{"id":10179,"date":"2012-06-07T14:07:43","date_gmt":"2012-06-07T14:07:43","guid":{"rendered":"https:\/\/www.techopedia.com\/definition\/time-to-market\/"},"modified":"2012-11-19T12:01:18","modified_gmt":"2012-11-19T12:01:18","slug":"time-to-market","status":"publish","type":"definition","link":"https:\/\/www.techopedia.com\/definition\/23821\/time-to-market","title":{"rendered":"Time to Market"},"content":{"rendered":"<h2><span id=\"what_does_time_to_market_mean\">What Does Time to Market Mean?<\/span><\/h2>\n<p>Time to market is a term for the period of time between the first ideas around a product and its eventual availability on consumer markets. Companies use the time-to-market metric to evaluate how products are developed and how a specific project handles external competition.<\/p>\n<h2><span id=\"techopedia_explains_time_to_market\">Techopedia Explains Time to Market<\/span><\/h2>\n<p>The time-to-market measurement has a specific role in many IT projects, and is often used in relation to software development and other kinds of projects where human labor determines time-to-market. Software companies may use agile development practices and other types of planning to improve time-to-market for products that are created by development teams. Improving time-to-market can have a dramatic effect on profit and market share for software and other IT products. <\/p>\n<p>In creating software, which largely relies on creative development rather than sourcing and building material products, various kinds of development support may improve time-to-market. These include automated testing, job scheduling handling, and other features of development support resources.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Does Time to Market Mean? Time to market is a term for the period of time between the first ideas around a product and its eventual availability on consumer markets. Companies use the time-to-market metric to evaluate how products are developed and how a specific project handles external competition. Techopedia Explains Time to Market [&hellip;]<\/p>\n","protected":false},"author":7813,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","om_disable_all_campaigns":false,"footnotes":""},"definitioncat":[231,261,216],"class_list":["post-10179","definition","type-definition","status-publish","format-standard","hentry","definitioncat-it-business-alignment","definitioncat-project-management","definitioncat-software-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Time to Market? - Definition from Techopedia<\/title>\n<meta name=\"description\" content=\"This definition explains the meaning of Time to Market and why it matters.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Time to Market\" \/>\n<meta property=\"og:description\" content=\"This definition explains the meaning of Time to Market and why it matters.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techopedia.com\/definition\/23821\/time-to-market\" \/>\n<meta property=\"og:site_name\" content=\"Techopedia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/techopedia\/\" \/>\n<meta property=\"article:modified_time\" content=\"2012-11-19T12:01:18+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@techopedia\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.techopedia.com\/definition\/23821\/time-to-market#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.techopedia.com\/definition\/23821\/time-to-market\"},\"author\":{\"name\":\"Margaret Rouse\",\"@id\":\"https:\/\/www.techopedia.com\/#\/schema\/person\/f5dd538e31ee352d105b8af36c4268a5\"},\"headline\":\"Time to Market\",\"datePublished\":\"2012-06-07T14:07:43+00:00\",\"dateModified\":\"2012-11-19T12:01:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.techopedia.com\/definition\/23821\/time-to-market\"},\"wordCount\":167,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.techopedia.com\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.techopedia.com\/definition\/23821\/time-to-market#respond\"]}],\"articleSection\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.techopedia.com\/definition\/23821\/time-to-market\",\"url\":\"https:\/\/www.techopedia.com\/definition\/23821\/time-to-market\",\"name\":\"What is Time to Market? - Definition from Techopedia\",\"isPartOf\":{\"@id\":\"https:\/\/www.techopedia.com\/#website\"},\"datePublished\":\"2012-06-07T14:07:43+00:00\",\"dateModified\":\"2012-11-19T12:01:18+00:00\",\"description\":\"This definition explains the meaning of Time to Market and why it matters.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.techopedia.com\/definition\/23821\/time-to-market#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.techopedia.com\/definition\/23821\/time-to-market\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.techopedia.com\/definition\/23821\/time-to-market#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.techopedia.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business Software\",\"item\":\"https:\/\/www.techopedia.com\/topic\/34\/it-business-alignment\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Project Management\",\"item\":\"https:\/\/www.techopedia.com\/project-management\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Term\",\"item\":\"https:\/\/www.techopedia.com\/definition\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Time to Market\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.techopedia.com\/#website\",\"url\":\"https:\/\/www.techopedia.com\/\",\"name\":\"Techopedia\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.techopedia.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.techopedia.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.techopedia.com\/#organization\",\"name\":\"Techopedia\",\"url\":\"https:\/\/www.techopedia.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.techopedia.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2025\/02\/techopedia-light-logo.svg\",\"contentUrl\":\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2025\/02\/techopedia-light-logo.svg\",\"caption\":\"Techopedia\"},\"image\":{\"@id\":\"https:\/\/www.techopedia.