value.<\/p>\n<h2><span id=\"how_ai_real_time_translation_soccer_commentary_works\">How AI Real Time Translation Soccer Commentary Works<\/span><\/h2>\n<p>The commercial value of Camb.ai&#8217;s real time translation app is already gaining market penetration across the media landscape.<\/p>\n<p><iframe title=\"[CAMB.AI] Introducing MARS5, a new era of speech emulation.\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/bmJSLPYrKtE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>It has successfully established itself as a market leader within the sports broadcasting sector.<\/p>\n<p>Camb.ai has the power to utilize cross-format video and audio broadcasting content of live events.<\/p>\n<p>The technology can translate any sports commentary feed word-for-word into a host of languages as selected by the broadcaster&#8217;s audience.<\/p>\n<div class=\"su-note\"  style=\"border-color:#dddddd;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#f7f7f7;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#0d77e4\"><\/i> Camb.ai harnesses the power of its voice-cloning technology.<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#0d77e4\"><\/i> Broadcasters now have the tools to capture the emotion, tone, and context of a native sports commentator.<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#0d77e4\"><\/i> This can now be done in the viewer&#8217;s respective language.<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n<h2><span id=\"sports_leagues_which_use_cambai_real_time_voice_translation\">Sports Leagues Which Use Camb.ai Real Time Voice Translation<\/span><\/h2>\n<p>Not surprisingly, Camb.ai is already partnering with other sporting entities outside TV and the <a href=\"https:\/\/www.techopedia.com\/gambling\/best-online-sportsbooks\/soccer\">best soccer betting sites<\/a> that stream games and MLS.<\/p>\n<p>One such example is Tennis Australia, which utilized the app&#8217;s real time translation applications for its player press conferences to help expand the Australian Open&#8217;s marketing appeal internationally.<\/p>\n<p>To help demonstrate this, the Australian Open TV released a video of the Novak Djokovic Quarterfinal Press Conference on their YouTube channel, dubbed into Spanish.<\/p>\n<p><iframe title=\"Novak Djokovic Press Conference Spanish Dub | Australian Open 2024 Quarterfinal\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/mMyiJn2-5WY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Similar to its debut in April&#8217;s MLS Next Pro soccer match, Eurovision Sport also used the technology during their transmission of the World Athletics U20 Championships held in Peru this summer.<\/p>\n<p>It&#8217;s yet to be seen whether the likes of NFL, MLB and soccer competitions in Europe, featuring some of the <a href=\"https:\/\/www.techopedia.com\/gambling\/blog\/most-valuable-soccer-clubs\">most valuable soccer clubs<\/a>, will now adopt the technology.<\/p>\n<p>If they do, audiences worldwide could soon be watching their sports being commentated on in their native languages. It means AI-cloned commentary from the likes of Colin Cowherd, Stephen A. Smith, and Erin Andrews could be the future norm.<\/p>\n<h2><span id=\"ai_commentary_translation_controversy\">AI Commentary Translation Controversy<\/span><\/h2>\n<p>As with every AI application, Camb.ai&#8217;s real time translation app is not without its critics &#8211; at the forefront of these debates are the ethical concerns around gaining players&#8217; and commentators&#8217; consent.<\/p>\n<div class=\"su-note\"  style=\"border-color:#dddddd;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#f7f7f7;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n<div class=\"su-list\" style=\"margin-left:0px\">\n<p>AI can and has been used in the past to:<\/p>\n<ul>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#0d77e4\"><\/i> Mimic athletes&#8217; and sports announcer&#8217;s voices without their blessing.<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#0d77e4\"><\/i> This could result in their words being misinterpreted \u2013 essentially lost in translation.<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#0d77e4\"><\/i> Or, worse, the context being maliciously misconstrued.<\/li>\n<li><i class=\"sui sui-chevron-right\" style=\"color:#0d77e4\"><\/i> The ability to alter video footage that accurately simulates lip movement could also mean that the reproduced version could be susceptible to deep fakes<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n<p>A possible solution to help avoid misrepresentation would be to include context-aware subtitling on the screen in the language being spoken.<\/p>\n<p>Finally, for all the excitement of this revolutionary technology, it carries one inevitable pitfall, it will ultimately result in people losing their jobs.<\/p>\n<div class=\"su-note\"  style=\"border-color:#dddddd;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#f7f7f7;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n<p>The technology will no doubt lead to countless translation jobs, media positions and every job that goes around that, being lost.<\/p>\n<p>For billion-dollar media companies, the technology will likely save on cost. But they need to be aware of the wider impact the loss of many hundreds of jobs will have.