{"id":194498,"date":"2024-03-01T11:03:39","date_gmt":"2024-03-01T11:03:39","guid":{"rendered":"https:\/\/www.techopedia.com\/?p=194498"},"modified":"2024-03-01T11:06:40","modified_gmt":"2024-03-01T11:06:40","slug":"most-valuable-crypto-backed-sports-teams-in-the-world-in-cur_year","status":"publish","type":"post","link":"https:\/\/www.techopedia.com\/most-valuable-crypto-backed-sports-teams-in-the-world","title":{"rendered":"Most Valuable Crypto-Backed Sports Teams in the World in 2025"},"content":{"rendered":"<p>The world has seen an increasing number of crypto sponsorships of sports teams since the crypto bull run of 2021. Companies like Crypto.com and <a href=\"https:\/\/www.techopedia.com\/the-sam-bankman-fried-saga-from-crypto-tycoon-to-alleged-fraudster\">now-defunct FTX<\/a> spent millions of dollars to rename sports arenas and sponsor NBA teams.<\/p>\n<p>The rationale is straightforward for crypto companies with big marketing war chest \u2013 reach out to as many people as possible to increase brand awareness.<\/p>\n<p>Luckily for them, there are very few things in this world that bring more people together like sports.<\/p>\n<p>In this article, we list the most valuable sports teams with crypto sponsorships.<\/p>\n<div class=\"su-note\"  style=\"border-color:#e5e54c;border-radius:\u201c3\u201dpx;-moz-border-radius:\u201c3\u201dpx;-webkit-border-radius:\u201c3\u201dpx;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#FFFF66;border-color:#ffffff;color:#333333;border-radius:\u201c3\u201dpx;-moz-border-radius:\u201c3\u201dpx;-webkit-border-radius:\u201c3\u201dpx;\">\n<h2><span id=\"key_takeaways\">Key Takeaways<\/span><\/h2>\n<ul>\n<li>Crypto companies look to sports brands to maximize brand awareness and establish brand credibility.<\/li>\n<li>Crypto.com\u2019s naming rights deal to rename the Staples Center to Crypto.com Arena is the biggest crypto sponsorship deal to date.<\/li>\n<li>FTX&#8217;s bankruptcy saw the failure of numerous crypto sponsorship deals in 2022.<\/li>\n<li>FC Barcelona\u2019s deal with Chiliz was a significant crypto sponsorship deal that saw Chiliz acquire a stake in Barca Studios.<\/li>\n<li>PSG, Manchester United FC, and New England Patriots made it to Techopedia\u2019s list of most expensive crypto-backed sports teams.<\/li>\n<\/ul>\n<\/div><\/div>\n<div>\n    <section class=\"toc-sticky w-100 bg-white \">\n        <div class=\"toc-sticky__container container\">\n            <div class=\"toc-sticky__open d-flex align-items-end\" data-bs-toggle=\"collapse\"\n                 aria-controls=\"multiCollapse1\"\n                 data-bs-target=\"#multiCollapse1\">\n                <button\n                        class=\"btn btn-primary collapse-action-btn p-1 rounded-circle\"\n                        type=\"button\"\n                >\n                    <i class=\"icon-chevron-up\"><\/i>\n                <\/button>\n                <span id=\"toc-current-title\" class=\"d-flex align-items-center\">\n                    Table of Contents\n                <\/span>\n                <span class=\"toc-main-title-permanent\">Table of Contents<\/span>\n            <\/div>\n            <div\n                    class=\"collapse my-3\"\n                    id=\"multiCollapse1\"\n            >\n                <ol class=\"StepProgress\">\n                                                                        <li class=\"StepProgress-item current\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"key_takeaways\"\n                               onclick=handleScrollToTitle(\"key_takeaways\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">Key Takeaways<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"which_sports_are_attracting_most_crypto_partnerships_and_sponsors\"\n                               onclick=handleScrollToTitle(\"which_sports_are_attracting_most_crypto_partnerships_and_sponsors\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">Which Sports Are Attracting Most Crypto Partnerships and Sponsors?