{"id":162791,"date":"2024-02-02T17:10:44","date_gmt":"2024-02-02T17:10:44","guid":{"rendered":"https:\/\/www.techopedia.com\/?page_id=162791"},"modified":"2024-08-23T09:45:13","modified_gmt":"2024-08-23T09:45:13","slug":"salesforce-ai","status":"publish","type":"page","link":"https:\/\/www.techopedia.com\/crm\/salesforce-ai","title":{"rendered":"How Salesforce AI is Catapulting Businesses in 2024"},"content":{"rendered":"<p>Artificial intelligence is transforming our lives in unprecedented ways. From smart assistants to self-driving cars, AI is making our tasks easier, faster, and more efficient.<\/p>\n<p>It&rsquo;s also revolutionizing the way businesses operate and grow. Salesforce, the global leader in customer relationship management, is at the forefront of this AI revolution.<\/p>\n<p>Salesforce AI, also known as <em>Einstein<\/em>, offers businesses powerful and intelligent features that enable them to deliver personalized and predictive experiences to their customers, employees, and partners.<\/p>\n<p>In this article, I&rsquo;ll explore the critical components and functionalities of Einstein and real examples of <strong>how businesses are using it as a key driver for growth<\/strong> and innovation.<\/p>\n<p>Feel free to take a look at our full <a href=\"https:\/\/www.techopedia.com\/crm\/salesforce-review\">Salesforce review<\/a> for more information about this market-leading product&rsquo;s pros, cons, and features.<\/p>\n<div>\n    <section class=\"toc-sticky w-100 bg-white \">\n        <div class=\"toc-sticky__container container\">\n            <div class=\"toc-sticky__open d-flex align-items-end\" data-bs-toggle=\"collapse\" aria-controls=\"multiCollapse1\" data-bs-target=\"#multiCollapse1\">\n                <button class=\"btn btn-primary collapse-action-btn p-1 rounded-circle\" type=\"button\">\n                    <i class=\"icon-chevron-up\"><\/i>\n                <\/button>\n                <span id=\"toc-current-title\" class=\"d-flex align-items-center\">\n                    Table of Contents\n                <\/span>\n                <span class=\"toc-main-title-permanent\">Table of Contents<\/span>\n            <\/div>\n            <div class=\"collapse my-3\" id=\"multiCollapse1\">\n                <ol class=\"StepProgress\">\n                                                                        <li class=\"StepProgress-item current\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"key_takeaways\" onclick='handleScrollToTitle(\"key_takeaways\")' class=\"StepProgress-item__link\" data-level=\"2\">Key Takeaways<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"what_are_the_latest_updates_from_salesforce_ai\" onclick='handleScrollToTitle(\"what_are_the_latest_updates_from_salesforce_ai\")' class=\"StepProgress-item__link\" data-level=\"2\">What are the Latest Updates from Salesforce AI?<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"what_is_salesforce_ai_einstein\" onclick='handleScrollToTitle(\"what_is_salesforce_ai_einstein\")' class=\"StepProgress-item__link\" data-level=\"2\">What is Salesforce AI Einstein?<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"einstein_capabilities_across_business_functions\" onclick='handleScrollToTitle(\"einstein_capabilities_across_business_functions\")' class=\"StepProgress-item__link\" data-level=\"2\">Einstein Capabilities Across Business Functions<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"salesforce_einstein_ai_adds_new_sales_agents\" onclick='handleScrollToTitle(\"salesforce_einstein_ai_adds_new_sales_agents\")' class=\"StepProgress-item__link\" data-level=\"2\">Salesforce Einstein AI Adds New Sales Agents<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"examples_of_how_salesforce_ai_is_helping_businesses\" onclick='handleScrollToTitle(\"examples_of_how_salesforce_ai_is_helping_businesses\")' class=\"StepProgress-item__link\" data-level=\"2\">Examples of How Salesforce AI is Helping Businesses<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"conclusion\" onclick='handleScrollToTitle(\"conclusion\")' class=\"StepProgress-item__link\" data-level=\"2\">Conclusion<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"faqs\" onclick='handleScrollToTitle(\"faqs\")' class=\"StepProgress-item__link\" data-level=\"2\">FAQs<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"references\" onclick='handleScrollToTitle(\"references\")' class=\"StepProgress-item__link\" data-level=\"2\">References<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                    <\/ol>\n                <div class=\"toc-sticky__container__disperse\"><\/div>\n                <div class=\"toc-sticky__btn-top justify-content-center\">\n                    <button class=\"btn btn-link d-flex align-items-center\" onclick=\"{btnTop()}\"><p>Show Full Guide<\/p><img decoding=\"async\" src=\"\/wp-content\/plugins\/table-of-contents\/assets\/images\/arrow-up-circle.svg\" alt=\"arrow-up-circle\">\n                    <\/button>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    <div class=\"toc-sticky-list\">\n        <div class=\"toc-sticky__container container\">\n            <div class=\"toc-sticky__open d-flex align-items-end\" data-bs-toggle=\"collapse\" aria-controls=\"multiCollapse2\" data-bs-target=\"#multiCollapse2\">\n                <button class=\"btn btn-primary collapse-action-btn p-1 rounded-circle\" type=\"button\">\n                    <i class=\"icon-chevron-up up\"><\/i>\n                <\/button>\n                <span id=\"toc-current-title\" class=\"d-flex align-items-center\">\n                    Table of Contents\n                <\/span>\n            <\/div>\n            <div class=\"collapse my-3\" id=\"multiCollapse2\">\n                <ol class=\"StepProgress\">\n                    \t\t\t\t\t \t\t\t\t\t                                                     <li class=\"StepProgress-item current \">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"key_takeaways\" onclick='handleScrollToTitle(\"key_takeaways\")' class=\"StepProgress-item__link\" data-level=\"2\">Key Takeaways<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t                                                     <li class=\"StepProgress-item \">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"what_are_the_latest_updates_from_salesforce_ai\" onclick='handleScrollToTitle(\"what_are_the_latest_updates_from_salesforce_ai\")' class=\"StepProgress-item__link\" data-level=\"2\">What are the Latest Updates from Salesforce AI?