{"id":13605,"date":"2014-10-01T14:46:45","date_gmt":"2014-10-01T14:46:45","guid":{"rendered":"https:\/\/www.techopedia.com\/definition\/demographic-data\/"},"modified":"2024-10-14T17:00:55","modified_gmt":"2024-10-14T17:00:55","slug":"demographic-data","status":"publish","type":"definition","link":"https:\/\/www.techopedia.com\/definition\/demographic-data","title":{"rendered":"Demographic Data"},"content":{"rendered":"<h2><span id=\"what_is_demographic_data\">What is Demographic Data?<\/span><\/h2>\n<p>Demographic data is statistically measurable characteristics of a given population or user group, often of a socio-economic nature. Simply put, demographic <a href=\"https:\/\/www.techopedia.com\/definition\/807\/data\">data<\/a> describes the traits of a population, including information such as population size, income, and population. It is typically tied to specific geographic locations and time periods.<\/p>\n<p>Examples of demographic data include:<\/p>\n<ul>\n<li><strong>Population metrics<\/strong>: total population, growth rate, birth rate, and ethnicity.<\/li>\n<li><strong>Employment metrics<\/strong>: employment and unemployment rates, which are further analyzed by gender, ethnicity, and education level.<\/li>\n<\/ul>\n<p>Analyzing demographic data provides insight into a population&#8217;s <i>demographics<\/i> (e.g., 5.6% of unemployed adults over age 25 did not complete high school), enabling organizations and governments to identify target audiences and develop policies or programs for specific demographics.<\/p>\n<div class=\"su-note\"  style=\"border-color:#e5e54c;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#FFFF66;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n<p><strong>Did You Know?<\/strong><\/p>\n<p>With the rise of the Internet, data collection methods have shifted significantly. Online surveys and social media have replaced traditional pen-and-paper surveys for faster, more efficient demographic data gathering.<\/p>\n<div class=\"su-table su-table-responsive su-table-alternate\">\n<table>\n<tbody>\n<tr>\n<th><strong>Traditional Methods<\/strong><\/th>\n<th><strong>Modern Methods<\/strong><\/th>\n<\/tr>\n<tr>\n<td>Pen-and-paper surveys<\/td>\n<td><a href=\"https:\/\/www.techopedia.com\/definition\/27866\/online-survey\">Online surveys<\/a><\/td>\n<\/tr>\n<tr>\n<td>Government\/public records<\/td>\n<td><a href=\"https:\/\/www.techopedia.com\/definition\/4837\/social-media\">Social media<\/a> <a href=\"https:\/\/www.techopedia.com\/definition\/16137\/user-profile\">user profiles<\/a><\/td>\n<\/tr>\n<tr>\n<td>Census data collection<\/td>\n<td>Online tracking methods<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div><\/div>\n<p><img decoding=\"async\" src=\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2014\/10\/What-is-Demographic-Data-300x216.jpg\" alt=\"What is Demographic Data\" width=\"1200\" height=\"863\" class=\"aligncenter wp-image-332523\" srcset=\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2014\/10\/What-is-Demographic-Data-300x216.jpg 300w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2014\/10\/What-is-Demographic-Data-1024x737.jpg 1024w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2014\/10\/What-is-Demographic-Data-768x552.jpg 768w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2014\/10\/What-is-Demographic-Data-1536x1105.jpg 1536w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2014\/10\/What-is-Demographic-Data-1200x863.jpg 1200w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2014\/10\/What-is-Demographic-Data-1980x1424.jpg 1980w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2014\/10\/What-is-Demographic-Data.jpg 2048w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<div class=\"su-note\"  style=\"border-color:#dddddd;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#f7f7f7;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n<h2><span id=\"key_takeaways\">Key Takeaways<\/span><\/h2>\n<ul>\n<li>Demographic data refers to statistically measurable characteristics of a given population.<\/li>\n<li>Analyzing demographic data provides insight into a population&#8217;s <i>demographics.<\/i><\/li>\n<li>Baseline characteristics include age, gender, location, race, and socio-economic factors.<\/li>\n<li>Adoption of the Internet has made it easier for businesses to collect demographic data.<\/li>\n<li>Demographic data is used by tech giants for targeted advertising.