<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"the_most_expensive_crypto-backed_sports_teams\"\n                               onclick=handleScrollToTitle(\"the_most_expensive_crypto-backed_sports_teams\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">The Most Expensive Crypto-Backed Sports Teams<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"the_bottom_line\"\n                               onclick=handleScrollToTitle(\"the_bottom_line\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">The Bottom Line<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"faqs\"\n                               onclick=handleScrollToTitle(\"faqs\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">FAQs<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                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           <\/button>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    <div class=\"toc-sticky-list\">\n        <div class=\"toc-sticky__container container\">\n            <div class=\"toc-sticky__open d-flex align-items-end\" data-bs-toggle=\"collapse\" aria-controls=\"multiCollapse2\" data-bs-target=\"#multiCollapse2\">\n                <button class=\"btn btn-primary collapse-action-btn p-1 rounded-circle\"\n                        type=\"button\">\n                    <i class=\"icon-chevron-up up\"><\/i>\n                <\/button>\n                <span id=\"toc-current-title\" class=\"d-flex align-items-center\">\n                    Table of Contents\n                <\/span>\n            <\/div>\n            <div  class=\"collapse my-3\" id=\"multiCollapse2\">\n                <ol class=\"StepProgress\">\n                    \t\t\t\t\t \t\t\t\t\t                                                     <li class=\"StepProgress-item current \">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"key_takeaways\"\n                                   onclick=handleScrollToTitle(\"key_takeaways\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">Key Takeaways<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t                                                     <li class=\"StepProgress-item \">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"which_sports_are_attracting_most_crypto_partnerships_and_sponsors\"\n                                   onclick=handleScrollToTitle(\"which_sports_are_attracting_most_crypto_partnerships_and_sponsors\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">Which Sports Are Attracting Most Crypto Partnerships and Sponsors?<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t                                                     <li class=\"StepProgress-item \">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"the_most_expensive_crypto-backed_sports_teams\"\n                                   onclick=handleScrollToTitle(\"the_most_expensive_crypto-backed_sports_teams\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">The Most Expensive Crypto-Backed Sports Teams<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t\n\t\t\t\t\t\t <span class=\"show_moretoc\">Show Full Guide<\/span>\n\t\t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"the_bottom_line\"\n                                   onclick=handleScrollToTitle(\"the_bottom_line\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">The Bottom Line<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"faqs\"\n                                   onclick=handleScrollToTitle(\"faqs\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">FAQs<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"references\"\n                                   onclick=handleScrollToTitle(\"references\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">References<\/a>\n      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}\n<\/script>\n\n<h2><span id=\"which_sports_are_attracting_most_crypto_partnerships_and_sponsors\">Which Sports Are Attracting Most Crypto Partnerships and Sponsors?<\/span><\/h2>\n<p>When it comes to crypto sports sponsorship, companies are looking for the most efficient places to spend their marketing budgets. Therefore, crypto companies have shown a preference for partnering with the biggest sports brands that can maximize brand awareness, attract young audiences, and establish brand credibility.<\/p>\n<p>Football is arguably the most popular sport in the world. Crypto companies recognize this.<\/p>\n<p>In 2022, crypto exchange Crypto.com paid an undisclosed amount to become <a href=\"https:\/\/crypto.com\/company-news\/crypto-com-unveiled-as-fifa-world-cup-qatar-2022-official-sponsor\" target=\"_blank\">an official sponsor of the 2022 FIFA World Cup<\/a>. Meanwhile, rival Binance tapped superstar <strong>Cristiano Ronaldo<\/strong> to <a href=\"https:\/\/www.prnewswire.com\/news-releases\/cristiano-ronaldo-launches-first-nft-collection-with-binance-301677971.html\" target=\"_blank\">launch an NFT collection<\/a>.