{"id":12604,"date":"2012-02-22T11:19:11","date_gmt":"2012-02-22T11:19:11","guid":{"rendered":"https:\/\/www.techopedia.com\/definition\/product-manager\/"},"modified":"2012-02-22T11:19:11","modified_gmt":"2012-02-22T11:19:11","slug":"product-manager","status":"publish","type":"definition","link":"https:\/\/www.techopedia.com\/definition\/28370\/product-manager","title":{"rendered":"Product Manager"},"content":{"rendered":"<h2><span id=\"what_does_product_manager_mean\">What Does Product Manager Mean?<\/span><\/h2>\n<p>A product manager is a professional who is in charge of evaluating and making recommendations on all aspects of a company&#8217;s products through the entire product life cycle. The product manager helps an enterprise to benefit from more knowledge about its products and how they are made, managed and sold. This professional also typically uses specific IT resources to enable more sophisticated decision-making about a business supply chain.<\/p>\n<h2><span id=\"techopedia_explains_product_manager\">Techopedia Explains Product Manager<\/span><\/h2>\n<p>A product manager will often use a specific kind of software called a customer relationship management (CRM) system, which might include a specific component called a product management resource. This will often involve a database that keeps track of details about various products. The product manager may need database maintenance skills or other IT skills or certifications, or may be supported by additional staff.<\/p>\n<p>A product manager may work closely with sales or marketing, making decisions that will help to promote products to a consumer base. Again, certifications or skills in IT may be desirable for a product manager job, and this role may include administering or sharing data from specific technologies.<\/p>\n<p>Although much of a product manager&#8217;s work may be analytical or oriented toward the use of technology, the role may also involve changing aspects of products or supply chains for efficiency or effectiveness. In addition to managing products, the product manager may create detailed reports for business leadership. The role may also involve building and delivering presentations, either for internal or external audiences.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Does Product Manager Mean? A product manager is a professional who is in charge of evaluating and making recommendations on all aspects of a company&#8217;s products through the entire product life cycle. The product manager helps an enterprise to benefit from more knowledge about its products and how they are made, managed and sold. [&hellip;]<\/p>\n","protected":false},"author":7813,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","om_disable_all_campaigns":false,"footnotes":""},"definitioncat":[252,261,228],"class_list":["post-12604","definition","type-definition","status-publish","format-standard","hentry","definitioncat-customer-experience-management","definitioncat-project-management","definitioncat-risk-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a Product Manager? - Definition from Techopedia<\/title>\n<meta name=\"description\" content=\"This definition explains the meaning of Product Manager and why it matters.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Manager\" \/>\n<meta property=\"og:description\" content=\"This definition explains the meaning of Product Manager and why it matters.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techopedia.com\/definition\/28370\/product-manager\" \/>\n<meta property=\"og:site_name\" content=\"Techopedia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/techopedia\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@techopedia\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.techopedia.com\/definition\/28370\/product-manager#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.techopedia.com\/definition\/28370\/product-manager\"},\"author\":{\"name\":\"Margaret Rouse\",\"@id\":\"https:\/\/www.techopedia.com\/#\/schema\/person\/f5dd538e31ee352d105b8af36c4268a5\"},\"headline\":\"Product Manager\",\"datePublished\":\"2012-02-22T11:19:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.techopedia.com\/definition\/28370\/product-manager\"},\"wordCount\":256,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.techopedia.com\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.techopedia.com\/definition\/28370\/product-manager#respond\"]}],\"articleSection\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.techopedia.com\/definition\/28370\/product-manager\",\"url\":\"https:\/\/www.techopedia.com\/definition\/28370\/product-manager\",\"name\":\"What is a Product Manager? - Definition from Techopedia\",\"isPartOf\":{\"@id\":\"https:\/\/www.techopedia.com\/#website\"},\"datePublished\":\"2012-02-22T11:19:11+00:00\",\"description\":\"This definition explains the meaning of Product Manager and why it matters.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.techopedia.com\/definition\/28370\/product-manager#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.techopedia.com\/definition\/28370\/product-manager\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.techopedia.com\/definition\/28370\/product-manager#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.techopedia.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Risk Management\",\"item\":\"https:\/\/www.techopedia.com\/topic\/21\/risk-management\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"CRM\",\"item\":\"https:\/\/www.techopedia.com\/crm\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Term\",\"item\":\"https:\/\/www.techopedia.com\/definition\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Product Manager\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.techopedia.com\/#website\",\"url\":\"https:\/\/www.techopedia.com\/\",\"name\":\"Techopedia\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.techopedia.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.techopedia.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.techopedia.com\/#organization\",\"name\":\"Techopedia\",\"url\":\"https:\/\/www.techopedia.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.techopedia.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2025\/02\/techopedia-light-logo.svg\",\"contentUrl\":\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2025\/02\/techopedia-light-logo.svg\",\"caption\":\"Techopedia\"},\"image\":{\"@id\":\"https:\/\/www.techopedia.