Ademilade has spent the last five years creating optimized content for SaaS, tech, and entertainment publications like MakeUseOf and GameRant. With a solid background in…
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The WooCommerce vs Shopify debate is particularly challenging because they are two popular ecommerce platforms and renowned names in the industry. While both ecommerce platforms are designed to help you build a reliable online store and provide a seamless shopping experience for your customers, each caters to different business needs and technical expertise.
WooCommerce, a WordPress plugin, offers extensive flexibility and customization options, making it ideal for those seeking complete control over their online store. On the other hand, Shopify is a hosted ecommerce platform known for its ease of use and straightforward setup process.
In this article, we will compare these two leading ecommerce platforms, highlighting their core features, pricing, and customer reviews. By the end of the article, you’ll be sure to get all the information you need to choose the perfect ecommerce platform for your business goals.
We placed WooCommerce and Shopify side-by-side to compare their most relevant offerings and capabilities. This should give you a bird’s-eye view of both ecommerce platforms so you can decide which one is right for your ecommerce store.
WooCommerce
Shopify
Starting Price
Starting at $0/month
Starting at $1/month
Free Version
✅
❌
Free Domain
❌
✅
Ecommerce Capabilities
✅
✅
Included SEO Tools
Paid
✅
Customer Support
Limited chat support
24/7 AI-powered live chat
Bandwidth/Storage
Depends on the web hosting provider
Unlimited
Security Features
Secure order processing and security extensions
SSL encryption
Moneyback Guarantee
30 days
❌
WooCommerce vs Shopify: Which is Cheaper?
Winner: WooCommerce
In this section, we will examine the costs involved in building a WooCommerce store and a Shopify store. We’ll provide a direct comparison of WooCommerce vs Shopify and what users can expect to pay.
WooCommerce
Shopify
Free Version
✅
❌
Starter
❌
$1/month (first month)
$32/month (6 month plan)
$29/month (1 year plan)
Advanced
❌
$92/month (6 month plan)
$79/month (1 year plan)
Premium
❌
$399/month (6 month plan)
$299/month (1 year plan)
Plus
❌
$2300/month
At first glance, the WooCommerce plugin seems to outshine Shopify due to its free-to-use ecommerce platform. However, a deeper look into the costs of additional features on WooCommerce reveals a different picture.
For instance, Shopify ecommerce store plans include web hosting, whereas WooCommerce users must purchase hosting separately, which can range from as low as $3.99 per month to as high as $5,000. Additionally, registering a domain with WooCommerce costs around $15 per year, although prices can increase significantly for privately owned or high-value domains.
The WooCommerce plugin does have a significant advantage through its direct integration with WordPress, offering a greater variety of free plugins and extensions. This means that while Shopify users might need to pay for certain plugins, WooCommerce users may find free alternatives that provide the same functionality.
It is also important to consider Shopify’s and WooCommerce’s refund policies. Shopify does not offer refunds on subscription Shopify payments but provides a 3-day free trial, allowing users to explore its features before committing to a paid plan. You can read more about Shopify in our full Shopify review.
In contrast, WooCommerce provides a 30-day money-back guarantee and a 30-day refund window for extensions, themes, and Woo In-Person Payments.
Which is Easier to Use – WooCommerce vs Shopify?
Winner: Shopify
When it comes to ease of use and WooCommerce vs Shopify, Shopify is the clear favorite for an online store. Its website builder is tailored for users with little to no experience in website building, offering well-designed templates that require minimal customization.
If edits are necessary, the intuitive drag-and-drop editor makes the process straightforward. Additionally, AI design assistance alleviates the creative burden, providing suggestions and automation to enhance the user experience throughout the online store-building process.
In contrast, WooCommerce’s editor is more basic and limited, which may not satisfy users seeking high-end functionality. Advanced editing often requires code modifications, demanding a steeper learning curve and more technical expertise.
