{"id":167407,"date":"2024-02-12T11:09:01","date_gmt":"2024-02-12T11:09:01","guid":{"rendered":"https:\/\/www.techopedia.com\/?p=167407"},"modified":"2024-02-12T13:16:01","modified_gmt":"2024-02-12T13:16:01","slug":"imagefx-ai-image-generator-test-drive-is-it-better-than-dall-e","status":"publish","type":"post","link":"https:\/\/www.techopedia.com\/imagefx-google-ai-image-generator-capabilities-and-prospects","title":{"rendered":"ImageFX AI Image Generator Test Drive: Is It Better than DALL-E?"},"content":{"rendered":"<p>On February 1, 2024, Google announced the launch of its AI image creation tool, ImageFX. This text-to-image generator is now available through the Google Labs website for users in the US, Australia, New Zealand, and Kenya.<\/p>\n<p>The company also announced the release of <a href=\"https:\/\/aitestkitchen.withgoogle.com\/tools\/music-fx\" target=\"_blank\">MusicFX<\/a>, a text-to-music tool that allows users to create music of up to 70 seconds in length or loops.<\/p>\n<p>These releases come just months after OpenAI integrated the popular text-to-image model <a href=\"https:\/\/openai.com\/blog\/dall-e-3-is-now-available-in-chatgpt-plus-and-enterprise\" target=\"_blank\">DALL-E 3<\/a> with ChatGPT, giving users the ability to generate images from written prompts.<\/p>\n<p>Can Google\u2019s AI image generator rival the <a href=\"https:\/\/www.techopedia.com\/ai\/best-ai-art-generator\">best text-to-image generators<\/a> already available on the market, such as <a href=\"https:\/\/www.techopedia.com\/definition\/dall-e\">DALL-E<\/a> and <a href=\"https:\/\/www.techopedia.com\/definition\/midjourney\">Midjourney<\/a>?<\/p>\n<p>Learn what ImageFX is and where you can give it a try, explore its major features and capabilities, and take a peek at what lies ahead in the future of AI image creation tools.<\/p>\n<div class=\"su-note\"  style=\"border-color:#e5e54c;border-radius:\u201c3\u201dpx;-moz-border-radius:\u201c3\u201dpx;-webkit-border-radius:\u201c3\u201dpx;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#FFFF66;border-color:#ffffff;color:#333333;border-radius:\u201c3\u201dpx;-moz-border-radius:\u201c3\u201dpx;-webkit-border-radius:\u201c3\u201dpx;\">\n<h2><span id=\"key_takeaways\">Key Takeaways<\/span><\/h2>\n<ul>\n<li>ImageFX is Google\u2019s newly released AI image creation tool powered by the Imagen 2 text-to-image model, which is designed to create highly realistic images.<\/li>\n<li>A new Google\u2019s AI image generator offers \u2018expressive chips,\u2019 basically a set of recommended keywords, which the user can choose to generate other stylistically similar designs.<\/li>\n<li>This feature is the solution\u2019s key differentiator from other competitors like DALL-E 3 and Midjourney.<\/li>\n<li>ImageFX is now accessible only in English and is limited to a handful of countries, including the United States, Australia, New Zealand, and Kenya, with no global release dates revealed.<\/li>\n<li>In the future, Bard and Imagen 2 have the potential to become a power couple much the same way that ChatGPT and DALL-E 3.<\/li>\n<\/ul>\n<\/div><\/div>\n<div>\n    <section class=\"toc-sticky w-100 bg-white \">\n        <div class=\"toc-sticky__container container\">\n            <div class=\"toc-sticky__open d-flex align-items-end\" data-bs-toggle=\"collapse\"\n                 aria-controls=\"multiCollapse1\"\n                 data-bs-target=\"#multiCollapse1\">\n                <button\n                        class=\"btn btn-primary collapse-action-btn p-1 rounded-circle\"\n                        type=\"button\"\n                >\n                    <i class=\"icon-chevron-up\"><\/i>\n                <\/button>\n                <span id=\"toc-current-title\" class=\"d-flex align-items-center\">\n                    Table of Contents\n                <\/span>\n                <span class=\"toc-main-title-permanent\">Table of Contents<\/span>\n            <\/div>\n            <div\n                    class=\"collapse my-3\"\n                    id=\"multiCollapse1\"\n            >\n                <ol class=\"StepProgress\">\n                                                                        <li class=\"StepProgress-item current\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"key_takeaways\"\n                               onclick=handleScrollToTitle(\"key_takeaways\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">Key Takeaways<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"what_is_imagefx\"\n                               onclick=handleScrollToTitle(\"what_is_imagefx\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">What Is ImageFX?