{"id":358957,"date":"2024-11-20T16:16:43","date_gmt":"2024-11-20T16:16:43","guid":{"rendered":"https:\/\/www.techopedia.com\/?p=358957"},"modified":"2024-11-20T16:16:43","modified_gmt":"2024-11-20T16:16:43","slug":"how-to-survive-google-core-update","status":"publish","type":"post","link":"https:\/\/www.techopedia.com\/how-to-survive-google-core-update","title":{"rendered":"How to Survive Google Core Update: 14 Expert SEO Tips"},"content":{"rendered":"<p>Do you, like every other site, wonder how to survive a <a href=\"https:\/\/www.techopedia.com\/definition\/google-core-update\">Google core update<\/a>? This is a burning question, as the most recent core update, <a href=\"https:\/\/status.search.google.com\/incidents\/G7rp11wqTaTGn6JjiPF3\" target=\"_blank\">which started on November 11, 2024<\/a>, is now rolling out.<\/p>\n<p>And you might not like the answer.<\/p>\n<p>Although Google itself and various SEO service sites offer some guidance on how to stay afloat, the reality is that <strong>no one can guarantee what will work and what won\u2019t<\/strong>.<\/p>\n<p>However, who knows the closest-to-reality answer than true SEO experts? We compiled the top 14 actionable ideas for you to implement and go through this major hurdle with gains or, at the very least, minimal losses.<\/p>\n<div class=\"su-note\"  style=\"border-color:#e5e54c;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#FFFF66;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n<h2><span id=\"key_takeaways\">Key Takeaways<\/span><\/h2>\n<ul>\n<li>Google core updates aim to improve search results but can negatively impact certain websites.<\/li>\n<li>There are a few actions one can take to try to ensure long-term website stability during these updates.<\/li>\n<li>Wait for the update to complete and monitor SERPs using tools like Semrush or MozCast.<\/li>\n<li>Analyze underperforming pages, compare them with top competitors, and improve content quality.<\/li>\n<li>Enhance user behavior metrics (bounce rate, conversions) by improving content and adding visuals.<\/li>\n<li>Address technical issues like site speed and heavy images that may affect performance.<\/li>\n<li>Diversify your traffic sources and focus on evergreen strategies to make your website update-proof.<\/li>\n<\/ul>\n<\/div><\/div>\n<div>\n    <section class=\"toc-sticky w-100 bg-white \">\n        <div class=\"toc-sticky__container container\">\n            <div class=\"toc-sticky__open d-flex align-items-end\" data-bs-toggle=\"collapse\"\n                 aria-controls=\"multiCollapse1\"\n                 data-bs-target=\"#multiCollapse1\">\n                <button\n                        class=\"btn btn-primary collapse-action-btn p-1 rounded-circle\"\n                        type=\"button\"\n                >\n                    <i class=\"icon-chevron-up\"><\/i>\n                <\/button>\n                <span id=\"toc-current-title\" class=\"d-flex align-items-center\">\n                    Table of Contents\n                <\/span>\n                <span class=\"toc-main-title-permanent\">Table of Contents<\/span>\n            <\/div>\n            <div\n                    class=\"collapse my-3\"\n                    id=\"multiCollapse1\"\n            >\n                <ol class=\"StepProgress\">\n                                                                        <li class=\"StepProgress-item current\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"key_takeaways\"\n                               onclick=handleScrollToTitle(\"key_takeaways\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">Key Takeaways<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"what_exactly_is_google_core_update\"\n                               onclick=handleScrollToTitle(\"what_exactly_is_google_core_update\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">What Exactly Is Google Core Update?<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"dire_consequences_of_google_core_updates\"\n                               onclick=handleScrollToTitle(\"dire_consequences_of_google_core_updates\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">Dire Consequences of Google Core Updates<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"top_14_tips_to_survive_google_core_update\"\n                               onclick=handleScrollToTitle(\"top_14_tips_to_survive_google_core_update\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">Top 14 Tips to Survive Google Core Update<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"what_tools_can_help_analyze_the_impact_of_a_google_core_update\"\n                               onclick=handleScrollToTitle(\"what_tools_can_help_analyze_the_impact_of_a_google_core_update\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">What Tools Can Help Analyze the Impact of a Google Core Update?