Also, the WooCommerce ecommerce store templates are less polished than Shopify’s, necessitating more effort to achieve a professional look.
Shopify also offers AI support across other functionalities apart from the website design, including SEO, email effectiveness, personalized FAQs, and blog post suggestions. It comes with built-in features such as SEO tools, web hosting, and an SSL certificate, which would need to be purchased separately on WooCommerce.
While WooCommerce’s open-source nature provides extensive customization possibilities, it requires users to have a certain level of expertise to select and integrate the right plugins. Once this hurdle is overcome, users can enjoy a unique and highly customizable experience that Shopify cannot match.
However, Shopify remains the preferred choice for those prioritizing ease of use when creating an online store.
WooCommerce vs Shopify: Key Features
Winner: Shopify
While both WooCommerce and Shopify offer a lot of value to their customers, and both have earned plenty of good feedback, Shopify stands out as the clear winner for an ecommerce store. Shopify excels in a number of categories and stands out as tough competition in the ecommerce website builders market.
We’ve looked at some key categories below, including value for money, SEO tools, and more, to dive a bit deeper as to why Shopify is a cut above the rest.
Value for Money
WooCommerce offers a free plan, making it an attractive option for users looking for affordable website builders. Its plans are generally cheaper than those of Shopify.
However, if you aim to build a WooCommerce store with advanced capabilities, you will need to pay extra for web hosting, a domain name, and an SSL certificate, all of which are included in Shopify’s all-in-one site.
Additionally, the website templates on WooCommerce are less refined than those offered by Shopify, often necessitating the purchase of additional extensions and plugins to create your ideal online store.
While a WooCommerce store can be a cost-effective option for users who don’t need many advanced extensions or plugins, those requiring extensive add-ons might end up spending more than they would with Shopify.
Furthermore, integrating AI assistance into the Shopify ecommerce platform, as well as its built-in Shopify Payments platform, provides a significant advantage over a WooCommerce store, as these tools support users throughout the process of building and sustaining an online business.
SEO Tools
Shopify has a built-in SEO plugin that helps users adhere to standard SEO practices. At the same time, WooCommerce, as a WordPress extension, offers a variety of WordPress SEO plugins, providing advanced SEO features tailored to specific needs.
Although users need to pay extra for SEO plugins on WooCommerce, these tools tend to be more advanced than Shopify’s built-in plugin, making WooCommerce slightly better for SEO despite the additional cost.
Ecommerce
Shopify simplifies the process of building and managing online stores with advanced ecommerce tools like abandoned cart recovery, secure payment services, and inventory management.
In contrast, a WooCommerce store offers essential ecommerce tools along with a wide array of extensions that can significantly enhance its capabilities.
The Shopify App Store supports business owners of all sizes by providing third-party marketing and analytics services to monitor your Shopify store activity and identify optimization opportunities. In addition, Shopify offers a specialized plan for large businesses, granting creative freedom similar to a WooCommerce store.
This plan includes custom features such as fully customizable checkout, advanced analytics, bot protections, a custom app for your business, and many other features that would likely incur additional costs on WooCommerce.
Moreover, Shopify’s POS kit allows users to establish an offline presence for their businesses, a feature not available with WooCommerce. Learn more about WooCommerce vs Shopify and their ecommerce features below.
Blogging
While Shopify has blogging functionalities, WordPress is widely considered one of the best blog website builders. As a WordPress site plugin, WooCommerce makes setting up and starting an ecommerce blog quick and easy.
Shopify compensates with Shopify Magic, an intuitive AI support system that helps users craft blog posts tailored to promote their Shopify Store. This allows them to focus their creativity on other aspects of their business.
Templates & Design
Shopify offers a library of over 150 free and paid editable ecommerce themes, catering to a wide range of concepts and industries. WooCommerce surpasses this with a vast collection of over a thousand fully customizable templates and design options, including more free themes than Shopify, which offers only 19 free templates.