<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"how_to_use_imagefx\"\n                               onclick=handleScrollToTitle(\"how_to_use_imagefx\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">How to Use ImageFX<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"testing_imagefx_a_step-by-step_guide\"\n                               onclick=handleScrollToTitle(\"testing_imagefx_a_step-by-step_guide\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">Testing ImageFX: A Step-By-Step Guide<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"imagen_2_explained\"\n                               onclick=handleScrollToTitle(\"imagen_2_explained\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">Imagen 2 Explained<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"where_does_imagefx_fit_into_the_text-to-image_market\"\n                               onclick=handleScrollToTitle(\"where_does_imagefx_fit_into_the_text-to-image_market\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">Where Does ImageFX Fit into the Text-to-Image Market?<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"googles_ai_safety_and_legal_protections\"\n                               onclick=handleScrollToTitle(\"googles_ai_safety_and_legal_protections\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">Google\u2019s AI Safety and Legal Protections<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"the_future_of_ai_image_generation\"\n                               onclick=handleScrollToTitle(\"the_future_of_ai_image_generation\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">The Future of AI Image Generation<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"the_bottom_line\"\n                               onclick=handleScrollToTitle(\"the_bottom_line\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">The Bottom Line<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"faqs\"\n                               onclick=handleScrollToTitle(\"faqs\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">FAQs<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"references\"\n                               onclick=handleScrollToTitle(\"references\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">References<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                    <\/ol>\n                <div class=\"toc-sticky__container__disperse\"><\/div>\n                <div class=\"toc-sticky__btn-top justify-content-center\">\n                    <button class=\"btn btn-link d-flex align-items-center\" onclick={btnTop()}><p>Show Full Guide<\/p><img decoding=\"async\"\n                                src=\"\/wp-content\/plugins\/table-of-contents\/assets\/images\/arrow-up-circle.svg\"\n                                alt=\"arrow-up-circle\">\n                    <\/button>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    <div class=\"toc-sticky-list\">\n        <div class=\"toc-sticky__container container\">\n            <div class=\"toc-sticky__open d-flex align-items-end\" data-bs-toggle=\"collapse\" aria-controls=\"multiCollapse2\" data-bs-target=\"#multiCollapse2\">\n                <button class=\"btn btn-primary collapse-action-btn p-1 rounded-circle\"\n                        type=\"button\">\n                    <i class=\"icon-chevron-up up\"><\/i>\n                <\/button>\n                <span id=\"toc-current-title\" class=\"d-flex align-items-center\">\n                    Table of Contents\n                <\/span>\n            <\/div>\n            <div  class=\"collapse my-3\" id=\"multiCollapse2\">\n                <ol class=\"StepProgress\">\n                    \t\t\t\t\t \t\t\t\t\t                                                     <li class=\"StepProgress-item current \">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"key_takeaways\"\n                                   onclick=handleScrollToTitle(\"key_takeaways\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">Key Takeaways<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t                                                     <li class=\"StepProgress-item \">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"what_is_imagefx\"\n                                   onclick=handleScrollToTitle(\"what_is_imagefx\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">What Is ImageFX?