{"id":9207,"date":"2013-09-16T17:36:53","date_gmt":"2013-09-16T17:36:53","guid":{"rendered":"https:\/\/www.techopedia.com\/definition\/gartner-magic-quadrant\/"},"modified":"2017-01-11T14:37:27","modified_gmt":"2017-01-11T14:37:27","slug":"gartner-magic-quadrant","status":"publish","type":"definition","link":"https:\/\/www.techopedia.com\/definition\/19543\/gartner-magic-quadrant","title":{"rendered":"Gartner Magic Quadrant"},"content":{"rendered":"<h2><span id=\"what_does_gartner_magic_quadrant_mean\">What Does Gartner Magic Quadrant Mean?<\/span><\/h2>\n<p>The Gartner Magic Quadrant (MQ) is a series of market research publications produced by Gartner Inc. These reports use an evaluation matrix to analyze the positioning of technology-based companies, rate technology vendors based on a defined criteria and display vendor strengths and weaknesses. The Gartner MQ is used to evaluate a vendor before a specific technology product, service or solution is purchased.\n<\/p>\n<h2><span id=\"techopedia_explains_gartner_magic_quadrant\">Techopedia Explains Gartner Magic Quadrant<\/span><\/h2>\n<p>The Garner Magic Quadrant evaluates each vendor based on vision completeness and execution ability. It further classifies each vendor into four different quadrants:\n<\/p>\n<ul>\n<li><strong>Leaders<\/strong>: Ranked at the top of the matrix and score higher on both criteria. Generally, these vendors are established businesses with large customer bases and strong market positions.<\/li>\n<li><strong>Challengers<\/strong>: Close to or on par with leaders. These vendors tend to lack vision but have the potential to transform into leaders if future plans are improved.<\/li>\n<li><strong>Visionaries<\/strong>: Usually smaller companies with reasonable visions. However, these vendors lack the ability to execute such visions.<\/li>\n<li><strong>Niche players<\/strong>: Typically startups or newer companies lacking both vision and execution.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What Does Gartner Magic Quadrant Mean? The Gartner Magic Quadrant (MQ) is a series of market research publications produced by Gartner Inc. These reports use an evaluation matrix to analyze the positioning of technology-based companies, rate technology vendors based on a defined criteria and display vendor strengths and weaknesses. The Gartner MQ is used to [&hellip;]<\/p>\n","protected":false},"author":7813,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","om_disable_all_campaigns":false,"footnotes":""},"definitioncat":[231,229,261],"class_list":["post-9207","definition","type-definition","status-publish","format-standard","hentry","definitioncat-it-business-alignment","definitioncat-infrastructure-management","definitioncat-project-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v23.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is the Gartner Magic Quadrant (MQ)? - Definition from Techopedia<\/title>\n<meta name=\"description\" content=\"This definition explains the meaning of Gartner Magic Quadrant and why it matters.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techopedia.com\/definition\/19543\/gartner-magic-quadrant\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gartner Magic Quadrant\" \/>\n<meta property=\"og:description\" content=\"This definition explains the meaning of Gartner Magic Quadrant and why it matters.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techopedia.com\/definition\/19543\/gartner-magic-quadrant\" \/>\n<meta property=\"og:site_name\" content=\"Techopedia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/techopedia\/\" \/>\n<meta property=\"article:modified_time\" content=\"2017-01-11T14:37:27+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@techopedia\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.techopedia.com\/definition\/19543\/gartner-magic-quadrant#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.techopedia.com\/definition\/19543\/gartner-magic-quadrant\"},\"author\":{\"name\":\"Margaret Rouse\",\"@id\":\"https:\/\/www.techopedia.com\/#\/schema\/person\/f5dd538e31ee352d105b8af36c4268a5\"},\"headline\":\"Gartner Magic Quadrant\",\"datePublished\":\"2013-09-16T17:36:53+00:00\",\"dateModified\":\"2017-01-11T14:37:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.techopedia.com\/definition\/19543\/gartner-magic-quadrant\"},\"wordCount\":183,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.techopedia.com\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.techopedia.com\/definition\/19543\/gartner-magic-quadrant#respond\"]}],\"articleSection\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.techopedia.com\/definition\/19543\/gartner-magic-quadrant\",\"url\":\"https:\/\/www.techopedia.com\/definition\/19543\/gartner-magic-quadrant\",\"name\":\"What is the Gartner Magic Quadrant (MQ)? 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