{"id":123883,"date":"2023-11-08T10:16:03","date_gmt":"2023-11-08T10:16:03","guid":{"rendered":"https:\/\/www.techopedia.com\/?post_type=definition&#038;p=123883"},"modified":"2023-11-16T16:00:24","modified_gmt":"2023-11-16T16:00:24","slug":"ai-seo","status":"publish","type":"definition","link":"https:\/\/www.techopedia.com\/definition\/ai-seo","title":{"rendered":"AI SEO (Artificial Intelligence for SEO)"},"content":{"rendered":"<h2><span id=\"what_is_ai_seo\">What is AI SEO?<\/span><\/h2>\n<p>AI SEO is the use of <a href=\"https:\/\/www.techopedia.com\/definition\/190\/artificial-intelligence-ai\">artificial intelligence<\/a> (AI) to enhance <a href=\"https:\/\/www.techopedia.com\/website-builders\/best-website-builder-for-seo\">search engine optimization<\/a> (SEO) and help a website or web page rank highly on <a href=\"https:\/\/www.techopedia.com\/definition\/5191\/search-engine-results-page-serp\">search engine results pages<\/a> (SERPs).<\/p>\n<p>SEO is a strategy that seeks to increase the unsponsored, <a href=\"https:\/\/www.techopedia.com\/definition\/21194\/organic-search\">organic search<\/a> traffic to a particular website or webpage. It requires an understanding of the <a href=\"https:\/\/www.techopedia.com\/definition\/23731\/semantic-search\">target audience&#8217;s intent<\/a> and involves competitive analysis, keyword research, link-building strategies, performance tracking, reporting, and making technical improvements to a <a href=\"https:\/\/www.techopedia.com\/definition\/30409\/website-architecture\">website&#8217;s architecture<\/a>.<\/p>\n<p>Many of these tasks, which were time-consuming when carried out manually, can now be automated with AI SEO tools.<\/p>\n<p>AI SEO tools, which may also be referred to as\u00a0artificial intelligence optimization (AIO) tools, use low-level <a href=\"https:\/\/www.techopedia.com\/definition\/8181\/machine-learning-ml\">machine learning<\/a> and sophisticated <a href=\"https:\/\/www.techopedia.com\/definition\/30325\/deep-learning\">deep learning<\/a> algorithms to optimize different aspects of the search engine optimization process and make them easier to execute <a href=\"https:\/\/www.techopedia.com\/definition\/9269\/scalability\">at scale<\/a>.<\/p>\n<h2><span id=\"what_is_ai_seo_used_for\">What is AI SEO Used For?<\/span><\/h2>\n<p>The purpose of AI SEO is to improve a website or web page&#8217;s <a href=\"https:\/\/www.techopedia.com\/definition\/27789\/search-engine-rank-search-rank\">ranking<\/a> and gain better visibility in unsponsored, <a href=\"https:\/\/www.techopedia.com\/definition\/5184\/organic-search-engine-optimization-organic-seo\">organic search engine results<\/a>.<\/p>\n<p>AI plays an important role in both <a href=\"https:\/\/www.techopedia.com\/a-step-by-step-guide-to-seo-for-web-devs\/2\/34862\">technical SEO and on-page SEO<\/a>. Technical SEO focuses on a website&#8217;s underlying infrastructure and seeks to ensure the site can be <a href=\"https:\/\/www.techopedia.com\/definition\/10008\/web-crawler\">crawled<\/a> easily and <a href=\"https:\/\/www.techopedia.com\/definition\/7705\/indexing\">indexed<\/a> by <a href=\"https:\/\/www.techopedia.com\/definition\/5196\/spider\">search engine bots<\/a> as quickly as possible. It includes factors such as page load speed and mobile-friendliness.<\/p>\n<p>On-page SEO focuses on a specific web page&#8217;s content. It includes factors such as <a href=\"https:\/\/www.techopedia.com\/definition\/1215\/keyword-seo\">keyword<\/a> research, <a href=\"https:\/\/www.techopedia.com\/ai\/best-ai-description-generator\">meta descriptions<\/a>, and <a href=\"https:\/\/www.techopedia.com\/definition\/30004\/responsive-web-design-rwd\">responsive image<\/a> optimization.<\/p>\n<p>Time-consuming SEO-related tasks that are increasingly being automated with AI include the following:<\/p>\n<ul>\n<li>Provide content publishers with insight into reader intent for different types of informational, commercial, and transactional audiences.