<\/li>\n<\/ul>\n<\/div><\/div>\n<div>\n    <section class=\"toc-sticky w-100 bg-white \">\n        <div class=\"toc-sticky__container container\">\n            <div class=\"toc-sticky__open d-flex align-items-end\" data-bs-toggle=\"collapse\"\n                 aria-controls=\"multiCollapse1\"\n                 data-bs-target=\"#multiCollapse1\">\n                <button\n                        class=\"btn btn-primary collapse-action-btn p-1 rounded-circle\"\n                        type=\"button\"\n                >\n                    <i class=\"icon-chevron-up\"><\/i>\n                <\/button>\n                <span id=\"toc-current-title\" class=\"d-flex align-items-center\">\n                    Table of Contents\n                <\/span>\n                <span class=\"toc-main-title-permanent\">Table of Contents<\/span>\n            <\/div>\n            <div\n                    class=\"collapse my-3\"\n                    id=\"multiCollapse1\"\n            >\n                <ol class=\"StepProgress\">\n                                                                        <li class=\"StepProgress-item current\">\n                       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class=\"StepProgress-item__link\" data-level=\"2\">Who Collects Demographic Data?<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"how_is_demographic_data_used\"\n                               onclick=handleScrollToTitle(\"how_is_demographic_data_used\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">How is Demographic Data Used?<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"the_bottom_line\"\n                               onclick=handleScrollToTitle(\"the_bottom_line\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">The Bottom Line<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"faqs\"\n                               onclick=handleScrollToTitle(\"faqs\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">FAQs<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"references\"\n                               onclick=handleScrollToTitle(\"references\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">References<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                    <\/ol>\n                <div class=\"toc-sticky__container__disperse\"><\/div>\n                <div class=\"toc-sticky__btn-top justify-content-center\">\n                    <button class=\"btn btn-link d-flex align-items-center\" onclick={btnTop()}><p>Show Full Guide<\/p><img decoding=\"async\"\n                                src=\"\/wp-content\/plugins\/table-of-contents\/assets\/images\/arrow-up-circle.svg\"\n                                alt=\"arrow-up-circle\">\n                    <\/button>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    <div class=\"toc-sticky-list\">\n        <div class=\"toc-sticky__container container\">\n            <div class=\"toc-sticky__open d-flex align-items-end\" data-bs-toggle=\"collapse\" aria-controls=\"multiCollapse2\" data-bs-target=\"#multiCollapse2\">\n                <button class=\"btn btn-primary collapse-action-btn p-1 rounded-circle\"\n                        type=\"button\">\n                    <i class=\"icon-chevron-up up\"><\/i>\n                <\/button>\n                <span id=\"toc-current-title\" class=\"d-flex align-items-center\">\n                    Table of Contents\n                <\/span>\n            <\/div>\n            <div  class=\"collapse my-3\" id=\"multiCollapse2\">\n                <ol class=\"StepProgress\">\n                    \t\t\t\t\t \t\t\t\t\t                                                     <li class=\"StepProgress-item current \">\n                                                    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Takeaways<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t                                                     <li class=\"StepProgress-item \">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"demographic_data_types\"\n                                   onclick=handleScrollToTitle(\"demographic_data_types\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">Demographic Data Types<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t\n\t\t\t\t\t\t <span class=\"show_moretoc\">Show Full Guide<\/span>\n\t\t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"who_collects_demographic_data\"\n                                   onclick=handleScrollToTitle(\"who_collects_demographic_data\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">Who Collects Demographic Data?<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"how_is_demographic_data_used\"\n                                   onclick=handleScrollToTitle(\"how_is_demographic_data_used\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">How is Demographic Data Used?<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"the_bottom_line\"\n                                   onclick=handleScrollToTitle(\"the_bottom_line\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">The Bottom Line<\/a>\n                                                            <\/div>\n                              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targetListStatic = document.querySelector(\".toc-sticky-list\");\n\n            if (!target || !header) return;\n\n            const headerHeight = header.getBoundingClientRect().height;\n            const targetHeight = targetListStatic.getBoundingClientRect().height;\n\n            \/\/ -headerHeight so it won't be jumpy\n            const stop = targetListStatic.offsetTop + headerHeight + targetHeight;\n            const docBody =\n                document.documentElement || document.body.parentNode || document.body;\n            const hasOffset = window.pageYOffset !