{"id":293747,"date":"2024-08-09T11:59:51","date_gmt":"2024-08-09T11:59:51","guid":{"rendered":"https:\/\/www.techopedia.com\/?p=293747"},"modified":"2024-08-09T11:59:51","modified_gmt":"2024-08-09T11:59:51","slug":"why-modern-day-marketers-are-embracing-ar","status":"publish","type":"post","link":"https:\/\/www.techopedia.com\/why-modern-day-marketers-are-embracing-ar","title":{"rendered":"Why Modern-Day Marketers are Embracing AR"},"content":{"rendered":"

You would be right to assume that modern advancements in augmented reality<\/a> (AR), virtual reality<\/a> (VR), and 3D applications are already changing the face of branded advertising.<\/p>\n

For generations, unresponsive billboards and ordinary product packaging were once standard marketing formats. Now, we’re seeing a significant shift towards incorporating more interactive practices, serving as a catalyst to drive customer engagement.<\/p>\n

Immersive advertising certainly isn’t a new concept, as was demonstrated in the 1989 film Back to the Future II<\/strong> with its humorous inception of a ‘Jaws 19’ hologram cinema advert.<\/p>\n

But, nowadays, a quick scan of a QR code<\/a> on your phone gives you instant access to interactive adverts that can animate your daily commute. At the same time, AR gamification apps on connected packaging<\/a> allow you to play games from the comfort of your home.<\/p>\n

Techopedia explores the possibilities of AR and 3D and how how they dramatically change the face of branded marketing opportunities.<\/p>\n

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Key Takeaways<\/span><\/h2>\n