{"id":14029,"date":"2014-10-30T11:30:53","date_gmt":"2014-10-30T11:30:53","guid":{"rendered":"https:\/\/www.techopedia.com\/definition\/location-based-advertising\/"},"modified":"2014-10-30T11:30:53","modified_gmt":"2014-10-30T11:30:53","slug":"location-based-advertising","status":"publish","type":"definition","link":"https:\/\/www.techopedia.com\/definition\/30838\/location-based-advertising-lba","title":{"rendered":"Location-Based Advertising"},"content":{"rendered":"<h2><span id=\"what_does_location-based_advertising_mean\">What Does Location-Based Advertising Mean?<\/span><\/h2>\n<p> Location-based advertising (LBA) blends traditional mobile advertising with the idea of location-based customer relationships or, in other words, correspondence or activity tailored toward or based on the actual location of the user.<\/p>\n<p> Location-based advertising is also known as location-based marketing (LBM).<\/p>\n<h2><span id=\"techopedia_explains_location-based_advertising\">Techopedia Explains Location-Based Advertising<\/span><\/h2>\n<p> Location-based advertising setups come in many different forms. Some experts point out two general categories of interactive design: the first one is a practice or behavior on the part of the marketing campaign, based on where a consumer is; the second one, and often more desirable, is an approach that is user initiated, where advertising responds passively to customer demands.<br \/>\n An example of assertive advertising would be a marketing email message that gets sent directly to a consumer\u2019s smart phone, depending on where he\/she goes. An example of the second type of advertising would be a service that lets customers search for nearby businesses or services over their mobile devices.<\/p>\n<p> For many, it is easy to see why the second type of marketing is more fundamentally desirable. Concerns with assertive LBA are related to the perceptions of consumer privacy and unwanted marketing. Although these services can be set up to work fairly well, there are always questions in the background about how far a company can go in micro-messaging and when it may be seen as inappropriate. These questions come into play in designing LBA campaigns that get a message out, or expand brand visibility, without seeming to intrude on the lifestyles of individual consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Does Location-Based Advertising Mean? Location-based advertising (LBA) blends traditional mobile advertising with the idea of location-based customer relationships or, in other words, correspondence or activity tailored toward or based on the actual location of the user. Location-based advertising is also known as location-based marketing (LBM). Techopedia Explains Location-Based Advertising Location-based advertising setups come in [&hellip;]<\/p>\n","protected":false},"author":7813,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","om_disable_all_campaigns":false,"footnotes":""},"definitioncat":[231],"class_list":["post-14029","definition","type-definition","status-publish","format-standard","hentry","definitioncat-it-business-alignment"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Location-Based Advertising (LBA)? - Definition from Techopedia<\/title>\n<meta name=\"description\" content=\"This definition explains the meaning of Location-Based Advertising and why it matters.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Location-Based Advertising\" \/>\n<meta property=\"og:description\" content=\"This definition explains the meaning of Location-Based Advertising and why it matters.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techopedia.com\/definition\/30838\/location-based-advertising-lba\" \/>\n<meta property=\"og:site_name\" content=\"Techopedia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/techopedia\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@techopedia\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.techopedia.com\/definition\/30838\/location-based-advertising-lba#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.techopedia.com\/definition\/30838\/location-based-advertising-lba\"},\"author\":{\"name\":\"Margaret Rouse\",\"@id\":\"https:\/\/www.techopedia.com\/#\/schema\/person\/f5dd538e31ee352d105b8af36c4268a5\"},\"headline\":\"Location-Based