Aleksandar Stevanovic spent 10 years honing his craft as a freelance content writer. He has a degree in Economics, and extensive experience in software, crypto,…
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Stuck in a Webflow vs. Wix standoff? You’re not alone. Both website builders offer impressive features, drag-and-drop editor functionalities, and pre-designed templates, promising to whip up stunning websites in a flash.
However, beyond the initial impressions, subtle distinctions emerge, catering to specific user personas. Webflow excels at design flexibility, while Wix shines in user-friendliness.
This in-depth Wix vs. Webflow review delves into their pricing structures, core features, e-commerce capabilities, and blogging functionalities. By the final verdict of this review, you’ll be armed with the knowledge to make an informed decision and select the website builder that perfectly aligns with your requirements.
To help you decide between Webflow and Wix, we’ve put together a side-by-side comparison that dives into all the key features. We’ll compare apples to apples, looking at starting prices, domain options, e-commerce capabilities, SEO tools, bandwidth, and more.
14-day money-back guarantee for Premium and Studio site plans
Webflow vs Wix Pricing Compared
Winner: Wix
When it comes to Wix vs. Webflow pricing plans, it’s a neck-and-neck race. While both providers’ subscription tiers are within shouting distance, each plan has its own secret weapon.
We’ll dissect their features, from e-commerce and tools for targeting search engines to storage, to help you find the plan that packs the most punch.
Webflow
Wix
Free Version
Free plan that includes 50 CMS items, 50 form submissions, and 1 GB bandwidth for up to 1K visitors
Free plan that includes 1 GB bandwidth and 500 MB storage
Starter
$14/month
$17/month
Advanced
$23/month
$29/month
Premium
$39/month
$36/month
Business
Quote-based
$159/month
Both Wix and Webflow offer free plans with up to 1 GB of bandwidth to get you started. These are enough to help you get a feel for the platform, but for a serious website, you’ll need to upgrade to one of their premium plans to unlock its full potential.
If you’re just starting out, Wix might be a better option. It offers a 14-day free trial for all premium plans, letting you try it out before committing. On the other hand, Webflow doesn’t offer a free trial, so you’ll need to rely on the complimentary plan to get a sense of things.
Wix and Webflow’s premium plans are comparable in affordability, but their value propositions diverge. Webflow caters to high-traffic websites with generous bandwidth, but unlocking key CMS features is only available on pricier plans.
Despite a slight bump in cost, Wix packs more value into its plans. Not only do you get ample storage space, but Wix throws in automated marketing tools and essential payment features for your e-commerce website from the get-go.
No need to upgrade to the Wix Enterprise plan, just unlock the features you need to run your online business – Wix serves it all up on a silver platter. This is why Wix takes the crown in our pricing showdown.
You can check out our full reviews on Wix vs Webflow for full pricing and more details.
Webflow vs Wix Ease of Use
Winner: Wix
Both Wix and Webflow offer user-friendly interfaces with drag-and-drop functionality, making it easy to create complex designs – a common feature among e-commerce platforms like Shopify and WooCommerce.
Their intuitive dashboards with well-organized menus provide easy access to everything you need, from managing products and orders to SEO and analytics tools.
Wix may be a better choice if you intend to build content-focused websites with a small ecommerce element or businesses with a limited product catalog. You can use its artificial design intelligence (Wix ADI) tool to tailor a website to your brand, including style, headlines, images, and layout – all without a designer. This is a fantastic time- and budget-saver.
Another benefit of Wix is their extensive library of pre-designed templates allows you to get started quickly. However, extensive customization options are limited. If you want to personalize your website design and add forms, bookings, image galleries, or chat functions, you’ll have to visit the Wix App market, which may cost you extra.
Webflow, on the other hand, lets you customize your website without relying on third-party apps and spending extra money, but it, too, has some limitations. You can tweak basic code to personalize your website but can’t change core functionality. Also, it requires some understanding of web design principles and, potentially, HTML/CSS and JavaScript.