<\/li>\n<li>Identify competitive web pages and\/or competitive <a href=\"https:\/\/www.techopedia.com\/website-builders\/best-website-builder-reddit\">websites<\/a>.<\/li>\n<li>Crawl a website and flag broken links and other SEO issues that can hurt <a href=\"https:\/\/www.techopedia.com\/2\/27841\/internet\/seo\/what-is-the-difference-between-pagerank-and-search-rank\">search engine rankings<\/a>.<\/li>\n<li>Identify <a href=\"https:\/\/www.techopedia.com\/definition\/4885\/backlink\">backlinks<\/a> to competitive content and evaluate their quality.<\/li>\n<li>Identify opportunities for <a href=\"https:\/\/www.techopedia.com\/definition\/23546\/internal-link\">internal linking<\/a>.<\/li>\n<li>Audit a specific piece of content and provide insights into how to improve the content\u2019s readability.<\/li>\n<li><a href=\"https:\/\/www.techopedia.com\/definition\/30308\/behavioral-analytics\">Analyze user behavior patterns<\/a> and make recommendations for next steps.<\/li>\n<li>Provide marketers with data about <a href=\"https:\/\/www.techopedia.com\/google-search-statistics\">search volume<\/a> for specific keywords to help them <a href=\"https:\/\/www.techopedia.com\/google-search-statistics\">monitor market trends through search<\/a>.<\/li>\n<li>Alert publishers when there are unanticipated page view drops or sudden rank changes.<\/li>\n<li>Simulate user interaction to gather information about page load times and other <a href=\"https:\/\/searchengineland.com\/seo-metrics-track-391864\" target=\"_blank\">performance metrics<\/a> that can negatively impact search engine rankings.<\/li>\n<\/ul>\n<h2><span id=\"popular_commercial_ai_seo_tools\">Popular Commercial AI SEO Tools<\/span><\/h2>\n<p>The following <a href=\"https:\/\/www.techopedia.com\/ai-seo-the-best-software-to-automate-content-creation\/2\/34917\">AI SEO tools<\/a> are redefining the way digital marketers and web publishers are approaching search engine optimization. These tools not only simplify complex tasks, they also offer a level of scalability that was previously unattainable through manual SEO research.<\/p>\n<ul>\n<li><a href=\"https:\/\/surferseo.com\/\" target=\"_blank\">Surfer<\/a> is a Content Intelligence Platform that uses AI to help blend content strategy, creation, and optimization and make it one process.<\/li>\n<li><a href=\"https:\/\/www.frase.io\/\" target=\"_blank\">Frase AI<\/a> can be used to evaluate a website&#8217;s overall SEO health and recommend actions to correct potential issues and improve content.<\/li>\n<li>MarketMuse uses AI to help content teams make <a href=\"https:\/\/www.techopedia.com\/definition\/32877\/data-driven-decision-making-dddm\">data-driven decisions<\/a> about what content to create, what content to update, and how to do it.<\/li>\n<li><a href=\"https:\/\/neuronwriter.com\/\" target=\"_blank\">NeuronWriter<\/a> is an AI-driven <a href=\"https:\/\/www.techopedia.com\/ai\/best-free-ai-content-generator\">writing assistant<\/a> and content optimization tool that seems to be especially popular with <a href=\"https:\/\/www.techopedia.com\/definition\/1658\/email-marketing\">email marketers<\/a>.<\/li>\n<\/ul>\n<h2><span id=\"the_role_of_generative_ai_in_search_engine_optimization\">The Role of Generative AI in Search Engine Optimization<\/span><\/h2>\n<p>Generative AI tools can also be used to automate many of the processes involved in SEO. \u00a0For example, <a href=\"https:\/\/www.techopedia.com\/definition\/34933\/chatgpt\">ChatGPT<\/a> and <a href=\"https:\/\/www.techopedia.com\/definition\/bard-google-bard\">Google Bard<\/a> can be prompted to provide content creators and web publishers with relevant long-tail keywords for a particular niche topic. Long-tail keywords are highly specific, multi-word phrases that can drive targeted and qualified traffic to a website.<\/p>\n<p>Here are some ways that small businesses and e-commerce vendors can use generative AI prompts to scale their SEO initiatives.