{"id":374940,"date":"2025-01-03T15:41:26","date_gmt":"2025-01-03T15:41:26","guid":{"rendered":"https:\/\/www.techopedia.com\/?p=374940"},"modified":"2025-01-03T15:41:26","modified_gmt":"2025-01-03T15:41:26","slug":"how-temu-became-an-e-commerce-giant","status":"publish","type":"post","link":"https:\/\/www.techopedia.com\/how-temu-became-an-e-commerce-giant","title":{"rendered":"How Temu Became an E-Commerce Giant"},"content":{"rendered":"<p>Temu entered the U.S. market in 2022 and has since been growing at a breathtaking pace. Anyone who had not heard of the platform before certainly knew of it after its Super Bowl ads.<\/p>\n<p>The fact that Temu could place its ads during the most anticipated sports event in the US, an endeavor that must have cost millions, speaks volumes about the platform&#8217;s growth.<\/p>\n<p>The Chinese <a href=\"https:\/\/www.techopedia.com\/definition\/ecommerce\">e-commerce<\/a> platform has a tagline, &#8220;Shop like a billionaire,&#8221; yet sells products that are affordable for everyone. It was the most downloaded app on the U.S. App Store in 2024 for the second consecutive year, overtaking TikTok.<\/p>\n<p>The app has over <strong>483 million downloads globally<\/strong>.<\/p>\n<p>In less than two years since its debut, Temu has achieved a level of consumer awareness that rivals platforms like <a href=\"https:\/\/www.techopedia.com\/who-owns-amazon\">Amazon<\/a>, which have been building their presence for decades.<\/p>\n<p>But how did the e-commerce company become so popular? Techopedia finds out.<\/p>\n<div class=\"su-note\"  style=\"border-color:#e5e54c;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#FFFF66;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n<h2><span id=\"key_takeaways\">Key Takeaways<\/span><\/h2>\n<ul>\n<li>Temu&#8217;s rapid growth, including over 483 million downloads, is fueled by affordable products, aggressive marketing, and a gamified shopping experience.<\/li>\n<li>The platform&#8217;s success is backed by PDD Holdings, which also owns Pinduoduo, a dominant Chinese e-commerce company.<\/li>\n<li>Temu&#8217;s unique approach encourages impulse buying with random, low-cost items and interactive features, boosting user engagement.<\/li>\n<li>Despite its success, Temu faces regulatory challenges, including concerns over forced labor in its supply chain and scrutiny from U.S. lawmakers.<\/li>\n<\/ul>\n<\/div><\/div>\n<div>\n    <section class=\"toc-sticky w-100 bg-white \">\n        <div class=\"toc-sticky__container container\">\n            <div class=\"toc-sticky__open d-flex align-items-end\" data-bs-toggle=\"collapse\"\n                 aria-controls=\"multiCollapse1\"\n                 data-bs-target=\"#multiCollapse1\">\n                <button\n                        class=\"btn btn-primary collapse-action-btn p-1 rounded-circle\"\n                        type=\"button\"\n                >\n                    <i class=\"icon-chevron-up\"><\/i>\n                <\/button>\n                <span id=\"toc-current-title\" class=\"d-flex align-items-center\">\n                    Table of Contents\n                <\/span>\n                <span class=\"toc-main-title-permanent\">Table of Contents<\/span>\n            <\/div>\n            <div\n                    class=\"collapse my-3\"\n                    id=\"multiCollapse1\"\n            >\n                <ol class=\"StepProgress\">\n                                                                        <li class=\"StepProgress-item current\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"key_takeaways\"\n                               onclick=handleScrollToTitle(\"key_takeaways\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">Key Takeaways<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"temus_parent_company_has_mastered_e-commerce\"\n                               onclick=handleScrollToTitle(\"temus_parent_company_has_mastered_e-commerce\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">Temu's Parent Company Has Mastered E-Commerce<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"why_is_temu_so_popular\"\n                               onclick=handleScrollToTitle(\"why_is_temu_so_popular\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">Why Is Temu So Popular?<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"will_temu_end_up_facing_the_same_issues_as_tiktok\"\n                               onclick=handleScrollToTitle(\"will_temu_end_up_facing_the_same_issues_as_tiktok\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">Will Temu End Up Facing the Same Issues as TikTok?