<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"how_long_does_it_take_to_recover_from_a_google_core_update\"\n                               onclick=handleScrollToTitle(\"how_long_does_it_take_to_recover_from_a_google_core_update\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">How Long Does It Take to Recover From a Google Core Update?<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"the_bottom_line\"\n                               onclick=handleScrollToTitle(\"the_bottom_line\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">The Bottom Line<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"faqs\"\n                               onclick=handleScrollToTitle(\"faqs\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">FAQs<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"references\"\n                               onclick=handleScrollToTitle(\"references\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">References<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                    <\/ol>\n                <div class=\"toc-sticky__container__disperse\"><\/div>\n                <div class=\"toc-sticky__btn-top justify-content-center\">\n                    <button class=\"btn btn-link d-flex align-items-center\" onclick={btnTop()}><p>Show Full Guide<\/p><img decoding=\"async\"\n                                src=\"\/wp-content\/plugins\/table-of-contents\/assets\/images\/arrow-up-circle.svg\"\n                                alt=\"arrow-up-circle\">\n                    <\/button>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    <div class=\"toc-sticky-list\">\n        <div class=\"toc-sticky__container container\">\n            <div class=\"toc-sticky__open d-flex align-items-end\" data-bs-toggle=\"collapse\" aria-controls=\"multiCollapse2\" data-bs-target=\"#multiCollapse2\">\n                <button class=\"btn btn-primary collapse-action-btn p-1 rounded-circle\"\n                        type=\"button\">\n                    <i class=\"icon-chevron-up up\"><\/i>\n                <\/button>\n                <span id=\"toc-current-title\" class=\"d-flex align-items-center\">\n                    Table of Contents\n                <\/span>\n            <\/div>\n            <div  class=\"collapse my-3\" id=\"multiCollapse2\">\n                <ol class=\"StepProgress\">\n                    \t\t\t\t\t \t\t\t\t\t                                                     <li class=\"StepProgress-item current \">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"key_takeaways\"\n                                   onclick=handleScrollToTitle(\"key_takeaways\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">Key Takeaways<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t                                                     <li class=\"StepProgress-item \">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"what_exactly_is_google_core_update\"\n                                   onclick=handleScrollToTitle(\"what_exactly_is_google_core_update\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">What Exactly Is Google Core Update?<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t                                                     <li class=\"StepProgress-item \">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"dire_consequences_of_google_core_updates\"\n                                   onclick=handleScrollToTitle(\"dire_consequences_of_google_core_updates\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">Dire Consequences of Google Core Updates<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t\n\t\t\t\t\t\t <span class=\"show_moretoc\">Show Full Guide<\/span>\n\t\t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"top_14_tips_to_survive_google_core_update\"\n                                   onclick=handleScrollToTitle(\"top_14_tips_to_survive_google_core_update\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">Top 14 Tips to Survive Google Core Update<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"what_tools_can_help_analyze_the_impact_of_a_google_core_update\"\n                                   onclick=handleScrollToTitle(\"what_tools_can_help_analyze_the_impact_of_a_google_core_update\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">What Tools Can Help Analyze the Impact of a Google Core Update?