<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t                                                     <li class=\"StepProgress-item \">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"what_is_salesforce_ai_einstein\" onclick='handleScrollToTitle(\"what_is_salesforce_ai_einstein\")' class=\"StepProgress-item__link\" data-level=\"2\">What is Salesforce AI Einstein?<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t\n\t\t\t\t\t\t <span class=\"show_moretoc\">Show Full Guide<\/span>\n\t\t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"einstein_capabilities_across_business_functions\" onclick='handleScrollToTitle(\"einstein_capabilities_across_business_functions\")' class=\"StepProgress-item__link\" data-level=\"2\">Einstein Capabilities Across Business Functions<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"salesforce_einstein_ai_adds_new_sales_agents\" onclick='handleScrollToTitle(\"salesforce_einstein_ai_adds_new_sales_agents\")' class=\"StepProgress-item__link\" data-level=\"2\">Salesforce Einstein AI Adds New Sales Agents<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"examples_of_how_salesforce_ai_is_helping_businesses\" onclick='handleScrollToTitle(\"examples_of_how_salesforce_ai_is_helping_businesses\")' class=\"StepProgress-item__link\" data-level=\"2\">Examples of How Salesforce AI is Helping Businesses<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"conclusion\" onclick='handleScrollToTitle(\"conclusion\")' class=\"StepProgress-item__link\" data-level=\"2\">Conclusion<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"faqs\" onclick='handleScrollToTitle(\"faqs\")' class=\"StepProgress-item__link\" data-level=\"2\">FAQs<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"references\" onclick='handleScrollToTitle(\"references\")' class=\"StepProgress-item__link\" data-level=\"2\">References<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                                    <\/ol>\n            <\/div>\n            <div class=\"toc-sticky__container__disperse\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<script id=\"toc-js\">\n    window.addEventListener(\"DOMContentLoaded\", () => {\n        const header = document.querySelector(\".header_wrapper\");\n\n        const pageLegend = document.querySelector('#multiCollapse1');\n        const pageLegendList = document.querySelector('#multiCollapse2');\n        const pageLegendCollapse = new bootstrap.Collapse(pageLegend, {toggle: 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pageLegend.classList.remove('overflow-auto');\n        pageLegend.style.height = 'auto';\n        window.scrollTo({\n            top: 0,\n            behavior: 'smooth'\n        });\n    }\n\n    const handleScrollToTitle = (id) => {\n        const el = document.getElementById(id);\n        const headerHeightDifference = window.innerWidth < 992 ? -30 : -15;\n        window.scrollTo({\n            top: el.offsetTop - 60 - headerHeightDifference - 10,\n        });\n    }\n<\/script>\n\n<div class=\"su-note\" style=\"border-color:#dddddd;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#f7f7f7;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n<h2><span id=\"key_takeaways\">Key Takeaways<\/span><\/h2>\n<ul>\n<li>Salesforce Einstein is a comprehensive AI suite within the Salesforce Customer 360 platform, designed to transform extensive data into actionable insights.<\/li>\n<li>Salesforce AI offers tools like Einstein Prediction Builder and Discovery, Bots, Analytics, and more.<\/li>\n<li>Einstein&rsquo;s capabilities span across several business functions like sales, marketing, customer service, and commerce.<\/li>\n<li>Salesforce is helping many companies, including L&rsquo;Or&eacute;al, Wonolo, and Trendyol, streamline their operations and enhance customer and employee satisfaction with its robust features.<\/li>\n<\/ul>\n<\/div><\/div>\n<h2><span id=\"what_are_the_latest_updates_from_salesforce_ai\">What are the Latest Updates from Salesforce AI?<\/span><\/h2>\n<p>AI technology is developing quickly, and market-leading CRMs are brining out new AI features at a rapid pace.<\/p>\n<p>Before we get into the details of Salesforce Einstein, here&rsquo;s a <strong>list of the most recent updates to this Salesforce AI product<\/strong>, which I make sure to update frequently. You&rsquo;ll even see some up-coming updates on the list based on announcements from Salesforce:<\/p>\n<ul>\n<li><strong>September 2024 (coming soon):<\/strong> Sales reps will soon be able to analyze customer requirements and deliver an initial budgetary quote with the help of Einstein AI. The AI will remind your reps to ask relevant questions necessary to create a quote, including project scope, budget constraints, and future goals.<\/li>\n<li><strong>September 2024 (coming soon):<\/strong> Salesforce&rsquo;s enhanced AI chatbots will soon recognize customer intent from the initial message sent. They will also support multiple languages beyond English.<\/li>\n<li><strong>August 2024:<\/strong> As valuable as automations are in speeding up workflows, they can be complicated to set up. Now you can simply describe what you want to achieve to Einstein AI, and it will program the automation for you.