{"id":67828,"date":"2024-11-13T09:50:14","date_gmt":"2024-11-13T07:50:14","guid":{"rendered":"https:\/\/www.techopedia.com\/es\/?p=67828"},"modified":"2024-11-13T10:57:20","modified_gmt":"2024-11-13T08:57:20","slug":"small-business-saturday","status":"publish","type":"post","link":"https:\/\/www.techopedia.com\/es\/small-business-saturday","title":{"rendered":"Small Business Saturday 2024: Todo lo que necesita saber"},"content":{"rendered":"<p>Cuando las peque\u00f1as empresas se unen, ocurren cosas buenas. En eventos como <strong>el Small Business Saturday, compradores, vendedores y econom\u00edas locales salen beneficiados.<\/strong><\/p>\n<p>Techopedia habl\u00f3 con expertos y propietarios de peque\u00f1as empresas para entender por qu\u00e9 es importante el Small Business Saturday y c\u00f3mo sacarle el m\u00e1ximo partido.<\/p>\n<p>\u00bfQu\u00e9 es el Small Business Saturday y cu\u00e1ndo se celebra? Aqu\u00ed tiene todo lo que necesita saber.<\/p>\n<div class=\"su-note\"  style=\"border-color:#dddddd;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F7F7F7;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n<h2><span id=\"puntos_clave\">Puntos clave<\/span><\/h2>\n<ul>\n<li>El S\u00e1bado del Peque\u00f1o Comercio se celebra todos los a\u00f1os el s\u00e1bado despu\u00e9s de Acci\u00f3n de Gracias.<\/li>\n<li>En 2024, el Small Business Saturday ser\u00e1 el s\u00e1bado 30 de noviembre.<\/li>\n<li>Las peque\u00f1as empresas son la columna vertebral de la econom\u00eda estadounidense. Crean puestos de trabajo, generan ingresos fiscales y contribuyen a la vitalidad de nuestras comunidades.<\/li>\n<li>Cuando compras en el peque\u00f1o comercio, apoyas la econom\u00eda local. Tu dinero se queda en tu comunidad y ayuda a las peque\u00f1as empresas a prosperar.<\/li>\n<li>Comprar a peque\u00f1a escala es una forma estupenda de mostrar tu apoyo a tu comunidad.<\/li>\n<\/ul>\n<\/div><\/div>\n<div>\n    <section class=\"toc-sticky w-100 bg-white \">\n        <div class=\"toc-sticky__container container\">\n            <div class=\"toc-sticky__open d-flex align-items-end\" data-bs-toggle=\"collapse\"\n                 aria-controls=\"multiCollapse1\"\n                 data-bs-target=\"#multiCollapse1\">\n                <button\n                        class=\"btn btn-primary collapse-action-btn p-1 rounded-circle\"\n                        type=\"button\"\n                >\n                    <i class=\"icon-chevron-up\"><\/i>\n                <\/button>\n                <span id=\"toc-current-title\" class=\"d-flex align-items-center\">\n                    Resumen\n                <\/span>\n                <span class=\"toc-main-title-permanent\">Resumen<\/span>\n            <\/div>\n            <div\n                    class=\"collapse my-3\"\n                    id=\"multiCollapse1\"\n            >\n                <ol class=\"StepProgress\">\n                                                                        <li class=\"StepProgress-item current\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"puntos_clave\"\n                               onclick=handleScrollToTitle(\"puntos_clave\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">Puntos clave<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"que_es_el_small_business_saturday\"\n                               onclick=handleScrollToTitle(\"que_es_el_small_business_saturday\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">\u00bfQu\u00e9 es el \"Small Business Saturday\"?<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"cuando_y_donde_es_el_sabado_del_pequeno_comercio\"\n                               onclick=handleScrollToTitle(\"cuando_y_donde_es_el_sabado_del_pequeno_comercio\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">\u00bfCu\u00e1ndo y d\u00f3nde es el S\u00e1bado del Peque\u00f1o Comercio?