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">I&#8217;m happy to launch &#8220;Forever CR7: The GOAT&#8221;, my new NFT collection, on <a href=\"https:\/\/twitter.com\/hashtag\/Binance?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\">#Binance<\/a>!<\/p>\n<p>To celebrate we&#8217;re giving away some ForeverCR7 NFTs.<\/p>\n<p>How to win:<br \/>\n\u26bdRetweet<br \/>\n\u26bdFollow <a href=\"https:\/\/twitter.com\/binance?ref_src=twsrc%5Etfw\" target=\"_blank\">@binance<\/a><br \/>\n\u26bdTell me your favourite CR7 goal using <a href=\"https:\/\/twitter.com\/hashtag\/ForeverCR7?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\">#ForeverCR7<\/a><\/p>\n<p>Good luck! <a href=\"https:\/\/t.co\/9YxKa0guXr\" target=\"_blank\">pic.twitter.com\/9YxKa0guXr<\/a><\/p>\n<p>\u2014 Cristiano Ronaldo (@Cristiano) <a href=\"https:\/\/twitter.com\/Cristiano\/status\/1676561698730262528?ref_src=twsrc%5Etfw\" target=\"_blank\">July 5, 2023<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<strong>Crypto.com\u2019s CMO Steven Kalifowitz<\/strong> <a href=\"https:\/\/www.coindesk.com\/business\/2022\/03\/22\/cryptocom-nabs-fifa-world-cup-sponsorship-for-undisclosed-sum\/\" target=\"_blank\">said<\/a>:<\/p>\n<blockquote><p>&#8220;No sport brings the world together like football, and no sporting event brings the world together the way FIFA World Cup does.\u201d<a href=\"https:\/\/www.coindesk.com\/business\/2022\/03\/22\/cryptocom-nabs-fifa-world-cup-sponsorship-for-undisclosed-sum\/\" target=\"_blank\">\u00a0<\/a><\/p><\/blockquote>\n<p>In the US, basketball trumps soccer. Crypto companies made headlines in the 2021 bull run by spending hundreds of millions to rename sporting stadiums.<\/p>\n<p>The <a href=\"https:\/\/www.cryptoarena.com\/news\/detail\/cryptocom-arena-announced\" target=\"_blank\">biggest deal<\/a> of the lot was a<a href=\"https:\/\/www.cnbc.com\/2021\/11\/17\/cryptocom-buys-naming-rights-to-lakers-staples-center-in-a-700-million-deal-.html\" target=\"_blank\"> 20-year, $700 million deal<\/a> signed by Crypto.com to rename the iconic Staples Center \u2013 home of NBA teams LA Lakers and LA Clippers, as well as ice hockey team LA Kings \u2013 to <strong>Crypto.com Arena<\/strong>.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">We&#8217;re extremely proud to announce that Staples Center, Los Angeles&#8217; most iconic arena is getting a new name:<\/p>\n<p><a href=\"https:\/\/t.co\/vCNztATkNg\" target=\"_blank\">https:\/\/t.co\/vCNztATkNg<\/a> Arena<\/p>\n<p>As part of this 20 year partnership, we&#8217;re also excited to welcome the <a href=\"https:\/\/twitter.com\/Lakers?ref_src=twsrc%5Etfw\" target=\"_blank\">@Lakers<\/a> &amp; <a href=\"https:\/\/twitter.com\/LAKings?ref_src=twsrc%5Etfw\" target=\"_blank\">@LAKings<\/a> as our newest partners! <a href=\"https:\/\/t.co\/KCfYKySDRt\" target=\"_blank\">pic.twitter.com\/KCfYKySDRt<\/a><\/p>\n<p>\u2014 Crypto.com (@cryptocom) <a href=\"https:\/\/twitter.com\/cryptocom\/status\/1460840630779887616?ref_src=twsrc%5Etfw\" target=\"_blank\">November 17, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\nThe now-defunct FTX Exchange penned a similar naming-rights deal with NBA\u2019s Miami Heat to rename their stadium Kaseya Center to <strong>FTX Arena<\/strong> in a<a href=\"https:\/\/www.nba.com\/news\/miami-heat-home-arena-gets-temporary-name-after-ftx-collapse\" target=\"_blank\"> $135 million deal<\/a>. However, the deal fell through after FTX filed for bankruptcy in 2022.<\/p>\n<p>Another sport that has seen plenty of crypto sponsorships is racing, more specifically, Formula One (F1). Numerous F1 teams have crypto sponsors. The <strong>BWT Alpine F1<\/strong> team took it a step further by launching its own crypto fan token called $ALPINE in collaboration with Binance.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">BWT Alpine F1 Team is not one to shy away from challenges, nor are we afraid to continually push the limit both on and off the track. <\/p>\n<p>Today, BWT Alpine F1 Team and <a href=\"https:\/\/twitter.com\/binance?ref_src=twsrc%5Etfw\" target=\"_blank\">@Binance<\/a> reveal a new partnership launching the first Binance Fan Token with an F1 team.