<\/li>\n<li><strong>July 2024:<\/strong> You can add &lsquo;semantic search&rsquo; to your ecommerce sites, which better extracts the meaning from users&rsquo; search queries rather than taking it literally. This improves the relevance of search results within your online store, reduces appearances of &lsquo;no results found&rsquo;, lowers bounce rates, and increases conversion rates as it helps users quickly find what they are looking for.<\/li>\n<\/ul>\n<h2><span id=\"what_is_salesforce_ai_einstein\">What is Salesforce AI Einstein?<\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-160069 size-full\" src=\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/01\/Salesforce-Einstein-AI-2-e1706892936693.jpg\" alt=\"Salesforce Einstein AI\" width=\"800\" height=\"787\"><\/p>\n<p>Salesforce&rsquo;s Einstein is a <strong>comprehensive suite of <a href=\"https:\/\/www.techopedia.com\/definition\/190\/artificial-intelligence-ai\">AI<\/a> technologies<\/strong> built into the Salesforce Customer 360 platform. It&rsquo;s designed to make businesses smarter and more predictive about their customers.<\/p>\n<p>Salesforce AI can help businesses make informed decision by predicting future outcomes based on historical data and patterns.<\/p>\n<p>Whether its sales forecasts, predicting customer churn, or inventory management, these AI-driven predictions can enable businesses plan strategically.<\/p>\n<h3><strong>Understanding the Types of AI in Salesforce Einstein<\/strong><\/h3>\n<div class=\"campaign-compact-table__wrapper bm-rc-updated-design__wrapper \" data-id=\"3191\" data-atts-filter=\"\">\n    <div class=\"campaign-compact-table__title\">\n        \n    <\/div>\n\n    \n\n    <table class=\"campaign-compact-table do-not-wrap\">\n        <tbody class=\"campaign-compact-table__offers-wrapper \" data-offers-count=\"1\">\n            <tr class=\"campaign-compact-table__offer   252108 w-highlighted-label  bm-rc-updated-design \" data-rated=\"\" date-new=\"1720609459\" curentdate=\"1720609459\" data-id=\"252108\" data-offer-name=\"Salesforce\">\n    <td class=\"bm-update-black-friday\"><\/td> \n    \n    <td class=\"campaign-compact-table__highlighted-label\">EDITOR'S CHOICE<\/td>\n    <td class=\"campaign-compact-table__offer-logo\">\n        <a href=\"\/visit\/salesforce\" target=\"_blank\" rel=\"nofollow sponsored\">\n            <img decoding=\"async\" src=\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/04\/Salesforce-Logo.svg\" alt=\"Salesforce Logo\" width=\"130\" height=\"63\">\n            <p class=\"campaign-compact-table__offer-brand-name\">Salesforce<\/p>\n        <\/a>\n        \n    <\/td>\n    <td class=\"campaign-compact-table__offer-description\">\n        <p>Salesforce - Best for Sales Teams and AI Capabilities<\/p>\n    <\/td>\n    <td class=\"campaign-compact-table__offer-key-features\">\n        <div class=\"campaign-compact-table__offer-description\">\n            <p>Salesforce - Best for Sales Teams and AI Capabilities<\/p>\n        <\/div>\n\n        <ul class=\"\"><li class=\"principales-list-item\"><span class=\"list-check-icon\"><\/span>Forecast management<\/li><li class=\"principales-list-item\"><span class=\"list-check-icon\"><\/span>Email marketing automation<\/li><li class=\"principales-list-item\"><span class=\"list-check-icon\"><\/span>Einstein AI<\/li><\/ul>\n    <\/td>\n    <td class=\"campaign-compact-table__offer-rating\">\n        <div class=\"campaign-compact-table__offer-rating-text {{ EMPTY_RATING_CLASS }}\">\n            <span><\/span>\n        <\/div>\n        <span class=\"rating-line\"><span class=\"current-rating\">9.5<\/span><span class=\"max-rating\">\/10<\/span><\/span>\n        <div class=\"read_review_url\"><a href=\"https:\/\/www.techopedia.com\/crm\/salesforce-review\">Read Review<\/a><svg width=\"6\" height=\"10\" viewbox=\"0 0 6 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M1.4668 8.98193L5.4668 4.98193L1.4668 0.981934\" stroke=\"#1C2642\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><\/div>\n        <a class=\"campaign-compact-table__offer-brand-name\">Salesforce<\/a>\n    <\/td>\n    <td class=\"campaign-compact-table__offer-cta-button\">\n        <a href=\"\/visit\/salesforce\" target=\"_blank\" rel=\"nofollow sponsored\">\n            VISIT SITE\n        <\/a>\n        \n    <\/td>\n    \n<\/tr>\n\n        <\/tbody>\n    <\/table>\n\n    <div class=\"campaign-shortcode__compare-view require_ajax_loading\" style=\"display: none;\">\n<\/div>\n\n\n    \n<\/div>\n\n<p>Salesforce Einstein integrates various AI technologies to provide smart business solutions. Let&rsquo;s break down these complex terms into simpler concepts:<\/p>\n<div class=\"su-tabs su-tabs-style-default su-tabs-mobile-stack su-tabs-vertical\" data-active=\"1\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-tabs-nav\"><span class=\"\" data-url=\"\" data-target=\"blank\" tabindex=\"0\" role=\"button\"><strong>Machine Learning<\/strong><\/span><span class=\"\" data-url=\"\" data-target=\"blank\" tabindex=\"0\" role=\"button\"><strong>Generative AI<\/strong><\/span><span class=\"\" data-url=\"\" data-target=\"blank\" tabindex=\"0\" role=\"button\"><strong>Predictive Analytics<\/strong><\/span><span class=\"\" data-url=\"\" data-target=\"blank\" tabindex=\"0\" role=\"button\"><strong>Natural Language Processing<\/strong><\/span><span class=\"\" data-url=\"\" data-target=\"blank\" tabindex=\"0\" role=\"button\"><strong>Large Language Models<\/strong><\/span><span class=\"\" data-url=\"\" data-target=\"blank\" tabindex=\"0\" role=\"button\"><strong>Conversational AI<\/strong><\/span><\/div><div class=\"su-tabs-panes\"><div class=\"su-tabs-pane su-u-clearfix su-u-trim\" data-title=\"&lt;strong&gt;Machine Learning&lt;\/strong&gt;\">\n<p>Think of this as AI&rsquo;s ability to <strong>improve tasks by learning from data<\/strong>. For instance, Einstein uses <a href=\"https:\/\/www.techopedia.com\/definition\/8181\/machine-learning-ml\">machine learning<\/a> to predict which sales leads are likely to convert based on past sales data.