The upside? Webflow doesn’t require plugins, which can cause stability issues and slow down your site. Plus, you won’t have to worry about constantly updating those plugins.
Overall, the Wix websites outrank Webflow, especially for web design novices. If you prioritize getting a website up and running quickly with minimal hassle, Wix is the way to go. Webflow does offer more design power, but requires a bit more learning upfront, suiting more experienced users or those with a designer’s eye.
Webflow vs Wix Key Features
Winner: Wix
When comparing Webflow vs. Wix features, Wix emerges as a clear winner for your website creation needs, primarily thanks to its wealth of features.
Although Webflow offers unparalleled control over website aesthetics, allowing you to add a touch more creative flair, Wix comes equipped with more built-in SEO tools to help you optimize your website for search engines and promote your content.
In the following section, we’ll compare Wix and Webflow’s offerings to help you make an informed decision.
Value for Money
Wix’s monthly cost doesn’t make it the cheapest available on the market, and its pricing tiers can be more complex, with different plans for individual sites and account levels. However, it justifies its higher cost with a variety of features. Even the basic plan comes loaded with Wix templates, Wix animation and SEO tools, and app integrations, giving you a lot of bang for your buck.
Webflow is cheaper for small-to-medium websites and offers powerful design tools, an advanced CMS, and robust hosting services. It’s ideal for those who need more sophisticated design and customization capabilities. However, Webflow doesn’t have built-in marketing bells and whistles, and its integrations with other services (API/Zapier) are a bit limited.
SEO Tools & Marketing Features
While Wix offers an SEO wizard to help you with optimization, Webflow lets you get down to the nitty-gritty.
Webflow provides granular control over SEO settings, including the ability to customize URL structures, meta tags, and indexing rules. It also generates cleaner code – which is a big win for SEO since search engines love speedy sites.
However, Wix is easier to navigate for beginners. It’s like training wheels for SEO – the wizard walks you through the process step-by-step. Wix also keeps things under one roof – you can connect your social media accounts, manage posts, import email lists, design newsletters, and craft email messages, all within the Wix ecosystem.
It’s a one-stop shop for website management and advanced marketing.
Ecommerce
Webflow’s ecommerce features are highly customizable, allowing you to create unique shopping experiences for customers. The platform supports custom checkout processes, flexible product management, and integrations with Stripe and PayPal. Plus, it offers zero transaction fees on higher pricing tiers.
However, the product limit of 15,000 might feel restrictive for larger businesses.
Wix, on the other hand, is one of the best e-commerce platforms in 2024. It supports up to 50,000 products, compared to Webflow’s 15,000 on the highest tier, abandoned cart recovery, product reviews, branded eGift cards, and automated tax and shipping calculations.
More importantly, Wix is designed so that anyone can set up and manage an online store without needing technical skills.
Blogging
Wix CMS offers a straightforward blogging interface covering essential functionalities like categories, tags, and scheduling posts. You may also find its SEO customization for blog posts tool extra helpful, allowing you to fine-tune your content to attract ideal readers by optimizing keywords and meta descriptions.
Webflow likewise offers robust blogging capabilities tied to its powerful CMS. You can create dynamic content and custom layouts and enjoy more sophisticated post-management.
However, it lacks built-in marketing tools for promoting blog content, which can be a hurdle to clear. Therefore, it requires additional marketing tools or platforms for effective content promotion.
Templates & Design
Second to features—or maybe even first for some users—are templates. Webflow offers over 1,000 responsive templates, all of which can be customized using its inbuilt code-free design tools. You won’t have any trouble finding the right design, as all templates are categorized by industry.
Wix also spoils you for choice with a massive library of over 800 Wix templates. These provide a solid foundation to get your website up and running quickly. And if your creative vision craves something unique, you can find more options by visiting the Wix app market. It offers hundreds of third-party and Wix-developed apps to add features and functionality.
