{"id":12411,"date":"2011-12-06T11:10:56","date_gmt":"2011-12-06T11:10:56","guid":{"rendered":"https:\/\/www.techopedia.com\/definition\/landing-page\/"},"modified":"2011-12-06T11:10:56","modified_gmt":"2011-12-06T11:10:56","slug":"landing-page","status":"publish","type":"definition","link":"https:\/\/www.techopedia.com\/definition\/27982\/landing-page","title":{"rendered":"Landing Page"},"content":{"rendered":"<h2><span id=\"what_does_landing_page_mean\">What Does Landing Page Mean?<\/span><\/h2>\n<p>A landing page refers to any Web page that a user arrives at after clicking a hyperlink. The definition of landing page has changed from being synonymous with a website\u2019s home page to referring to any page within a website that is linked to from another location on the Web. A landing page is usually a stable URL that is indexed by search engines, as opposed to a temporary splash or jump pages that are used to move traffic to a site for marketing purposes.<\/p>\n<h2><span id=\"techopedia_explains_landing_page\">Techopedia Explains Landing Page<\/span><\/h2>\n<p>Like many early World Wide Web terms, the definition of landing page has strayed from its original meaning. Landing pages were once the main focus of marketing efforts, so most websites would maintain a few for various campaigns in addition to a home page. The idea was that the users would come in to the customized landing pages and then click through to the content selected for those pages, or opt-in to an email list or perform whatever action was desired.<\/p>\n<p>Search engines changed things by making any page with relevant content for a particular query into a landing page. This meant that websites had to focus on creating a cohesive feel and spreading any marketing campaigns site-wide, rather than focusing on dressing up a few pages and driving the traffic there.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Does Landing Page Mean? A landing page refers to any Web page that a user arrives at after clicking a hyperlink. The definition of landing page has changed from being synonymous with a website\u2019s home page to referring to any page within a website that is linked to from another location on the Web. [&hellip;]<\/p>\n","protected":false},"author":7813,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","om_disable_all_campaigns":false,"footnotes":""},"definitioncat":[251,245],"class_list":["post-12411","definition","type-definition","status-publish","format-standard","hentry","definitioncat-analytics","definitioncat-internet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v23.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a Landing Page? - Definition from Techopedia<\/title>\n<meta name=\"description\" content=\"This definition explains the meaning of Landing Page and why it matters.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techopedia.com\/definition\/27982\/landing-page\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Landing Page\" \/>\n<meta property=\"og:description\" content=\"This definition explains the meaning of Landing Page and why it matters.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techopedia.com\/definition\/27982\/landing-page\" \/>\n<meta property=\"og:site_name\" content=\"Techopedia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/techopedia\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@techopedia\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.techopedia.com\/definition\/27982\/landing-page#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.techopedia.com\/definition\/27982\/landing-page\"},\"author\":{\"name\":\"Margaret Rouse\",\"@id\":\"https:\/\/www.techopedia.com\/#\/schema\/person\/f5dd538e31ee352d105b8af36c4268a5\"},\"headline\":\"Landing Page\",\"datePublished\":\"2011-12-06T11:10:56+00:00\",\"dateModified\":\"2011-12-06T11:10:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.techopedia.com\/definition\/27982\/landing-page\"},\"wordCount\":229,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.techopedia.com\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.techopedia.com\/definition\/27982\/landing-page#respond\"]}],\"articleSection\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.techopedia.com\/definition\/27982\/landing-page\",\"url\":\"https:\/\/www.techopedia.com\/definition\/27982\/landing-page\",\"name\":\"What is a Landing Page? 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