<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t                                                     <li class=\"StepProgress-item \">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"how_to_use_imagefx\"\n                                   onclick=handleScrollToTitle(\"how_to_use_imagefx\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">How to Use ImageFX<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t\n\t\t\t\t\t\t <span class=\"show_moretoc\">Show Full Guide<\/span>\n\t\t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"testing_imagefx_a_step-by-step_guide\"\n                                   onclick=handleScrollToTitle(\"testing_imagefx_a_step-by-step_guide\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">Testing ImageFX: A Step-By-Step Guide<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"imagen_2_explained\"\n                                   onclick=handleScrollToTitle(\"imagen_2_explained\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">Imagen 2 Explained<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"where_does_imagefx_fit_into_the_text-to-image_market\"\n                                   onclick=handleScrollToTitle(\"where_does_imagefx_fit_into_the_text-to-image_market\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">Where Does ImageFX Fit into the Text-to-Image Market?<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"googles_ai_safety_and_legal_protections\"\n                                   onclick=handleScrollToTitle(\"googles_ai_safety_and_legal_protections\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">Google\u2019s AI Safety and Legal Protections<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"the_future_of_ai_image_generation\"\n                                   onclick=handleScrollToTitle(\"the_future_of_ai_image_generation\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">The Future of AI Image Generation<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"the_bottom_line\"\n                                   onclick=handleScrollToTitle(\"the_bottom_line\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">The Bottom Line<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"faqs\"\n                                   onclick=handleScrollToTitle(\"faqs\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">FAQs<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"references\"\n                                   onclick=handleScrollToTitle(\"references\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">References<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                                    <\/ol>\n            <\/div>\n            <div class=\"toc-sticky__container__disperse\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<script id=\"toc-js\">\n    window.addEventListener(\"DOMContentLoaded\", () => {\n        const header = document.querySelector(\".header_wrapper\");\n\n        const pageLegend = document.querySelector('#multiCollapse1');\n        const pageLegendList = document.querySelector('#multiCollapse2');\n        const pageLegendCollapse = new bootstrap.Collapse(pageLegend, {toggle: document.querySelector(\".toc-sticky\").classList.contains('sticky')});\n\n        \/**\n         * Changing current title\n         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const headerHeightDifference = window.innerWidth < 992 ? -30 : -15;\n        window.scrollTo({\n            top: el.offsetTop - 60 - headerHeightDifference - 10,\n        });\n    }\n<\/script>\n\n<h2><span id=\"what_is_imagefx\">What Is ImageFX?<\/span><\/h2>\n<p>ImageFX is an AI text-to-image generator based on <a href=\"https:\/\/deepmind.google\/technologies\/imagen-2\/\" target=\"_blank\">Imagen 2<\/a>, a text-to-image diffusion model created by <a href=\"https:\/\/www.techopedia.com\/definition\/32768\/deepmind\">Google DeepMind<\/a>, which has the ability to create high-quality, photorealistic images.<\/p>\n<p>\u201cImageFX is a new tool in Labs that lets people create images with simple text prompts. Our early experiments in Labs highlight how important creative exploration is to new users of <a href=\"https:\/\/www.techopedia.com\/definition\/34633\/generative-ai\">generative AI<\/a> tools,\u201d Google said in the announcement <a href=\"https:\/\/blog.google\/technology\/ai\/google-labs-imagefx-textfx-generative-ai\/\" target=\"_blank\">blog post<\/a>.<\/p>\n<blockquote><p>\u201cPeople often discover new ideas through testing a range of prompts and concepts as they iterate. To spur further creativity, ImageFX includes a prompt interface featuring \u2018expressive chips\u2019 that let you quickly experiment with adjacent dimensions of your creation and ideas,\u201d the blog post said.<\/p><\/blockquote>\n<p>Expressive chips are essentially a set of recommended keywords generated by ImageFX, which the user can choose to generate other stylistically similar designs.<\/p>\n<p>This feature is also the solution\u2019s key differentiation from other competitors like DALL-E 3 and Midjourney.