<\/p>\n<\/div>\n<div class=\"su-tabs-pane su-u-clearfix su-u-trim\" data-title=\"&lt;strong&gt;Generative AI&lt;\/strong&gt;\">\n<p>This is AI that <strong>creates new content based on learned data<\/strong>. An example within Salesforce could be Einstein generating personalized email responses to customers based on previous interactions.<\/p>\n<\/div>\n<div class=\"su-tabs-pane su-u-clearfix su-u-trim\" data-title=\"&lt;strong&gt;Predictive Analytics&lt;\/strong&gt;\">\n<p>This AI analyzes trends to predict future events. Salesforce Einstein might use this to forecast sales or customer service demands.<\/p>\n<\/div>\n<div class=\"su-tabs-pane su-u-clearfix su-u-trim\" data-title=\"&lt;strong&gt;Natural Language Processing&lt;\/strong&gt;\">\n<p><a href=\"https:\/\/www.techopedia.com\/definition\/653\/natural-language-processing-nlp\">NLP<\/a> enables Einstein to understand human language, allowing it to analyze customer feedback or inquiries automatically.<\/p>\n<\/div>\n<div class=\"su-tabs-pane su-u-clearfix su-u-trim\" data-title=\"&lt;strong&gt;Large Language Models&lt;\/strong&gt;\">\n<p><a href=\"https:\/\/www.techopedia.com\/definition\/34948\/large-language-model-llm\">LLMs<\/a> are a subset of NLP, these are advanced models trained on vast amounts of text data. They can <strong>generate human-like text<\/strong>, understand context, and answer questions.<\/p>\n<\/div>\n<div class=\"su-tabs-pane su-u-clearfix su-u-trim\" data-title=\"&lt;strong&gt;Conversational AI&lt;\/strong&gt;\">\n<p>This AI facilitates interactive, natural language conversations between humans and machines. In Salesforce Einstein, conversational AI powers <a href=\"https:\/\/www.techopedia.com\/definition\/16366\/chatterbot\">chatbots<\/a> and virtual assistants to <strong>engage in dialogues with customers<\/strong>, providing instant responses to inquiries and guiding them through various processes.<\/p>\n<\/div><\/div><\/div>\n<h3><strong>How Does Salesforce Einstein Work?<\/strong><\/h3>\n<p>Einstein is <strong>natively integrated into Salesforce<\/strong>, using data from both the <a href=\"https:\/\/www.techopedia.com\/definition\/1459\/customer-relationship-management-crm\">CRM<\/a> and external applications. This includes everything from sales data and customer interactions to social media posts.<\/p>\n<p>Salesforce AI leverages machine learning, large language models, and sophisticated <a href=\"https:\/\/www.techopedia.com\/definition\/32099\/automation\">automation<\/a> to transform vast amounts of data into actionable insights.<\/p>\n<h3><strong>Key Components of Salesforce AI<\/strong><\/h3>\n<p>The key components of Salesforce AI Einstein include:<\/p>\n<div class=\"su-tabs su-tabs-style-default su-tabs-mobile-stack su-tabs-vertical\" data-active=\"1\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-tabs-nav\"><span class=\"\" data-url=\"\" data-target=\"blank\" tabindex=\"0\" role=\"button\"><strong>Einstein Prediction Builder<\/strong><\/span><span class=\"\" data-url=\"\" data-target=\"blank\" tabindex=\"0\" role=\"button\"><strong>Einstein Discovery<\/strong><\/span><span class=\"\" data-url=\"\" data-target=\"blank\" tabindex=\"0\" role=\"button\"><strong>Einstein Next Best Action<\/strong><\/span><span class=\"\" data-url=\"\" data-target=\"blank\" tabindex=\"0\" role=\"button\"><strong>Einstein Language and Vision<\/strong><\/span><span class=\"\" data-url=\"\" data-target=\"blank\" tabindex=\"0\" role=\"button\"><strong>Einstein Bots<\/strong><\/span><span class=\"\" data-url=\"\" data-target=\"blank\" tabindex=\"0\" role=\"button\"><strong>Einstein Analytics<\/strong><\/span><\/div><div class=\"su-tabs-panes\"><div class=\"su-tabs-pane su-u-clearfix su-u-trim\" data-title=\"&lt;strong&gt;Einstein Prediction Builder&lt;\/strong&gt;\">\n<p>This creates custom AI models to predict business outcomes based on Salesforce data. It&rsquo;s designed for flexibility, allowing users to specify their predictive goals and criteria without needing extensive coding knowledge.<\/p>\n<\/div>\n<div class=\"su-tabs-pane su-u-clearfix su-u-trim\" data-title=\"&lt;strong&gt;Einstein Discovery&lt;\/strong&gt;\">\n<p>Provides actionable insights and recommendations directly within Salesforce. It analyzes data patterns to offer explanations, recommendations, and predictions, helping users make informed decisions.<\/p>\n<\/div>\n<div class=\"su-tabs-pane su-u-clearfix su-u-trim\" data-title=\"&lt;strong&gt;Einstein Next Best Action&lt;\/strong&gt;\">\n<p>Suggests the most effective actions to take with customers at any time. It uses rules and machine learning to recommend the next best step, such as a sales approach, service action, or marketing message tailored to the customer&rsquo;s profile and history.<\/p>\n<\/div>\n<div class=\"su-tabs-pane su-u-clearfix su-u-trim\" data-title=\"&lt;strong&gt;Einstein Language and Vision&lt;\/strong&gt;\">\n<p>Applies natural language processing and <a href=\"https:\/\/www.techopedia.com\/definition\/33499\/image-recognition\">image recognition<\/a> to Salesforce data to interpret customer sentiment and intent from text and images.<\/p>\n<\/div>\n<div class=\"su-tabs-pane su-u-clearfix su-u-trim\" data-title=\"&lt;strong&gt;Einstein Bots&lt;\/strong&gt;\">\n<p>Chatbots integrated into customer service processes automate responses to common inquiries, handle routine tasks, and hand off more complex issues to human agents.