However, Shopify themes are generally of higher quality and require less customization. Shopify’s drag-and-drop editor simplifies theme editing, making it more accessible. On the other hand, editing themes on WooCommerce largely depends on the user’s website development skills.
WooCommerce Or Shopify for Ecommerce – Which Is Better?
Both WooCommerce and Shopify excel in their ecommerce capabilities, making it really difficult to choose between the two. Ultimately, it should come down to your business’s unique needs. Here’s the breakdown at a glance:
Choose WooCommerce if:
You already have a WordPress site, or are familiar with the platform
You’d rather use a free-to-use plugin than a whole separate platform
You want complete control over your store
You have some technical knowledge, or are willing to hire someone who does
You want customization options and flexibility
Choose Shopify if:
You’re new to ecommerce or website building, and you want an easy-to-set-up platform
You don’t want to handle hosting, site maintenance, or security
You could use more customer support
You’re okay with paying a monthly fee
More On WooCommerce vs Shopify for Ecommerce
As we’ve already hopefully made clear, WooCommerce is a plugin for WordPress websites, whereas Shopify is a whole separate website builder. As such, they have different functionalities and features when it comes to ecommerce.WooCommerce is a popular ecommerce platform and a WordPress plugin that offers extensive flexibility and customization options, making it a great choice for those who want complete control over their online store.
Accessible through the official WooCommerce website, it’s free to use, though you’ll need to budget for hosting, an SSL certificate, and potentially premium WooCommerce themes from the WordPress repository. The platform’s strong SEO capabilities, thanks to WordPress integration, can significantly benefit your ecommerce business.
However, setting up and managing a WooCommerce store can be complex, especially for those without technical expertise. Additionally, the responsibility for website maintenance, including updates and security, falls on you, and costs for premium themes and plugins can accumulate.
This is where Shopify, compared to WooCommerce, differs. Shopify handles everything for you in an all-in-one ecommerce platform. It stands out for its ease of use, with an intuitive interface and straightforward setup process, making it ideal if you’re looking for a hassle-free experience.
As a hosted platform, and unlike WooCommerce, Shopify includes integrated hosting and robust security, ensuring your online store remains secure and up-to-date with an SSL certificate. Shopify also offers 24/7 customer support and a variety of Shopify apps to enhance your store’s functionality, which can be invaluable for your ecommerce business.
The Advanced Shopify plan provides even more features for growing businesses. However, this convenience comes at a cost, with monthly subscription fees and additional costs for apps. Customization options are more limited compared to WooCommerce themes, and you’ll incur transaction fees unless you use Shopify Payments.
Above all, you need to consider how tech-savvy you are, how much control you want over your website, and your budget, as these are the main differentiating factors between the two popular ecommerce platforms.
WooCommerce vs Shopify: Which Has Better App Integrations?
Winner: WooCommerce
Integrations with third-party platforms are essential when building a website, as they enable the addition of features not natively provided by the builder. When looking at WooCommerce vs Shopify, both offer extensive marketplaces for these integrations. Here are some highlights:
WooCommerce: As the default ecommerce website builder for WordPress, WooCommerce boasts a vast array of extensions and plugins. Woo has developed 70 extensions, including WooCommerce Blocks, Subscriptions, Shipstation Integration, and Memberships. Additionally, it is compatible with over 800 free and paid plugins within its ecommerce platform and more than 59,000 free WordPress site plugins, offering extensive customization and functionality.
Shopify: Shopify’s app market features a library of over 8,000 native and third-party apps that provide solutions for Search Engine Optimization, product reviews, discounts, and more. Its Global ERP Program enables users to integrate Enterprise Resource Planning systems directly into Shopify without needing third-party implementations. Furthermore, Shopify allows seamless integration with popular CRM options such as Salesforce and Hubspot, enhancing site management and customer relationship capabilities.