<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"por_que_es_importante_el_small_business_saturday\"\n                               onclick=handleScrollToTitle(\"por_que_es_importante_el_small_business_saturday\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">\u00bfPor qu\u00e9 es importante el Small Business Saturday?<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"eventos_anuales_que_las_pequenas_empresas_pueden_aprovechar_en_eeuu\"\n                               onclick=handleScrollToTitle(\"eventos_anuales_que_las_pequenas_empresas_pueden_aprovechar_en_eeuu\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">Eventos anuales que las peque\u00f1as empresas pueden aprovechar en EE.UU.<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"lo_esencial\"\n                               onclick=handleScrollToTitle(\"lo_esencial\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">Lo esencial<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"preguntas_frecuentes\"\n                               onclick=handleScrollToTitle(\"preguntas_frecuentes\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">Preguntas frecuentes<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"referencias\"\n                               onclick=handleScrollToTitle(\"referencias\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">Referencias<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                    <\/ol>\n                <div class=\"toc-sticky__container__disperse\"><\/div>\n                <div class=\"toc-sticky__btn-top justify-content-center\">\n                    <button class=\"btn btn-link d-flex align-items-center\" onclick={btnTop()}><p>Ver m\u00e1s<\/p><img decoding=\"async\"\n                                src=\"\/wp-content\/plugins\/table-of-contents\/assets\/images\/arrow-up-circle.svg\"\n                                alt=\"arrow-up-circle\">\n                    <\/button>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    <div class=\"toc-sticky-list\">\n        <div class=\"toc-sticky__container container\">\n            <div class=\"toc-sticky__open d-flex align-items-end\" data-bs-toggle=\"collapse\" aria-controls=\"multiCollapse2\" data-bs-target=\"#multiCollapse2\">\n                <button class=\"btn btn-primary collapse-action-btn p-1 rounded-circle\"\n                        type=\"button\">\n                    <i class=\"icon-chevron-up up\"><\/i>\n                <\/button>\n                <span id=\"toc-current-title\" class=\"d-flex align-items-center\">\n                    Resumen\n                <\/span>\n            <\/div>\n            <div  class=\"collapse my-3\" id=\"multiCollapse2\">\n                <ol class=\"StepProgress\">\n                    \t\t\t\t\t \t\t\t\t\t                                                     <li class=\"StepProgress-item current \">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"puntos_clave\"\n                                   onclick=handleScrollToTitle(\"puntos_clave\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">Puntos clave<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t                                                     <li class=\"StepProgress-item \">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"que_es_el_small_business_saturday\"\n                                   onclick=handleScrollToTitle(\"que_es_el_small_business_saturday\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">\u00bfQu\u00e9 es el \"Small Business Saturday\"?<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t                                                     <li class=\"StepProgress-item \">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"cuando_y_donde_es_el_sabado_del_pequeno_comercio\"\n                                   onclick=handleScrollToTitle(\"cuando_y_donde_es_el_sabado_del_pequeno_comercio\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">\u00bfCu\u00e1ndo y d\u00f3nde es el S\u00e1bado del Peque\u00f1o Comercio?