<\/p>\n<\/div>\n<div class=\"su-tabs-pane su-u-clearfix su-u-trim\" data-title=\"&lt;strong&gt;Einstein Analytics&lt;\/strong&gt;\">\n<p>Provides powerful <a href=\"https:\/\/www.techopedia.com\/definition\/30180\/data-visualization\">data visualization<\/a> tools to transform how businesses understand their data, offering interactive dashboards and app-building capabilities that provide deep insights into business performance.<\/p>\n<\/div><\/div><\/div>\n<h2><span id=\"einstein_capabilities_across_business_functions\">Einstein Capabilities Across Business Functions<\/span><\/h2>\n<p>Einstein offers a wide range of functionalities across various areas, including:<\/p>\n<div class=\"su-tabs su-tabs-style-default su-tabs-mobile-stack su-tabs-vertical\" data-active=\"1\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-tabs-nav\"><span class=\"\" data-url=\"\" data-target=\"blank\" tabindex=\"0\" role=\"button\"><strong>Sales AI<\/strong><\/span><span class=\"\" data-url=\"\" data-target=\"blank\" tabindex=\"0\" role=\"button\"><strong>Marketing AI<\/strong><\/span><span class=\"\" data-url=\"\" data-target=\"blank\" tabindex=\"0\" role=\"button\"><strong>Customer Service AI<\/strong><\/span><span class=\"\" data-url=\"\" data-target=\"blank\" tabindex=\"0\" role=\"button\"><strong>Commerce AI<\/strong><\/span><\/div><div class=\"su-tabs-panes\"><div class=\"su-tabs-pane su-u-clearfix su-u-trim\" data-title=\"&lt;strong&gt;Sales AI&lt;\/strong&gt;\">\n<p>Salesforce AI, Einstein, can write emails enriched with customer data, summarize sales calls, and provide actionable insights from conversations, aiding in <strong>automating the sales process<\/strong> and strengthening customer relationships.<\/p>\n<p><em>Einstein Opportunity Insights<\/em> and <em>Einstein Lead Scoring<\/em> also revolutionize sales strategies&nbsp;by leveraging AI to predict which leads and <strong>opportunities are most likely to convert<\/strong> and close.<\/p>\n<p>These <a href=\"https:\/\/www.techopedia.com\/crm\/best-sales-crm\">sales CRM tools<\/a> analyze historical sales data, offering sales teams prioritized lists based on the likelihood of conversion and suggesting the next best actions to take. Ultimately, <a href=\"https:\/\/www.techopedia.com\/definition\/lead-scoring\">lead scoring<\/a>.<\/p>\n<\/div>\n<div class=\"su-tabs-pane su-u-clearfix su-u-trim\" data-title=\"&lt;strong&gt;Marketing AI&lt;\/strong&gt;\">\n<p>Einstein AI drives personalization and productivity. It uses predictive and <a href=\"https:\/\/www.techopedia.com\/definition\/34633\/generative-ai\">generative AI<\/a> to create <strong>personalized customer journeys<\/strong> and customize outreach efforts.<\/p>\n<p><em>Einstein Engagement Scoring<\/em> and <em>Einstein Journey Builder<\/em> empower marketers to create highly personalized campaigns.<\/p>\n<ul>\n<li><strong>Engagement Scoring<\/strong> evaluates customers&rsquo; previous interactions to forecast future behaviors, optimizing message timing and delivery channels.<\/li>\n<li><strong>Journey Builder<\/strong> uses these insights to automate personalized customer journeys, ensuring that marketing messages are relevant and impactful.<\/li>\n<\/ul>\n<p>Plus, <strong>AI scoring<\/strong> identifies top prospects and opportunities for lead generation and account-based marketing (ABM).<\/p>\n<p>This combination of predictive analytics and personalized journey mapping allows for the creation of <a href=\"https:\/\/www.techopedia.com\/definition\/27110\/digital-marketing\">marketing<\/a> strategies that significantly increase engagement and conversions.<\/p>\n<\/div>\n<div class=\"su-tabs-pane su-u-clearfix su-u-trim\" data-title=\"&lt;strong&gt;Customer Service AI&lt;\/strong&gt;\">\n<p>Einstein AI helps in surfacing relevant information during support interactions. It can automatically <strong>summarize case resolutions<\/strong> and contribute to building a <a href=\"https:\/\/www.techopedia.com\/definition\/2511\/knowledge-base-klog\">knowledge base<\/a>, enhancing agent productivity and customer satisfaction.<\/p>\n<ul>\n<li><strong>Case Classification <\/strong>automates the routing of support tickets to the appropriate agent, streamlining the resolution process.<\/li>\n<li>Meanwhile, <strong>Einstein Bots<\/strong> handle routine customer inquiries with speed and efficiency, allowing human agents to focus on more complex issues.<\/li>\n<\/ul>\n<p>This blend of automation and predictive assistance improves response times and elevates the overall customer service experience.<\/p>\n<\/div>\n<div class=\"su-tabs-pane su-u-clearfix su-u-trim\" data-title=\"&lt;strong&gt;Commerce AI&lt;\/strong&gt;\">\n<p>For commerce, Einstein AI personalizes buyer and merchant experiences. It can generate product descriptions, make recommendations, and create a seamless purchasing process.<\/p>\n<ul>\n<li><strong>Product Recommendations<\/strong> analyze browsing and purchasing behavior to suggest relevant products, enhancing the shopping experience.<\/li>\n<li><strong>Search Recommendations<\/strong> improve product discoverability by tailoring search results to individual user preferences, increasing the likelihood of a sale.<\/li>\n<li><strong>Einstein Generative AI product descriptions and smart promotion management<\/strong> help in crafting SEO-optimized product descriptions and auto-generating custom offers.<\/li>\n<\/ul>\n<p>These features ensure that customers have a highly personalized and satisfying shopping journey, leading to increased loyalty and sales for businesses.<\/p>\n<\/div><\/div><\/div>\n<h2><span id=\"salesforce_einstein_ai_adds_new_sales_agents\">Salesforce Einstein AI Adds New Sales Agents<\/span><\/h2>\n<p>On August 22nd, 2024, Salesforce introduced new features to its Einstein AI. With the new Einstein SDR Agent and Einstein Sales Coach Agent, sales teams can dramatically improve efficiency and performance when handling customer calls.