{"id":11567,"date":"2011-09-21T10:06:13","date_gmt":"2011-09-21T10:06:13","guid":{"rendered":"https:\/\/www.techopedia.com\/definition\/online-marketing\/"},"modified":"2024-05-29T13:09:29","modified_gmt":"2024-05-29T13:09:29","slug":"online-marketing","status":"publish","type":"definition","link":"https:\/\/www.techopedia.com\/definition\/26363\/online-marketing","title":{"rendered":"Online Marketing"},"content":{"rendered":"

What is Online Marketing?<\/span><\/h2>\n

The definition of online marketing is the use of tools and methodologies to promote products, services, or brands through the Internet<\/a>. Also known as Internet marketing or digital marketing<\/a>, it allows businesses to connect with potential customers through electronic devices<\/a>. In this way, they can reach a wider audience and raise brand awareness more effectively than with traditional marketing methods.<\/p>\n

Online marketing takes business development to a much higher level than traditional marketing because of the extra channels and marketing mechanisms available on the Internet.<\/p>\n

Effective online marketing programs use consumer data and customer relationship management<\/a> (CRM) systems to determine which methods and content will drive the most sales<\/p>\n

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Key Takeaways<\/span><\/h2>\n