<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"how_long_does_it_take_to_recover_from_a_google_core_update\"\n                                   onclick=handleScrollToTitle(\"how_long_does_it_take_to_recover_from_a_google_core_update\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">How Long Does It Take to Recover From a Google Core Update?<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"the_bottom_line\"\n                                   onclick=handleScrollToTitle(\"the_bottom_line\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">The Bottom Line<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"faqs\"\n                                   onclick=handleScrollToTitle(\"faqs\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">FAQs<\/a>\n                       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When the user clicks on the button, scroll to the top of the document\n    function btnTop() {\n        const pageLegend = document.querySelector('#multiCollapse1');\n        document.querySelector('html').classList.remove('overflow-hidden');\n        pageLegend.classList.remove('overflow-auto');\n        pageLegend.style.height = 'auto';\n        window.scrollTo({\n            top: 0,\n            behavior: 'smooth'\n        });\n    }\n\n    const handleScrollToTitle = (id) => {\n        const el = document.getElementById(id);\n        const headerHeightDifference = window.innerWidth < 992 ? -30 : -15;\n        window.scrollTo({\n            top: el.offsetTop - 60 - headerHeightDifference - 10,\n        });\n    }\n<\/script>\n\n<h2><span id=\"what_exactly_is_google_core_update\">What Exactly Is Google Core Update?<\/span><\/h2>\n<div class=\"su-box su-box-style-default\" id=\"\" style=\"border-color:#004499;border-radius:3px\"><div class=\"su-box-title\" style=\"background-color:#0277cc;color:#FFFFFF;border-top-left-radius:1px;border-top-right-radius:1px\"><strong>What is Google core update?<\/strong><\/div><div class=\"su-box-content su-u-clearfix su-u-trim\" style=\"border-bottom-left-radius:1px;border-bottom-right-radius:1px\">According to Google, <a href=\"https:\/\/developers.google.com\/search\/updates\/core-updates\" target=\"_blank\">Core updates<\/a> are meant to ensure that the search engine presents helpful and reliable results for users. Changes are considered broad in nature and don&#8217;t target specific sites or individual web pages.\u00a0<\/div><\/div>\n<p>However, individual websites do get hurt. Some of them even die.<\/p>\n<h2><span id=\"dire_consequences_of_google_core_updates\">Dire Consequences of Google Core Updates<\/span><\/h2>\n<p>According to Search Engine Journal, <a href=\"https:\/\/www.searchenginejournal.com\/googles-march-2024-core-update-impact-hundreds-of-websites-deindexed\/510981\/\" target=\"_blank\">Google&#8217;s March 2024 core update<\/a>, which targeted low-quality content and spam, &#8216;<strong>killed&#8217; more than 800 websites<\/strong> and completely deindexed them from search results.<\/p>\n<p>According to <a href=\"https:\/\/blog.google\/products\/search\/google-search-update-march-2024\/\" target=\"_blank\">Google&#8217;s official results estimates<\/a>, the update helped to show <strong>45% less low-quality, unoriginal content in search<\/strong>.<\/p>\n<p>Guessing how Google&#8217;s algorithms work is a thankless task. Instead, you can try to &#8216;save&#8217; your content by following some SEO expert tips that might help you outlast the update.<\/p>\n<h2><span id=\"top_14_tips_to_survive_google_core_update\">Top 14 Tips to Survive Google Core Update<\/span><\/h2>\n<h3>1. Stay Calm &amp; Monitor Update Completion<\/h3>\n<p>The first thing to do during an update is not to panic or make hasty decisions, said <a href=\"https:\/\/www.linkedin.com\/in\/sergei-prakapovich\/\" target=\"_blank\">Sergei Prakapovich<\/a>, SEO expert and founder of <a href=\"https:\/\/mellowpromo.com\/\" target=\"_blank\">Mellow Promo<\/a>.<\/p>\n<p>He told Techopedia:<\/p>\n<blockquote><p>&#8220;It&#8217;s crucial to wait until the update is completed. Google usually announces when major updates are finished, but it&#8217;s better to monitor the situation yourself, as there have been cases where SERPs stabilized weeks before Google officially declared the update over.&#8221;<\/p><\/blockquote>\n<p>To monitor SERPs, you can use tools like <strong>Semrush Sensor, MozCast,<\/strong> or <strong>Algoroo<\/strong>.<\/p>\n<h3>2. Identify the Type of Update<\/h3>\n<p>&#8220;It&#8217;s important to understand the type of update happening, whether it&#8217;s a <strong>core update<\/strong>, <strong>spam update<\/strong>, <strong>helpful content update (HCU)<\/strong>, or something entirely new,&#8221; said Prakapovich.