<\/p>\n<p>Read below \u2935\ufe0f<\/p>\n<p>&mdash; BWT Alpine F1 Team (@AlpineF1Team) <a href=\"https:\/\/twitter.com\/AlpineF1Team\/status\/1493510442848858116?ref_src=twsrc%5Etfw\" target=\"_blank\">February 15, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2><span id=\"the_most_expensive_crypto-backed_sports_teams\">The Most Expensive Crypto-Backed Sports Teams<\/span><\/h2>\n<p>In this section, we list the most valuable sports teams in the world that are backed by crypto companies and crypto sponsorships.<\/p>\n<p class=\"p1\"><div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tbody>\n<tr>\n<td><strong>#<\/strong><\/td>\n<td><strong>Team<\/strong><\/td>\n<td><strong>Crypto Platform<\/strong><\/td>\n<td><strong>Forbes Valuation (2023)<\/strong><\/td>\n<\/tr>\n<tr>\n<td>1<\/td>\n<td><strong>Dallas Cowboys<\/strong><\/td>\n<td>Blockchain.com<\/td>\n<td>$9 billion<\/td>\n<\/tr>\n<tr>\n<td>2<\/td>\n<td><strong>New England Patriots<\/strong><\/td>\n<td>Chain<\/td>\n<td>$7 billion<\/td>\n<\/tr>\n<tr>\n<td>3<\/td>\n<td><strong>Manchester United FC<\/strong><\/td>\n<td>Tezos<\/td>\n<td>$6 billion<\/td>\n<\/tr>\n<tr>\n<td>4<\/td>\n<td><strong>FC Barcelona<\/strong><\/td>\n<td>Chiliz<\/td>\n<td>$5.508 billion<\/td>\n<\/tr>\n<tr>\n<td>5<\/td>\n<td><strong>Liverpool FC<\/strong><\/td>\n<td>Sorare<\/td>\n<td>$5.288 billion<\/td>\n<\/tr>\n<tr>\n<td>6<\/td>\n<td><strong>Manchester City FC<\/strong><\/td>\n<td>OKX<\/td>\n<td>$4.99 billion<\/td>\n<\/tr>\n<tr>\n<td>7<\/td>\n<td><strong>FC Bayern Munich<\/strong><\/td>\n<td>Bitpanda<\/td>\n<td>$4.86 billion<\/td>\n<\/tr>\n<tr>\n<td>8<\/td>\n<td><strong>Atlanta Falcons<\/strong><\/td>\n<td>Socios.com<\/td>\n<td>$4.7 billion<\/td>\n<\/tr>\n<tr>\n<td>9<\/td>\n<td><strong>Baltimore Ravens<\/strong><\/td>\n<td>Socios.com<\/td>\n<td>$4.63 billion<\/td>\n<\/tr>\n<tr>\n<td>10<\/td>\n<td><strong>Paris Saint-Germain<\/strong><\/td>\n<td>Crypto.com<\/td>\n<td>$4.21 billion<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"p1\"><\/div>\n<h3>10. Paris Saint-Germain and Crypto.com<\/h3>\n<p><strong>French football club Paris Saint-Germain<\/strong> (PSG)<a href=\"https:\/\/en.psg.fr\/teams\/club\/content\/cryptocom-becomes-psg-official-cryptocurrency-platform\" target=\"_blank\"> signed<\/a> a deal with <strong>Crypto.com<\/strong> in September 2021 to make the crypto exchange the club\u2019s official cryptocurrency platform partner.<\/p>\n<p>According to PSG, a significant portion of the undisclosed sponsorship fees was paid using Crypto.com\u2019s platform crypto token called CRO. The deal also included agreements to release exclusive club NFTs on Crypto.com\u2019s NFT platform.<\/p>\n<div class=\"su-note\"  style=\"border-color:#e5e54c;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#FFFF66;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\nPSG ranked 36th in <a href=\"https:\/\/www.forbes.com\/sites\/mikeozanian\/2023\/09\/08\/the-worlds-50-most-valuable-sports-teams-2023\/?sh=790116fe2b44\" target=\"_blank\">Forbes\u2019<\/a> list of the most valuable sports teams in 2023, valued at $4.21 billion.<br \/>\n<\/div><\/div>\n<h3>9. Baltimore Ravens and Socios.com<\/h3>\n<p><strong>NFL team Baltimore Ravens<\/strong><a href=\"https:\/\/www.baltimoreravens.com\/news\/ravens-socios-honor-local-firehouses-to-kick-off-new-partnership-community\" target=\"_blank\"> signed<\/a> a marketing deal with fan token platform <strong>Socios.com<\/strong> in April 2022.<\/p>\n<p>The deal allowed Socios to reward fans with training camp and game day hospitality passes. Socios also gained in-stadium signage, title sponsorship of fan polls and the right to conduct fan giveaways for game tickets.<\/p>\n<div class=\"su-note\"  style=\"border-color:#e5e54c;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#FFFF66;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\nBaltimore Ravens ranked 28th in Forbes\u2019 list of the most valuable sports teams in 2023, valued at $4.63 billion.<br \/>\n<\/div><\/div>\n<h3>8. Atlanta Falcons and Socios.com<\/h3>\n<p><strong>NFL team Atlanta Falcons<\/strong><a href=\"https:\/\/medium.com\/socios\/socios-com-and-atlanta-falcons-announce-new-multi-platform-marketing-partnership-d9e8d52afcda\" target=\"_blank\"> signed<\/a> a marketing deal with fan token platform <strong>Socios.com<\/strong> in April 2022.<\/p>\n<p>The deal allowed Socios to reward Falcon fans with game tickets and autographed team merchandise via social media giveaways. Socios also received branding on the official team mobile app.