<\/p>\n<\/div><\/div>\n<h2><span id=\"faqs\">FAQs<\/span><\/h2>\n<div class=\"man_faq_sec\" itemscope itemtype=\"https:\/\/schema.org\/FAQPage\"><\/time><section class=\"ms_faq ms_card \" ><div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><div class=\"accordionButton\"><h3 itemprop=\"name\">What is Camb.ai?<\/h3> <\/div>\n<div class=\"accordionContent\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"display:none;\"><p itemprop=\"text\">Camb.ai is an AI-powered platform founded in Dubai in 2022 that specializes in ultra-realistic dubbing and content localization primarily used for sports and entertainment.<\/p>\r\n                <\/div><\/div><\/section>\n<section class=\"ms_faq ms_card \" ><div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><div class=\"accordionButton\"><h3 itemprop=\"name\">How many languages can Camb.ai translate content into?<\/h3> <\/div>\n<div class=\"accordionContent\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"display:none;\"><p itemprop=\"text\">Camb.ai can translate content into over 140 languages using their proprietary AI voice translation models.<\/p>\r\n                <\/div><\/div><\/section>\n<section class=\"ms_faq ms_card \" ><div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><div class=\"accordionButton\"><h3 itemprop=\"name\">What sports broadcasters have used Camb.ai so far?<\/h3> <\/div>\n<div class=\"accordionContent\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"display:none;\"><p itemprop=\"text\">Major League Soccer (MLS), the Australian Open tennis, and the World Athletics U20 Championships have been broadcast using the real time translation app since its debut in April 2024.<\/p>\r\n                <\/div><\/div><\/section>\n<div class=\"reference-content\">\n<div class=\"reference-heading reference-content-collapsible-heading\">\n<h2><span id=\"references\">References<\/span><\/h2>\n<\/div>\n<div class=\"reference-content-body\">\n<ol>\n<li><a href=\"https:\/\/www.camb.ai\/\" target=\"_blank\">Camb.ai: AI Voice Translation &amp; Dubbing for Videos<\/a> (Camb)<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re unfamiliar with Camb.ai and real time translation, then prepare to be impressed. That&#8217;s because ever since the Dubai-based firm&#8217;s technology seamlessly translated the sports commentary of a Major League Soccer (MLS) Next Pro match earlier this year. As its adoption rapidly spreads across the sporting media landscape, we reveal the tech partners behind [&hellip;]<\/p>\n","protected":false},"author":286991,"featured_media":385681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[2178],"tags":[],"category_partsoff":[],"class_list":["post-382823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports-betting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Real Time Translation - Camb.ai - MLS - Techopedia<\/title>\n<meta name=\"description\" content=\"Camb.ai is now being used in multiple sports leagues as a real time translation app and now moving into YouTube and film.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techopedia.com\/real-time-translation-camb-ai\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI Real Time Translation Soccer Commentary: How it Works and the Potential Pitfalls\" \/>\n<meta property=\"og:description\" content=\"Camb.ai is now being used in multiple sports leagues as a real time translation app and now moving into YouTube and film.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techopedia.com\/real-time-translation-camb-ai\" \/>\n<meta property=\"og:site_name\" content=\"Techopedia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/techopedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-18T15:24:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2025\/02\/AI-Real-Time-Translation-Soccer-Commentary-How-it-Works-and-the-Potential-Pitfalls.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"673\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stuart Hughes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@techopedia\" \/>\n<meta name=\"twitter:site\" content=\"@techopedia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stuart Hughes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.techopedia.com\/real-time-translation-camb-ai#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.techopedia.com\/real-time-translation-camb-ai\"},\"author\":{\"name\":\"Stuart Hughes\",\"@id\":\"https:\/\/www.techopedia.com\/#\/schema\/person\/cacfcac24880548da88613f6be5e1308\"},\"headline\":\"AI Real Time Translation Soccer Commentary: How it Works and the Potential Pitfalls\",\"datePublished\":\"2025-02-18T15:24:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.techopedia.com\/real-time-translation-camb-ai\"},\"wordCount\":1000,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.techopedia.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.techopedia.com\/real-time-translation-camb-ai#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2025\/02\/AI-Real-Time-Translation-Soccer-Commentary-How-it-Works-and-the-Potential-Pitfalls.jpg\",\"articleSection\":\"\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.techopedia.com\/real-time-translation-camb-ai#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.techopedia.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.techopedia.com\/real-time-translation-camb-ai\",\"url\":\"https:\/\/www.techopedia.com\/real-time-translation-camb-ai\",\"name\":\"Real Time Translation - 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