Customer reviews for both platforms on Trustpilot have been mixed, with a significant number of negative reviews alongside some positive feedback.
Many WooCommerce users are dissatisfied with customer support, claiming that the AI-powered service is unresponsive and fails to address their concerns, especially regarding scams or fraudulent activities.
Additionally, some users criticize the ecommerce platform for its complicated user interface, making it challenging for non-technical beginners. Complaints about unreliability, including poor performance, missing features, and expensive yet ineffective plugins, are also common.
Despite these criticisms, other customers gave WooCommerce positive reviews, specifically highlighting its broad customization capabilities, flexibility, and seamless integration with a WordPress website. Many users also appreciate that WooCommerce is free to install and use, making it a cost-effective option.
Shopify has also received mixed reviews from its customers. While many appreciate the advanced features and ease of use, others complain about difficulties in reaching customer service, leaving their issues unresolved.
Users report unauthorized charges, payment holds, and fraudulent activities, which have severely impacted their site operations and led to significant frustration and financial losses for some users.
Based on customer reviews, users seeking flexibility and customizability will generally be better suited to WooCommerce. However, due to its ease of use and advanced features, Shopify appears to have a slight edge over WooCommerce in terms of overall customer satisfaction.
Overall, between the two ecommerce website builders, Shopify stands out as the better choice for most businesses. Its easy-to-use, all-in-one ecommerce platform is designed for companies aiming to scale, offering advanced ecommerce features that surpass those of WooCommerce.
However, if you are budget-conscious, already have a WordPress website, and need a highly customizable ecommerce store, WooCommerce might be the best option for you. Each ecommerce platform has its strengths and weaknesses, so the ideal choice ultimately depends on your business needs and priorities.
To provide our readers with accurate and well-informed recommendations, we test the most popular website builders on the market to find the best options for you. Our methodology consists of the following criteria:
Template Variety and Quality: We evaluate the range and quality of pre-designed templates offered by each website builder, considering factors like aesthetics and customization options.
Mobile Responsiveness: We test the responsiveness of websites created with each builder to ensure they display correctly and function smoothly on various devices, including smartphones, tablets, and desktops.
Customization Options: We examine the level of customization available within each website builder: layouts, fonts, colors, custom CSS or HTML code.
Ease of Use: We assess the user interface and overall usability of each website builder to determine how intuitive and beginner-friendly the website builder is.
Speed and Performance: We measure the load speed and performance of websites built with each website builder, considering factors such as page load times, image optimization, and caching options.
SEO Features: We analyze the built-in SEO tools and features offered by each website builder, including meta tags, sitemaps, URL structures, and integration with analytics platforms.
E-commerce Functionality: We evaluate the e-commerce capabilities of each website builder, assessing product listings, inventory management, payment gateways, and order processing.
Integrations: We look at the integration capabilities of each website builder, including compatibility with third-party tools such as email marketing software, CRM systems, and social media networks.
Customer Support: We test the responsiveness and availability of customer support offered by each website builder, such as available support channels, response times, and user satisfaction ratings.
Scalability and Flexibility: We evaluate the scalability and flexibility of each website builder, considering factors such as the ability to add new pages, features, and functionality as the website grows and evolves.
Security Features: We review the security features of each website builder, including SSL encryption, malware scanning, and regular security updates.
Analytics and Reporting: We examine the analytics and reporting capabilities of each website builder, including the availability of built-in analytics tools, integration with external analytics platforms.
How To Choose the Best Website Builder
To choose the best website builder, it’s essential to carefully evaluate certain key factors, as the ideal choice for other businesses may not suit your unique needs. As such, here are the most important considerations to keep in mind:
Evaluate Your Specific NeedsBudget & Value for MoneyEase of UseKey FeaturesDesign Options & CustomizabilityCustomer Support
Before deciding the type of website builder to use, you must determine your website’s purpose.
