{"id":1871,"date":"2011-07-27T14:31:44","date_gmt":"2011-07-27T14:31:44","guid":{"rendered":"https:\/\/www.techopedia.com\/definition\/click-and-mortar\/"},"modified":"2011-08-18T17:21:32","modified_gmt":"2011-08-18T17:21:32","slug":"click-and-mortar","status":"publish","type":"definition","link":"https:\/\/www.techopedia.com\/definition\/1433\/click-and-mortar","title":{"rendered":"Click-and-Mortar"},"content":{"rendered":"<h2><span id=\"what_does_click-and-mortar_mean\">What Does Click-and-Mortar Mean?<\/span><\/h2>\n<p>Click-and-mortar is a form of electronic commerce in which customers shop over the Internet on electronic retailers&#8217; websites, but are also able to physically visit the retailer&#8217;s brick-and-mortar store. Click-and-mortar shopping provides customers with the efficiency of online transactions, as well as the face-to-face interaction of retail stores. <\/p>\n<p>Click-and-mortar is also known as DOTBAM, or dot-com brick-and-mortar.<\/p>\n<h2><span id=\"techopedia_explains_click-and-mortar\">Techopedia Explains Click-and-Mortar<\/span><\/h2>\n<p>Click-and-mortar is a play on brick-and-mortar, where mortar refers to the bonding material used to lay bricks.<\/p>\n<p>Companies that exclusively sell their merchandise online are not considered click-and-mortar stores; and the same can be said for companies that don&#8217;t have websites to advertise their merchandise. Sometimes consumers must visit a physical store if the product they desire is no longer in stock online. Similarly, a customer may check a retailer&#8217;s click-and-mortar store if an item is sold out at the brick-and-mortar store. <\/p>\n<p>The term is a remnant of the dotcom bubble when it was actually unique for a company to have both an online and offline presence. Nowadays, it&#8217;s more of a shock for a company to not have some synchronization between the physical stores and their online storefront.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Does Click-and-Mortar Mean? Click-and-mortar is a form of electronic commerce in which customers shop over the Internet on electronic retailers&#8217; websites, but are also able to physically visit the retailer&#8217;s brick-and-mortar store. Click-and-mortar shopping provides customers with the efficiency of online transactions, as well as the face-to-face interaction of retail stores. Click-and-mortar is also [&hellip;]<\/p>\n","protected":false},"author":7813,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","om_disable_all_campaigns":false,"footnotes":""},"definitioncat":[238,232,245,228],"class_list":["post-1871","definition","type-definition","status-publish","format-standard","hentry","definitioncat-buzzwords-and-jargon","definitioncat-e-commerce","definitioncat-internet","definitioncat-risk-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Click-and-Mortar? - Definition from Techopedia<\/title>\n<meta name=\"description\" content=\"This definition explains the meaning of Click-and-Mortar and why it matters.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Click-and-Mortar\" \/>\n<meta property=\"og:description\" content=\"This definition explains the meaning of Click-and-Mortar and why it matters.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techopedia.com\/definition\/1433\/click-and-mortar\" \/>\n<meta property=\"og:site_name\" content=\"Techopedia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/techopedia\/\" \/>\n<meta property=\"article:modified_time\" content=\"2011-08-18T17:21:32+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@techopedia\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.techopedia.com\/definition\/1433\/click-and-mortar#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.techopedia.com\/definition\/1433\/click-and-mortar\"},\"author\":{\"name\":\"Margaret Rouse\",\"@id\":\"https:\/\/www.techopedia.com\/#\/schema\/person\/f5dd538e31ee352d105b8af36c4268a5\"},\"headline\":\"Click-and-Mortar\",\"datePublished\":\"2011-07-27T14:31:44+00:00\",\"dateModified\":\"2011-08-18T17:21:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.techopedia.com\/definition\/1433\/click-and-mortar\"},\"wordCount\":198,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.techopedia.com\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.techopedia.com\/definition\/1433\/click-and-mortar#respond\"]}],\"articleSection\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.techopedia.com\/definition\/1433\/click-and-mortar\",\"url\":\"https:\/\/www.techopedia.com\/definition\/1433\/click-and-mortar\",\"name\":\"What is Click-and-Mortar? 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