<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"the_bottom_line\"\n                               onclick=handleScrollToTitle(\"the_bottom_line\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">The Bottom Line<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"faqs\"\n                               onclick=handleScrollToTitle(\"faqs\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">FAQs<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"references\"\n                               onclick=handleScrollToTitle(\"references\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">References<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                    <\/ol>\n                <div class=\"toc-sticky__container__disperse\"><\/div>\n                <div class=\"toc-sticky__btn-top justify-content-center\">\n                    <button class=\"btn btn-link d-flex align-items-center\" onclick={btnTop()}><p>Show Full Guide<\/p><img decoding=\"async\"\n                                src=\"\/wp-content\/plugins\/table-of-contents\/assets\/images\/arrow-up-circle.svg\"\n                                alt=\"arrow-up-circle\">\n                    <\/button>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    <div class=\"toc-sticky-list\">\n        <div class=\"toc-sticky__container container\">\n            <div class=\"toc-sticky__open d-flex align-items-end\" data-bs-toggle=\"collapse\" aria-controls=\"multiCollapse2\" data-bs-target=\"#multiCollapse2\">\n                <button class=\"btn btn-primary collapse-action-btn p-1 rounded-circle\"\n                        type=\"button\">\n                    <i class=\"icon-chevron-up up\"><\/i>\n                <\/button>\n                <span id=\"toc-current-title\" class=\"d-flex align-items-center\">\n                    Table of Contents\n                <\/span>\n            <\/div>\n            <div  class=\"collapse my-3\" id=\"multiCollapse2\">\n                <ol class=\"StepProgress\">\n                    \t\t\t\t\t \t\t\t\t\t                                                     <li class=\"StepProgress-item current \">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"key_takeaways\"\n                                   onclick=handleScrollToTitle(\"key_takeaways\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">Key Takeaways<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t                                                     <li class=\"StepProgress-item \">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"temus_parent_company_has_mastered_e-commerce\"\n                                   onclick=handleScrollToTitle(\"temus_parent_company_has_mastered_e-commerce\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">Temu's Parent Company Has Mastered E-Commerce<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t                                                     <li class=\"StepProgress-item \">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"why_is_temu_so_popular\"\n                                   onclick=handleScrollToTitle(\"why_is_temu_so_popular\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">Why Is Temu So Popular?<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t\n\t\t\t\t\t\t <span class=\"show_moretoc\">Show Full Guide<\/span>\n\t\t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"will_temu_end_up_facing_the_same_issues_as_tiktok\"\n                                   onclick=handleScrollToTitle(\"will_temu_end_up_facing_the_same_issues_as_tiktok\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">Will Temu End Up Facing the Same Issues as TikTok?<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"the_bottom_line\"\n                                   onclick=handleScrollToTitle(\"the_bottom_line\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">The Bottom Line<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"faqs\"\n                                   onclick=handleScrollToTitle(\"faqs\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">FAQs<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"references\"\n                                   onclick=handleScrollToTitle(\"references\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">References<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                                    <\/ol>\n            <\/div>\n            <div class=\"toc-sticky__container__disperse\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<script id=\"toc-js\">\n    window.addEventListener(\"DOMContentLoaded\", () => {\n        const header = document.querySelector(\".header_wrapper\");\n\n        const pageLegend = document.querySelector('#multiCollapse1');\n        const pageLegendList = document.querySelector('#multiCollapse2');\n        const pageLegendCollapse = new 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In China, pretty much everyone shops on Pinduoduo, buying everything from speakers to t-shirts and socks.<\/p>\n<p>The company regularly swaps places with Alibaba as the most valuable Chinese firm listed on the U.S. stock exchange. As of January 2025, it&#8217;s worth just under $150 billion.<\/p>\n<p>With the Chinese consumer market firmly captivated, PDD Holdings expanded overseas with Temu, using the same model that ensured its earlier success. The formula mirrors that of other Chinese companies that have scaled globally.