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They made him an offer he couldn’t refuse but, unlike “The Godfather” choice, there really wasn’t a bad option for Jon Rahm.
Rahm is the most visible golfer to accept a lucrative offer from LIV Golf, the Saudi-backed golfing project, and has quickly expanded his net worth in dramatic fashion.
The defending Masters champion is the third betting choice to keep the traditional green jacket in 2024. Scottie Scheffler is the favorite, followed by Rory McIlroy, as the April 11-14 major nears.
Jon Rahm Net Worth
Jon Rahm’s net worth is reportedly now $100 million.
The number will be pushed forward by the LIV Golf deal that reportedly will pay Rahm $600 million, with $300 million up front, according to The Sun. (The Telegraph reported the deal at $566 million with $302 million up front.)
For context, the entire 2024 PGA prize fund isn’t expected to reach $500 million, so it’s hard to blame Rahm for jumping ship.
Salary & Career Earnings
Strongly announcing his presence while playing golf for Arizona State University, Jon Rahm still holds the record for consecutive weeks as the No. 1-ranked amateur player (60 weeks).
He has soared to the top of professional golf’s leader list in only a few years.
Rahm, according to Spotrac, earned more than $11 million in 2022 and $21 million in 2023.
Rahm’s career earnings stood at $77 million entering 2024 – and before the LIV contract money kicked in.
His career earnings, with the LIV money applied, have reached almost $400 million – with much more to come.
Jon Rahm LIV Tour Money
Define Rahm’s LIV agreement however you like, but the term “crazy money” certainly applies.
The Saudi-backed LIV Golf League brought Jon Rahm aboard in December 2023 with an offer nearing $600 million ($300 million paid to Rahm right away).
The deal also includes part ownership of an LIV team (the LIV project has individual and team competitions), up to $4 million for winning individual tournaments, and appearance fees that push $40 million annually.
Money won’t be an immediate issue for Rahm and his wife, Kelley, who in late March 2024 announced the news they will become parents for the third time.
Endorsements & Other Sources of Income
Jon Rahm’s net worth is further padded by several high-profile sponsorship and endorsement agreements.
These include Mercedes-Benz, Rolex, Blue Yonder, VistaJet, Callaway and Silverleaf Club in Scottsdale, Ariz., where Rahm has a home.
Rahm also is invested in Maestro Dobel Tequila, a multi-year partnership agreement announced in January 2023.
According to Forbes, Rahm, all in 2023, earned $25 million through his sponsorship endorsements.
Business Ventures
Jon Rahm and Callaway have invested in each other, and Rahm signed a long-term extension with the golf equipment company that now includes an equity stake in Topgolf Callaway Brands, which promotes the global golf and entertainment venue.
Rahm began his association with Callaway in 2021, and shortly after the agreement won the 2021 US Open at Torrey Pines near San Diego.
He won the second of his two major championships at the 2023 Masters.
In July 2023 Rahm and Santander, a banking investment company, reached an agreement for Rahm to serve as global ambassador.
Conclusion
Jon Rahm, the world’s No. 3-ranked golfer as of April 2024, set the mark for LIV Golf contracts when he accepted the Saudi-backed project’s offer of approximately $600 million to join the LIV tour.
That money dwarfs the significant earnings Rahm already had compiled during his professional career.
At 29 and in the prime of his golfing career, Rahm is set to defend his Masters title beginning April 11, 2024, in Augusta, Ga.
He is currently the third betting favorite in the tournament. Check out our Masters betting guide for more information and expert tips.
Unless Scottie Scheffler or Rory McIlroy reverse course and decide to join LIV, Rahm’s net worth is going to see the largest expansion – due to his LIV deal – of any golfer by the end of the 2024 calendar year.
