{"id":13410,"date":"2014-04-15T10:42:22","date_gmt":"2014-04-15T10:42:22","guid":{"rendered":"https:\/\/www.techopedia.com\/definition\/website-traffic-monitoring\/"},"modified":"2014-04-15T10:42:22","modified_gmt":"2014-04-15T10:42:22","slug":"website-traffic-monitoring","status":"publish","type":"definition","link":"https:\/\/www.techopedia.com\/definition\/30021\/website-traffic-monitoring","title":{"rendered":"Website Traffic Monitoring"},"content":{"rendered":"<h2><span id=\"what_does_website_traffic_monitoring_mean\">What Does Website Traffic Monitoring Mean?<\/span><\/h2>\n<p>Website traffic monitoring is the process of reviewing and analyzing website traffic for the purpose of evaluating the website\u2019s user traffic and its overall performance.<\/p>\n<p> It is done using the combination of manual and automated traffic monitoring techniques, with the intent to study, analyze and act on the website\u2019s incoming and outgoing traffic.<\/p>\n<h2><span id=\"techopedia_explains_website_traffic_monitoring\">Techopedia Explains Website Traffic Monitoring<\/span><\/h2>\n<p>Website traffic monitoring is primarily done to keep a record of website performance, stability and overall user experience. They key objective is to evaluate the website&#8217;s performance from the end users&#8217; standpoint.<\/p>\n<p>Some of the things that can be monitored in website traffic include:<\/p>\n<ul>\n<li>Number of users visiting the website within a specific time (hour\/day\/week)<\/li>\n<li>Overall visit length<\/li>\n<li>Most popular page or website component<\/li>\n<li> Website speed (page download speed or website access speed)<\/li>\n<li>Website bounce rate<\/li>\n<li>Popular visitor channels (referred by website or search engine)<\/li>\n<\/ul>\n<p>Website traffic monitoring is generally followed by an ongoing reporting process to help improve the website&#8217;s user experience and overall performance. Website traffic monitoring is also used in Internet marketing to analyze the type of visitors, customer demographics, popular content and to measure the success of marketing strategies, campaigns, sales, etc. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Does Website Traffic Monitoring Mean? Website traffic monitoring is the process of reviewing and analyzing website traffic for the purpose of evaluating the website\u2019s user traffic and its overall performance. It is done using the combination of manual and automated traffic monitoring techniques, with the intent to study, analyze and act on the website\u2019s [&hellip;]<\/p>\n","protected":false},"author":7813,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","om_disable_all_campaigns":false,"footnotes":""},"definitioncat":[245,230],"class_list":["post-13410","definition","type-definition","status-publish","format-standard","hentry","definitioncat-internet","definitioncat-privacy-and-compliance"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Website Traffic Monitoring? - Definition from Techopedia<\/title>\n<meta name=\"description\" content=\"This definition explains the meaning of Website Traffic Monitoring and why it matters.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Website Traffic Monitoring\" \/>\n<meta property=\"og:description\" content=\"This definition explains the meaning of Website Traffic Monitoring and why it matters.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techopedia.com\/definition\/30021\/website-traffic-monitoring\" \/>\n<meta property=\"og:site_name\" content=\"Techopedia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/techopedia\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@techopedia\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.techopedia.com\/definition\/30021\/website-traffic-monitoring#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.techopedia.com\/definition\/30021\/website-traffic-monitoring\"},\"author\":{\"name\":\"Margaret Rouse\",\"@id\":\"https:\/\/www.techopedia.com\/#\/schema\/person\/f5dd538e31ee352d105b8af36c4268a5\"},\"headline\":\"Website Traffic Monitoring\",\"datePublished\":\"2014-04-15T10:42:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.techopedia.com\/definition\/30021\/website-traffic-monitoring\"},\"wordCount\":209,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.techopedia.com\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.techopedia.com\/definition\/30021\/website-traffic-monitoring#respond\"]}],\"articleSection\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.techopedia.com\/definition\/30021\/website-traffic-monitoring\",\"url\":\"https:\/\/www.techopedia.com\/definition\/30021\/website-traffic-monitoring\",\"name\":\"What is Website Traffic Monitoring? 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