<\/p>\n<p>Take ByteDance as an example. It launched apps like Douyin and Jianying in China, and when they became extremely popular, they were brought to international markets. Douyin became <a href=\"https:\/\/www.techopedia.com\/who-owns-tiktok\">TikTok<\/a>, and Jianying became <a href=\"https:\/\/www.techopedia.com\/how-capcut-became-the-best-video-editor-for-a-billion-users\">CapCut<\/a>, both of which have surpassed a billion downloads worldwide.<\/p>\n<p>After making its U.S. debut in 2022, Temu expanded to Australia and New Zealand in March 2023. A month later, it launched in France, Germany, Italy, the Netherlands, Spain, and the UK.<\/p>\n<p>The company kept growing and eventually entered the Latin American market. By January, it had officially launched in South Africa, making it the 49th country since its launch in September 2022. As of the first quarter of 2024, Temu had an impressive 167 million monthly active users worldwide.<\/p>\n<h2><span id=\"why_is_temu_so_popular\">Why Is Temu So Popular?<\/span><\/h2>\n<figure id=\"attachment_374945\" aria-describedby=\"caption-attachment-374945\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2025\/01\/The-Temu-logo-and-slogan.jpg\" alt=\"The Temu logo and slogan\" width=\"1200\" height=\"675\" class=\"wp-image-374945\" srcset=\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2025\/01\/The-Temu-logo-and-slogan.jpg 1280w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2025\/01\/The-Temu-logo-and-slogan-300x169.jpg 300w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2025\/01\/The-Temu-logo-and-slogan-1024x576.jpg 1024w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2025\/01\/The-Temu-logo-and-slogan-768x432.jpg 768w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2025\/01\/The-Temu-logo-and-slogan-1200x675.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-374945\" class=\"wp-caption-text\">The Temu logo and slogan. (Temu)<\/figcaption><\/figure>\n<p>To understand the reason behind Temu&#8217;s popularity, you need to consider two things. People love shopping, and they love it even more when things are cheap.<\/p>\n<p>Every e-commerce platform uses targeted advertising. They collect data on what you search for and show you ads for those items. Temu takes a different approach. It shows you random, inexpensive items that are hard to resist.<\/p>\n<p>When you open Amazon, you usually have a clear goal in mind. For example, if your dog&#8217;s food runs out, you&#8217;ll open the app to order something like Pedigree. Maybe sometimes you also end up buying a handheld mini fan alongside it.<\/p>\n<p>Temu, on the other hand, encourages impulse purchases by highlighting how easy and affordable it is to satisfy every little curiosity. It delivers cheap goods while fueling our desire for novelty. If a product doesn&#8217;t meet expectations, it&#8217;s not a big deal. We crave stimulation \u2013 not just from the items we buy but from the very act of shopping itself.<\/p>\n<p>Another reason why the platform is so popular is the gamified interface. Temu has mastered the gamification of shopping, implementing spinning wheels, countdown timers, and progressive rewards that mirror successful mobile gaming strategies.<\/p>\n<figure id=\"attachment_374946\" aria-describedby=\"caption-attachment-374946\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2025\/01\/Temu-Interface.jpg\" alt=\"Temu has gamified its interface to boost engagement and sales\" width=\"1200\" height=\"720\" class=\"size-full wp-image-374946\" srcset=\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2025\/01\/Temu-Interface.jpg 1200w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2025\/01\/Temu-Interface-300x180.jpg 300w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2025\/01\/Temu-Interface-1024x614.jpg 1024w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2025\/01\/Temu-Interface-768x461.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-374946\" class=\"wp-caption-text\">Temu has gamified its interface to boost engagement and sales. (Temu)<\/figcaption><\/figure>\n<p><strong>Windy Pierre, eCommerce Growth Marketer at eCommerce Manager Dot Co<\/strong>, told Techopedia:<\/p>\n<blockquote><p>&#8220;Unlike some platforms, Temu invests heavily in social discovery features, incentivizing user engagement and referrals, which I&#8217;ve seen lift conversion rates by 10\u201315%.&#8221;<\/p><\/blockquote>\n<p><strong>Greg Zakowicz, a senior e-commerce expert at Omnisend<\/strong>, told Techopedia:<\/p>\n<blockquote><p>&#8220;By offering interactive games with the ability to win discounts, Temu can increase customers&#8217; time on their site in exchange for discounts. The more time shoppers spend on a site, the more likely they will purchase.&#8221;<\/p><\/blockquote>\n<p>Experts also attribute Temu&#8217;s popularity to its aggressive advertising and reliance on China&#8217;s vast manufacturing ecosystem.