{"id":12437,"date":"2012-02-06T16:32:50","date_gmt":"2012-02-06T16:32:50","guid":{"rendered":"https:\/\/www.techopedia.com\/definition\/customer-data-management\/"},"modified":"2017-02-20T14:15:09","modified_gmt":"2017-02-20T14:15:09","slug":"customer-data-management","status":"publish","type":"definition","link":"https:\/\/www.techopedia.com\/definition\/28021\/customer-data-management-cdm","title":{"rendered":"Customer Data Management"},"content":{"rendered":"<h2><span id=\"what_does_customer_data_management_mean\">What Does Customer Data Management Mean?<\/span><\/h2>\n<p>Customer Data Management (CDM) is a solution mechanism in which an organization&#8217;s customer data is collected, managed and analyzed. CDM is geared toward resolving customer requirements and issues while enhancing customer retention and satisfaction, allowing an organization to convert customer data into Customer Intelligence (CI).\n<\/p>\n<h2><span id=\"techopedia_explains_customer_data_management\">Techopedia Explains Customer Data Management<\/span><\/h2>\n<p>With CDM, one or more software applications are integrated to facilitate access to reliable and efficient customer data. Attracting and retaining customers requires a clear understanding of customer requirements. CDM streamlines customer relationship management (CRM), marketing and customer feedback management (CFM).\n<\/p>\n<p>CDM must be tightly integrated across the departments of an organization, including IT, sales and HR. CDM processes include:\n<\/p>\n<ul>\n<li><strong>Categorization<\/strong>: Customer data is classified and subclassified.<\/li>\n<li><strong>Correction<\/strong>: Collected data is verified for accuracy and consistency. When necessary, contact details are updated, and duplicate records are removed.<\/li>\n<li><strong>Enrichment<\/strong>: Incomplete data is collected and completed.<\/li>\n<li><strong>Collection<\/strong>: Customer data and insight activity is collected via a customer feedback system or sources, like sales, customer support, surveys, reports, newsletters and other customer interactions.<\/li>\n<li><strong>Organization<\/strong>: Customer data is organized and shared throughout an organization.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What Does Customer Data Management Mean? Customer Data Management (CDM) is a solution mechanism in which an organization&#8217;s customer data is collected, managed and analyzed. CDM is geared toward resolving customer requirements and issues while enhancing customer retention and satisfaction, allowing an organization to convert customer data into Customer Intelligence (CI). Techopedia Explains Customer Data [&hellip;]<\/p>\n","protected":false},"author":7813,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","om_disable_all_campaigns":false,"footnotes":""},"definitioncat":[231,215,252,227,236,228,259],"class_list":["post-12437","definition","type-definition","status-publish","format-standard","hentry","definitioncat-it-business-alignment","definitioncat-cloud-computing","definitioncat-customer-experience-management","definitioncat-data-management","definitioncat-network-management","definitioncat-risk-management","definitioncat-software-as-a-service-saas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v23.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Customer Data Management (CDM)? - Definition from Techopedia<\/title>\n<meta name=\"description\" content=\"This definition explains the meaning of Customer Data Management and why it matters.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techopedia.com\/definition\/28021\/customer-data-management-cdm\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Data Management\" \/>\n<meta property=\"og:description\" content=\"This definition explains the meaning of Customer Data Management and why it matters.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techopedia.com\/definition\/28021\/customer-data-management-cdm\" \/>\n<meta property=\"og:site_name\" content=\"Techopedia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/techopedia\/\" \/>\n<meta property=\"article:modified_time\" content=\"2017-02-20T14:15:09+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@techopedia\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.techopedia.com\/definition\/28021\/customer-data-management-cdm#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.techopedia.com\/definition\/28021\/customer-data-management-cdm\"},\"author\":{\"name\":\"Margaret Rouse\",\"@id\":\"https:\/\/www.techopedia.com\/#\/schema\/person\/f5dd538e31ee352d105b8af36c4268a5\"},\"headline\":\"Customer Data Management\",\"datePublished\":\"2012-02-06T16:32:50+00:00\",\"dateModified\":\"2017-02-20T14:15:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.techopedia.com\/definition\/28021\/customer-data-management-cdm\"},\"wordCount\":190,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.techopedia.com\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.techopedia.com\/definition\/28021\/customer-data-management-cdm#respond\"]}],\"articleSection\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.techopedia.com\/definition\/28021\/customer-data-management-cdm\",\"url\":\"https:\/\/www.techopedia.com\/definition\/28021\/customer-data-management-cdm\",\"name\":\"What is Customer Data Management (CDM)? 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