<\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"su-table su-table-responsive su-table-alternate\"><\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>SEO Task<\/b><\/td>\n<td><b>How to Use Generative AI Models<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Content Optimization<\/span><\/td>\n<td><span style=\"font-weight: 400\">Use prompts to identify content gaps, recommend optimal content structures, and initiate content drafts.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Personalization<\/span><\/td>\n<td><span style=\"font-weight: 400\">Use prompts to quickly tailor the same content for specific niche audiences. The goal is to improve<\/span><a href=\"https:\/\/www.techopedia.com\/definition\/31841\/engagement\"> <span style=\"font-weight: 400\">engagement<\/span><\/a><span style=\"font-weight: 400\">, which influences search rankings.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Voice Search Optimization<\/span><\/td>\n<td><span style=\"font-weight: 400\">Use prompts to identify<\/span><a href=\"https:\/\/www.techopedia.com\/definition\/29608\/conversational-search\"> <span style=\"font-weight: 400\">conversational queries<\/span><\/a><span style=\"font-weight: 400\"> that are aligned with<\/span><a href=\"https:\/\/www.techopedia.com\/definition\/9962\/voice-search\"> <span style=\"font-weight: 400\">voice search<\/span><\/a><span style=\"font-weight: 400\"> characteristics.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Link Building<\/span><\/td>\n<td><span style=\"font-weight: 400\">Use prompts to identify the best<\/span><a href=\"https:\/\/www.techopedia.com\/definition\/33119\/anchor-text\"> <span style=\"font-weight: 400\">anchor text<\/span><\/a><span style=\"font-weight: 400\"> for internal links.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Algorithm Changes Adaptation<\/span><\/td>\n<td><span style=\"font-weight: 400\">Use prompts to create a list of AI SEO best practices and<\/span><a href=\"https:\/\/www.techopedia.com\/the-future-of-search-engines-in-a-world-of-ai-and-llms\"> <span style=\"font-weight: 400\">search engine trends<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Reporting<\/span><\/td>\n<td><span style=\"font-weight: 400\">Use genAI to create report templates that are tailored to the specific needs and goals of a content creator or publisher.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400\"><\/div><\/span><\/p>\n<h2><span id=\"the_future_of_aio\">The Future of AIO<\/span><\/h2>\n<p>AI SEO is important because it relieves content providers and web publishers from having to conduct their SEO research manually. As artificial intelligence continues to evolve, it&#8217;s likely that its role in SEO will only grow. It&#8217;s important to note, however, that while AI can significantly augment SEO efforts, it cannot do the job alone.<\/p>\n<p>A <a href=\"https:\/\/www.techopedia.com\/definition\/human-in-the-loop-hitl\">human-in-the-loop<\/a> approach to AI SEO is essential to help ensure that the AI is used as a tool that will <a href=\"https:\/\/www.techopedia.com\/definition\/augmented-intelligence\">augment human intelligence<\/a>, not replace it.<\/p>\n<p>Ultimately, human oversight remains crucial to ensure content quality and adherence to search engine guidelines and best practices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is AI SEO? AI SEO is the use of artificial intelligence (AI) to enhance search engine optimization (SEO) and help a website or web page rank highly on search engine results pages (SERPs). SEO is a strategy that seeks to increase the unsponsored, organic search traffic to a particular website or webpage. It requires [&hellip;]<\/p>\n","protected":false},"author":7813,"featured_media":124010,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","om_disable_all_campaigns":false,"footnotes":""},"definitioncat":[243,269],"class_list":["post-123883","definition","type-definition","status-publish","format-standard","has-post-thumbnail","hentry","definitioncat-artificial-intelligence","definitioncat-machine-learning"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v23.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is AI SEO? 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