{"id":10083,"date":"2011-11-28T13:49:51","date_gmt":"2011-11-28T13:49:51","guid":{"rendered":"https:\/\/www.techopedia.com\/definition\/gamification\/"},"modified":"2013-05-01T12:34:56","modified_gmt":"2013-05-01T12:34:56","slug":"gamification","status":"publish","type":"definition","link":"https:\/\/www.techopedia.com\/definition\/23489\/gamification","title":{"rendered":"Gamification"},"content":{"rendered":"<h2><span id=\"what_does_gamification_mean\">What Does Gamification Mean?<\/span><\/h2>\n<p>Gamification refers to the use of game design principles to improve customer engagement in non-game businesses. The specific methods used range from the creation of reward schedules to creating levels of achievement via status and badges. Companies use gaming principles to increase interest in a product or service, or simply to deepen their customers&#8217; relationship with the brand.<\/p>\n<h2><span id=\"techopedia_explains_gamification\">Techopedia Explains Gamification<\/span><\/h2>\n<p>Gamification has been around for a long time in the field of marketing. Many successful advertising campaigns use the treasure hunt (find the golden item) or gathering games (get all the pieces) to increase customer interest. With online businesses, however, gamification has grown to incorporate a higher level of game design, including giving message board and social media users a \u201ctrusted source\u201d or \u201ctop contributor\u201d badge, displaying points for activities, achievement-based discounts and so on. These tactics allow a business to add another level of incentive to customer engagement beyond simply delivering a product they wish to buy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Does Gamification Mean? Gamification refers to the use of game design principles to improve customer engagement in non-game businesses. The specific methods used range from the creation of reward schedules to creating levels of achievement via status and badges. Companies use gaming principles to increase interest in a product or service, or simply to [&hellip;]<\/p>\n","protected":false},"author":7813,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","om_disable_all_campaigns":false,"footnotes":""},"definitioncat":[231],"class_list":["post-10083","definition","type-definition","status-publish","format-standard","hentry","definitioncat-it-business-alignment"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Gamification? - Definition from Techopedia<\/title>\n<meta name=\"description\" content=\"This definition explains the meaning of Gamification and why it matters.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gamification\" \/>\n<meta property=\"og:description\" content=\"This definition explains the meaning of Gamification and why it matters.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techopedia.com\/definition\/23489\/gamification\" \/>\n<meta property=\"og:site_name\" content=\"Techopedia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/techopedia\/\" \/>\n<meta property=\"article:modified_time\" content=\"2013-05-01T12:34:56+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@techopedia\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.techopedia.com\/definition\/23489\/gamification#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.techopedia.com\/definition\/23489\/gamification\"},\"author\":{\"name\":\"Margaret Rouse\",\"@id\":\"https:\/\/www.techopedia.com\/#\/schema\/person\/f5dd538e31ee352d105b8af36c4268a5\"},\"headline\":\"Gamification\",\"datePublished\":\"2011-11-28T13:49:51+00:00\",\"dateModified\":\"2013-05-01T12:34:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.techopedia.com\/definition\/23489\/gamification\"},\"wordCount\":164,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.techopedia.com\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.techopedia.com\/definition\/23489\/gamification#respond\"]}],\"articleSection\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.techopedia.com\/definition\/23489\/gamification\",\"url\":\"https:\/\/www.techopedia.com\/definition\/23489\/gamification\",\"name\":\"What is Gamification? 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