<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t\n\t\t\t\t\t\t <span class=\"show_moretoc\">Ver m\u00e1s<\/span>\n\t\t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"por_que_es_importante_el_small_business_saturday\"\n                                   onclick=handleScrollToTitle(\"por_que_es_importante_el_small_business_saturday\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">\u00bfPor qu\u00e9 es importante el Small Business Saturday?<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"eventos_anuales_que_las_pequenas_empresas_pueden_aprovechar_en_eeuu\"\n                                   onclick=handleScrollToTitle(\"eventos_anuales_que_las_pequenas_empresas_pueden_aprovechar_en_eeuu\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">Eventos anuales que las peque\u00f1as empresas pueden aprovechar en EE.UU.<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"lo_esencial\"\n                                   onclick=handleScrollToTitle(\"lo_esencial\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">Lo esencial<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"preguntas_frecuentes\"\n                                   onclick=handleScrollToTitle(\"preguntas_frecuentes\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">Preguntas frecuentes<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                             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document.querySelector(\".toc-sticky\");\n            const targetListStatic = document.querySelector(\".toc-sticky-list\");\n\n            if (!target || !header) return;\n\n            const headerHeight = header.getBoundingClientRect().height;\n            const targetHeight = targetListStatic.getBoundingClientRect().height;\n\n            \/\/ -headerHeight so it won't be jumpy\n            const stop = targetListStatic.offsetTop + headerHeight + targetHeight;\n            const docBody =\n                document.documentElement || document.body.parentNode || document.body;\n            const hasOffset = window.pageYOffset !== undefined;\n\n            const applySticky = function () {\n                \/\/ cross-browser compatible scrollTop.\n                const scrollTop = hasOffset ? window.pageYOffset : docBody.scrollTop;\n\n                \/\/ if user scrolls to headerHeight from the top of the target div\n                if (scrollTop >= stop) {\n                    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pageLegend.classList.remove('overflow-auto');\n        pageLegend.style.height = 'auto';\n        window.scrollTo({\n            top: 0,\n            behavior: 'smooth'\n        });\n    }\n\n    const handleScrollToTitle = (id) => {\n        const el = document.getElementById(id);\n        const headerHeightDifference = window.innerWidth < 992 ? -30 : -15;\n        window.scrollTo({\n            top: el.offsetTop - 60 - headerHeightDifference - 10,\n        });\n    }\n<\/script>\n\n<h2><span id=\"que_es_el_small_business_saturday\">\u00bfQu\u00e9 es el &#8220;Small Business Saturday&#8221;?<\/span><\/h2>\n<div class=\"su-note\"  style=\"border-color:#dddddd;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F7F7F7;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n<p>Un d\u00eda para promover las compras locales<\/p>\n<\/div><\/div>\n<p><strong>Fundado por American Express en 2010<\/strong> y copatrocinado por el gobierno de EE.UU. desde 2011, el S\u00e1bado del Peque\u00f1o Comercio se celebra cada mes de noviembre y su objetivo es mantener los d\u00f3lares en la comunidad local.<\/p>\n<p>En 2023, trece a\u00f1os despu\u00e9s de su primer evento anual, <strong>32 millones de negocios independientes se beneficiaron del Small Business Saturday<\/strong>, generando unos 17.000 millones de d\u00f3lares.<\/p>\n<p>Merece la pena recordar que, en EE.UU., las peque\u00f1as empresas generan m\u00e1s del 40% del Producto Interior Bruto (PIB) del pa\u00eds, al tiempo que crean la mayor\u00eda de los puestos de trabajo en comparaci\u00f3n con las medianas y grandes empresas.