{"id":12927,"date":"2012-12-17T13:39:24","date_gmt":"2012-12-17T13:39:24","guid":{"rendered":"https:\/\/www.techopedia.com\/definition\/mobile-first-strategy\/"},"modified":"2012-12-17T13:39:24","modified_gmt":"2012-12-17T13:39:24","slug":"mobile-first-strategy","status":"publish","type":"definition","link":"https:\/\/www.techopedia.com\/definition\/29153\/mobile-first-strategy","title":{"rendered":"Mobile First Strategy"},"content":{"rendered":"

What Does Mobile First Strategy Mean?<\/span><\/h2>\n

The mobile first strategy is a term tech experts have coined to refer to the primacy of mobile networks made up of modern smartphones attached to a large network coverage area. The mobile first strategy refers to companies’ increasing tendency to design their products for mobile phones or devices before making correlate designs for traditional desktop and laptop computers. A good example of this is in online gambling, where operators ensure that their mobile casinos<\/a> are as good as their desktop equivalents.<\/p>\n

Techopedia Explains Mobile First Strategy<\/span><\/h2>\n

Some point to the emergence of super-popular iPhone and Android mobile devices as the catalysts for new consumer software and services in this decade. That\u2019s driving companies to adopt a mobile-first strategy to ensure that they capture these markets before going after users who are still tethered to larger and less portable screens.<\/p>\n

Although the mobile first strategy is becoming a reality for many companies, detractors still argue that mobile will hit a wall when increasingly connected users opt for the ergonomics and convenience of larger screens, keyboards, and the physical accommodations of as-of-yet non-portable devices (like laptops). These individuals argue that to make a mobile first strategy sustainable, mobile devices must offer the same kinds of utility that larger, non-portable devices currently promise.<\/p>\n","protected":false},"excerpt":{"rendered":"