Just a word of caution, though: While these add-ons can be tempting, it’s wise to do your research beforehand. Some apps can slow down your website’s load speed, which can hurt your SEO ranking (think of it as adding too many bells and whistles to a car—it might look good, but it takes forever to get going). Choose your apps wisely to keep your website nimble and SEO-friendly.
Mobile Optimization
With Wix, you can automatically create a mobile version of your website. The website-building platform provides a mobile Wix editor, allowing you to personalize the mobile layout independently of the desktop version. Interestingly, Wix also includes a mobile preview option, enabling you to see how your site will look on various mobile devices before publishing.
Webflow excels in mobile optimization with its responsive design capabilities. You can design websites that adapt seamlessly to different screen sizes by setting custom breakpoints. Webflow’s visual editor allows you to control how each element appears on mobile, tablet, and desktop views.
Workflow
Comparing Wix Studio vs. Webflow workflow tools shows little to no difference between providers. Wix offers a comprehensive suite of tools designed to streamline website creation and management. It includes features like collaborative editing, task management, and version history.
Webflow isn’t a slouch either in the collaboration department. It offers extensive work collaboration features, including team dashboards, client billing, and white labeling. Plus, it boasts real-time collaboration and feedback, which could be a game-changer for those who like to iterate on designs quickly.
While Wix Studio pricing fits a range of budgets, Webflow’s Enterprise plan requires a custom quote. Additionally, some of Webflow’s features require using APIs, which can add complexity and potentially extra cost.
Webflow vs Wix Integrations
Winner: Webflow
Which provider offers more integrations: Webflow or Wix?
While both contenders offer a myriad of third-party apps and tools, Webflow reigns supreme with its ability to connect to almost anything through code, though it requires coding know-how. However, this trade-off is worth it for website design control, even making up for Webflow’s lack of built-in e-commerce and SEO features.
Webflow: This website builder is a designer’s playground, offering pixel-perfect control and plenty of integrations through code and APIs. While some coding knowledge is needed for advanced integrations, it’s not necessarily a dealbreaker. APIs enable advanced features and complex integrations that might not be available through the Wix App Market.
Webflow throws open the integration toolbox, boasting connections to over 238 tools and apps. It lets you embed powerful forms that connect directly with your HubSpot CRM, helping you automate tasks and boost efficiency.
And if you’re looking to keep tabs on your website’s performance, Webflow integrates with big hitters like Google Analytics, Facebook Pixel, and Hotjar, giving you the data you need to keep your finger on the pulse of your website’s success.
Wix: This provider focuses on ease of use with a robust app market for adding functionality without coding. It’s ideal for beginners and small businesses seeking an all-in-one solution with built-in tools. However, integration capabilities are limited to the available apps, plus some premium options cost extra.
Wix’s trump card is Wix Ascend, which offers a whole suite of CRM and email marketing business tools. Plus, it plays nicely with multiple payment gateways, including PayPal, Stripe, and Square so that you can accept money from customers worldwide.
However, when it comes to integrations beyond their ecosystem, Wix falls a bit short. Unlike Webflow, your API options are limited to Zapier, for automation only.
To help you choose the site builder that best suits your needs, we’ve analyzed Webflow vs. Wix Trustpilot reviews and sifted through user experiences with both platforms.
Looking at the overall user experience, Wix appears to have an edge in user ratings compared to Webflow. This could be due to Wix’s reputation for being easier to use—a quality that often translates into happier customers, especially beginners.
Wix’s Trustpilot reviews are brimming with praise for user-friendliness and exceptional customer service. Multiple reviewers laud Wix as a straightforward website builder, highlighting the platform’s intuitive drag-and-drop interface.
Wix’s customer support also receives high marks, with users raving about “quick to help” and “knowledgeable” representatives who “don’t leave you hanging.”
However, a couple of users mention “glitches” encountered with the mobile view of their website, and one expresses frustration over what they perceive as “hidden costs.” Overall, though, Wix’s Trustpilot reviews paint a positive picture of a beginner-friendly platform that prioritizes both design freedom and exceptional customer care.
