{"id":14535,"date":"2016-03-17T11:08:05","date_gmt":"2016-03-17T11:08:05","guid":{"rendered":"https:\/\/www.techopedia.com\/definition\/engagement\/"},"modified":"2016-03-17T11:08:05","modified_gmt":"2016-03-17T11:08:05","slug":"engagement","status":"publish","type":"definition","link":"https:\/\/www.techopedia.com\/definition\/31841\/engagement","title":{"rendered":"Engagement"},"content":{"rendered":"<h2><span id=\"what_does_engagement_mean\">What Does Engagement Mean?<\/span><\/h2>\n<p> In IT, the term \u201cengagement\u201d refers to user interactions over an interface. It is commonly applied to social media, but engagement can be measured on any platform or website. Typical indicators of engagement include page views, bounce times, time spent on a site, user tracking and other metrics.<\/p>\n<h2><span id=\"techopedia_explains_engagement\">Techopedia Explains Engagement<\/span><\/h2>\n<p> Engagement seeks to measure more than just the number of times that people have visited a website. It takes into account user actions. For example, one of the best illustrations of social media engagement is the use of the Facebook \u201clike\u201d button. By quickly pressing the \u201clike\u201d button, the user is indicating his or her preference for a particular item or post. This is a solid indicator of engagement. Companies might keep track of how many \u201clikes\u201d a product post gets, or how many people comment on it, or how many people share the page. The makeup of social media interfaces has promoted the idea of measuring engagement as a way to benchmark in marketing. Other concepts have also grown up around the idea of engagement, such as customer experience management, which attempts to observe and analyze the experience that customers have online with companies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Does Engagement Mean? In IT, the term \u201cengagement\u201d refers to user interactions over an interface. It is commonly applied to social media, but engagement can be measured on any platform or website. Typical indicators of engagement include page views, bounce times, time spent on a site, user tracking and other metrics. Techopedia Explains Engagement [&hellip;]<\/p>\n","protected":false},"author":7813,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","om_disable_all_campaigns":false,"footnotes":""},"definitioncat":[256,245],"class_list":["post-14535","definition","type-definition","status-publish","format-standard","hentry","definitioncat-emerging-technology","definitioncat-internet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Engagement? - Definition from Techopedia<\/title>\n<meta name=\"description\" content=\"This definition explains the meaning of Engagement and why it matters.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Engagement\" \/>\n<meta property=\"og:description\" content=\"This definition explains the meaning of Engagement and why it matters.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techopedia.com\/definition\/31841\/engagement\" \/>\n<meta property=\"og:site_name\" content=\"Techopedia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/techopedia\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@techopedia\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.techopedia.com\/definition\/31841\/engagement#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.techopedia.com\/definition\/31841\/engagement\"},\"author\":{\"name\":\"Margaret Rouse\",\"@id\":\"https:\/\/www.techopedia.com\/#\/schema\/person\/f5dd538e31ee352d105b8af36c4268a5\"},\"headline\":\"Engagement\",\"datePublished\":\"2016-03-17T11:08:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.techopedia.com\/definition\/31841\/engagement\"},\"wordCount\":201,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.techopedia.com\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.techopedia.com\/definition\/31841\/engagement#respond\"]}],\"articleSection\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.techopedia.com\/definition\/31841\/engagement\",\"url\":\"https:\/\/www.techopedia.com\/definition\/31841\/engagement\",\"name\":\"What is Engagement? 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