<\/p>\n<h2><span id=\"how_to_use_imagefx\">How to Use ImageFX<\/span><\/h2>\n<div class=\"su-note\"  style=\"border-color:#e5e54c;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#FFFF66;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n<p>Users can access ImageFX by signing up for the <a href=\"https:\/\/aitestkitchen.withgoogle.com\/\" target=\"_blank\">AI Test Kitchen<\/a> program on Google Labs. Then they select ImageFX or go to the ImageFX page directly, where they can sign into their personal Google account and start generating new creatives.<\/p>\n<p>Note that the solution is now available for people in the US, Australia, New Zealand, and Kenya. Google hasn\u2019t revealed the dates of the product\u2019s global release yet.<\/p>\n<p>However, you can also use one of the <a href=\"https:\/\/www.techopedia.com\/vpn\/best-vpn\">best VPNs<\/a> (virtual private network) to access the service from other locations.<\/p>\n<\/div><\/div>\n<p>When using the platform, users can opt to enter their own text prompt and press the generate button to create an image or click on the \u201cI\u2019m feeling lucky\u201d option to create a random prompt and image.<\/p>\n<p>After creating an image, users have the option to download or share it. There is also the option to change a numerical seed to give the solution\u2019s output more variety.<\/p>\n<p>Users can also click on expressive chips at the bottom of the screen. Types of keywords recommended during our testing included photorealistic, dramatic, 35mm film, minimal, sketchy, handmade, wide shot, illustration, close-up, and highly detailed.<\/p>\n<h2><span id=\"testing_imagefx_a_step-by-step_guide\">Testing ImageFX: A Step-By-Step Guide<\/span><\/h2>\n<p>In this section, we\u2019re going to try ImageFX capabilities in action. All you need is a Google account, to be located in one of the approved destinations, or a <a href=\"https:\/\/www.techopedia.com\/definition\/4806\/virtual-private-network-vpn\">VPN<\/a>.<\/p>\n<p>Clicking on the <a href=\"https:\/\/aitestkitchen.withgoogle.com\/tools\/image-fx\" target=\"_blank\">link<\/a> will prompt you to sign in, so select the <strong>Sign in with Google<\/strong> option and then press <strong>Sign in<\/strong> again.<\/p>\n<p>A pop-up will come up, giving you the option to receive marketing emails or research invitations. Check which option you want (if any) and press the <strong>Next<\/strong> button.<\/p>\n<p>You will now be shown Google\u2019s Privacy policy. Read through it and press <strong>Next<\/strong> if you agree. Clicking this will bring up a Google Terms of Service pop-up. Select the <strong>Agree and Continue<\/strong> option. Once the About ImageFX text box comes up, read it and select the <strong>Got it<\/strong> button to finish the signup process.<\/p>\n<p>Now you\u2019re all set and ready to experiment with your prompts!<\/p>\n<h3>Using ImageFX: The Basics<\/h3>\n<figure id=\"attachment_167422\" aria-describedby=\"caption-attachment-167422\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-167422 size-full\" src=\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-3.jpg\" alt=\"Generating AI image in ImageFX\" width=\"1600\" height=\"772\" srcset=\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-3.jpg 1600w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-3-300x145.jpg 300w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-3-1024x494.jpg 1024w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-3-768x371.jpg 768w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-3-130x63.jpg 130w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-3-104x50.jpg 104w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-3-83x40.jpg 83w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-3-1536x741.jpg 1536w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-3-1200x579.jpg 1200w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption id=\"caption-attachment-167422\" class=\"wp-caption-text\">Caption: Screenshot by Tim Keary<\/figcaption><\/figure>\n<p>On the left-hand side of the screen, you will see a text box where you can enter your written prompt and press the <strong>Generate<\/strong> button to produce images that will be displayed on the right-hand side of the screen.<\/p>\n<p>Underneath the text prompt box, you will find a button that says <strong>More<\/strong> alongside a series of keywords \u2013 the expressive chips. Clicking More allows you to generate another set of keywords, and clicking on a keyword adds it to your written prompt.<\/p>\n<p>Finally, on the bottom right-hand corner of the screen, there are three buttons, the first allows you to select a numerical seed to increase the variety of outputs, the next lets you download an image, and the last one lets you share the image.