<\/p>\n<p>Hemos preguntado a <a href=\"https:\/\/www.linkedin.com\/in\/gerrypoirier\/\" target=\"_blank\">Gerry Poirier<\/a>, directora general y fundadora de <a href=\"https:\/\/angelink.com\/\" target=\"_blank\">AngeLink<\/a>, una plataforma gratuita de recaudaci\u00f3n de fondos para peque\u00f1as empresas creada e impulsada por mujeres, si eventos como el Small Business Saturday ayudan a los peque\u00f1os comercios.<\/p>\n<p>Gerry respondi\u00f3:<\/p>\n<blockquote><p><b>&#8220;\u00a1Por supuesto!<\/b> <b>Eventos como el Small Business Saturday pueden desempe\u00f1ar un papel importante para ayudar a las peque\u00f1as empresas, aumentando su visibilidad, impulsando el tr\u00e1fico peatonal y creando oportunidades para que los empresarios locales conecten con los clientes.&#8221;<\/b><\/p><\/blockquote>\n<p>Poirier explic\u00f3 que el Small Business Saturday es un d\u00eda que anima a los consumidores a comprar localmente, y <strong>pone de relieve las ofertas \u00fanicas de las peque\u00f1as empresas<\/strong>, muchas de las cuales son el coraz\u00f3n de nuestras comunidades.<\/p>\n<p>\u00abPara una peque\u00f1a empresa, es una oportunidad de atraer a nuevos clientes, comprometerse con la comunidad local y diferenciarse de sus competidores m\u00e1s grandes y corporativos\u00bb, dijo Poirier.<\/p>\n<h2><span id=\"cuando_y_donde_es_el_sabado_del_pequeno_comercio\">\u00bfCu\u00e1ndo y d\u00f3nde es el S\u00e1bado del Peque\u00f1o Comercio?<\/span><\/h2>\n<div class=\"su-note\"  style=\"border-color:#dddddd;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F7F7F7;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n<p>S\u00e1bado despu\u00e9s de Acci\u00f3n de Gracias, en todo el pa\u00eds<\/p>\n<\/div><\/div>\n<p>El Small Business Saturday se celebra todos los a\u00f1os el s\u00e1bado despu\u00e9s de Acci\u00f3n de Gracias y tiene lugar en todo el pa\u00eds. En 2024, el <strong>Small Business Saturday ser\u00e1 el s\u00e1bado 30 de noviembre.<\/strong><\/p>\n<p>Para quienes deseen buscar comercios cerca de su lugar de residencia, el mapa de peque\u00f1os comercios del 15\u00ba Small Business Saturday de American Express es una herramienta \u00fatil.<\/p>\n<figure id=\"attachment_67830\" aria-describedby=\"caption-attachment-67830\" style=\"width: 1117px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.techopedia.com\/es\/wp-content\/uploads\/sites\/4\/2024\/11\/image1-24.png.webp\" alt=\"Small Business Saturday\" width=\"1117\" height=\"559\" class=\"wp-image-67830 size-full\" srcset=\"https:\/\/www.techopedia.com\/es\/wp-content\/uploads\/sites\/4\/2024\/11\/image1-24.png.webp 1117w, https:\/\/www.techopedia.com\/es\/wp-content\/uploads\/sites\/4\/2024\/11\/image1-24.png-300x150.webp 300w, https:\/\/www.techopedia.com\/es\/wp-content\/uploads\/sites\/4\/2024\/11\/image1-24.png-1024x512.webp 1024w, https:\/\/www.techopedia.com\/es\/wp-content\/uploads\/sites\/4\/2024\/11\/image1-24.png-768x384.webp 768w\" sizes=\"(max-width: 1117px) 100vw, 1117px\" \/><figcaption id=\"caption-attachment-67830\" class=\"wp-caption-text\">Mapa de Denver con los comercios participantes en el Small Business Saturday 2024. (Captura de pantalla)<\/figcaption><\/figure>\n<p>Las peque\u00f1as empresas de todo EE.UU. pueden participar y destacar <strong>creando ofertas especiales, eventos \u00fanicos, descuentos y mucho m\u00e1s.<\/strong> El evento no s\u00f3lo se celebra en las tiendas f\u00edsicas de las peque\u00f1as empresas de todo Estados Unidos, sino que las compras online del Small Business Saturday tambi\u00e9n se est\u00e1n convirtiendo en una parte importante del evento.<\/p>\n<p>Seg\u00fan un informe,<strong> el a\u00f1o pasado el 86% de los clientes prefirieron comprar en las tiendas el Small Business Saturday<\/strong>, aunque m\u00e1s de la mitad (53%) compraron por Internet durante el evento.<\/p>\n<p>Poirier, de AngeLink, habl\u00f3 directamente a los propietarios de peque\u00f1as empresas sobre la tendencia al aumento de las ventas por Internet.