<\/p>\n<p>&#8220;Determine if it directly affects your site or if you can rest easy.&#8221;<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/hanna-pazdniakova\/\" target=\"_blank\">Hanna Pazdniakova<\/a>, SEO expert and founder of InDevApp, said:<\/p>\n<blockquote><p>&#8220;You need to figure out what the latest google update is mostly related to. It can be connected with low-quality backlinks, paid content on your website, or AI-generated texts.&#8221;<\/p><\/blockquote>\n<h3>3. Assess the Impact of the Update on Your Site<\/h3>\n<p>Check what parts of your site have been affected (either negatively or positively) and try to find patterns, said <a href=\"https:\/\/www.linkedin.com\/in\/julio-alcolea-verdejo\/\" target=\"_blank\">Julio Alcolea Verdejo<\/a>, Techopedia&#8217;s SEO expert.<\/p>\n<blockquote><p>&#8220;Don&#8217;t jump to potentially wrong conclusions. Analyze the impact of the algo update on your site properly before taking action. I wouldn&#8217;t suggest going crazy and trying to update all pages that could have been affected without a plan.&#8221;<\/p><\/blockquote>\n<h3>4. Analyze Your Underperforming Pages<\/h3>\n<p>&#8220;In case your content starts performing badly and drops in positions, you need to make a list of pages that performed well before and analyze each page separately,&#8221; Pazdniakova said.<\/p>\n<p>She suggested <strong>comparing each article by the main keywords within SERP&#8217;s current TOP 5 articles<\/strong>:<\/p>\n<div class=\"su-note\"  style=\"border-color:#e5e54c;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#FFFF66;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n<ul>\n<li>Does this article look better in general?<\/li>\n<li>Is there enough information in my copy?<\/li>\n<li>Are other websites better than mine, and why? (Better metrics, more links, more relevant)<\/li>\n<\/ul>\n<\/div><\/div>\n<p>Alcolea Verdejo also pointed out the importance of doing some benchmarking. He said:<\/p>\n<p>&#8220;Check if the algorithm update has affected your competitors as well and how. Review SERPs looking for patterns and if there have been changes in behavior. Check similar sites to see if they have been affected the same way as yours.&#8221;<\/p>\n<p>Conducting a detailed analysis is a must.<\/p>\n<h3>5. Analyze Winners &amp; Losers<\/h3>\n<p>Once the update is completed, you should <strong>analyze the winners and losers in your specific niche<\/strong>, Sergei Prakapovich suggested.<\/p>\n<p>What differentiates the sites that performed well from those that didn&#8217;t?<\/p>\n<blockquote><p>&#8220;Global &#8216;winners and losers&#8217; lists are also published after each update. I recommend reviewing these lists to understand which sites gained or lost rankings,&#8221; Prakapovich said.<\/p><\/blockquote>\n<p>A good resource for this is the <strong>Sistrix blog<\/strong>. Its early November 2024 core update analysis suggests:<\/p>\n<p>&#8220;As of November 18, one week into the rollout, there has been very little change above normal levels, and this can be clearly seen when looking at the peak of the August 2024 Core Update. Each day is, however, bringing a higher level of change.&#8221;<\/p>\n<blockquote class=\"twitter-tweet\" data-media-max-width=\"560\">\n<p lang=\"en\" dir=\"ltr\">Google Core Update Data: First examples from a very slow start in the November roll-out. <a href=\"https:\/\/t.co\/fFgOkSr8Vx\" target=\"_blank\">https:\/\/t.co\/fFgOkSr8Vx<\/a><\/p>\n<p>\u2014 SISTRIX (@sistrix) <a href=\"https:\/\/twitter.com\/sistrix\/status\/1858506728708387166?ref_src=twsrc%5Etfw\" target=\"_blank\">November 18, 2024<\/a><\/p><\/blockquote>\n<p><script src=\"https:\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><br \/>\n<a href=\"https:\/\/www.linkedin.com\/in\/andreystarikow\/\" target=\"_blank\">Andrey Starikow<\/a>, SEO expert and founder of an SEO agency, suggested you can add queries from different niches to track the performance of each query site after an update.<\/p>\n<p>Starikow told Techopedia:<\/p>\n<p>&#8220;Add queries from different niches: &#8216;best online casinos Singapore,&#8217; &#8216;movers San Diego,&#8217; &#8216;buy Bitcoin.&#8217; After each update, keep track of which query sites are dropping and which are growing.<\/p>\n<blockquote><p>&#8220;By selecting falling and growing sites from different niches, you will be able to find common traits. For example, all the pages that dropped in position had less than 1,000 words. Vice versa, pages that had more than five links leading to them, or those sites that have more frequent branding started ranking higher.