<\/p>\n<p>&#8220;Temu&#8217;s marketing efforts, such as high-profile Superbowl ads, have successfully positioned it as a platform where luxury can be affordable.<\/p>\n<p>&#8220;Its use of social media platforms like TikTok and YouTube, as well as influencer and micro-influencer strategies, has been especially effective for younger audiences,&#8221; says Zakowicz.<\/p>\n<p><iframe title=\"Super Bowl LVII (57) Commercial: Temu App - Shop Like a Billionaire (2023)\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/_1dO4z1Wc-Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><span id=\"will_temu_end_up_facing_the_same_issues_as_tiktok\">Will Temu End Up Facing the Same Issues as TikTok?<\/span><\/h2>\n<p>A lot of Chinese companies that blew up in the U.S. have faced regulatory scrutiny, so will Temu run into the same problems? TikTok&#8217;s parent company is constantly being pushed by the U.S. government to either sell off its stake in the app by January 19, 2025 or risk a ban.<\/p>\n<p>Network gear maker <a href=\"https:\/\/www.techopedia.com\/how-a-tp-link-router-ban-may-be-bad-news-for-u-s-consumers\">TP-Link is also reportedly under investigation<\/a> for being a national security threat. And, of course, there&#8217;s the whole Huawei and ZTE ban situation.<\/p>\n<p>Temu is already facing some challenges in the US. A <a href=\"https:\/\/apnews.com\/article\/temu-shein-forced-labor-china-de7b5398c76fda58404abc6ec5684972\" target=\"_blank\">Congressional report<\/a> published in June 2023 slammed the platform, with lawmakers accusing it of not even trying to maintain &#8220;the fa\u00e7ade of a meaningful compliance program&#8221; to stop goods made with forced labor from being sold on its site.<\/p>\n<p>&#8220;American consumers should know that there is an extremely high risk that Temu&#8217;s supply chains are contaminated with forced labor,&#8221; the report said.<\/p>\n<p>Earlier this year, 11 Republican lawmakers <a href=\"https:\/\/www.cnbc.com\/2024\/02\/09\/temu-returns-to-super-bowl-58-with-new-commercial.html\" target=\"_blank\">sent a letter to the CEOs of CBS<\/a>, which is airing the Super Bowl, and parent company Paramount, urging them not to run Temu ads.<\/p>\n<h2><span id=\"the_bottom_line\">The Bottom Line<\/span><\/h2>\n<p>The cheap goods, aggressive marketing, and gamified interface have helped Temu become one of the most popular e-commerce platforms. It sells inexpensive products manufactured in China directly to American consumers, cutting out the middlemen.<\/p>\n<p>However, this model may not be sustainable, especially with the growing anti-China policies in the U.S. and other countries.<\/p>\n<h2><span id=\"faqs\">FAQs<\/span><\/h2>\n<div class=\"man_faq_sec\" itemscope itemtype=\"https:\/\/schema.org\/FAQPage\"><\/time><section class=\"ms_faq ms_card \" ><div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><div class=\"accordionButton\"><h3 itemprop=\"name\">What is Temu?<\/h3> <\/div>\n<div class=\"accordionContent\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"display:none;\"><p itemprop=\"text\">Temu is a Chinese-owned e-commerce platform offering affordable products through a gamified shopping experience.<\/p>\r\n                <\/div><\/div><\/section>\n<section class=\"ms_faq ms_card \" ><div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><div class=\"accordionButton\"><h3 itemprop=\"name\">Why is Temu so popular?<\/h3> <\/div>\n<div class=\"accordionContent\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"display:none;\"><p itemprop=\"text\">Temu&#8217;s mix of low-cost items, aggressive marketing, and interactive features like games and discounts has driven its rapid growth.<\/p>\r\n                <\/div><\/div><\/section>\n<section class=\"ms_faq ms_card \" ><div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><div class=\"accordionButton\"><h3 itemprop=\"name\">Is Temu safe to use?<\/h3> <\/div>\n<div class=\"accordionContent\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"display:none;\"><p itemprop=\"text\">Temu is a legitimate platform, but concerns about forced labor in its supply chain have raised questions about its ethical practices. We have previously explored whether <a href=\"https:\/\/www.techopedia.com\/antivirus\/is-temu-safe\">Temu is legit or not<\/a>.<\/p>\r\n                <\/div><\/div><\/section>\n<section class=\"ms_faq ms_card \" ><div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><div class=\"accordionButton\"><h3 itemprop=\"name\">How does Temu keep prices so low?<\/h3> <\/div>\n<div class=\"accordionContent\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"display:none;\"><p itemprop=\"text\">By connecting consumers directly to Chinese manufacturers and cutting out middlemen, Temu offers goods at significantly reduced prices.<\/p>\r\n                <\/div><\/div><\/section>\n<section class=\"ms_faq ms_card \" ><div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><div class=\"accordionButton\"><h3 itemprop=\"name\">Does Temu face regulatory issues?