<\/p>\n<div class=\"su-note\"  style=\"border-color:#e5e54c;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#FFFF66;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\nFC Bayern Munich ranked 26th in Forbes\u2019 list of the most valuable sports teams in 2023, valued at $4.7 billion.<br \/>\n<\/div><\/div>\n<h3>7. FC Bayern Munich and BitPanda<\/h3>\n<p>In January 2024, defending Bundesliga champions <strong>FC Bayern Munich<\/strong><a href=\"https:\/\/www.bitpanda.com\/en\/partnership\/fc-bayern-munich\" target=\"_blank\"> signed<\/a> a multi-year deal with Austrian crypto exchange <strong>Bitpanda<\/strong>.<\/p>\n<p>According to Bitpanda, the deal will make Bitpanda the official crypto partner of the German club. The deal also includes TV exposure, player activation, and stadium visibility.<\/p>\n<div class=\"su-note\"  style=\"border-color:#e5e54c;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#FFFF66;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\nFC Bayern Munich ranked 24th in Forbes\u2019 list of the most valuable sports teams in 2023, valued at $4.86 billion.<br \/>\n<\/div><\/div>\n<h3>6. Manchester City FC and OKX<\/h3>\n<p>On June 30, 2023, cryptocurrency exchange <strong>OKX<\/strong><a href=\"https:\/\/www.okx.com\/learn\/okx-named-official-sleeve-partner-of-manchester-city\" target=\"_blank\"> signed<\/a> a three-year deal to become the official sleeve sponsor of the defending English Premier League (EPL) champions <strong>Manchester City FC<\/strong>.<\/p>\n<p>The deal, <a href=\"https:\/\/www.sportspromedia.com\/news\/manchester-city-okx-sleeve-partner-web3-cryptocurrency-sponsorship-deal\/\" target=\"_blank\">reported<\/a> worth \u00a355 million, saw the OKX brand featured on both the men\u2019s and women\u2019s first team playing kits. Prior to the sleeve sponsorship deal, Manchester City FC had <a href=\"https:\/\/www.mancity.com\/news\/club\/okx-becomes-training-kit-partner-of-manchester-city-63793127\" target=\"_blank\">signed<\/a> OKX to be its official training kit partner in July 2022.<\/p>\n<div class=\"su-note\"  style=\"border-color:#e5e54c;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#FFFF66;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\nManchester City FC ranked 23rd in Forbes\u2019 list of the most valuable sports teams in 2023, valued at $4.99 billion.<br \/>\n<\/div><\/div>\n<h3>5. Liverpool FC and Sorare<\/h3>\n<p>In September 2022, the <strong>EPL team Liverpool FC<\/strong><a href=\"https:\/\/www.liverpoolfc.com\/news\/liverpool-fc-expands-current-partnership-sorare\" target=\"_blank\"> expanded<\/a> its partnership with NFT-based fantasy sports platform <strong>Sorare<\/strong> for an undisclosed fee.<\/p>\n<p>The deal allowed Sorare to continue to make digital card collectibles of Liverpool players available to fans, collectors and gamers to collect, trade, and compete in the Sorare fantasy game.<\/p>\n<div class=\"su-note\"  style=\"border-color:#e5e54c;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#FFFF66;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\nLiverpool FC ranked 20th in Forbes\u2019 list of the most valuable sports teams in 2023, valued at $5.288 billion.<br \/>\n<\/div><\/div>\n<h3>4. FC Barcelona and Chiliz<\/h3>\n<p>On August 2, 2022, sports-focused blockchain provider <strong>Chiliz<\/strong><a href=\"https:\/\/medium.com\/socios\/fc-barcelona-to-accelerate-web3-strategy-as-socios-com-invests-100m-in-barca-studios-e6acc0b1b0c7\" target=\"_blank\"> announced<\/a> that it paid $100 million to acquire a 24.5% stake in <strong>FC Barcelona\u2019s <\/strong>digital content creation and distribution unit called <strong>Barca Studios<\/strong>.<\/p>\n<p>The deal came at a time when FC Barcelona was looking to raise capital to register new players. For Chiliz, the deal allowed them to reach the club\u2019s global fan base through NFTs, <a href=\"https:\/\/www.techopedia.com\/definition\/34708\/metaverse\">metaverse<\/a> projects, and merchandising.<\/p>\n<div class=\"su-note\"  style=\"border-color:#e5e54c;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#FFFF66;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\nForbes listed FC Barcelona as the 18th most valuable sports team in the world in 2023, valued at $5.508 billion.