== undefined;\n\n            const applySticky = function () {\n                \/\/ cross-browser compatible scrollTop.\n                const scrollTop = hasOffset ? window.pageYOffset : docBody.scrollTop;\n\n                \/\/ if user scrolls to headerHeight from the top of the target div\n                if (scrollTop >= stop) {\n                    pageLegendCollapse.hide();\n                    \/\/ stick the div\n                    target.classList.add(\"sticky\");\n                    \/\/target.style.marginTop = `${headerHeight}px`;\n                } else {\n                    pageLegendCollapse.show();\n                    \/\/ release the div\n                    target.classList.remove(\"sticky\");\n                    target.style.marginTop = \"\";\n                }\n            }\n\n            applySticky();\n\n            window.addEventListener('scroll', applySticky);\n        })(header, pageLegendCollapse);\n\tjQuery('span.show_moretoc').click(function(){\n\t\tjQuery('span.show_moretoc').hide();\n\t   jQuery('.ms_hidetoc').show();\n\t});\n    });\n\n    \/\/ When the user clicks on the button, scroll to the top of the document\n    function btnTop() {\n        const pageLegend = document.querySelector('#multiCollapse1');\n        document.querySelector('html').classList.remove('overflow-hidden');\n        pageLegend.classList.remove('overflow-auto');\n        pageLegend.style.height = 'auto';\n        window.scrollTo({\n            top: 0,\n            behavior: 'smooth'\n        });\n    }\n\n    const handleScrollToTitle = (id) => {\n        const el = document.getElementById(id);\n        const headerHeightDifference = window.innerWidth < 992 ? -30 : -15;\n        window.scrollTo({\n            top: el.offsetTop - 60 - headerHeightDifference - 10,\n        });\n    }\n<\/script>\n\n<h2><span id=\"demographic_data_types\">Demographic Data Types<\/span><\/h2>\n<p>Generally, any information used to characterize different groups and subgroups within a population is considered demographic data.<\/p>\n<p><strong>Types of <\/strong><strong><i>demographic data<\/i><\/strong><strong> include:<\/strong><\/p>\n<ul>\n<li>Age<\/li>\n<li>Education<\/li>\n<li>Employment status<\/li>\n<li>Family composition<\/li>\n<li>Gender<\/li>\n<li>Geographic location<\/li>\n<li>Income<\/li>\n<li>Marital status<\/li>\n<li>Occupation<\/li>\n<li>Race &amp; ethnicity<\/li>\n<li>Religion<\/li>\n<\/ul>\n<p>These broad categories of demographic data can be further analyzed into more specific <i>demographic<\/i> groups.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2014\/10\/Types-of-Demographics-224x300.jpg\" alt=\"Types of Demographics\" width=\"1200\" height=\"1609\" class=\"aligncenter wp-image-332524\" srcset=\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2014\/10\/Types-of-Demographics-224x300.jpg 224w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2014\/10\/Types-of-Demographics-763x1024.jpg 763w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2014\/10\/Types-of-Demographics-768x1030.jpg 768w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2014\/10\/Types-of-Demographics-1145x1536.jpg 1145w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2014\/10\/Types-of-Demographics-1527x2048.jpg 1527w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2014\/10\/Types-of-Demographics-1200x1610.jpg 1200w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2014\/10\/Types-of-Demographics-1980x2656.jpg 1980w, https:\/\/www.techopedia.com\/wp-content\/uploads\/2014\/10\/Types-of-Demographics-scaled.jpg 1909w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<ul>\n<li>Age ranges (children, adults, seniors)<\/li>\n<li>Economic class (low, middle, high-income)<\/li>\n<li>Education completed (junior high, high school diploma, college)<\/li>\n<li>Family composition (single, married, divorced, number of children)<\/li>\n<\/ul>\n<h2><span id=\"who_collects_demographic_data\">Who Collects Demographic Data?<\/span><\/h2>\n<p>Today, demographic data is widely collected, analyzed, and used by any organization that needs to understand their user-base and identify target markets or audiences.<\/p>\n<p>Examples of who collects demographic data:<\/p>\n<ul>\n<li>Businesses<\/li>\n<li>Financial institutions<\/li>\n<li>Governments<\/li>\n<li>Educational institutions<\/li>\n<li>Healthcare providers<\/li>\n<li>Research organizations<\/li>\n<li>Marketing agencies<\/li>\n<\/ul>\n<h2><span id=\"how_is_demographic_data_used\">How is Demographic Data Used?