<\/p>\n<p><strong>Einstein SDR Agent<\/strong> autonomously nurtures prospects by handling top-of-the-funnel tasks like answering product questions, scheduling meetings, and addressing objections.<\/p>\n<p>Unlike traditional chatbots, it makes real-time decisions backed by CRM and external data, ensuring that responses are accurate and personalized to each customer. This allows you to focus on conversations with pre-qualified leads while ensuring new and potentially less-committed leads are not overlooked.<\/p>\n<p>Meanwhile, <strong>Einstein Sales Coach Agent<\/strong> helps your sales teams improve by simulating buyer interactions. Using generative AI and data from Salesforce, the Sales Coach Agent supports role-play situations and provides personalized, objective feedback. This helps sellers refine pitching and negotiation techniques before engaging with real-life customers so that they can enter these conversations with more confidence.<\/p>\n<h2><span id=\"examples_of_how_salesforce_ai_is_helping_businesses\">Examples of How Salesforce AI is Helping Businesses<\/span><\/h2>\n<div class=\"campaign-compact-table__wrapper bm-rc-updated-design__wrapper \" data-id=\"3191\" data-atts-filter=\"\">\n    <div class=\"campaign-compact-table__title\">\n        \n    <\/div>\n\n    \n\n    <table class=\"campaign-compact-table do-not-wrap\">\n        <tbody class=\"campaign-compact-table__offers-wrapper \" data-offers-count=\"1\">\n            <tr class=\"campaign-compact-table__offer   252108 w-highlighted-label  bm-rc-updated-design \" data-rated=\"\" date-new=\"1720609459\" curentdate=\"1720609459\" data-id=\"252108\" data-offer-name=\"Salesforce\">\n    <td class=\"bm-update-black-friday\"><\/td> \n    \n    <td class=\"campaign-compact-table__highlighted-label\">EDITOR'S CHOICE<\/td>\n    <td class=\"campaign-compact-table__offer-logo\">\n        <a href=\"\/visit\/salesforce\" target=\"_blank\" rel=\"nofollow sponsored\">\n            <img decoding=\"async\" src=\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/04\/Salesforce-Logo.svg\" alt=\"Salesforce Logo\" width=\"130\" height=\"63\">\n            <p class=\"campaign-compact-table__offer-brand-name\">Salesforce<\/p>\n        <\/a>\n        \n    <\/td>\n    <td class=\"campaign-compact-table__offer-description\">\n        <p>Salesforce - Best for Sales Teams and AI Capabilities<\/p>\n    <\/td>\n    <td class=\"campaign-compact-table__offer-key-features\">\n        <div class=\"campaign-compact-table__offer-description\">\n            <p>Salesforce - Best for Sales Teams and AI Capabilities<\/p>\n        <\/div>\n\n        <ul class=\"\"><li class=\"principales-list-item\"><span class=\"list-check-icon\"><\/span>Forecast management<\/li><li class=\"principales-list-item\"><span class=\"list-check-icon\"><\/span>Email marketing automation<\/li><li class=\"principales-list-item\"><span class=\"list-check-icon\"><\/span>Einstein AI<\/li><\/ul>\n    <\/td>\n    <td class=\"campaign-compact-table__offer-rating\">\n        <div class=\"campaign-compact-table__offer-rating-text {{ EMPTY_RATING_CLASS }}\">\n            <span><\/span>\n        <\/div>\n        <span class=\"rating-line\"><span class=\"current-rating\">9.5<\/span><span class=\"max-rating\">\/10<\/span><\/span>\n        <div class=\"read_review_url\"><a href=\"https:\/\/www.techopedia.com\/crm\/salesforce-review\">Read Review<\/a><svg width=\"6\" height=\"10\" viewbox=\"0 0 6 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M1.4668 8.98193L5.4668 4.98193L1.4668 0.981934\" stroke=\"#1C2642\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><\/div>\n        <a class=\"campaign-compact-table__offer-brand-name\">Salesforce<\/a>\n    <\/td>\n    <td class=\"campaign-compact-table__offer-cta-button\">\n        <a href=\"\/visit\/salesforce\" target=\"_blank\" rel=\"nofollow sponsored\">\n            VISIT SITE\n        <\/a>\n        \n    <\/td>\n    \n<\/tr>\n\n        <\/tbody>\n    <\/table>\n\n    <div class=\"campaign-shortcode__compare-view require_ajax_loading\" style=\"display: none;\">\n<\/div>\n\n\n    \n<\/div>\n\n<p>Here&rsquo;s how Salesforce Einstein is helping different companies across various industries to enhance their efficiency and improve customer satisfaction.<\/p>\n<h3><strong>Trendyol: Customer Service and Ad Spend Transformation<\/strong><\/h3>\n<p>Trendyol, a <a href=\"https:\/\/www.salesforce.com\/eu\/customer-success-stories\/trendyol\/\" target=\"_blank\">Turkish fashion leader<\/a> with over 10 million customers, used Einstein to transform customer service. It deployed <strong>Liveclicker (powered by Einstein)<\/strong> for personalized customer interactions.<\/p>\n<p>This includes displaying customer names in advertising, posting relevant videos on social media feeds, and even including local weather forecasts in emails.<\/p>\n<div class=\"su-note\" style=\"border-color:#e5e54c;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#FFFF66;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n<p>These seemingly small gestures resulted in a<strong> doubling of email open rates <\/strong>and a<strong> 50% <\/strong>increase in click-through rates.<\/p>\n<\/div><\/div>\n<p>Additionally, its Einstein-driven integration with Google and Adwords on Facebook led to a <strong>220% increase in return on ad spending<\/strong> in just 3 months.<\/p>\n<h3><strong>Wonolo: Boosting Efficiency by Reducing Handling Time<\/strong><\/h3>\n<p><a href=\"https:\/\/www.salesforce.com\/customer-stories\/wonolo-decreases-handle-time-ai-replies\/\" target=\"_blank\">Wonolo<\/a>, a staffing platform, faced challenges with limited resources and high customer support volume. Implementing Einstein&rsquo;s automated replies within its CRM helped it overcome these hurdles.