<\/h3> <\/div>\n<div class=\"accordionContent\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"display:none;\"><p itemprop=\"text\">Yes, Temu is under scrutiny in the U.S. over forced labor allegations and concerns related to its Chinese ownership.<\/p>\r\n                <\/div><\/div><\/section>\n<section class=\"ms_faq ms_card \" ><div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><div class=\"accordionButton\"><h3 itemprop=\"name\">What makes Temu&#8217;s shopping experience unique?<\/h3> <\/div>\n<div class=\"accordionContent\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"display:none;\"><p itemprop=\"text\">Temu uses gamified features like spinning wheels, countdowns, and rewards to boost user engagement and encourage impulse purchases.<\/p>\r\n                <\/div><\/div><\/section>\n<div class=\"reference-content\">\n<div class=\"reference-heading reference-content-collapsible-heading\">\n<h2><span id=\"references\">References<\/span><\/h2>\n<\/div>\n<div class=\"reference-content-body\">\n<ol>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=_1dO4z1Wc-Q\" target=\"_blank\">Super Bowl LVII (57) Commercial: Temu App &#8211; Shop Like a Billionaire (2023)<\/a> (YouTube)<\/li>\n<li><a href=\"https:\/\/apnews.com\/article\/temu-shein-forced-labor-china-de7b5398c76fda58404abc6ec5684972\" target=\"_blank\">Congressional report says there&#8217;s an extremely high risk Temu&#8217;s supply chains have forced labor<\/a> (AP News)<\/li>\n<li><a href=\"https:\/\/www.cnbc.com\/2024\/02\/09\/temu-returns-to-super-bowl-58-with-new-commercial.html\" target=\"_blank\">Temu returns to Super Bowl 58 with new commercial<\/a> (CNBC)<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Temu entered the U.S. market in 2022 and has since been growing at a breathtaking pace. Anyone who had not heard of the platform before certainly knew of it after its Super Bowl ads. The fact that Temu could place its ads during the most anticipated sports event in the US, an endeavor that must [&hellip;]<\/p>\n","protected":false},"author":287271,"featured_media":374953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[562],"tags":[],"category_partsoff":[],"class_list":["post-374940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Temu Became an E-Commerce Giant - Techopedia<\/title>\n<meta name=\"description\" content=\"Techopedia explores Temu&#039;s rapid growth to 483 million downloads globally, fueled by affordable products, aggressive marketing, and a gamified shopping experience.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Temu Became an E-Commerce Giant\" \/>\n<meta property=\"og:description\" content=\"Techopedia explores Temu&#039;s rapid growth to 483 million downloads globally, fueled by affordable products, aggressive marketing, and a gamified shopping experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techopedia.com\/how-temu-became-an-e-commerce-giant\" \/>\n<meta property=\"og:site_name\" content=\"Techopedia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/techopedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-03T15:41:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2025\/01\/How-Temu-Became-an-E-Commerce-Giant-Techopedia-explains.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"685\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anurag Singh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/x.com\/wtfAnurag\" \/>\n<meta name=\"twitter:site\" content=\"@techopedia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anurag Singh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.techopedia.com\/how-temu-became-an-e-commerce-giant#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.techopedia.com\/how-temu-became-an-e-commerce-giant\"},\"author\":{\"name\":\"Anurag Singh\",\"@id\":\"https:\/\/www.techopedia.com\/#\/schema\/person\/313bd21de7284c01493b91d9b6d435c2\"},\"headline\":\"How Temu Became an E-Commerce Giant\",\"datePublished\":\"2025-01-03T15:41:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.techopedia.com\/how-temu-became-an-e-commerce-giant\"},\"wordCount\":1322,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.techopedia.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.techopedia.com\/how-temu-became-an-e-commerce-giant#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2025\/01\/How-Temu-Became-an-E-Commerce-Giant-Techopedia-explains.jpg\",\"articleSection\":\"\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.techopedia.com\/how-temu-became-an-e-commerce-giant#respond\"]}],\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.techopedia.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.techopedia.com\/how-temu-became-an-e-commerce-giant\",\"url\":\"https:\/\/www.techopedia.com\/how-temu-became-an-e-commerce-giant\",\"name\":\"How Temu Became an E-Commerce Giant - 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