{"id":382320,"date":"2025-02-18T08:31:09","date_gmt":"2025-02-18T08:31:09","guid":{"rendered":"https:\/\/www.techopedia.com\/?post_type=definition&p=382320"},"modified":"2025-03-03T12:52:20","modified_gmt":"2025-03-03T12:52:20","slug":"value-betting-how-to-find-value-from-online-betting","status":"publish","type":"definition","link":"https:\/\/www.techopedia.com\/definition\/value-betting","title":{"rendered":"Value Betting"},"content":{"rendered":"

What Is Value Betting?<\/span><\/h2>\n

Value betting is one of the strongest betting strategies that you can apply. It\u2019s based on finding odds that are too high for the outcome of the result and in turn, offering value. The same methods are applied extensively in finance when you\u2019re essentially buying at a lower price for the price to then rise and lock in a profit.<\/p>\n

For sports betting, we\u2019re looking at opposing the odds set by the betting site to take advantage of odds that are greater than the probability of the event.<\/p>\n

As a quick example, we\u2019re going to look at a simple coin toss. We know that the outcome of heads to tails from the coin toss is 50\/50 or in betting terms, this would be even money (+100) and an implied probability of 50% for both results.<\/p>\n

So, if a bookmaker were offering \u201ctrue odds,\u201d they would have odds of +100 for heads and +100 for tails. However, let\u2019s say, for example, the odds for heads were +110, which translates to an implied probability of 47.6%.<\/p>\n

We know, for a fact, that the potential outcome is 50% for it to land on heads, so the betting site is giving it less chance (based on odds of +110) than its true probability. As a result, the price of +110 would offer us value as we\u2019re getting higher odds than the probability of the result.<\/p>\n

It\u2019s not as straightforward for sports betting. There are many factors as to why odds are what they are, and to find value is a skill that uses data to back up theories about why the bet might offer value. We address this in-depth throughout our definition.<\/p>\n

\"Value<\/p>\n

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Key Tips & Quick Wins<\/span><\/h2>\n