<\/p>\n<p>\u00abNo te olvides de tu presencia en internet: si tu negocio tiene una plataforma de comercio electr\u00f3nico, el Small Business Saturday es un buen momento para realizar promociones u ofrecer descuentos que atraigan a clientes que quiz\u00e1 no puedan comprar localmente en persona\u00bb, dijo Poirier.<\/p>\n<h2><span id=\"por_que_es_importante_el_small_business_saturday\">\u00bfPor qu\u00e9 es importante el Small Business Saturday?<\/span><\/h2>\n<div class=\"su-note\"  style=\"border-color:#dddddd;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F7F7F7;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n<p>Impulso a la econom\u00eda local y apoyo a la comunidad<\/p>\n<\/div><\/div>\n<p>Como ya se ha dicho, las peque\u00f1as empresas son un pilar fundamental de la econom\u00eda y la sociedad. El Estudio sobre el Impacto Econ\u00f3mico de las Peque\u00f1as Empresas de 2022 descubri\u00f3 que si cada comprador de la Generaci\u00f3n Z y de la Generaci\u00f3n del Milenio gastara 10 d\u00f3lares en una peque\u00f1a empresa el Small Business Saturday, <strong>se apoyar\u00edan 2.000 millones de d\u00f3lares en actividad econ\u00f3mica local en todo EE.UU.<\/strong><\/p>\n<p>El estudio revel\u00f3 que una parte significativa del dinero gastado en peque\u00f1os negocios permanece en la comunidad local. En concreto, 0,68 $ de cada d\u00f3lar gastado en una peque\u00f1a empresa estadounidense se queda en la localidad, contribuyendo al crecimiento econ\u00f3mico y a la creaci\u00f3n de empleo.<\/p>\n<p>Adem\u00e1s, este gasto genera otros 0,48 $ por d\u00f3lar en actividad empresarial local, ya que los empleados y las empresas compran bienes y servicios a otras empresas locales.<\/p>\n<p>Techopedia habl\u00f3 con el propietario de una peque\u00f1a empresa <a href=\"https:\/\/www.facebook.com\/profile.php?id=61564470278079\" target=\"_blank\">, Clay Carpenter<\/a>, propietario de <a href=\"http:\/\/dodotees.com\/\" target=\"_blank\">DodoTees.com<\/a>, para conocer la perspectiva de los propietarios de peque\u00f1as empresas sobre este evento.<\/p>\n<p>\u00abSiempre buscamos llegar a nuevos p\u00fablicos\u00bb, afirma Carpenter. <strong>\u00abEventos como el Small Business Saturday tienen el poder de poner nuestro producto ante nuevos ojos\u00bb.<\/strong><\/p>\n<p>Preguntamos a Carpenter qu\u00e9 estrategias deber\u00edan adoptar las peque\u00f1as empresas para el evento de noviembre.<\/p>\n<p>\u00abSe trata de dividir el problema en tareas del tama\u00f1o de una magdalena, en lugar de intentar resolver todo el problema\u00bb, dijo Carpenter. \u00abAl tener tareas manejables del tama\u00f1o de un bocado, me quito el estr\u00e9s de la visi\u00f3n global\u00bb.<\/p>\n<p>Adem\u00e1s de dividir las grandes tareas en otras m\u00e1s peque\u00f1as, Carpenter tambi\u00e9n <strong>comparti\u00f3 algunos consejos entusiastas y pr\u00e1cticos para pasar a la acci\u00f3n.<\/strong><\/p>\n<p>Soy un gran fan del enfoque \u00abdispara, prepara, apunta\u00bb. Empieza a encajar las piezas hoy mismo. Eso no significa que tengas que lanzarte hoy, sino que empieces a reunir las piezas\u00bb.<\/p>\n<p>Carpenter dijo que una planificaci\u00f3n exhaustiva nunca triunfa sobre la experiencia pr\u00e1ctica y la iteraci\u00f3n.<\/p>\n<p><strong>\u00abAdaptar y ajustar en funci\u00f3n de los resultados permite afinar el objetivo bas\u00e1ndose en el conocimiento real frente a los resultados idealizados\u00bb<\/strong>, dijo Carpenter.<\/p>\n<p>As\u00ed que ah\u00ed lo tienes: los propietarios de peque\u00f1as empresas no deben complicar demasiado las cosas, preferir las magdalenas a las tartas y actuar hoy con lo que tienen.<\/p>\n<h2><span id=\"eventos_anuales_que_las_pequenas_empresas_pueden_aprovechar_en_eeuu\">Eventos anuales que las peque\u00f1as empresas pueden aprovechar en EE.UU.