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/techopedia\/\",\"https:\/\/x.com\/techopedia\",\"https:\/\/www.linkedin.com\/company\/techopedia\/\",\"https:\/\/www.youtube.com\/c\/Techopedia\"],\"publishingPrinciples\":\"https:\/\/www.techopedia.com\/about\/editorial-policy\",\"ownershipFundingInfo\":\"https:\/\/www.techopedia.com\/about\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.techopedia.com\/#\/schema\/person\/f5dd538e31ee352d105b8af36c4268a5\",\"name\":\"Margaret Rouse\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.techopedia.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2023\/02\/margaret-rouse-headshot.jpeg\",\"contentUrl\":\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2023\/02\/margaret-rouse-headshot.jpeg\",\"caption\":\"Margaret Rouse\"},\"description\":\"Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other\u2019s highly specialized languages.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/margaretrouse\/\",\"https:\/\/x.com\/https:\/\/twitter.com\/@techdefinitions\"],\"knowsAbout\":[\"Technology Expert\"],\"url\":\"https:\/\/www.techopedia.com\/contributors\/margaret-rouse\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What is Time to Market? - Definition from Techopedia","description":"This definition explains the meaning of Time to Market and why it matters.","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Time to Market","og_description":"This definition explains the meaning of Time to Market and why it matters.","og_url":"https:\/\/www.techopedia.com\/definition\/23821\/time-to-market","og_site_name":"Techopedia","article_publisher":"https:\/\/www.facebook.com\/techopedia\/","article_modified_time":"2012-11-19T12:01:18+00:00","twitter_card":"summary_large_image","twitter_site":"@techopedia","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.techopedia.com\/definition\/23821\/time-to-market#article","isPartOf":{"@id":"https:\/\/www.techopedia.com\/definition\/23821\/time-to-market"},"author":{"name":"Margaret Rouse","@id":"https:\/\/www.techopedia.com\/#\/schema\/person\/f5dd538e31ee352d105b8af36c4268a5"},"headline":"Time to Market","datePublished":"2012-06-07T14:07:43+00:00","dateModified":"2012-11-19T12:01:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.techopedia.com\/definition\/23821\/time-to-market"},"wordCount":167,"commentCount":0,"publisher":{"@id":"https:\/\/www.techopedia.com\/#organization"},"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.techopedia.com\/definition\/23821\/time-to-market#respond"]}],"articleSection":""},{"@type":"WebPage","@id":"https:\/\/www.techopedia.com\/definition\/23821\/time-to-market","url":"https:\/\/www.techopedia.com\/definition\/23821\/time-to-market","name":"What is Time to Market? - Definition from Techopedia","isPartOf":{"@id":"https:\/\/www.techopedia.com\/#website"},"datePublished":"2012-06-07T14:07:43+00:00","dateModified":"2012-11-19T12:01:18+00:00","description":"This definition explains the meaning of Time to Market and why it matters.","breadcrumb":{"@id":"https:\/\/www.techopedia.com\/definition\/23821\/time-to-market#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.techopedia.com\/definition\/23821\/time-to-market"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.techopedia.com\/definition\/23821\/time-to-market#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.techopedia.com\/"},{"@type":"ListItem","position":2,"name":"Business Software","item":"https:\/\/www.techopedia.com\/topic\/34\/it-business-alignment"},{"@type":"ListItem","position":3,"name":"Project Management","item":"https:\/\/www.techopedia.com\/project-management"},{"@type":"ListItem","position":4,"name":"Term","item":"https:\/\/www.techopedia.com\/definition"},{"@type":"ListItem","position":5,"name":"Time to Market"}]},{"@type":"WebSite","@id":"https:\/\/www.techopedia.com\/#website","url":"https:\/\/www.techopedia.com\/","name":"Techopedia","description":"","publisher":{"@id":"https:\/\/www.techopedia.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.techopedia.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.techopedia.com\/#organization","name":"Techopedia","url":"https:\/\/www.techopedia.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.techopedia.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.techopedia.com\/wp-content\/uploads\/2025\/02\/techopedia-light-logo.svg","contentUrl":"https:\/\/www.techopedia.com\/wp-content\/uploads\/2025\/02\/techopedia-light-logo.svg","caption":"Techopedia"},"image":{"@id":"https:\/\/www.techopedia.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/techopedia\/","https:\/\/x.com\/techopedia","https:\/\/www.linkedin.com\/company\/techopedia\/","https:\/\/www.youtube.com\/c\/Techopedia"],"publishingPrinciples":"https:\/\/www.techopedia.com\/about\/editorial-policy","ownershipFundingInfo":"https:\/\/www.techopedia.com\/about"},{"@type":"Person","@id":"https:\/\/www.techopedia.com\/#\/schema\/person\/f5dd538e31ee352d105b8af36c4268a5","name":"Margaret Rouse","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.techopedia.com\/#\/schema\/person\/image\/","url":"https:\/\/www.techopedia.com\/wp-content\/uploads\/2023\/02\/margaret-rouse-headshot.jpeg","contentUrl":"https:\/\/www.techopedia.com\/wp-content\/uploads\/2023\/02\/margaret-rouse-headshot.jpeg","caption":"Margaret Rouse"},"description":"Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other\u2019s highly specialized languages.","sameAs":["https:\/\/www.linkedin.com\/in\/margaretrouse\/","https:\/\/x.com\/https:\/\/twitter.com\/@techdefinitions"],"knowsAbout":["Technology Expert"],"url":"https:\/\/www.techopedia.com\/contributors\/margaret-rouse"}]}},"_links":{"self":[{"href":"https:\/\/www.techopedia.com\/wp-json\/wp\/v2\/definition\/10179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techopedia.com\/wp-json\/wp\/v2\/definition"}],"about":[{"href":"https:\/\/www.techopedia.com\/wp-json\/wp\/v2\/types\/definition"}],"author":[{"embeddable":true,"href":"https:\/\/www.techopedia.com\/wp-json\/wp\/v2\/users\/7813"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techopedia.com\/wp-json\/wp\/v2\/comments?post=10179"}],"version-history":[{"count":0,"href":"https:\/\/www.techopedia.com\/wp-json\/wp\/v2\/definition\/10179\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.techopedia.com\/wp-json\/wp\/v2\/media?parent=10179"}],"wp:term":[{"taxonomy":"definitioncat","embeddable":true,"href":"https:\/\/www.techopedia.com\/wp-json\/wp\/v2\/definitioncat?post=10179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}