<\/span><\/h2>\n<p>Demographic data is often gathered by census organizations, both government and private, for research, marketing, and environmental and human development. Data characteristics, including population and employment, density, ethnicity and gender can be used by governments to plan for infrastructure development, such as roads, hospitals and law enforcement.<\/p>\n<p>Multinational tech giants collect vast amounts of data to build user profiles and segment audiences. Companies use demographic data for <a href=\"https:\/\/www.techopedia.com\/definition\/23796\/targeted-marketing\">targeted advertising<\/a>, a rapidly growing sector expected to <a href=\"https:\/\/www.pwc.com\/gx\/en\/industries\/tmt\/media\/outlook\/changes-in-digital-advertising-spend.html\" target=\"_blank\">reach a $1 trillion market size<\/a>. According to <a href=\"https:\/\/www.statista.com\/statistics\/242549\/digital-ad-market-share-of-major-ad-selling-companies-in-the-us-by-revenue\/\" target=\"_blank\">Statista<\/a>, digital ad revenue in the United States is largely driven by:<\/p>\n<ul>\n<li><strong>Google<\/strong>: 26.8%<\/li>\n<li><strong>Facebook<\/strong>: 21.1%<\/li>\n<li><strong>Amazon<\/strong>: 12.5%<\/li>\n<\/ul>\n<div class=\"infogram-embed\" data-id=\"63aba84d-b7eb-49e4-85cb-9f53fad7af4b\" data-type=\"interactive\" data-title=\"Share of major ad-selling companies in digital advertising revenue in the United States from 2021 to 2026\"><\/div>\n<p><script>!function(e,n,i,s){var d=\"InfogramEmbeds\";var o=e.getElementsByTagName(n)[0];if(window[d]&&window[d].initialized)window[d].process&&window[d].process();else if(!e.getElementById(i)){var r=e.createElement(n);r.async=1,r.id=i,r.src=s,o.parentNode.insertBefore(r,o)}}(document,\"script\",\"infogram-async\",\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\");<\/script><\/p>\n<h3><strong>3 Examples of Demographic Data Usage<\/strong><\/h3>\n<ol>\n<li><strong>Demographic data in CRM:<\/strong> Demographic data collected through <a href=\"https:\/\/www.techopedia.com\/crm\/best-crm-software\">advanced CRM software<\/a> helps businesses build accurate customer profiles, enabling the segmentation of customers into groups for tailored marketing, sales, and service messages.<\/li>\n<li><strong>Demographic data in websites: <\/strong><a href=\"https:\/\/www.techopedia.com\/definition\/5411\/website\">Website<\/a> owners use <a href=\"https:\/\/www.techopedia.com\/2\/28285\/internet\/world-wide-web\/web-analytics-terms-you-need-to-know\">analytics tools<\/a>, user accounts, surveys, and other methods to collect information about site <a href=\"https:\/\/www.techopedia.com\/definition\/1611\/unique-visitor\">visitors<\/a>. Demographic data is used to customize content for specific audiences, guide targeted advertising campaigns, and develop new services based on demographic trends.<\/li>\n<li><strong>Demographic data in market segmentation: <\/strong>Marketers and businesses use demographic data for targeted advertising and product distribution. For example, in areas with a high Latino population, fast food restaurants may offer Mexican-themed foods. Similarly, American fast food chains abroad tailor menus to local tastes, all based on demographic research.<\/li>\n<\/ol>\n<h2><span id=\"the_bottom_line\">The Bottom Line<\/span><\/h2>\n<p>The demographic data definition refers to statistically measurable traits of a population, such as age, income, and education, often tied to specific geographic areas and time periods. Organizations and governments use it to identify target audiences, shape policies, and optimize marketing strategies.<\/p>\n<p>With the widespread adoption of <a href=\"https:\/\/www.techopedia.com\/definition\/25301\/web-service\">web-based services<\/a> and online platforms, the collection of demographic data has become more accessible to businesses of all sizes. Today, collecting and analyzing demographic data plays a key role in the growing <a href=\"https:\/\/www.techopedia.com\/definition\/27110\/digital-marketing\">digital advertising<\/a> industry.<\/p>\n<h2><span id=\"faqs\">FAQs<\/span><\/h2>\n<div class=\"man_faq_sec\" itemscope itemtype=\"https:\/\/schema.org\/FAQPage\"><section class=\"ms_faq ms_card \" ><div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><div class=\"accordionButton\"><h3 itemprop=\"name\">What is demographic data in simple terms?<\/h3> <\/div>\n<div class=\"accordionContent\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"display:none;\"><p itemprop=\"text\">The demographic data meaning in simple terms refers to statistically measurable traits of a population, such as age, income, and education, often tied to specific geographic areas and time periods.<\/p>\r\n                <\/div><\/div><\/section>\n<section class=\"ms_faq ms_card \" ><div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><div class=\"accordionButton\"><h3 itemprop=\"name\">Why is it called demographic?