&#8221;<\/p><\/blockquote>\n<h3>6. Review Emerging Studies &amp; Learn From Successful Sites<\/h3>\n<p>Prakapovich also believes that learning from the consequences of the last update can help.<\/p>\n<blockquote><p>&#8220;Over time, studies will emerge analyzing what types of sites performed well or poorly in the update and identifying common patterns,&#8221; he said. &#8220;It&#8217;s important to review these findings and figure out what you can adjust on your site to feel more confident during the next update\u2014or to recover from any negative impact from the current one.&#8221;<\/p><\/blockquote>\n<p>It&#8217;s also beneficial to study sites that consistently grow after every update.<\/p>\n<p>&#8220;You can also learn a lot by finding a project that successfully recovered from a poor update and analyzing what it did to turn things around,&#8221; Prakapovich added.<\/p>\n<h3>7. Address Content Gaps &amp; Plan Improvements<\/h3>\n<p>If you find a content gap and other issues, <strong>create a plan for improving the content<\/strong>, Pazdniakova said.<\/p>\n<blockquote><p>&#8220;Find new keywords you may rank for, analyze articles on TOP to see what keywords they are targeting, their content structures, and any FAQs you don&#8217;t have. Do they have more external links than you? In this case, Ahrefs is one of the best tools. And don&#8217;t forget about your internal linking strategy.&#8221;<\/p><\/blockquote>\n<p>Starikow also suggested experimenting with internal linking.<\/p>\n<p>&#8220;Google evaluates internal links differently depending on whether they are placed in the text, header\/footer, or a dedicated linking block. It&#8217;s possible that some pages lack sufficient link equity, while others might be leaking too much.&#8221;<\/p>\n<h3>8. Check AI Content Percentage<\/h3>\n<p>Always review the percentage of AI-generated content in your articles to ensure quality and originality. <strong>Fully AI-generated content doesn&#8217;t meet Google&#8217;s quality standards<\/strong>.<\/p>\n<p>&#8220;Many websites advise against publishing AI-generated texts, especially if you&#8217;re preparing content for link-building purposes. Future Google Core updates may focus on AI-generated content and penalize websites that use it. A high percentage of AI-generated content can negatively impact your article&#8217;s ranking,&#8221; Pazdniakova said.<\/p>\n<h3>9. Improve User Behavior Metrics<\/h3>\n<p>Analyzing user behavior is also crucial, Pazdniakova noted.<\/p>\n<p>&#8220;If your article is well-written but you still have a high bounce rate and low conversions, you need to think about how to improve these metrics. For instance, you can add more visual elements or come up with a new, catchy CTA.&#8221;<\/p>\n<h3>10. Address Technical Issues<\/h3>\n<p>It is no less important to check technical issues on your website, especially problems with site speed, experts agreed.<\/p>\n<p>Low page speed due to layout problems or too heavy images can significantly decrease your page performance.<\/p>\n<h3>11. Pay Attention to External Optimization<\/h3>\n<p>After checking your content quality and comparing it with TOP Google, pay attention to your external optimization.<\/p>\n<p>Hanna Pazdniakova told Techopedia:<\/p>\n<blockquote><p>&#8220;Check low-quality backlinks and outbound links, and disavow or delete them if needed, but do so carefully. Optimize your articles with high-quality backlinks, and create a link-building\/outreach plan: identify the pages you want to improve, the list of anchors you want these pages to rank for, and the number of links you aim to acquire each month. For example, choose those which will appear natural and not be regarded as manipulative by Google.&#8221;<\/p><\/blockquote>\n<p>However, do not rush to disavow links, Andrey Starikow added.<\/p>\n<p>&#8220;Google often recognizes a sharp disavowal of links after a drop in position as an attempt to manipulate the SERPs, which can result in further penalties for your site,&#8221; he said.<\/p>\n<h3>12. Diversify Your Link Profile<\/h3>\n<p>Starikow suggested to diversify your link profile:<\/p>\n<p>&#8220;Perhaps, Google reduced the impact of a certain type of links, such as crowd links, in this update. As a result, the amount of inbound link equity to your site might no longer be sufficient.&#8221;<\/p>\n<p>Don&#8217;t overlook the ratio of inbound links to the total number of pages on your site, Starikow added.