Of course, we’re keeping a level playing field here and dissecting Webflow’s reviews as well to give you a complete picture before you make your choice.
While browsing Webflow’s Trustpilot reviews we discovered a number of reviewers consistently praise the platform’s unparalleled design control and fast loading times. Webflow also gets points for its developer-friendly features, with a few users praising the ease of code export and smooth CMS integration.
While a couple of mentions hint at room for improvement, specifically in the customer service department, where a couple of users complained about the lack of support agents and long response times, the overall sentiment highlights Webflow’s strength as a creative tool for design-focused users who crave customization muscle.
In the final Webflow vs. Wix showdown, Wix emerges as the more well-rounded champion for most website-building needs. While Webflow throws a knockout punch for design enthusiasts with its pixel-perfect control and seamless integrations through APIs, Wix delivers a winning combination of features, ease of use, and affordability.
For those just starting out, Wix is a breeze to use. Even a complete novice with zero coding knowledge can build a professional-looking website in a short amount of time. Wix’s drag-and-drop interface is intuitive and user-friendly, and its AI tool can even create a website based on your preferences.
On the other hand, with Webflow, you’ll need to invest more time upfront to learn the ropes.
Wix also packs more value into its pricing tiers. Its basic plan comes loaded with features like SEO tools and app integrations through its App market, giving you a lot of bang for your buck.
While competitively priced, Webflow requires you to upgrade to higher tiers to unlock essential features like a CMS, which is essentially like paying extra for the privilege of using your own toolbox.
Finally, Wix shines in terms of customer support. Their team is known for being helpful and responsive, ensuring you won’t get stuck in the mud if you encounter any problems. With Webflow, you might experience a bit of a wait for assistance, and their support might be better suited for users with some technical background.
So, if you’re looking for a user-friendly platform packed with features and outstanding customer service, Wix is the way to go. Webflow is a powerful tool for designers and developers, but for most (regular) users, Wix offers a more straightforward and enjoyable website-building experience.
With Wix, you can have your cake and eat it, too – a beautiful website built quickly and easily.
To provide our readers with accurate and well-informed recommendations, we test the most popular accounting products on the market to find the best options for you. Our methodology consists of the following criteria:
Features: We examine the features of each accounting software to determine what capabilities are offered- such as creating, editing, and deleting transactions.
Compliance: We evaluate accounting software based on whether it offers local compliance when it comes to payroll, taxes, documentation, and more.
Bank Reconciliation: We test the reconciliation process to ensure transactions match bank statements accurately.
Multi-Currency Support: We verify the accuracy of currency conversions and transactions in multi-currency environments.
User Experience: We get hands-on with each product and act as a new user, testing each platform to gain understanding if the platform is easy to use or not.
Reporting and Documentation: We verify the accuracy of financial reports generated by the software such as balance sheets and income statements.
Integrations: We evaluate the integrations of each piece of software to determine how well it fits in with other key pieces in a business’s software stack, and whether its functionality can be expanded as required.
Audit Trails: We ensure the software maintains comprehensive audit trails for tracking changes made to financial data.
How to Choose the Best Website Builder
Building a website shouldn’t be a house of cards. To ensure a smooth website-building experience, let’s explore some crucial elements to consider when picking your perfect website builder:
Evaluate Your Specific NeedsBudget & Value for MoneyEase of UseKey FeaturesDesign Options & CustomizabilityCustomer Support
What’s the purpose of your website? Are you looking to start your own handcrafted pottery shop or showcase your photography portfolio?
Keep in mind that different builders cater to different needs.
The best free website builders, like Wix, can be a great way to test the waters, but their freemium plans often come with limitations on design, features, and storage. Paid plans typically offer more tools, especially in the SEO and e-commerce areas, better security, and professional-looking templates, but they cost money.
Consider how much you’re willing to spend and what features are essential for your niche. Don’t go for the cheapest option if it leaves you with a bare-bones site.