<\/p>\n<p>These AI-powered replies instantly addressed <strong>40% of incoming inquiries<\/strong>, saving agents crucial time. This resulted in a remarkable <strong>20% decrease in average handling time.<\/strong><\/p>\n<p>Ultimately, this allowed reps to focus on complex issues and personalized support, leading to increased customer satisfaction and a more sustainable operation.<\/p>\n<h3><strong>Schneider Electric: Reducing Downtime With Predictive Analytics<\/strong><\/h3>\n<p>Global energy leader, <a href=\"https:\/\/www.salesforce.com\/resources\/customer-stories\/schneider-electric-boosts-customer-satisfaction\/\" target=\"_blank\">Schneider Electric<\/a>, embraced <strong>Einstein&rsquo;s predictive capabilities<\/strong> to address potential equipment failures proactively.<\/p>\n<p>By analyzing sensor data and historical patterns, Einstein identified maintenance needs before issues arose, allowing technicians to intervene at the optimal time.<\/p>\n<p>This proactive approach led to a <strong>30% reduction in unplanned downtime for its customers<\/strong>, significantly improving satisfaction and operational efficiency.<\/p>\n<h3><strong>L&rsquo;Or&eacute;al: Enhancing Customer&nbsp; Loyalty With Personalization<\/strong><\/h3>\n<p>Global beauty giant, <a href=\"https:\/\/www.salesforce.com\/resources\/customer-stories\/loreal-data-unique-beauty-experiences\/\" target=\"_blank\">L&rsquo;Or&eacute;al<\/a>, leveraged <strong>Einstein&rsquo;s personalization<\/strong> magic to craft unique customer experiences.<\/p>\n<p>Its <em>YSL Rouge Sur Mesure<\/em> smart device, powered by AI, uses image recognition and machine learning to analyze skin tone and lip shape, creating <strong>custom lipstick shades<\/strong> on the spot.<\/p>\n<p>Plus, L&rsquo;Or&eacute;al is using Salesforce Service Cloud to consolidate data across brands and channels, creating a single view of each consumer. This allows service teams to deliver personalized care, <strong>improving consumer and agent satisfaction scores by 70%<\/strong>.<\/p>\n<h2><span id=\"conclusion\">Conclusion<\/span><\/h2>\n<div class=\"campaign-compact-table__wrapper bm-rc-updated-design__wrapper \" data-id=\"3191\" data-atts-filter=\"\">\n    <div class=\"campaign-compact-table__title\">\n        \n    <\/div>\n\n    \n\n    <table class=\"campaign-compact-table do-not-wrap\">\n        <tbody class=\"campaign-compact-table__offers-wrapper \" data-offers-count=\"1\">\n            <tr class=\"campaign-compact-table__offer   252108 w-highlighted-label  bm-rc-updated-design \" data-rated=\"\" date-new=\"1720609459\" curentdate=\"1720609459\" data-id=\"252108\" data-offer-name=\"Salesforce\">\n    <td class=\"bm-update-black-friday\"><\/td> \n    \n    <td class=\"campaign-compact-table__highlighted-label\">EDITOR'S CHOICE<\/td>\n    <td class=\"campaign-compact-table__offer-logo\">\n        <a href=\"\/visit\/salesforce\" target=\"_blank\" rel=\"nofollow sponsored\">\n            <img decoding=\"async\" src=\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/04\/Salesforce-Logo.svg\" alt=\"Salesforce Logo\" width=\"130\" height=\"63\">\n            <p class=\"campaign-compact-table__offer-brand-name\">Salesforce<\/p>\n        <\/a>\n        \n    <\/td>\n    <td class=\"campaign-compact-table__offer-description\">\n        <p>Salesforce - Best for Sales Teams and AI Capabilities<\/p>\n    <\/td>\n    <td class=\"campaign-compact-table__offer-key-features\">\n        <div class=\"campaign-compact-table__offer-description\">\n            <p>Salesforce - Best for Sales Teams and AI Capabilities<\/p>\n        <\/div>\n\n        <ul class=\"\"><li class=\"principales-list-item\"><span class=\"list-check-icon\"><\/span>Forecast management<\/li><li class=\"principales-list-item\"><span class=\"list-check-icon\"><\/span>Email marketing automation<\/li><li class=\"principales-list-item\"><span class=\"list-check-icon\"><\/span>Einstein AI<\/li><\/ul>\n    <\/td>\n    <td class=\"campaign-compact-table__offer-rating\">\n        <div class=\"campaign-compact-table__offer-rating-text {{ EMPTY_RATING_CLASS }}\">\n            <span><\/span>\n        <\/div>\n        <span class=\"rating-line\"><span class=\"current-rating\">9.5<\/span><span class=\"max-rating\">\/10<\/span><\/span>\n        <div class=\"read_review_url\"><a href=\"https:\/\/www.techopedia.com\/crm\/salesforce-review\">Read Review<\/a><svg width=\"6\" height=\"10\" viewbox=\"0 0 6 10\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M1.4668 8.98193L5.4668 4.98193L1.4668 0.981934\" stroke=\"#1C2642\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg><\/div>\n        <a class=\"campaign-compact-table__offer-brand-name\">Salesforce<\/a>\n    <\/td>\n    <td class=\"campaign-compact-table__offer-cta-button\">\n        <a href=\"\/visit\/salesforce\" target=\"_blank\" rel=\"nofollow sponsored\">\n            VISIT SITE\n        <\/a>\n        \n    <\/td>\n    \n<\/tr>\n\n        <\/tbody>\n    <\/table>\n\n    <div class=\"campaign-shortcode__compare-view require_ajax_loading\" style=\"display: none;\">\n<\/div>\n\n\n    \n<\/div>\n\n<p>Einstein Salesforce is more than a technological advancement; it&rsquo;s a strategic partner empowering businesses for future challenges.<\/p>\n<p>It has revolutionized sales, marketing, customer service, and operational efficiency through advanced AI technologies like machine learning and predictive analytics.<\/p>\n<p>Businesses across various industries have leveraged Einstein to personalize customer interactions, streamline processes, and boost decision-making.<\/p>\n<p>As Salesforce AI continues to evolve, it promises even greater advancements in customer engagement and business operations by integrating with emerging technologies and <strong>prioritizing the ethical use of AI<\/strong>.