<\/span><\/h2>\n<div class=\"su-note\"  style=\"border-color:#dddddd;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F7F7F7;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n<p>Fiestas, Semana Nacional de la Peque\u00f1a Empresa, Mercados locales<\/p>\n<\/div><\/div>\n<p>M\u00e1s all\u00e1 del Small Business Saturday, las peque\u00f1as empresas estadounidenses pueden aprovechar diversos acontecimientos para maximizar las ventas.<\/p>\n<p>Los informes revelan que <strong>las peque\u00f1as y medianas empresas realizan el 50% de sus ventas anuales totales durante la temporada navide\u00f1a<\/strong>, que comienza en octubre, se acelera en Acci\u00f3n de Gracias y termina despu\u00e9s de A\u00f1o Nuevo.<\/p>\n<p>Por lo tanto, los acontecimientos de la temporada de vacaciones como el <a href=\"https:\/\/www.techopedia.com\/es\/definicion\/black-friday\">Black Friday<\/a>, Acci\u00f3n de Gracias, Navidad y A\u00f1o Nuevo ofrecen oportunidades de primer orden para las peque\u00f1as empresas.<\/p>\n<p>Otros acontecimientos de los que pueden beneficiarse los propietarios de peque\u00f1as empresas son la Semana Nacional de la Peque\u00f1a Empresa (NSBW) en abril, que da comienzo al Mes Nacional de la Peque\u00f1a Empresa, y la <a href=\"https:\/\/www.thesmallbusinessexpo.com\/\" target=\"_blank\">Exposici\u00f3n de la Peque\u00f1a Empresa<\/a>, las mayores conferencias, ferias comerciales, redes de contactos y actos educativos para peque\u00f1as empresas de Estados Unidos.<\/p>\n<p>Sin embargo, en los \u00faltimos a\u00f1os, otros tipos de eventos se han hecho muy populares y se han generalizado.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/gregzakowicz\/\" target=\"_blank\">Greg Zakowicz<\/a>, experto en comercio electr\u00f3nico de <a href=\"https:\/\/www.omnisend.com\/\" target=\"_blank\">Omnisend<\/a>, una empresa que ayuda a las peque\u00f1as empresas a convertir la locura del marketing para grandes eventos en algo sencillo, nos habl\u00f3 de estos \u00abnuevos\u00bb eventos y de c\u00f3mo est\u00e1n eclipsando a los tradicionales.<\/p>\n<p><strong>\u00abLos eventos online como el Black Friday y el <a href=\"https:\/\/www.techopedia.com\/es\/definicion\/ciberlunes\">Cyber Monday<\/a> han pasado de ser d\u00edas independientes a un \u00fanico evento de ventas de m\u00e1s de una semana de duraci\u00f3n\u00bb<\/strong>, dijo Zakowicz.<\/p>\n<p>Zakowicz explic\u00f3 que estos eventos tienen tanto \u00e9xito que ahora se han convertido en la Semana del Black Friday o Ciber Fin de Semana.<\/p>\n<p>Para los que quieran mantenerse alejados del ruido de los grandes eventos y quieran ser verdaderamente locales, eventos como los mercados de agricultores y los festivales tambi\u00e9n pueden proporcionar una gran plataforma para conectar con la comunidad y vender productos directamente a los consumidores.<\/p>\n<h2><span id=\"lo_esencial\">Lo esencial<\/span><\/h2>\n<p>Podemos hablar de <a href=\"https:\/\/www.techopedia.com\/es\/definicion\/inflacion\">inflaci\u00f3n<\/a>, tipos de inter\u00e9s, cr\u00e9dito, desempleo y rendimiento del mercado durante todo el d\u00eda y toda la noche, pero ninguna de esas m\u00e9tricas pinta un cuadro tan claro de una actividad econ\u00f3mica sana y fuerte como el sector de la peque\u00f1a empresa.<\/p>\n<p>El pr\u00f3spero sector de la peque\u00f1a empresa es un bar\u00f3metro org\u00e1nico y no manipulado de lo bien que le va a un pa\u00eds.<\/p>\n<p><strong>Cuando las peque\u00f1as empresas prosperan, estimulan el crecimiento econ\u00f3mico, reduciendo naturalmente la inflaci\u00f3n sin intervenci\u00f3n gubernamental.<\/strong><\/p>\n<p>Adem\u00e1s, un ecosistema pr\u00f3spero de peque\u00f1as empresas fomenta el progreso socioecon\u00f3mico, crea puestos de trabajo y competencia, e impulsa una innovaci\u00f3n alocada.<\/p>\n<p>Este Small Business Saturday, si vas de compras, hazlo local, hazlo real y mant\u00e9n tus d\u00f3lares dentro de tu comunidad.