<\/p>\n<blockquote><p>&#8220;If your website has 20 backlinks but 10,000 pages, the link equity won&#8217;t be sufficient to rank those pages effectively. Consider removing pages that generate no impressions.&#8221;<\/p><\/blockquote>\n<h3>13. Build Evergreen Strategies<\/h3>\n<p>Speculating on how you can future-proof your content from the negative impact of Google core updates, Sergei Prakapovich said:<\/p>\n<blockquote><p>&#8220;One evergreen strategy that can help, even if an update impacts your site negatively, is brand traffic and diversifying your traffic sources. Ensure that the success of your project doesn&#8217;t solely rely on organic search traffic.&#8221;<\/p><\/blockquote>\n<p>Starikow echoes this view, suggesting <strong>pumping up your site&#8217;s branding<\/strong>.<\/p>\n<p>&#8220;In addition to links, brand mentions are important in 2024. Google looks at the number of pages that have mentions and the number of brand queries from people.&#8221;<\/p>\n<h3>14. Execute the Recovery Plan<\/h3>\n<p>Ensure that your recovery plan addresses all the basics and strengthens all the weaknesses by offering quality content, verifying that your pages&#8217; content aligns with user intent, and checking technical SEO vitals, said Techopedia&#8217;s Alcolea Verdejo.<\/p>\n<p>Having executed the recovery plan, &#8220;make sure to track the changes\/updates you are executing to identify at a later stage if the improvements are working or not.&#8221;<\/p>\n<h2><span id=\"what_tools_can_help_analyze_the_impact_of_a_google_core_update\">What Tools Can Help Analyze the Impact of a Google Core Update?<\/span><\/h2>\n<ul>\n<li><strong>Google Search Console<\/strong>: to monitor traffic and performance changes.<\/li>\n<li><strong>Google Analytics<\/strong>: for deeper insights into traffic trends.<\/li>\n<li><strong>Ahrefs<\/strong>: to track keyword rankings and backlinks.<\/li>\n<li><strong>Screaming Frog<\/strong>: for site audits to identify technical issues<\/li>\n<li><strong>ContentKing<\/strong> or <strong>OnCrawl<\/strong>: for real-time content and SEO monitoring.<\/li>\n<li><strong>Semrush Sensor<\/strong>,<strong> MozCast<\/strong>, or <strong>Algoroo: <\/strong>to monitor SERPs.<\/li>\n<li><strong>KWFinder<\/strong>: to search for keywords in specific countries.<\/li>\n<\/ul>\n<h2><span id=\"how_long_does_it_take_to_recover_from_a_google_core_update\">How Long Does It Take to Recover From a Google Core Update?<\/span><\/h2>\n<p>Recovery can take anywhere from a few weeks to several months. It will depend on the severity of the impact, the quality of implemented changes, and when Google rolls out subsequent updates to reevaluate your site.<\/p>\n<h2><span id=\"the_bottom_line\">The Bottom Line<\/span><\/h2>\n<p>Surviving a Google core update requires a calculated and calm approach. You can start by regularly monitoring the impact of updates with reliable tools to track your SERP changes.<\/p>\n<div class=\"su-note\"  style=\"border-color:#e5e54c;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#FFFF66;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n<p><strong>Actionable Checklist for Core Update Recovery:<\/strong><\/p>\n<ul>\n<li>\ud83d\udd0d<strong>Analyze first<\/strong>: Analyze the purpose of the current update and review Google&#8217;s official guidance.<\/li>\n<li>\ud83d\udcdd<strong>Focus on content quality<\/strong>: Check EEAT, update &amp; prune low-quality content, and check AI-content percentage.<\/li>\n<li>\u2699\ufe0f<strong>Optimize user experience<\/strong>: Improve core web vitals and ensure the mobile-friendliness of your content.<\/li>\n<li>\ud83d\udcc8<strong>Get data-driven insights<\/strong>: Audit backlinks and competitor strategies; identify intent mismatches.<\/li>\n<li>\ud83d\udd12<strong>Stay update-proof<\/strong>: Build a diversified traffic strategy; monitor trends and algorithm rollouts.<\/li>\n<\/ul>\n<\/div><\/div>\n<p>It&#8217;s extremely important to future-proof your website by diversifying your traffic sources and constantly improving your content and user experience.<\/p>\n<p>There are no secret cheat codes; Google algorithms will remain unpredictable. However, a flexible and adaptable approach might help you minimize losses and rank high.<\/p>\n<h2><span id=\"faqs\">FAQs<\/span><\/h2>\n<div class=\"man_faq_sec\" itemscope itemtype=\"https:\/\/schema.org\/FAQPage\"><\/time><section class=\"ms_faq ms_card \" ><div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><div class=\"accordionButton\"><h3 itemprop=\"name\">Can you recover from a Google core update?