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/techopedia\/\",\"https:\/\/x.com\/techopedia\",\"https:\/\/www.linkedin.com\/company\/techopedia\/\",\"https:\/\/www.youtube.com\/c\/Techopedia\"],\"publishingPrinciples\":\"https:\/\/www.techopedia.com\/about\/editorial-policy\",\"ownershipFundingInfo\":\"https:\/\/www.techopedia.com\/about\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.techopedia.com\/#\/schema\/person\/f5dd538e31ee352d105b8af36c4268a5\",\"name\":\"Margaret Rouse\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.techopedia.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2023\/02\/margaret-rouse-headshot.jpeg\",\"contentUrl\":\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2023\/02\/margaret-rouse-headshot.jpeg\",\"caption\":\"Margaret Rouse\"},\"description\":\"Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other\u2019s highly specialized languages.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/margaretrouse\/\",\"https:\/\/x.com\/https:\/\/twitter.com\/@techdefinitions\"],\"knowsAbout\":[\"Technology Expert\"],\"url\":\"https:\/\/www.techopedia.com\/contributors\/margaret-rouse\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What is a Product Manager? - Definition from Techopedia","description":"This definition explains the meaning of Product Manager and why it matters.","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Product Manager","og_description":"This definition explains the meaning of Product Manager and why it matters.","og_url":"https:\/\/www.techopedia.com\/definition\/28370\/product-manager","og_site_name":"Techopedia","article_publisher":"https:\/\/www.facebook.com\/techopedia\/","twitter_card":"summary_large_image","twitter_site":"@techopedia","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.techopedia.com\/definition\/28370\/product-manager#article","isPartOf":{"@id":"https:\/\/www.techopedia.com\/definition\/28370\/product-manager"},"author":{"name":"Margaret Rouse","@id":"https:\/\/www.techopedia.com\/#\/schema\/person\/f5dd538e31ee352d105b8af36c4268a5"},"headline":"Product Manager","datePublished":"2012-02-22T11:19:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.techopedia.com\/definition\/28370\/product-manager"},"wordCount":256,"commentCount":0,"publisher":{"@id":"https:\/\/www.techopedia.com\/#organization"},"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.techopedia.com\/definition\/28370\/product-manager#respond"]}],"articleSection":""},{"@type":"WebPage","@id":"https:\/\/www.techopedia.com\/definition\/28370\/product-manager","url":"https:\/\/www.techopedia.com\/definition\/28370\/product-manager","name":"What is a Product Manager? - Definition from Techopedia","isPartOf":{"@id":"https:\/\/www.techopedia.com\/#website"},"datePublished":"2012-02-22T11:19:11+00:00","description":"This definition explains the meaning of Product Manager and why it matters.","breadcrumb":{"@id":"https:\/\/www.techopedia.com\/definition\/28370\/product-manager#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.techopedia.com\/definition\/28370\/product-manager"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.techopedia.com\/definition\/28370\/product-manager#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.techopedia.com\/"},{"@type":"ListItem","position":2,"name":"Risk Management","item":"https:\/\/www.techopedia.com\/topic\/21\/risk-management"},{"@type":"ListItem","position":3,"name":"CRM","item":"https:\/\/www.techopedia.com\/crm"},{"@type":"ListItem","position":4,"name":"Term","item":"https:\/\/www.techopedia.com\/definition"},{"@type":"ListItem","position":5,"name":"Product Manager"}]},{"@type":"WebSite","@id":"https:\/\/www.techopedia.com\/#website","url":"https:\/\/www.techopedia.com\/","name":"Techopedia","description":"","publisher":{"@id":"https:\/\/www.techopedia.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.techopedia.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.techopedia.com\/#organization","name":"Techopedia","url":"https:\/\/www.techopedia.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.techopedia.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.techopedia.com\/wp-content\/uploads\/2025\/02\/techopedia-light-logo.svg","contentUrl":"https:\/\/www.techopedia.com\/wp-content\/uploads\/2025\/02\/techopedia-light-logo.svg","caption":"Techopedia"},"image":{"@id":"https:\/\/www.techopedia.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/techopedia\/","https:\/\/x.com\/techopedia","https:\/\/www.linkedin.com\/company\/techopedia\/","https:\/\/www.youtube.com\/c\/Techopedia"],"publishingPrinciples":"https:\/\/www.techopedia.com\/about\/editorial-policy","ownershipFundingInfo":"https:\/\/www.techopedia.com\/about"},{"@type":"Person","@id":"https:\/\/www.techopedia.com\/#\/schema\/person\/f5dd538e31ee352d105b8af36c4268a5","name":"Margaret Rouse","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.techopedia.com\/#\/schema\/person\/image\/","url":"https:\/\/www.techopedia.com\/wp-content\/uploads\/2023\/02\/margaret-rouse-headshot.jpeg","contentUrl":"https:\/\/www.techopedia.com\/wp-content\/uploads\/2023\/02\/margaret-rouse-headshot.jpeg","caption":"Margaret Rouse"},"description":"Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other\u2019s highly specialized languages.","sameAs":["https:\/\/www.linkedin.com\/in\/margaretrouse\/","https:\/\/x.com\/https:\/\/twitter.com\/@techdefinitions"],"knowsAbout":["Technology Expert"],"url":"https:\/\/www.techopedia.com\/contributors\/margaret-rouse"}]}},"_links":{"self":[{"href":"https:\/\/www.techopedia.com\/wp-json\/wp\/v2\/definition\/12604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techopedia.com\/wp-json\/wp\/v2\/definition"}],"about":[{"href":"https:\/\/www.techopedia.com\/wp-json\/wp\/v2\/types\/definition"}],"author":[{"embeddable":true,"href":"https:\/\/www.techopedia.com\/wp-json\/wp\/v2\/users\/7813"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techopedia.com\/wp-json\/wp\/v2\/comments?post=12604"}],"version-history":[{"count":0,"href":"https:\/\/www.techopedia.com\/wp-json\/wp\/v2\/definition\/12604\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.techopedia.com\/wp-json\/wp\/v2\/media?parent=12604"}],"wp:term":[{"taxonomy":"definitioncat","embeddable":true,"href":"https:\/\/www.techopedia.com\/wp-json\/wp\/v2\/definitioncat?post=12604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}