Advertising\",\"datePublished\":\"2014-10-30T11:30:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.techopedia.com\/definition\/30838\/location-based-advertising-lba\"},\"wordCount\":259,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.techopedia.com\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.techopedia.com\/definition\/30838\/location-based-advertising-lba#respond\"]}],\"articleSection\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.techopedia.com\/definition\/30838\/location-based-advertising-lba\",\"url\":\"https:\/\/www.techopedia.com\/definition\/30838\/location-based-advertising-lba\",\"name\":\"What is Location-Based Advertising (LBA)? - Definition from Techopedia\",\"isPartOf\":{\"@id\":\"https:\/\/www.techopedia.com\/#website\"},\"datePublished\":\"2014-10-30T11:30:53+00:00\",\"description\":\"This definition explains the meaning of Location-Based Advertising and why it matters.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.techopedia.com\/definition\/30838\/location-based-advertising-lba#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.techopedia.com\/definition\/30838\/location-based-advertising-lba\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.techopedia.com\/definition\/30838\/location-based-advertising-lba#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.techopedia.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business Software\",\"item\":\"https:\/\/www.techopedia.com\/topic\/34\/it-business-alignment\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Term\",\"item\":\"https:\/\/www.techopedia.com\/definition\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Location-Based Advertising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.techopedia.com\/#website\",\"url\":\"https:\/\/www.techopedia.com\/\",\"name\":\"Techopedia\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.techopedia.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.techopedia.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.techopedia.com\/#organization\",\"name\":\"Techopedia\",\"url\":\"https:\/\/www.techopedia.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.techopedia.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2025\/02\/techopedia-light-logo.svg\",\"contentUrl\":\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2025\/02\/techopedia-light-logo.svg\",\"caption\":\"Techopedia\"},\"image\":{\"@id\":\"https:\/\/www.techopedia.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/techopedia\/\",\"https:\/\/x.com\/techopedia\",\"https:\/\/www.linkedin.com\/company\/techopedia\/\",\"https:\/\/www.youtube.com\/c\/Techopedia\"],\"publishingPrinciples\":\"https:\/\/www.techopedia.com\/about\/editorial-policy\",\"ownershipFundingInfo\":\"https:\/\/www.techopedia.com\/about\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.techopedia.com\/#\/schema\/person\/f5dd538e31ee352d105b8af36c4268a5\",\"name\":\"Margaret Rouse\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.techopedia.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2023\/02\/margaret-rouse-headshot.jpeg\",\"contentUrl\":\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2023\/02\/margaret-rouse-headshot.jpeg\",\"caption\":\"Margaret Rouse\"},\"description\":\"Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other\u2019s highly specialized languages.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/margaretrouse\/\",\"https:\/\/x.com\/https:\/\/twitter.com\/@techdefinitions\"],\"knowsAbout\":[\"Technology Expert\"],\"url\":\"https:\/\/www.techopedia.com\/contributors\/margaret-rouse\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What is Location-Based Advertising (LBA)? - Definition from Techopedia","description":"This definition explains the meaning of Location-Based Advertising and why it matters.","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Location-Based Advertising","og_description":"This definition explains the meaning of Location-Based Advertising and why it matters.","og_url":"https:\/\/www.techopedia.com\/definition\/30838\/location-based-advertising-lba","og_site_name":"Techopedia","article_publisher":"https:\/\/www.facebook.com\/techopedia\/","twitter_card":"summary_large_image","twitter_site":"@techopedia","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.techopedia.com\/definition\/30838\/location-based-advertising-lba#article","isPartOf":{"@id":"https:\/\/www.techopedia.com\/definition\/30838\/location-based-advertising-lba"},"author":{"name":"Margaret