<\/h3> <\/div>\n<div class=\"accordionContent\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"display:none;\"><p itemprop=\"text\">Yes, your website can recover after a Google core update, though it may take weeks to months. To improve your ranking, you can improve content quality, address technical issues, align with Google&#8217;s guidelines, and follow other expert tips outlined in this article. <\/p>\r\n                <\/div><\/div><\/section>\n<section class=\"ms_faq ms_card \" ><div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><div class=\"accordionButton\"><h3 itemprop=\"name\">What are the effects of a Google core update?<\/h3> <\/div>\n<div class=\"accordionContent\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"display:none;\"><p itemprop=\"text\">Officially, core updates can improve rankings for high-quality content while negatively impacting sites with low-quality, unoriginal, or poorly optimized content. <\/p>\r\n                <\/div><\/div><\/section>\n<section class=\"ms_faq ms_card \" ><div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><div class=\"accordionButton\"><h3 itemprop=\"name\">How often does Google do core updates?<\/h3> <\/div>\n<div class=\"accordionContent\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"display:none;\"><p itemprop=\"text\">Google typically rolls out core updates several times a year, often every few months, but the exact timing can vary. Before the current November 2024 core update, Google updated its algorithms in August and March 2024.<\/p>\r\n                <\/div><\/div><\/section>\n<div class=\"reference-content\">\n<div class=\"reference-heading reference-content-collapsible-heading\">\n<h2><span id=\"references\">References<\/span><\/h2>\n<\/div>\n<div class=\"reference-content-body\">\n<ol>\n<li><a href=\"https:\/\/status.search.google.com\/incidents\/G7rp11wqTaTGn6JjiPF3\" target=\"_blank\">Google Search Status Dashboard<\/a> (Status.search.google)<\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/updates\/core-updates\" target=\"_blank\">Google Search&#8217;s Core Updates | Google Search Central \u00a0|\u00a0 What&#8217;s new \u00a0|\u00a0 Google for Developers<\/a> (Developers.google)<\/li>\n<li><a href=\"https:\/\/www.searchenginejournal.com\/googles-march-2024-core-update-impact-hundreds-of-websites-deindexed\/510981\/\" target=\"_blank\">Google&#8217;s March 2024 Core Update Impact: Hundreds Of Websites Deindexed<\/a> (Searchenginejournal)<\/li>\n<li><a href=\"https:\/\/blog.google\/products\/search\/google-search-update-march-2024\/\" target=\"_blank\">Google Search: New updates to address spam and low-quality results<\/a> (Blog)<\/li>\n<li><a href=\"https:\/\/x.com\/ManzoorRph\/status\/1827031930321137814\" target=\"_blank\">Manzoor khan on X<\/a> (X)<\/li>\n<li><a href=\"https:\/\/x.com\/hugohuijer\/status\/1857888091975111108\" target=\"_blank\">Hugo Huijer on X<\/a> (X)<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/sergei-prakapovich\/\" target=\"_blank\">Sergei P. &#8211; Mellow Promo | LinkedIn<\/a> (Linkedin)<\/li>\n<li><a href=\"https:\/\/mellowpromo.com\/\" target=\"_blank\">Home &#8211; Mellow Promo<\/a> (Mellowpromo)<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/hanna-pazdniakova\/\" target=\"_blank\">Hanna Pazdniakova<\/a> (Linkedin)<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/julio-alcolea-verdejo\/\" target=\"_blank\">Julio Alcolea Verdejo &#8211; ClickOut Media | LinkedIn<\/a> (Linkedin)<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/andreystarikow\/\" target=\"_blank\">Andrey Starikow<\/a> (Linkedin)<\/li>\n<li><a href=\"https:\/\/x.com\/sistrix\/status\/1858506728708387166\" target=\"_blank\">SISTRIX on X<\/a> (X)<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Do you, like every other site, wonder how to survive a Google core update? This is a burning question, as the most recent core update, which started on November 11, 2024, is now rolling out. And you might not like the answer. Although Google itself and various SEO service sites offer some guidance on how [&hellip;]<\/p>\n","protected":false},"author":286584,"featured_media":359050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[1552],"tags":[],"category_partsoff":[],"class_list":["post-358957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Survive Google Core Update: 14 Expert SEO Tips - Techopedia<\/title>\n<meta name=\"description\" content=\"We asked SEO experts to help identify a list of actionable tips that might help your website survive the next Google core update. 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