{"id":7992,"date":"2012-12-12T16:24:46","date_gmt":"2012-12-12T16:24:46","guid":{"rendered":"https:\/\/www.techopedia.com\/definition\/marketing-automation\/"},"modified":"2017-08-31T17:34:51","modified_gmt":"2017-08-31T17:34:51","slug":"marketing-automation","status":"publish","type":"definition","link":"https:\/\/www.techopedia.com\/definition\/15586\/marketing-automation","title":{"rendered":"Marketing Automation"},"content":{"rendered":"<h2><span id=\"what_does_marketing_automation_mean\">What Does Marketing Automation Mean?<\/span><\/h2>\n<p>Marketing automation is the use of software and Web-based services to execute, manage and automate marketing tasks and processes. It replaces manual and repetitive marketing processes with purpose-built software and applications geared toward performance. For example, many businesses use <a href=\"https:\/\/www.techopedia.com\/crm\/best-crm-for-small-business\">CRM systems for marketing automation<\/a>.<\/p>\n<h2><span id=\"techopedia_explains_marketing_automation\">Techopedia Explains Marketing Automation<\/span><\/h2>\n<p>Designed to automate historically manual Internet marketing processes, marketing automation is based on a marketing software engine integrated with marketing logic and components.<\/p>\n<p>Marketing automation is often implemented to manage Web-based marketing processes that are performed on an Internet channel, such as a company website or social media network. Marketing automation allows organizations to review traffic statistics, evaluate customer data, measure conversions, interact with customers and provide marketing content based on these factors.<\/p>\n<p>Key marketing automation software functions include:<\/p>\n<ul>\n<li>Marketing intelligence<\/li>\n<li>Workflow management<\/li>\n<li>Web-based archive and real-time traffic analysis<\/li>\n<li>Lead management, scoring and nurturing<\/li>\n<li>Marketing campaign creation and monitoring<\/li>\n<li>Built-in or integrated <a href=\"https:\/\/www.techopedia.com\/crm\/best-crm-software\">CRM software<\/a><\/li>\n<li>Landing page development\/management<\/li>\n<li>Blogging<\/li>\n<li>Data orchestration<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What Does Marketing Automation Mean? Marketing automation is the use of software and Web-based services to execute, manage and automate marketing tasks and processes. It replaces manual and repetitive marketing processes with purpose-built software and applications geared toward performance. For example, many businesses use CRM systems for marketing automation. Techopedia Explains Marketing Automation Designed to [&hellip;]<\/p>\n","protected":false},"author":7813,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","om_disable_all_campaigns":false,"footnotes":""},"definitioncat":[231,252,228],"class_list":["post-7992","definition","type-definition","status-publish","format-standard","hentry","definitioncat-it-business-alignment","definitioncat-customer-experience-management","definitioncat-risk-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Marketing Automation? - Definition from Techopedia<\/title>\n<meta name=\"description\" content=\"This definition explains the meaning of Marketing Automation and why it matters.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Automation\" \/>\n<meta property=\"og:description\" content=\"This definition explains the meaning of Marketing Automation and why it matters.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techopedia.com\/definition\/15586\/marketing-automation\" \/>\n<meta property=\"og:site_name\" content=\"Techopedia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/techopedia\/\" \/>\n<meta property=\"article:modified_time\" content=\"2017-08-31T17:34:51+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@techopedia\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.techopedia.com\/definition\/15586\/marketing-automation#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.techopedia.com\/definition\/15586\/marketing-automation\"},\"author\":{\"name\":\"Margaret Rouse\",\"@id\":\"https:\/\/www.techopedia.com\/#\/schema\/person\/f5dd538e31ee352d105b8af36c4268a5\"},\"headline\":\"Marketing Automation\",\"datePublished\":\"2012-12-12T16:24:46+00:00\",\"dateModified\":\"2017-08-31T17:34:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.techopedia.com\/definition\/15586\/marketing-automation\"},\"wordCount\":166,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.techopedia.com\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.techopedia.com\/definition\/15586\/marketing-automation#respond\"]}],\"articleSection\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.techopedia.com\/definition\/15586\/marketing-automation\",\"url\":\"https:\/\/www.techopedia.com\/definition\/15586\/marketing-automation\",\"name\":\"What is Marketing Automation? 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