<\/p>\n<h3>ImageFX in Action<\/h3>\n<p>As with any image-to-text tool, the quality of image output will depend largely on your initial prompt.<\/p>\n<p>To get the best results, you\u2019ll want to include as much context as possible. For the purposes of this guide, we decided to go with a surreal image \u2013 of an alien playing football with an ostrich.<\/p>\n<p>The results were as follows:<\/p>\n<figure id=\"attachment_167428\" aria-describedby=\"caption-attachment-167428\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-167428 size-full\" src=\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-1-3.jpg\" alt=\"Generating AI image in ImageFX\" width=\"1600\" height=\"774\" srcset=\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-1-3.jpg 1600w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-1-3-300x145.jpg 300w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-1-3-1024x495.jpg 1024w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-1-3-768x372.jpg 768w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-1-3-130x63.jpg 130w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-1-3-104x50.jpg 104w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-1-3-83x40.jpg 83w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-1-3-1536x743.jpg 1536w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-1-3-1200x581.jpg 1200w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption id=\"caption-attachment-167428\" class=\"wp-caption-text\">Caption: Screenshot by Tim Keary<\/figcaption><\/figure>\n<p>The first image was acceptable and looked fairly \u201crealistic,\u201d but the other outputs weren\u2019t so good.<\/p>\n<p>To see if we could get some alternative designs, we pressed the <strong>More<\/strong> button to get ImageFX to provide us with more expressive chips to choose from.<\/p>\n<p>From these options, we clicked on the <strong>Painting<\/strong> option to see how the image would look as a painting. The results were as follows:<\/p>\n<figure id=\"attachment_167429\" aria-describedby=\"caption-attachment-167429\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-167429 size-full\" src=\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-2-2.jpg\" alt=\"Generating AI image in ImageFX\" width=\"1600\" height=\"773\" srcset=\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-2-2.jpg 1600w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-2-2-300x145.jpg 300w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-2-2-1024x495.jpg 1024w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-2-2-768x371.jpg 768w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-2-2-130x63.jpg 130w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-2-2-104x50.jpg 104w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-2-2-83x40.jpg 83w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-2-2-1536x742.jpg 1536w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-2-2-1200x580.jpg 1200w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption id=\"caption-attachment-167429\" class=\"wp-caption-text\">Caption: Screenshot by Tim Keary<\/figcaption><\/figure>\n<p>To further test expressive chips, we went looking for an option that would create an animated-style version.<\/p>\n<p>The closest keyword match we could get was <strong>Illustration<\/strong>. Here are the results of the prompt:<\/p>\n<figure id=\"attachment_167432\" aria-describedby=\"caption-attachment-167432\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-167432 size-full\" src=\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-3-1.jpg\" alt=\"Generating AI image in ImageFX\" width=\"1600\" height=\"770\" srcset=\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-3-1.jpg 1600w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-3-1-300x144.jpg 300w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-3-1-1024x493.jpg 1024w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-3-1-768x370.jpg 768w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-3-1-130x63.jpg 130w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-3-1-104x50.jpg 104w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-3-1-83x40.jpg 83w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-3-1-1536x739.jpg 1536w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-3-1-1200x578.jpg 1200w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption id=\"caption-attachment-167432\" class=\"wp-caption-text\">Caption: Screenshot by Tim Keary<\/figcaption><\/figure>\n<p>These results were probably the best of the bunch in terms of matching the intent of the prompt and the overall output quality.<\/p>\n<h3>ImageFX vs. DALL-E 3: Which Is Better?