If you’re a coding whiz, you might be comfortable with a more complex builder, which provides robust functionality through APIs such as Webflow. But if you’re new to creating websites with little to no coding knowledge, Wix’s AI drag-and-drop interface with clear instructions is your best bet.
Think – how quickly do you need to get your website up and running? Some builders are intuitive enough to get you started in minutes, while others might have a steeper learning curve.
If you sell products online, you’ll need a builder with shopping cart functionality, secure payment processing, and inventory management tools to keep you on top of things.
Builders like Wix offer built-in blogging platforms to keep your audience engaged—a great way to stay connected and drive sales. Furthermore, SEO helps people find your website. Look for builders that offer tools to optimize your site content.
Most builders offer a variety of pre-designed templates to get you started. Choose one that suits your website’s purpose and reflects your brand identity.
But if you want to tailor that outfit to stand out from the rest of the crowd, look for builders like Webflow that allow you to customize fonts, colors, and layouts using HTML/CSS and JavaScript and add your own images and videos.
To avoid getting stuck in website sand, pick a builder with stellar customer support—live chat, email, phone—whatever works for you.
Bonus points for a helpful FAQ section. Wix and Webflow, for example, offer tutorials and blog posts to help you navigate any bumps.
FAQs
Is Webflow better or Wix?
There’s no single “better” answer between Webflow and Wix, as it depends on your specific needs and experience level. Wix’s user-friendly interface and AI-powered drag-and-drop functionality make it perfect for those without coding experience. Conversely, If you’re comfortable with coding (HTML/CSS/JavaScript), Webflow unlocks powerful tools to personalize your website beyond templates.
Is Webflow still relevant?
Yes, Webflow is still considered one of the best website builders for both newcomers and experienced web designers with extensive coding knowledge.
Is Webflow used by professionals?
Yes, Webflow is extremely popular among web design and web development professionals because it offers the flexibility and customization options that basic website builders lack. This allows web design professionals to create complex custom websites, like single-page applications (SPAs), with custom animations, interactions, and clean, exportable code.
Can Webflow replace WordPress?
While Webflow could be a great alternative to WordPress, with its drag-and-drop builder and built-in CMS, it still offers a smaller library of plugins, limiting its functionality compared to WordPress. Additionally, Webflow pricing can be higher, especially for larger or e-commerce websites.
What is the downside of using Webflow?
While powerful, Webflow has a bit of a learning curve. For simpler needs, other options might be faster to pick up. Additionally, it has fewer app integrations (APIs) and e-commerce features compared to some platforms, like Wix or WordPress. SEO tools are also more basic. It’s still a great choice for many, but consider these if you have specific needs.
Techopedia’s editorial policy is centered on delivering thoroughly researched, accurate, and unbiased content. We uphold strict sourcing standards, and each page undergoes diligent review by our team of top technology experts and seasoned editors. This process ensures the integrity, relevance, and value of our content for our readers.
Aleksandar Stevanovic spent 10 years honing his craft as a freelance content writer. He has a degree in Economics, and extensive experience in software, crypto, and cybersecurity industries. He covers a multitude of topics, writing factual and informative articles, helping individuals better understand the intricacies of the online world. Over the last two years, his research focus shifted more towards tech and software content, as evidenced by his publications on CEX.IO, Business2Community, and Techopedia. He believes in simplifying complex topics and bringing them closer to like-minded individuals. His work is as detail-oriented as it is creative, and is designed to…
We uphold a strict editorial policy that focuses on factual accuracy, relevance, and impartiality. Our content, created by leading industry experts, is reviewed by a team of seasoned editors to ensure compliance with the highest standards in reporting and publishing.
Disclosure
When you buy through affiliate links in our content, we may earn a commission at no extra cost to you. Learn how our funding model works. By using this website you agree to our terms and conditions and privacy policy.
When you buy through affiliate links in our content, we may earn a commission at no extra cost to you. Learn 
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