Over a decade has passed since IBM’s Bridget van Kralingen declared that: “The last best experience that anyone has anywhere becomes the minimum expectation for the experience they want everywhere.”<\/p>\n
Fast-forward to the present day, and my son proudly tells me that Googling for answers reveals a page of irrelevant results. By contrast, he gets the information he needs immediately when he asks ChatGPT<\/a> or Claude 3.5<\/a>, which also gives him the sources for the results. After my knee-jerk reaction and lectures about hallucinations, I was forced to admit that maybe he had a point.<\/p>\n It’s impossible to ignore that generative AI<\/a> is changing how people look for information online. Internet users are now asking questions rather than searching for keywords that will take them to a website that may or may not have what they want.<\/p>\n What does this mean for the future of search, the companies that provide the results, and the businesses that have paid thousands to be on page one of a search engine results page<\/a> (SERP) that people could stop using?<\/p>\n At Techopedia, we turned to the tech community rather than AI to find our answers.<\/p>\nKey Takeaways<\/span><\/h2>\n
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