<\/h3>\n<p>To help evaluate ImageFX we decided to compare its output against DALL-E 3\u2019s to see which created the best images. While this isn\u2019t an exhaustive test of each LLM&#8217;s image quality \u2013 it does give an idea of how each tool will respond to a barebones prompt.<\/p>\n<p>To start off our test, we instructed DALL-E 3 to create an image of an alien playing football with an ostrich (the same initial prompt we entered into ImageFX). The results were as follows:<\/p>\n<figure id=\"attachment_167434\" aria-describedby=\"caption-attachment-167434\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-167434 size-full\" src=\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-4.jpg\" alt=\"Generating AI image in ImageFX\" width=\"1600\" height=\"779\" srcset=\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-4.jpg 1600w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-4-300x146.jpg 300w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-4-1024x499.jpg 1024w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-4-768x374.jpg 768w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-4-130x63.jpg 130w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-4-104x50.jpg 104w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-4-83x40.jpg 83w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-4-1536x748.jpg 1536w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/unnamed-4-1200x584.jpg 1200w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption id=\"caption-attachment-167434\" class=\"wp-caption-text\">Caption: Screenshot by Tim Keary<\/figcaption><\/figure>\n<p>During our test, we noticed that DALL-E 3 took longer than ImageFX to generate the image, but we felt the output image it created was much better than any of the designs produced by Google\u2019s solution so far.<\/p>\n<p>That being said \u2013 it did only generate one image.<\/p>\n<p>To further build on our comparison we decided to see how each handled a cartoon T-rex. Here are the results:<\/p>\n<p>The images created by ImageFX were all highly detailed, but we felt like DALL-E 3 produced an image that not only better matched the intent of the prompt, but produced a pretty good Disney-style animated character.<\/p>\n<h3>First Impressions of ImageFX<\/h3>\n[Su_note]\n<p>Overall, ImageFX was very easy to use.<\/p>\n<p>We found expressive chips to be a welcome addition \u2013 they offered a valuable reference point we could use to see how prompts could be adapted or improved when creating images. This would be useful for users who were struggling with coming up with compositional ideas.<\/p>\n<p>While the image quality didn\u2019t blow us away, particularly with the alien-ostrich example, in other tests, it did generate extremely high-quality results.<\/p>\n[\/su_note]\n<p>Here is a decent image it created of an Astronaut on the moon:<\/p>\n<p>In this sense, ImageFX is definitely a tool that you can get good results with if you\u2019re willing to take the time to enter the right prompts.<\/p>\n<h2><span id=\"imagen_2_explained\">Imagen 2 Explained<\/span><\/h2>\n<p>The core of Google\u2019s AI image generator, Imagen 2, is the text-to-image diffusion model that enables ImageFX to produce high-quality images. It\u2019s also a model used to power <a href=\"https:\/\/www.techopedia.com\/definition\/bard-google-bard\">Google Bard<\/a> so that users can create images directly, integrated with <a href=\"https:\/\/www.techopedia.com\/google-search-generative-experience-sge-and-its-implications-for-future-search\">search generative experience<\/a> (SGE).<\/p>\n<p>To enable Imagen 2 to create detailed images, Google added more detailed descriptions to image captions in the model\u2019s training data so that it could learn between different artistic styles.<\/p>\n<p>Using this approach means that the model can better understand the context of user prompts and respond with more relevant output.<\/p>\n<p>Another important differentiator for Imagen 2 is that it\u2019s accessible with Google Cloud &#8211; more specifically via the ImagenAPI in Google Cloud Vertex AI.<\/p>\n<p>In the future, Bard and Imagen 2 have the potential to become a power couple much the same way that <a href=\"https:\/\/www.techopedia.com\/definition\/34933\/chatgpt\">ChatGPT<\/a> and DALL-E 3 have, simply by making image creation technology accessible alongside a free, publicly available research assistant.<\/p>\n<p>This is particularly true when considering the introduction of the more powerful <a href=\"https:\/\/www.techopedia.com\/google-gemini-is-a-serious-threat-to-chatgpt-heres-why\">Gemini Pro<\/a> language model to Bard.<\/p>\n<h2><span id=\"where_does_imagefx_fit_into_the_text-to-image_market\">Where Does ImageFX Fit into the Text-to-Image Market?