<\/p>\n<h2><span id=\"faqs\">FAQs<\/span><\/h2>\n<div class=\"man_faq_sec\" itemscope itemtype=\"https:\/\/schema.org\/FAQPage\"><section class=\"ms_faq ms_card \"><div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><div class=\"accordionButton\"><h3 itemprop=\"name\">Does Salesforce have AI?<\/h3> <\/div>\n<div class=\"accordionContent\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"display:none;\"><p itemprop=\"text\">Yes, Salesforce&rsquo;s AI is better known as Einstein and it was introduced to the platform in late 2023.<\/p>\r\n                <\/div><\/div><\/section>\n<section class=\"ms_faq ms_card \"><div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><div class=\"accordionButton\"><h3 itemprop=\"name\">How much does Salesforce Einstein cost?<\/h3> <\/div>\n<div class=\"accordionContent\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"display:none;\"><p itemprop=\"text\">Sales Cloud Einstein and Service Cloud Einstein both start at $50\/user\/month, billed annually. However, pricing varies depending on the specific features and functionalities used. <\/p>\r\n                <\/div><\/div><\/section>\n<section class=\"ms_faq ms_card \"><div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><div class=\"accordionButton\"><h3 itemprop=\"name\">What does Salesforce Einstein AI do?<\/h3> <\/div>\n<div class=\"accordionContent\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"display:none;\"><p itemprop=\"text\">Salesforce Einstein includes but isn&rsquo;t limited to generative AI functionalities, such as creating sales emails and customer service responses. Other Salesforce AI capabilities include machine learning, natural language processing (NLP), computer vision, and speech recognition.<\/p>\r\n                <\/div><\/div><\/section>\n<div class=\"reference-content\">\n<div class=\"reference-heading reference-content-collapsible-heading\">\n<h2><span id=\"references\">References<\/span><\/h2>\n<\/div>\n<div class=\"reference-content-body\">\n<ul>\n<li><a href=\"https:\/\/www.salesforce.com\/eu\/customer-success-stories\/trendyol\/\" target=\"_blank\" rel=\"noopener\">Trendyol Case Study<\/a> (Salesforce)<\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/customer-stories\/wonolo-decreases-handle-time-ai-replies\/\" target=\"_blank\" rel=\"noopener\">Wonolo Case Study<\/a> (Salesforce)<\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/resources\/customer-stories\/schneider-electric-boosts-customer-satisfaction\/\" target=\"_blank\" rel=\"noopener\">Schneider Electric Case Study<\/a> (Salesforce)<\/li>\n<li><a href=\"https:\/\/www.salesforce.com\/resources\/customer-stories\/loreal-data-unique-beauty-experiences\/\" target=\"_blank\" rel=\"noopener\">L&rsquo;Or&eacute;al Case Study<\/a> (Salesforce)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Artificial intelligence is transforming our lives in unprecedented ways. From smart assistants to self-driving cars, AI is making our tasks easier, faster, and more efficient. It&#8217;s also revolutionizing the way businesses operate and grow. Salesforce, the global leader in customer relationship management, is at the forefront of this AI revolution. Salesforce AI, also known as [&hellip;]<\/p>\n","protected":false},"author":286886,"featured_media":162902,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/Guide-Crypto-template.php","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[582],"class_list":["post-162791","page","type-page","status-publish","has-post-thumbnail","hentry","category-crm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v23.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Salesforce AI is Catapulting Businesses in 2024 - Techopedia<\/title>\n<meta name=\"description\" content=\"Explore how Salesforce Einstein is revolutionizing business with predictive analytics, AI-driven insights, and enhanced customer experiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techopedia.com\/crm\/salesforce-ai\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Salesforce AI is Catapulting Businesses in 2024\" \/>\n<meta property=\"og:description\" content=\"Explore how Salesforce Einstein is revolutionizing business with predictive analytics, AI-driven insights, and enhanced customer experiences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techopedia.com\/crm\/salesforce-ai\" \/>\n<meta property=\"og:site_name\" content=\"Techopedia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/techopedia\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-23T09:45:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/Salesforce-AI-Einstein.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"686\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@techopedia\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.techopedia.com\/crm\/salesforce-ai#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.techopedia.com\/crm\/salesforce-ai\"},\"author\":{\"name\":\"Maheen Kanwal\",\"@id\":\"https:\/\/www.techopedia.com\/#\/schema\/person\/9caa692aac69854d0e5df0954ee66574\"},\"headline\":\"How Salesforce AI is Catapulting Businesses in 2024\",\"datePublished\":\"2024-02-02T17:10:44+00:00\",\"dateModified\":\"2024-08-23T09:45:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.techopedia.com\/crm\/salesforce-ai\"},\"wordCount\":2239,\"publisher\":{\"@id\":\"https:\/\/www.techopedia.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.techopedia.com\/crm\/salesforce-ai#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2024\/02\/Salesforce-AI-Einstein.jpg\",\"articleSection\":\"\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.techopedia.com\/crm\/salesforce-ai\",\"url\":\"https:\/\/www.techopedia.com\/crm\/salesforce-ai\",\"name\":\"How Salesforce AI is Catapulting Businesses in 2024 - 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