<br \/>\n<\/div><\/div>\n<h3>3. Manchester United FC and Tezos<\/h3>\n<p>In February 2022, the British football club <strong>Manchester United<\/strong> signed a multi-year sponsorship deal with the blockchain platform <strong>Tezos<\/strong>, reportedly worth <a href=\"https:\/\/theathletic.com\/3511333\/2022\/02\/09\/manchester-united-confirm-20m-sponsorship-deal-with-blockchain-company-tezos\/\" target=\"_blank\">over \u00a320 million per year<\/a>.<\/p>\n<p>The deal saw the Tezos brand appear on the team\u2019s training kits.<a href=\"https:\/\/www.manutd.com\/en\/partners\/global\/tezos\" target=\"_blank\"> According to the club<\/a>, the partnership will create new blockchain-based fan experiences and include a pledge to support the Manchester United Foundation with donations in the native crypto of the Tezos blockchain called TEZ.<\/p>\n<div class=\"su-note\"  style=\"border-color:#e5e54c;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#FFFF66;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\nManchester United FC ranked 13th in Forbes\u2019 list of the most valuable sports teams in 2023, valued at $6 billion.<br \/>\n<\/div><\/div>\n<h3>2. New England Patriots and Chain<\/h3>\n<p>In September 2022, <a href=\"https:\/\/www.techopedia.com\/definition\/4923\/web-30#:~:text=Web3%20refers%20to%20a%20movement,financial%20services%20to%20social%20media.\">web3<\/a> software company <strong>Chain<\/strong>, in collaboration with Kraft Sports + Entertainment,<a href=\"https:\/\/www.patriots.com\/news\/chain-announces-multi-year-partnership-with-kraft-sports-entertainment\" target=\"_blank\"> announced<\/a> a multi-year sponsorship agreement with <strong>NFL team New England<\/strong> <strong>Patriots<\/strong> to become their official <a href=\"https:\/\/www.techopedia.com\/definition\/30246\/blockchain\">blockchain<\/a> and web3 sponsor.<\/p>\n<p>The deal was signed by the soccer team <strong>New England Revolution<\/strong> as well, who share the Gillette Stadium with New England Patriots.<\/p>\n<div class=\"su-note\"  style=\"border-color:#e5e54c;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#FFFF66;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\nAccording to Forbes, New England Patriots was the third-most valuable sports team of 2023, valued at $7 billion.<br \/>\n<\/div><\/div>\n<h3>1. Dallas Cowboys and Blockchain.com<\/h3>\n<p>In April 2022, <strong>American football team Dallas Cowboys<\/strong> became the first National Football League (NFL) team to pen a sponsorship deal with a crypto company.<\/p>\n<p>Crypto exchange<strong> Blockchain.com<\/strong><a href=\"https:\/\/www.dallascowboys.com\/news\/cowboys-land-historic-cryptocurrency-partnership\" target=\"_blank\"> signed<\/a> a deal for an undisclosed amount with the Dallas Cowboys for branding, advertising, content and event opportunities and stadium signage. The deal also allowed fans to get access to Dallas Cowboys content on their Blockchain.com crypto wallets.<\/p>\n<div class=\"su-note\"  style=\"border-color:#e5e54c;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#FFFF66;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\nAccording to Forbes, Dallas Cowboys was the most valuable sports team of 2023, valued at $9 billion.<br \/>\n<\/div><\/div>\n<h2><span id=\"the_bottom_line\">The Bottom Line<\/span><\/h2>\n<p>The <a href=\"https:\/\/www.techopedia.com\/definition\/crypto-winter-crypto-bear-market\">crypto winter of 2022<\/a> was a difficult time for crypto sponsorships. Many sports teams saw the loss of sponsorship revenue due to the bankruptcy of the FTX exchange. FTX, which was one of the biggest crypto companies in the world before its collapse, <a href=\"https:\/\/decrypt.co\/114210\/ftx-spent-hundreds-of-millions-of-dollars-on-sports-marketing-on-road-to-bankruptcy\" target=\"_blank\">spent big<\/a> to sign deals with the likes of Mercedes-AMG Petronas F1 and Golden State Warriors.<\/p>\n<p>The industry has recovered, and crypto companies that sponsor sports teams are growing again. Within the first two months of 2024, we have already seen <strong>FC Bayern<\/strong> <a href=\"https:\/\/www.bitpanda.com\/en\/partnership\/fc-bayern-munich\" target=\"_blank\">sign<\/a> a deal with <strong>Bitpanda<\/strong> and London-based football club <strong>Chelsea FC<\/strong> <a href=\"https:\/\/blog.bingx.com\/important-announcements\/bingx-inks-deal-with-chelsea-as-official-crypto-exchange-partner\/\" target=\"_blank\">sign<\/a> with crypto exchange BingX.