{"id":11893,"date":"2011-11-01T13:32:41","date_gmt":"2011-11-01T13:32:41","guid":{"rendered":"https:\/\/www.techopedia.com\/definition\/interactive-advertising\/"},"modified":"2011-11-01T13:32:41","modified_gmt":"2011-11-01T13:32:41","slug":"interactive-advertising","status":"publish","type":"definition","link":"https:\/\/www.techopedia.com\/definition\/27016\/interactive-advertising","title":{"rendered":"Interactive Advertising"},"content":{"rendered":"

What Does Interactive Advertising Mean?<\/span><\/h2>\n

Interactive advertising refers to promotional techniques that include an element of feedback from those to whom the advertisements are directed. This feedback gives the advertiser analytical data that can be used to improve the advertising methods being employed. Interactive advertising is usually used to refer to online advertising, but can also be applied to offline advertising methods such as consumer surveys.<\/p>\n

Techopedia Explains Interactive Advertising<\/span><\/h2>\n

Although interactive advertising in now generally considered common sence, it was a groundbreaking idea when Internet analytics first started being used with any rigor. By tweaking ad approaches, colors and content, and soliciting feedback from the target segments, advertisers have given potential customers the opportunity to interact with companies and their advertising, rather than simply being pitched to. Of course, this overt feedback is usually given less weight than the analytical data that tracks how changes in an ad affect its performance. <\/p>\n

Interactive advertising goes beyond simple banners and clickthroughs, using social media, branded polls and games, and many other approaches to engage the target audience.<\/p>\n","protected":false},"excerpt":{"rendered":"

What Does Interactive Advertising Mean? Interactive advertising refers to promotional techniques that include an element of feedback from those to whom the advertisements are directed. This feedback gives the advertiser analytical data that can be used to improve the advertising methods being employed. Interactive advertising is usually used to refer to online advertising, but can […]<\/p>\n","protected":false},"author":7813,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","om_disable_all_campaigns":false,"footnotes":""},"definitioncat":[231],"class_list":["post-11893","definition","type-definition","status-publish","format-standard","hentry","definitioncat-it-business-alignment"],"acf":[],"yoast_head":"\nWhat is Interactive Advertising? - Definition from Techopedia<\/title>\n<meta name=\"description\" content=\"This definition explains the meaning of Interactive Advertising and why it matters.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interactive Advertising\" \/>\n<meta property=\"og:description\" content=\"This definition explains the meaning of Interactive Advertising and why it matters.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techopedia.com\/definition\/27016\/interactive-advertising\" \/>\n<meta property=\"og:site_name\" content=\"Techopedia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/techopedia\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@techopedia\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.techopedia.com\/definition\/27016\/interactive-advertising#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.techopedia.com\/definition\/27016\/interactive-advertising\"},\"author\":{\"name\":\"Margaret Rouse\",\"@id\":\"https:\/\/www.techopedia.com\/#\/schema\/person\/f5dd538e31ee352d105b8af36c4268a5\"},\"headline\":\"Interactive Advertising\",\"datePublished\":\"2011-11-01T13:32:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.techopedia.com\/definition\/27016\/interactive-advertising\"},\"wordCount\":178,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.techopedia.com\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.techopedia.com\/definition\/27016\/interactive-advertising#respond\"]}],\"articleSection\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.techopedia.com\/definition\/27016\/interactive-advertising\",\"url\":\"https:\/\/www.techopedia.com\/definition\/27016\/interactive-advertising\",\"name\":\"What is Interactive Advertising? 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