Whether you need an ecommerce store, a portfolio, a blog, or a business site, specific builders are better equipped to provide the necessary features for each type. So, to get the perfect fit, you must assess your objectives.
Deciding how much you want to invest in building your website will help streamline your choice. After creating a budget, compare the pricing plans of different website builders to find the one that offers the best value for your needs.
Remember to factor in additional costs like plugins and domains. You can also take advantage of free plans and trials to test the tool before committing.
The essence of website builders is to simplify the process of creating functional sites for all kinds of users regardless of their level of technical expertise.
As such, you should seek a builder with a user-friendly interface, pre-designed templates, AI assistance, and a drag-and-drop editor. These features are particularly beneficial for beginners, making the process more time-efficient and convenient.
Ensure the website builder provides general features like Search Engine Optimization functionality, mobile optimization, data encryption, and all the usage-specific features you need for a fully functional website.
Consider features like inventory management, abandoned shopping cart recovery, and secure payment gateways for an ecommerce website.
To create a website that accurately reflects your brand image, you must consider a builder with extensive customizability. Look for a wide range of templates across multiple industries that can be adjusted to your taste.
If you’re tech-savvy, check for advanced design options, such as custom CSS or HTML, for even more creative control.
The importance of responsive, knowledgeable, and reliable customer support cannot be overstated. Websites are prone to technical hitches that could potentially lead to business losses.
To avoid this, opt for website builders with quality 24/7 customer support available through multiple channels, including live chat, email, and phone support. Additionally, look for community forums, help centers, FAQs, and tutorials for quick solutions to commonly encountered issues.
FAQs
Is it Shopify or WooCommerce better?
The better ecommerce platform depends on your unique needs. Shopify is an easy-to-use, all-in-one ecommerce solution ideal for businesses aiming to scale over time. WooCommerce, on the other hand, provides full control with extensive customization features, making it a great choice for those who want to tailor their storefronts.
Is it worth moving from WooCommerce to Shopify?
This depends. Moving from WooCommerce to Shopify can be worth it if you’re looking to scale up your business, as Shopify effectively meets large-scale ecommerce needs. However, you should stick with WooCommerce if you value full creative control over customizing your storefront.
Is WooCommerce really free?
Yes and no. WooCommerce is free to download and install. However, costs can add up as you will need to pay for web hosting, domain registration, plugins, and other advanced features to enhance your store.
Is Shopify good for beginners?
Yes, Shopify is a great platform for ecommerce beginners as it’s an all-in-one ecommerce solution that includes hosting, site maintenance, and its own Shopify Payments system. It’s also easy to use and set up and has plenty of Shopify templates to suit your unique brand.
How long is Shopify’s free trial?
Shopify offers a 3-day free trial that allows you to test out and explore its features risk-free before subscribing. Additionally, you can purchase the first month’s subscription for $1, extending your testing period at a minimal cost.
Techopedia’s editorial policy is centered on delivering thoroughly researched, accurate, and unbiased content. We uphold strict sourcing standards, and each page undergoes diligent review by our team of top technology experts and seasoned editors. This process ensures the integrity, relevance, and value of our content for our readers.
Ademilade has spent the last five years creating optimized content for SaaS, tech, and entertainment publications like MakeUseOf and GameRant. With a solid background in Mechanical Engineering, he strives to devise content that informs and helps people leverage the technology around them. Furthermore, as a Top Writing Voice on LinkedIn, he regularly contributes to the growing body of content knowledge, helping budding writers find their footing.
We uphold a strict editorial policy that focuses on factual accuracy, relevance, and impartiality. Our content, created by leading industry experts, is reviewed by a team of seasoned editors to ensure compliance with the highest standards in reporting and publishing.
Disclosure
When you buy through affiliate links in our content, we may earn a commission at no extra cost to you. Learn how our funding model works. By using this website you agree to our terms and conditions and privacy policy.
When you buy through affiliate links in our content, we may earn a commission at no extra cost to you. Learn 