<\/span><\/h2>\n<p>ImageFX AI image creation tool is competing against a number of established competitors in the text-to-image market. Competing tools include OpenAI\u2019s DALL-E 3 and Midjourney.<\/p>\n<p>Below, we\u2019ve created a high-level overview of what each tool has to offer.<\/p>\n<p class=\"p1\"><div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tbody>\n<tr>\n<td><strong>Feature<\/strong><\/td>\n<td><strong>ImageFX<\/strong><\/td>\n<td><strong>DALL-E 3\u00a0<\/strong><\/td>\n<td><strong>Midjourney\u00a0<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>Ease of use\u00a0<\/strong><\/td>\n<td>Easy<\/td>\n<td>Easy<\/td>\n<td>Complex<\/td>\n<\/tr>\n<tr>\n<td><strong>Create images for free\u00a0<\/strong><\/td>\n<td>Yes<\/td>\n<td>No<\/td>\n<td>No<\/td>\n<\/tr>\n<tr>\n<td><strong>Generate random images\u00a0<\/strong><\/td>\n<td>Yes<\/td>\n<td>Yes<\/td>\n<td>Yes<\/td>\n<\/tr>\n<tr>\n<td><strong>Sizes\/dimensions\u00a0<\/strong><\/td>\n<td>Images fixed to 1536&#215;1536<\/td>\n<td>Image can be 1024&#215;1024, 1024&#215;1792 or 1792&#215;1024<\/td>\n<td>Images can be 1024&#215;1024, 2048&#215;2048, 4096&#215;4096<\/td>\n<\/tr>\n<tr>\n<td><strong>Watermark\u00a0<\/strong><\/td>\n<td>Yes (SynthID)<\/td>\n<td>Yes (C2PA)<\/td>\n<td>No<\/td>\n<\/tr>\n<tr>\n<td><strong>Copyright<\/strong><\/td>\n<td>N\/A<\/td>\n<td>Outputs owned by user<\/td>\n<td>Outputs owned by user<\/td>\n<\/tr>\n<tr>\n<td><strong>Free Plan\u00a0<\/strong><\/td>\n<td>Yes<\/td>\n<td>No. Requires a paid plan such as ChatGPT Plus or Enterprise<\/td>\n<td>No<\/td>\n<\/tr>\n<tr>\n<td><strong>Pricing<\/strong><\/td>\n<td>Free<\/td>\n<td>Paid plans start at $20 per user per month for ChatGPT, $25 per user per month for ChatGPT Team, and price on request for the Enterprise package<\/td>\n<td>Paid plans start at $10 per month for the Basic Plan, $30 per month for the Standard Plan, $60 per month for the Pro Plan, and $120 per month for the Mega Plan with more fast GPU time and other benefits included<\/td>\n<\/tr>\n<tr>\n<td><strong>Access<\/strong><\/td>\n<td>Via Google\u2019s Search Labs (restricted regions)<\/td>\n<td>Via ChatGPT<\/td>\n<td>Discord<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"p1\"><\/div>\n<h2><span id=\"googles_ai_safety_and_legal_protections\">Google\u2019s AI Safety and Legal Protections<\/span><\/h2>\n<p>Google has some basic safety protections to help mitigate the risks presented by AI-generated images. One of these protections is content moderation guidelines, which prevent the generation of violent, offensive, or sexually explicit content.<\/p>\n<p>The organization has also made a concerted effort to make it easier for users to identify AI-generated images.<\/p>\n<p>For instance, all images created with ImageFX are given a digital watermark by SynthID to make them easier to identify. Likewise, images also include IPTC metadata so that users will be able to tell when they encounter AI-generated images.<\/p>\n<p>Using digital watermarks is an attempt to address concerns over <a href=\"https:\/\/www.techopedia.com\/definition\/33835\/deepfake\">deepfakes<\/a>, digitally-created images of people that are difficult to distinguish from real ones.<\/p>\n<div class=\"su-note\"  style=\"border-color:#e5e54c;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#FFFF66;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n<p>At the same time, Google also <a href=\"https:\/\/support.google.com\/legal\/troubleshooter\/1114905\" target=\"_blank\">states<\/a> that \u201cyou can request the removal of images under our policies or applicable laws.\u201d This provides a basic mechanism for getting images removed which violate local laws.<\/p>\n<\/div><\/div>\n<p>It\u2019s worth noting that Google\u2019s privacy policy notes that human readers annotate and process conversations had with ImageFX \u2013 so user inputs aren\u2019t completely private.<\/p>\n<h2><span id=\"the_future_of_ai_image_generation\">The Future of AI Image Generation<\/span><\/h2>\n<p>AI image generation is evolving rapidly at the moment, with vendors like Google and OpenAI looking to build <a href=\"https:\/\/www.techopedia.com\/definition\/multimodal-ai-multimodal-artificial-intelligence\">multimodal AI<\/a> solutions that can respond to inputs, including text, images, audio, and video.<\/p>\n<p>The development of ImageFX and its underlying model Imagen 2 highlight that Google is attempting to integrate the ability to generate high-quality, photorealistic images into its product ecosystem. This is shown by using Imagen 2 to add image-creation functionalities to Bard.<\/p>\n<p>As it stands, there is a long way to go to advance image generation technology. While tools like Stable Diffusion and Midjourney have offered users powerful text-to-image generators, they\u2019ve also been difficult to use.