What Does Mobile First Strategy Mean? The mobile first strategy is a term tech experts have coined to refer to the primacy of mobile networks made up of modern smartphones attached to a large network coverage area. The mobile first strategy refers to companies’ increasing tendency to design their products for mobile phones or devices […]<\/p>\n","protected":false},"author":7813,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","om_disable_all_campaigns":false,"footnotes":""},"definitioncat":[263,236,257],"class_list":["post-12927","definition","type-definition","status-publish","format-standard","hentry","definitioncat-mobile-app-development","definitioncat-network-management","definitioncat-personal-tech"],"acf":[],"yoast_head":"\nWhat is the Mobile First Strategy? - Definition from Techopedia<\/title>\n<meta name=\"description\" content=\"This definition explains the meaning of Mobile First Strategy and why it matters.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile First Strategy\" \/>\n<meta property=\"og:description\" content=\"This definition explains the meaning of Mobile First Strategy and why it matters.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techopedia.com\/definition\/29153\/mobile-first-strategy\" \/>\n<meta property=\"og:site_name\" content=\"Techopedia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/techopedia\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@techopedia\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.techopedia.com\/definition\/29153\/mobile-first-strategy#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.techopedia.com\/definition\/29153\/mobile-first-strategy\"},\"author\":{\"name\":\"Margaret Rouse\",\"@id\":\"https:\/\/www.techopedia.com\/#\/schema\/person\/f5dd538e31ee352d105b8af36c4268a5\"},\"headline\":\"Mobile First Strategy\",\"datePublished\":\"2012-12-17T13:39:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.techopedia.com\/definition\/29153\/mobile-first-strategy\"},\"wordCount\":221,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.techopedia.com\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.techopedia.com\/definition\/29153\/mobile-first-strategy#respond\"]}],\"articleSection\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.techopedia.com\/definition\/29153\/mobile-first-strategy\",\"url\":\"https:\/\/www.techopedia.com\/definition\/29153\/mobile-first-strategy\",\"name\":\"What is the Mobile First Strategy? - Definition from Techopedia\",\"isPartOf\":{\"@id\":\"https:\/\/www.techopedia.com\/#website\"},\"datePublished\":\"2012-12-17T13:39:24+00:00\",\"description\":\"This definition explains the meaning of Mobile First Strategy and why it matters.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.techopedia.com\/definition\/29153\/mobile-first-strategy#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.techopedia.com\/definition\/29153\/mobile-first-strategy\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.techopedia.com\/definition\/29153\/mobile-first-strategy#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.techopedia.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Personal Tech\",\"item\":\"https:\/\/www.techopedia.com\/topic\/226\/personal-tech\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Term\",\"item\":\"https:\/\/www.techopedia.com\/definition\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Mobile First Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.techopedia.com\/#website\",\"url\":\"https:\/\/www.techopedia.com\/\",\"name\":\"Techopedia\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.techopedia.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.techopedia.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.techopedia.com\/#organization\",\"name\":\"Techopedia\",\"url\":\"https:\/\/www.techopedia.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.techopedia.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2025\/02\/techopedia-light-logo.svg\",\"contentUrl\":\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2025\/02\/techopedia-light-logo.svg\",\"caption\":\"Techopedia\"},\"image\":{\"@id\":\"https:\/\/www.techopedia.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/techopedia\/\",\"https:\/\/x.com\/techopedia\",\"https:\/\/www.linkedin.com\/company\/techopedia\/\",\"https:\/\/www.youtube.com\/c\/Techopedia\"],\"publishingPrinciples\":\"https:\/\/www.techopedia.com\/about\/editorial-policy\",\"ownershipFundingInfo\":\"https:\/\/www.techopedia.com\/about\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.techopedia.com\/#\/schema\/person\/f5dd538e31ee352d105b8af36c4268a5\",\"name\":\"Margaret Rouse\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.techopedia.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2023\/02\/margaret-rouse-headshot.jpeg\",\"contentUrl\":\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2023\/02\/margaret-rouse-headshot.jpeg\",\"caption\":\"Margaret Rouse\"},\"description\":\"Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other\u2019s highly specialized languages.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/margaretrouse\/\",\"https:\/\/x.com\/https:\/\/twitter.com\/@techdefinitions\"],\"knowsAbout\":[\"Technology Expert\"],\"url\":\"https:\/\/www.techopedia.com\/contributors\/margaret-rouse\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What is the Mobile First Strategy? - Definition from Techopedia","description":"This definition explains the meaning of Mobile First Strategy and why it matters.","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Mobile First Strategy","og_description":"This definition explains the meaning of Mobile First Strategy and why it matters.","og_url":"https:\/\/www.techopedia.com\/definition\/29153\/mobile-first-strategy","og_site_name":"Techopedia","article_publisher":"https:\/\/www.facebook.com\/techopedia\/","twitter_card":"summary_large_image","twitter_site":"@techopedia","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.techopedia.com\/definition\/29153\/mobile-first-strategy#article","isPartOf":{"@id":"https:\/\/www.techopedia.com\/definition\/29153\/mobile-first-strategy"},"author":{"name":"Margaret Rouse","@id":"https:\/\/www.techopedia.com\/#\/schema\/person\/f5dd538e31ee352d105b8af36c4268a5"},"headline":"Mobile First Strategy","datePublished":"2012-12-17T13:39:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.techopedia.com\/definition\/29153\/mobile-first-strategy"},"wordCount":221,"commentCount":0,"publisher":{"@id":"https:\/\/www.techopedia.com\/#organization"},"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.techopedia.com\/definition\/29153\/mobile-first-strategy#respond"]}],"articleSection":""},{"@type":"WebPage","@id":"https:\/\/www.techopedia.com\/definition\/29153\/mobile-first-strategy","url":"https:\/\/www.techopedia.com\/definition\/29153\/mobile-first-strategy","name":"What is the Mobile First Strategy? - Definition from Techopedia","isPartOf":{"@id":"https:\/\/www.techopedia.com\/#website"},"datePublished":"2012-12-17T13:39:24+00:00","description":"This definition explains the meaning of Mobile First Strategy and why it matters.","breadcrumb":{"@id":"https:\/\/www.techopedia.com\/definition\/29153\/mobile-first-strategy#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.techopedia.com\/definition\/29153\/mobile-first-strategy"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.techopedia.com\/definition\/29153\/mobile-first-strategy#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.techopedia.com\/"},{"@type":"ListItem","position":2,"name":"Personal Tech","item":"https:\/\/www.techopedia.com\/topic\/226\/personal-tech"},{"@type":"ListItem","position":3,"name":"Term","item":"https:\/\/www.techopedia.com\/definition"},{"@type":"ListItem","position":4,"name":"Mobile First Strategy"}]},{"@type":"WebSite","@id":"https:\/\/www.techopedia.com\/#website","url":"https:\/\/www.techopedia.com\/","name":"Techopedia","description":"","publisher":{"@id":"https:\/\/www.techopedia.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.techopedia.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.techopedia.com\/#organization","name":"Techopedia","url":"https:\/\/www.techopedia.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.techopedia.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.techopedia.com\/wp-content\/uploads\/2025\/02\/techopedia-light-logo.svg","contentUrl":"https:\/\/www.techopedia.com\/wp-content\/uploads\/2025\/02\/techopedia-light-logo.svg","caption":"Techopedia"},"image":{"@id":"https:\/\/www.techopedia.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/techopedia\/","https:\/\/x.com\/techopedia","https:\/\/www.linkedin.com\/company\/techopedia\/","https:\/\/www.youtube.com\/c\/Techopedia"],"publishingPrinciples":"https:\/\/www.techopedia.com\/about\/editorial-policy","ownershipFundingInfo":"https:\/\/www.techopedia.com\/about"},{"@type":"Person","@id":"https:\/\/www.techopedia.com\/#\/schema\/person\/f5dd538e31ee352d105b8af36c4268a5","name":"Margaret Rouse","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.techopedia.com\/#\/schema\/person\/image\/","url":"https:\/\/www.techopedia.com\/wp-content\/uploads\/2023\/02\/margaret-rouse-headshot.jpeg","contentUrl":"https:\/\/www.techopedia.com\/wp-content\/uploads\/2023\/02\/margaret-rouse-headshot.jpeg","caption":"Margaret Rouse"},"description":"Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other\u2019s highly specialized languages.","sameAs":["https:\/\/www.linkedin.com\/in\/margaretrouse\/","https:\/\/x.com\/https:\/\/twitter.com\/@techdefinitions"],"knowsAbout":["Technology Expert"],"url":"https:\/\/www.techopedia.com\/contributors\/margaret-rouse"}]}},"_links":{"self":[{"href":"https:\/\/www.techopedia.com\/wp-json\/wp\/v2\/definition\/12927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techopedia.com\/wp-json\/wp\/v2\/definition"}],"about":[{"href":"https:\/\/www.techopedia.com\/wp-json\/wp\/v2\/types\/definition"}],"author":[{"embeddable":true,"href":"https:\/\/www.techopedia.com\/wp-json\/wp\/v2\/users\/7813"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techopedia.com\/wp-json\/wp\/v2\/comments?post=12927"}],"version-history":[{"count":0,"href":"https:\/\/www.techopedia.com\/wp-json\/wp\/v2\/definition\/12927\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.techopedia.com\/wp-json\/wp\/v2\/media?parent=12927"}],"wp:term":[{"taxonomy":"definitioncat","embeddable":true,"href":"https:\/\/www.techopedia.com\/wp-json\/wp\/v2\/definitioncat?post=12927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}