<\/p>\n<h2><span id=\"preguntas_frecuentes\">Preguntas frecuentes<\/span><\/h2>\n<div class=\"man_faq_sec\" itemscope itemtype=\"https:\/\/schema.org\/FAQPage\"><section class=\"ms_faq ms_card \" ><div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><div class=\"accordionButton\"><h3 itemprop=\"name\"> \u00bfCu\u00e1ndo ser\u00e1 el Small Business Saturday en 2024?<\/h3> <\/div>\n<div class=\"accordionContent\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"display:none;\"><p itemprop=\"text\">El Small Business Saturday de 2024 se celebrar\u00e1 el s\u00e1bado 30 de noviembre.<\/p>\r\n                <\/div><\/div><\/section>\n<section class=\"ms_faq ms_card \" ><div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><div class=\"accordionButton\"><h3 itemprop=\"name\">\u00bfPor qu\u00e9 es importante el Small Business Saturday? <\/h3> <\/div>\n<div class=\"accordionContent\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"display:none;\"><p itemprop=\"text\">El Small Business Saturday apoya las econom\u00edas locales, la creaci\u00f3n de empleo y el desarrollo comunitario animando a los consumidores a comprar a peque\u00f1a escala y en el \u00e1mbito local.<\/p>\r\n                <\/div><\/div><\/section>\n<section class=\"ms_faq ms_card \" ><div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><div class=\"accordionButton\"><h3 itemprop=\"name\">\u00bfC\u00f3mo pueden participar las peque\u00f1as empresas en el Small Business Saturday? <\/h3> <\/div>\n<div class=\"accordionContent\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"display:none;\"><p itemprop=\"text\">Las peque\u00f1as empresas pueden participar ofreciendo promociones especiales, organizando eventos y promocionando ofertas en l\u00ednea y en las tiendas para atraer clientes.<\/p>\r\n                <\/div><\/div><\/section>\n<section class=\"ms_faq ms_card \" ><div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><div class=\"accordionButton\"><h3 itemprop=\"name\"> \u00bfComprar localmente marca realmente la diferencia? <\/h3> <\/div>\n<div class=\"accordionContent\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"display:none;\"><p itemprop=\"text\">S\u00ed, los estudios demuestran que 68 c\u00e9ntimos de cada d\u00f3lar gastado en una peque\u00f1a empresa permanecen en la comunidad local, apoyando el crecimiento econ\u00f3mico y la creaci\u00f3n de empleo.<\/p>\r\n                <\/div><\/div><\/section>\n<section class=\"ms_faq ms_card \" ><div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><div class=\"accordionButton\"><h3 itemprop=\"name\"> \u00bfPuede el Small Business Saturday beneficiar tambi\u00e9n a las tiendas en l\u00ednea? <\/h3> <\/div>\n<div class=\"accordionContent\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"display:none;\"><p itemprop=\"text\">S\u00ed, las empresas con plataformas de comercio electr\u00f3nico pueden ofrecer ofertas y promociones en l\u00ednea para llegar a los clientes que no pueden comprar en persona.<\/p>\r\n                <\/div><\/div><\/section>\n<div class=\"reference-content\">\n<div class=\"reference-heading reference-content-collapsible-heading\">\n<h2><span id=\"referencias\">Referencias<\/span><\/h2>\n<\/div>\n<div class=\"reference-content-body\">\n<ol>\n<li><a href=\"https:\/\/www.americanexpress.com\/en-us\/newsroom\/articles\/shop-small\/us-consumers-report-an-estimated--17-billion-spending-at-small-b.html\" target=\"_blank\" rel=\"noopener\">US Consumers Report an Estimated $17 Billion Spending at Small Businesses on 14th Annual Small Business Saturday This Year<\/a><span>\u00a0<\/span>(Americanexpress)<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/gerrypoirier\/\" target=\"_blank\" rel=\"noopener\">Gerry Poirier \u2013 AngeLink Inc | LinkedIn<\/a><span>\u00a0<\/span>(Linkedin)<\/li>\n<li><a href=\"https:\/\/angelink.com\/\" target=\"_blank\" rel=\"noopener\">AngeLink | Free Online Fundraising Platform<span>\u00a0<\/span><\/a>(Angelink)<\/li>\n<li><a href=\"https:\/\/www.americanexpress.com\/en-us\/benefits\/shop-small\/\" target=\"_blank\" rel=\"noopener\">Shop