<\/p>\n<h2><span id=\"faqs\">FAQs<\/span><\/h2>\n<div class=\"man_faq_sec\" itemscope itemtype=\"https:\/\/schema.org\/FAQPage\"><\/time><section class=\"ms_faq ms_card \" ><div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><div class=\"accordionButton\"><h3 itemprop=\"name\">Why is sports and crypto getting together a win-win?<\/h3> <\/div>\n<div class=\"accordionContent\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"display:none;\"><p itemprop=\"text\">When it comes to crypto sports sponsorship, companies are looking for the most efficient places to spend their marketing budgets. Therefore, crypto companies have shown a preference for partnering with the biggest sports brands that can maximize brand awareness. For the teams, crypto sponsorship deals bring in extra revenue that can help them in their operations.<\/p>\r\n                <\/div><\/div><\/section>\n<section class=\"ms_faq ms_card \" ><div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><div class=\"accordionButton\"><h3 itemprop=\"name\">What sports teams use crypto?<\/h3> <\/div>\n<div class=\"accordionContent\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"display:none;\"><p itemprop=\"text\">Numerous sporting teams in the NFL, EPL and NBA are sponsored by crypto companies. Some notable names include Dallas Cowboys and FC Barcelona.<\/p>\r\n                <\/div><\/div><\/section>\n<section class=\"ms_faq ms_card \" ><div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><div class=\"accordionButton\"><h3 itemprop=\"name\">What NBA team is sponsored by Crypto?<\/h3> <\/div>\n<div class=\"accordionContent\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"display:none;\"><p itemprop=\"text\">In 2021, Philadelphia 76ers announced a jersey patch sponsorship deal with Crypto.com.<\/p>\r\n                <\/div><\/div><\/section>\n<section class=\"ms_faq ms_card \" ><div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><div class=\"accordionButton\"><h3 itemprop=\"name\">What football team does Binance sponsor?<\/h3> <\/div>\n<div class=\"accordionContent\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"display:none;\"><p itemprop=\"text\">Binance is one of the main sponsors of the BWT Alpine F1 team.<\/p>\r\n                <\/div><\/div><\/section>\n<div class=\"reference-content\">\n<div class=\"reference-heading reference-content-collapsible-heading\">\n<h2><span id=\"references\">References<\/span><\/h2>\n<\/div>\n<div class=\"reference-content-body\">\n<ol>\n<li><a href=\"https:\/\/crypto.com\/company-news\/crypto-com-unveiled-as-fifa-world-cup-qatar-2022-official-sponsor\" target=\"_blank\" rel=\"noopener\">Crypto.com unveiled as FIFA World Cup Qatar 2022\u2122 Official Sponsor<\/a>\u00a0(Crypto)<\/li>\n<li><a href=\"https:\/\/www.prnewswire.com\/news-releases\/cristiano-ronaldo-launches-first-nft-collection-with-binance-301677971.html\" target=\"_blank\" rel=\"noopener\">Cristiano Ronaldo Launches First NFT Collection with Binance USA &#8211; English USA &#8211; English<\/a>\u00a0(Prnewswire)<\/li>\n<li><a href=\"https:\/\/www.coindesk.com\/business\/2022\/03\/22\/cryptocom-nabs-fifa-world-cup-sponsorship-for-undisclosed-sum\/\" target=\"_blank\" rel=\"noopener\">Crypto.com Nabs FIFA World Cup Sponsorship for Undisclosed Sum<\/a>\u00a0(Coindesk)<\/li>\n<li><a href=\"https:\/\/www.cryptoarena.com\/news\/detail\/cryptocom-arena-announced\" target=\"_blank\" rel=\"noopener\">AEG AND CRYPTO.COM<\/a>\u00a0(Cryptoarena)<\/li>\n<li><a href=\"https:\/\/www.cnbc.com\/2021\/11\/17\/cryptocom-buys-naming-rights-to-lakers-staples-center-in-a-700-million-deal-.html\" target=\"_blank\" rel=\"noopener\">Crypto.com buys naming rights to Lakers&#8217; Staples Center in a $700 million deal<\/a>\u00a0(Cnbc)<\/li>\n<li><a href=\"https:\/\/www.nba.com\/news\/miami-heat-home-arena-gets-temporary-name-after-ftx-collapse\" target=\"_blank\" rel=\"noopener\">Miami Heat home arena gets temporary name after FTX collapse<\/a>\u00a0(Nba)<\/li>\n<li><a href=\"https:\/\/en.psg.fr\/teams\/club\/content\/cryptocom-becomes-psg-official-cryptocurrency-platform\" target=\"_blank\" rel=\"noopener\">CRYPTO.COM becomes PSG Official Cryptocurrency platform<\/a>\u00a0(En.psg)<\/li>\n<li><a href=\"https:\/\/www.forbes.com\/sites\/mikeozanian\/2023\/09\/08\/the-worlds-50-most-valuable-sports-teams-2023\/?sh=790116fe2b44\" target=\"_blank\" rel=\"noopener\">The World&#8217;s 50 Most