<\/h3> <\/div>\n<div class=\"accordionContent\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"display:none;\"><p itemprop=\"text\">The <a href=\"https:\/\/www.merriam-webster.com\/dictionary\/demographic\" target=\"_blank\">dictionary definition<\/a> of <i>demographics<\/i> is the statistical traits of human populations, like age or income, primarily used to identify markets. <i>Demography<\/i>, the scientific study of populations, <a href=\"https:\/\/www.vocabulary.com\/dictionary\/demography\" target=\"_blank\">originates<\/a> from the Greek words demos (&#8220;the people&#8221;) and graphy (&#8220;writing&#8221; or &#8220;recording&#8221;).<\/p>\r\n                <\/div><\/div><\/section>\n<section class=\"ms_faq ms_card \" ><div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><div class=\"accordionButton\"><h3 itemprop=\"name\">What is an example of demographic data?<\/h3> <\/div>\n<div class=\"accordionContent\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"display:none;\"><p itemprop=\"text\">An example when analyzing population demographic data, characteristics such as total population, population growth rate, birth rate, and ethnicity are often measured.<\/p>\r\n                <\/div><\/div><\/section>\n<section class=\"ms_faq ms_card \" ><div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><div class=\"accordionButton\"><h3 itemprop=\"name\">What are the four types of demographic data?<\/h3> <\/div>\n<div class=\"accordionContent\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"display:none;\"><p itemprop=\"text\">There are many types of demographic data. However, the most common include age, ethnicity, gender, location, and socioeconomic information (e.g., income, education).<\/p>\r\n                <\/div><\/div><\/section>\n<section class=\"ms_faq ms_card \" ><div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><div class=\"accordionButton\"><h3 itemprop=\"name\">How do you determine demographic data?<\/h3> <\/div>\n<div class=\"accordionContent\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"display:none;\"><p itemprop=\"text\">Common approaches to determining demographic data include census data, surveys, user profiles, government records, market research, and analytics tools.<\/p>\r\n                <\/div><\/div><\/section>\n<div class=\"reference-content\">\n<div class=\"reference-heading reference-content-collapsible-heading\">\n<h2><span id=\"references\">References<\/span><\/h2>\n<\/div>\n<div class=\"reference-content-body\">\n<ol>\n<li><a href=\"https:\/\/www.pwc.com\/gx\/en\/industries\/tmt\/media\/outlook\/changes-in-digital-advertising-spend.html\" target=\"_blank\">Digital ad spending moves closer to the consumer<\/a> (PwC)<\/li>\n<li><a href=\"https:\/\/www.statista.com\/statistics\/242549\/digital-ad-market-share-of-major-ad-selling-companies-in-the-us-by-revenue\/\" target=\"_blank\">Ad-selling companies U.S. digital ad revenue shares 2021-2026 | Statista<\/a> (Statista)<\/li>\n<li><a href=\"https:\/\/www.merriam-webster.com\/dictionary\/demographic\" target=\"_blank\">Demographic Definition &amp; Meaning &#8211; Merriam-Webster<\/a> (Merriam-Webster)<\/li>\n<li><a href=\"https:\/\/www.vocabulary.com\/dictionary\/demography\" target=\"_blank\">Demography &#8211; Definition, Meaning &amp; Synonyms | Vocabulary.com<\/a> (Vocabulary)<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>What is Demographic Data? Demographic data is statistically measurable characteristics of a given population or user group, often of a socio-economic nature. Simply put, demographic data describes the traits of a population, including information such as population size, income, and population. It is typically tied to specific geographic locations and time periods. Examples of demographic [&hellip;]<\/p>\n","protected":false},"author":286940,"featured_media":332527,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","om_disable_all_campaigns":false,"footnotes":""},"definitioncat":[227],"class_list":["post-13605","definition","type-definition","status-publish","format-standard","has-post-thumbnail","hentry","definitioncat-data-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v23.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Demographic Data? Definition, Types &amp; Examples<\/title>\n<meta name=\"description\" content=\"Demographic data is statistically measurable traits of a population, like age, gender, and race. Learn the full demographic data meaning here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techopedia.com\/definition\/demographic-data\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Demographic Data\" \/>\n<meta property=\"og:description\" content=\"Demographic data is statistically measurable traits of a population, like age, gender, and race. 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