Small | American Express US<\/a><span>\u00a0<\/span>(Americanexpress)<\/li>\n<li><a href=\"https:\/\/www.americanexpress.com\/content\/amex\/en-us\/newsroom\/articles\/regions\/american-express-reveals-13th-annual-small-business-saturday.html\" target=\"_blank\" rel=\"noopener\">American-Express-Reveals-13th-Annual-Small-Business-Saturday-Encourages-Consumers-to-Shop-Small-Throughout-the-Holiday-Season-and-Beyond<\/a><span>\u00a0<\/span>(Americanexpress)<\/li>\n<li><a href=\"https:\/\/www.facebook.com\/profile.php?id=61564470278079\" target=\"_blank\" rel=\"noopener\">Clay Carpenter | Facebook<\/a><span>\u00a0<\/span>(Facebook)<\/li>\n<li><a href=\"http:\/\/dodotees.com\/\" target=\"_blank\" rel=\"noopener\">Dodo Tees | Fun Graphic Shirts For Guys and Women<br \/>\n<\/a>(Dodotees)<\/li>\n<li><a href=\"https:\/\/news.constantcontact.com\/2024-09-17-Small-Businesses-Bracing-For-Challenging-Holiday-Season-Amid-Inflation-Concerns,-New-Study-Shows\" target=\"_blank\" rel=\"noopener\">Small Businesses Bracing For Challenging Holiday Season Amid Inflation Concerns, New Study Shows \u2013 Sep 17, 2024<\/a><span>\u00a0<\/span>(News.constantcontact)<\/li>\n<li><a href=\"https:\/\/www.sba.gov\/national-small-business-week\" target=\"_blank\" rel=\"noopener\">National Small Business Week | U.S. Small Business Administration<\/a><span>\u00a0<\/span>(Sba)<\/li>\n<li><a href=\"https:\/\/www.thesmallbusinessexpo.com\/\" target=\"_blank\" rel=\"noopener\">Small Business Expo | Business Conference &amp; Networking Event<\/a><span>\u00a0<\/span>(Thesmallbusinessexpo)<\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/gregzakowicz\/\" target=\"_blank\" rel=\"noopener\">Greg Zakowicz<\/a><span>\u00a0<\/span>(Linkedin)<\/li>\n<li><a href=\"https:\/\/www.omnisend.com\/\" target=\"_blank\" rel=\"noopener\">Just a moment\u2026<\/a><span>\u00a0<\/span>(Omnisend)<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Cuando las peque\u00f1as empresas se unen, ocurren cosas buenas. En eventos como el Small Business Saturday, compradores, vendedores y econom\u00edas locales salen beneficiados. Techopedia habl\u00f3 con expertos y propietarios de peque\u00f1as empresas para entender por qu\u00e9 es importante el Small Business Saturday y c\u00f3mo sacarle el m\u00e1ximo partido. \u00bfQu\u00e9 es el Small Business Saturday y [&hellip;]<\/p>\n","protected":false},"author":286637,"featured_media":67829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1362],"tags":[],"class_list":["post-67828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-black-friday"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v23.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es y cu\u00e1ndo se celebra Small Business Saturday?<\/title>\n<meta name=\"description\" content=\"Te contamos cu\u00e1ndo se celebra el Small Business Saturday y porqu\u00e9 es importante para el desarrollo de las peque\u00f1as empresas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techopedia.com\/es\/small-business-saturday\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Small Business Saturday 2024: Todo lo que necesita saber\" \/>\n<meta property=\"og:description\" content=\"Te contamos cu\u00e1ndo se celebra el Small Business Saturday y porqu\u00e9 es importante para el desarrollo de las peque\u00f1as empresas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techopedia.com\/es\/small-business-saturday\" \/>\n<meta property=\"og:site_name\" content=\"Techopedia Espa\u00f1ol\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-13T07:50:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-13T08:57:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.techopedia.com\/es\/wp-content\/uploads\/sites\/4\/2024\/11\/1731419787134_processed.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"686\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Neil C. 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