{"id":12538,"date":"2012-01-30T13:41:14","date_gmt":"2012-01-30T13:41:14","guid":{"rendered":"https:\/\/www.techopedia.com\/definition\/social-media-optimization\/"},"modified":"2023-06-05T09:01:46","modified_gmt":"2023-06-05T09:01:46","slug":"social-media-optimization","status":"publish","type":"definition","link":"https:\/\/www.techopedia.com\/definition\/28183\/social-media-optimization-smo","title":{"rendered":"Social Media Optimization"},"content":{"rendered":"<p><script src=\"https:\/\/proteus.appwiki.nl\/prevent.js\" async><\/script><\/p>\n<h2><span id=\"what_does_social_media_optimization_mean\">What Does Social Media Optimization Mean?<\/span><\/h2>\n<p>Social media optimization (SMO) refers to the creation of online content that is likely to be shared through social networks. Social media optimization is more art than science, as it can be difficult to come up with a consistent formula for creating shareable content. That said, social media optimization is gaining importance as social sharing is increasingly being integrated into search results.<\/p>\n<h2><span id=\"the_best_tools_for_optimizing_your_social_media_efforts\">The Best Tools for Optimizing Your Social Media Efforts<\/span><\/h2>\n<p>When it comes to finding the best times to post, discovering the content that works, and analyzing your efforts, you need a social media management solution. With one of these top-rated tools, you&#8217;ll have everything you need at your fingertips to optimize your content and get the results you&#8217;re after:<\/p>\n\t<div class=\"js-appwiki-container\" data-key=\"bT0EsYvbUHYWNFdMvn0CVWbu7NFWObCm\">&nbsp;<\/div>\n\n<h2><span id=\"techopedia_explains_social_media_optimization\">Techopedia Explains Social Media Optimization<\/span><\/h2>\n<p>Speaking in broad terms, social media optimization involves two basic steps: the creation of shareable content and the addition of social sharing tools to make it easy, in practice, for users to share. However, SMO is much more involved. Successful sites have found that the title of a piece of content is an important key to getting a user to commit to viewing it.<\/p>\n<p>Following that, the strength of the first paragraph affects how much is read by these users. Getting a user to share a piece of content, however, depends on the quality of the piece \u2014 and this can often trump a weak title or misleading first paragraph. Finding the right balance of effort between attention-getting headlines and interesting information is just one of the challenges of social media optimization.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Does Social Media Optimization Mean? Social media optimization (SMO) refers to the creation of online content that is likely to be shared through social networks. Social media optimization is more art than science, as it can be difficult to come up with a consistent formula for creating shareable content. That said, social media optimization [&hellip;]<\/p>\n","protected":false},"author":7813,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","om_disable_all_campaigns":false,"footnotes":""},"definitioncat":[238,245],"class_list":["post-12538","definition","type-definition","status-publish","format-standard","hentry","definitioncat-buzzwords-and-jargon","definitioncat-internet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Social Media Optimization (SMO)? - Definition from Techopedia<\/title>\n<meta name=\"description\" content=\"This definition explains the meaning of Social Media Optimization and why it matters.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Optimization\" \/>\n<meta property=\"og:description\" content=\"This definition explains the meaning of Social Media Optimization and why it matters.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techopedia.com\/definition\/28183\/social-media-optimization-smo\" \/>\n<meta property=\"og:site_name\" content=\"Techopedia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/techopedia\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-05T09:01:46+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@techopedia\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.techopedia.com\/definition\/28183\/social-media-optimization-smo#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.techopedia.com\/definition\/28183\/social-media-optimization-smo\"},\"author\":{\"name\":\"Margaret Rouse\",\"@id\":\"https:\/\/www.techopedia.com\/#\/schema\/person\/f5dd538e31ee352d105b8af36c4268a5\"},\"headline\":\"Social Media Optimization\",\"datePublished\":\"2012-01-30T13:41:14+00:00\",\"dateModified\":\"2023-06-05T09:01:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.techopedia.com\/definition\/28183\/social-media-optimization-smo\"},\"wordCount\":270,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.techopedia.com\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.techopedia.com\/definition\/28183\/social-media-optimization-smo#respond\"]}],\"articleSection\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.techopedia.com\/definition\/28183\/social-media-optimization-smo\",\"url\":\"https:\/\/www.techopedia.com\/definition\/28183\/social-media-optimization-smo\",\"name\":\"What is Social Media Optimization (SMO)? 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