<\/p>\n<p>Current technologies have also struggled to develop realistic images, having difficulties with elements like hands and faces and creating an unsettling uncanny valley effect when attempting to depict any lifelike designs.<\/p>\n<h2><span id=\"the_bottom_line\">The Bottom Line<\/span><\/h2>\n<p>Image generation is an extremely fast-moving segment of the AI market at the moment. Google\u2019s launch of ImageFX provides a big opportunity for the organization to start competing against DALL-E 3, which has remained one of the most accessible text-to-image generators on offer.<\/p>\n<h2><span id=\"faqs\">FAQs<\/span><\/h2>\n<div class=\"man_faq_sec\" itemscope itemtype=\"https:\/\/schema.org\/FAQPage\"><\/time><section class=\"ms_faq ms_card \" ><div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><div class=\"accordionButton\"><h3 itemprop=\"name\">Where can I try using ImageFX?<\/h3> <\/div>\n<div class=\"accordionContent\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"display:none;\"><p itemprop=\"text\">You can try using ImageFX by visiting the AI Test Kitchen on the Google website. Please note you\u2019ll need to have a Google account to use it.<\/p>\r\n                <\/div><\/div><\/section>\n<section class=\"ms_faq ms_card \" ><div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><div class=\"accordionButton\"><h3 itemprop=\"name\">Is ImageFX free?<\/h3> <\/div>\n<div class=\"accordionContent\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"display:none;\"><p itemprop=\"text\">Yes. All you need to use it is to have a Google account in the US, Kenya, New Zealand, or Australia. You can also try using a VPN, if you\u2019re located in other countries. <\/p>\r\n                <\/div><\/div><\/section>\n<section class=\"ms_faq ms_card \" ><div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><div class=\"accordionButton\"><h3 itemprop=\"name\">When will ImageFX become available globally?<\/h3> <\/div>\n<div class=\"accordionContent\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"display:none;\"><p itemprop=\"text\">Google hasn\u2019t yet confirmed when the tool will be released globally, but given that it is already widely available, it will likely be in late 2024. <\/p>\r\n                <\/div><\/div><\/section>\n<div class=\"reference-content\">\n<div class=\"reference-heading reference-content-collapsible-heading\">\n<h2><span id=\"references\">References<\/span><\/h2>\n<\/div>\n<div class=\"reference-content-body\">\n<ol>\n<li><a href=\"https:\/\/aitestkitchen.withgoogle.com\/tools\/music-fx\" target=\"_blank\" rel=\"noopener\">Sign in to start making music just like this<\/a> (AI Test Kitchen)<\/li>\n<li><a href=\"https:\/\/openai.com\/blog\/dall-e-3-is-now-available-in-chatgpt-plus-and-enterprise\" target=\"_blank\" rel=\"noopener\">DALL\u00b7E 3 is now available in ChatGPT Plus and Enterprise<\/a> (OpenAI)<\/li>\n<li><a href=\"https:\/\/deepmind.google\/technologies\/imagen-2\/\" target=\"_blank\" rel=\"noopener\">Imagen 2<\/a> (DeepMind Google)<\/li>\n<li><a href=\"https:\/\/blog.google\/technology\/ai\/google-labs-imagefx-textfx-generative-ai\/\" target=\"_blank\" rel=\"noopener\">Try ImageFX and MusicFX, our newest generative AI tools in Labs <\/a>(Google)<\/li>\n<li><a href=\"https:\/\/aitestkitchen.withgoogle.com\/\" target=\"_blank\" rel=\"noopener\">Experiment at the intersection of AI and creativity<\/a> (AI Test Kitchen)<\/li>\n<li><a href=\"https:\/\/aitestkitchen.withgoogle.com\/tools\/image-fx\" target=\"_blank\" rel=\"noopener\">Sign in to start creating images just like this<\/a> (AI Test Kitchen)<\/li>\n<li><a href=\"https:\/\/support.google.com\/legal\/troubleshooter\/1114905\" target=\"_blank\" rel=\"noopener\">Report Content On Google<\/a> (Google)<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>On February 1, 2024, Google announced the launch of its AI image creation tool, ImageFX. This text-to-image generator is now available through the Google Labs website for users in the US, Australia, New Zealand, and Kenya. The company also announced the release of MusicFX, a text-to-music tool that allows users to create music of up [&hellip;]<\/p>\n","protected":false},"author":286576,"featured_media":167539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[573],"tags":[],"category_partsoff":[],"class_list":["post-167407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ImageFX AI Image Generator Test Drive: Is It Better than DALL-E?<\/title>\n<meta name=\"description\" content=\"Learn the key features and capabilities of ImageFX, Google\u2019s AI image generator, and give it a try. 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