Valuable Sports Teams 2023<\/a>\u00a0(Forbes)<\/li>\n<li><a href=\"https:\/\/www.baltimoreravens.com\/news\/ravens-socios-honor-local-firehouses-to-kick-off-new-partnership-community\" target=\"_blank\" rel=\"noopener\">Ravens, Socios Honor Local Firehouses To Kick Off New Partnership<\/a>\u00a0(Baltimoreravens)<\/li>\n<li><a href=\"https:\/\/medium.com\/socios\/socios-com-and-atlanta-falcons-announce-new-multi-platform-marketing-partnership-d9e8d52afcda\" target=\"_blank\" rel=\"noopener\">SOCIOS.COM AND ATLANTA FALCONS ANNOUNCE NEW MULTI-PLATFORM MARKETING PARTNERSHIP<\/a>\u00a0(Medium)<\/li>\n<li><a href=\"https:\/\/www.bitpanda.com\/en\/partnership\/fc-bayern-munich\" target=\"_blank\" rel=\"noopener\">Bitpanda is the official crypto partner of FC Bayern Munich<\/a>\u00a0(Bitpanda)<\/li>\n<li><a href=\"https:\/\/www.okx.com\/learn\/okx-named-official-sleeve-partner-of-manchester-city\" target=\"_blank\" rel=\"noopener\">OKX Named Official Sleeve Partner Of Manchester City In Expansion Of Partnership<\/a>\u00a0(Okx)<\/li>\n<li><a href=\"https:\/\/www.sportspromedia.com\/news\/manchester-city-okx-sleeve-partner-web3-cryptocurrency-sponsorship-deal\/\" target=\"_blank\" rel=\"noopener\">Manchester City upgrade OKX deal with \u2018UK\u00a355m&#8217; sleeve partnership<\/a>\u00a0(Sportspromedia)<\/li>\n<li><a href=\"https:\/\/www.mancity.com\/news\/club\/okx-becomes-training-kit-partner-of-manchester-city-63793127\" target=\"_blank\" rel=\"noopener\">OKX becomes Training Kit Partner of Manchester City<\/a>\u00a0(Mancity)<\/li>\n<li><a href=\"https:\/\/www.liverpoolfc.com\/news\/liverpool-fc-expands-current-partnership-sorare\" target=\"_blank\" rel=\"noopener\">AnnouncementLiverpool FC expands current partnership with Sorare<\/a>\u00a0(Liverpoolfc)<\/li>\n<li><a href=\"https:\/\/medium.com\/socios\/fc-barcelona-to-accelerate-web3-strategy-as-socios-com-invests-100m-in-barca-studios-e6acc0b1b0c7\" target=\"_blank\" rel=\"noopener\">FC Barcelona To Accelerate Web3 Strategy As Socios.com Invests $100m In Barca Studios<\/a>\u00a0(Medium)<\/li>\n<li><a href=\"https:\/\/theathletic.com\/3511333\/2022\/02\/09\/manchester-united-confirm-20m-sponsorship-deal-with-blockchain-company-tezos\/\" target=\"_blank\" rel=\"noopener\">Manchester United confirm \u00a320m sponsorship deal with blockchain company Tezos<\/a>\u00a0(Theathletic)<\/li>\n<li><a href=\"https:\/\/www.manutd.com\/en\/partners\/global\/tezos\" target=\"_blank\" rel=\"noopener\">Tezos<\/a>\u00a0(Manutd)<\/li>\n<li><a href=\"https:\/\/www.patriots.com\/news\/chain-announces-multi-year-partnership-with-kraft-sports-entertainment\" target=\"_blank\" rel=\"noopener\">Official website of the New England Patriots<\/a>\u00a0(Patriots)<\/li>\n<li><a href=\"https:\/\/www.dallascowboys.com\/news\/cowboys-land-historic-cryptocurrency-partnership\" target=\"_blank\" rel=\"noopener\">Cowboys Land Historic Cryptocurrency Partnership<\/a>\u00a0(Dallascowboys)<\/li>\n<li><a href=\"https:\/\/decrypt.co\/114210\/ftx-spent-hundreds-of-millions-of-dollars-on-sports-marketing-on-road-to-bankruptcy\" target=\"_blank\" rel=\"noopener\">FTX Spent Hundreds of Millions of Dollars on Sports Marketing on Road to Bankruptcy<\/a>\u00a0(Decrypt)<\/li>\n<li><a href=\"https:\/\/blog.bingx.com\/important-announcements\/bingx-inks-deal-with-chelsea-as-official-crypto-exchange-partner\/\" target=\"_blank\" rel=\"noopener\">BingX Inks Deal With Chelsea as Official Crypto Exchange Partner<\/a>\u00a0(Blog.bingx)<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The world has seen an increasing number of crypto sponsorships of sports teams since the crypto bull run of 2021. Companies like Crypto.com and now-defunct FTX spent millions of dollars to rename sports arenas and sponsor NBA teams. The rationale is straightforward for crypto companies with big marketing war chest \u2013 reach out to as [&hellip;]<\/p>\n","protected":false},"author":286557,"featured_media":194547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[601],"tags":[],"category_partsoff":[],"class_list":["post-194498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blockchain"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>World\u2019s Most Valuable Crypto-Backed Sports Teams 2025<\/title>\n<meta name=\"description\" content=\"Explore the most expensive crypto sponsorships of sports teams and brands. 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