Rouse","@id":"https:\/\/www.techopedia.com\/#\/schema\/person\/f5dd538e31ee352d105b8af36c4268a5"},"headline":"Location-Based Advertising","datePublished":"2014-10-30T11:30:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.techopedia.com\/definition\/30838\/location-based-advertising-lba"},"wordCount":259,"commentCount":0,"publisher":{"@id":"https:\/\/www.techopedia.com\/#organization"},"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.techopedia.com\/definition\/30838\/location-based-advertising-lba#respond"]}],"articleSection":""},{"@type":"WebPage","@id":"https:\/\/www.techopedia.com\/definition\/30838\/location-based-advertising-lba","url":"https:\/\/www.techopedia.com\/definition\/30838\/location-based-advertising-lba","name":"What is Location-Based Advertising (LBA)? - Definition from Techopedia","isPartOf":{"@id":"https:\/\/www.techopedia.com\/#website"},"datePublished":"2014-10-30T11:30:53+00:00","description":"This definition explains the meaning of Location-Based Advertising and why it matters.","breadcrumb":{"@id":"https:\/\/www.techopedia.com\/definition\/30838\/location-based-advertising-lba#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.techopedia.com\/definition\/30838\/location-based-advertising-lba"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.techopedia.com\/definition\/30838\/location-based-advertising-lba#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.techopedia.com\/"},{"@type":"ListItem","position":2,"name":"Business Software","item":"https:\/\/www.techopedia.com\/topic\/34\/it-business-alignment"},{"@type":"ListItem","position":3,"name":"Term","item":"https:\/\/www.techopedia.com\/definition"},{"@type":"ListItem","position":4,"name":"Location-Based Advertising"}]},{"@type":"WebSite","@id":"https:\/\/www.techopedia.com\/#website","url":"https:\/\/www.techopedia.com\/","name":"Techopedia","description":"","publisher":{"@id":"https:\/\/www.techopedia.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.techopedia.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.techopedia.com\/#organization","name":"Techopedia","url":"https:\/\/www.techopedia.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.techopedia.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.techopedia.com\/wp-content\/uploads\/2025\/02\/techopedia-light-logo.svg","contentUrl":"https:\/\/www.techopedia.com\/wp-content\/uploads\/2025\/02\/techopedia-light-logo.svg","caption":"Techopedia"},"image":{"@id":"https:\/\/www.techopedia.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/techopedia\/","https:\/\/x.com\/techopedia","https:\/\/www.linkedin.com\/company\/techopedia\/","https:\/\/www.youtube.com\/c\/Techopedia"],"publishingPrinciples":"https:\/\/www.techopedia.com\/about\/editorial-policy","ownershipFundingInfo":"https:\/\/www.techopedia.com\/about"},{"@type":"Person","@id":"https:\/\/www.techopedia.com\/#\/schema\/person\/f5dd538e31ee352d105b8af36c4268a5","name":"Margaret Rouse","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.techopedia.com\/#\/schema\/person\/image\/","url":"https:\/\/www.techopedia.com\/wp-content\/uploads\/2023\/02\/margaret-rouse-headshot.jpeg","contentUrl":"https:\/\/www.techopedia.com\/wp-content\/uploads\/2023\/02\/margaret-rouse-headshot.jpeg","caption":"Margaret Rouse"},"description":"Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other\u2019s highly specialized languages.","sameAs":["https:\/\/www.linkedin.com\/in\/margaretrouse\/","https:\/\/x.com\/https:\/\/twitter.com\/@techdefinitions"],"knowsAbout":["Technology Expert"],"url":"https:\/\/www.techopedia.com\/contributors\/margaret-rouse"}]}},"_links":{"self":[{"href":"https:\/\/www.techopedia.com\/wp-json\/wp\/v2\/definition\/14029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techopedia.com\/wp-json\/wp\/v2\/definition"}],"about":[{"href":"https:\/\/www.techopedia.com\/wp-json\/wp\/v2\/types\/definition"}],"author":[{"embeddable":true,"href":"https:\/\/www.techopedia.com\/wp-json\/wp\/v2\/users\/7813"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techopedia.com\/wp-json\/wp\/v2\/comments?post=14029"}],"version-history":[{"count":0,"href":"https:\/\/www.techopedia.com\/wp-json\/wp\/v2\/definition\/14029\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.techopedia.com\/wp-json\/wp\/v2\/media?parent=14029"}],"wp:term":[{"taxonomy":"definitioncat","embeddable":true,"href":"https:\/\/www.techopedia.com\/wp-json\/wp\/v2\/definitioncat?post=14029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}