{"id":305359,"date":"2024-09-01T14:02:45","date_gmt":"2024-09-01T14:02:45","guid":{"rendered":"https:\/\/www.techopedia.com\/?p=305359"},"modified":"2024-09-01T14:02:25","modified_gmt":"2024-09-01T14:02:25","slug":"what-will-it-take-to-end-the-vr-winter","status":"publish","type":"post","link":"https:\/\/www.techopedia.com\/what-will-it-take-to-end-the-vr-winter","title":{"rendered":"What Will It Take to End the VR Winter?"},"content":{"rendered":"

After investing more than $50bn in virtual reality<\/a> (VR), Meta’s<\/a> enthusiasm could be losing steam. The tech giant quietly shuttered plans last week for a new mixed-reality headset that would have gone head-to-head with Apple’s Vision Pro<\/a> \u2013 scared off, no doubt, by that product’s plummeting US sales<\/a>.<\/p>\n

Despite clever marketing and viral social media campaigns, customers aren’t biting. With VR headsets still on the pricey side and big questions around form factor and use cases, the market is flat. Is it just a matter of making headsets better and cheaper<\/a> \u2013 or is VR another cool technology in search of customer fit?<\/p>\n

We examine the current state of the augmented reality<\/a> and virtual reality market and ask the experts if VR’s cooling trend is here to stay.<\/p>\n

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Key Takeaways<\/span><\/h2>\n