{"id":57713,"date":"2024-10-04T06:04:40","date_gmt":"2024-10-04T04:04:40","guid":{"rendered":"https:\/\/www.techopedia.com\/es\/?p=57713"},"modified":"2024-10-04T09:53:21","modified_gmt":"2024-10-04T07:53:21","slug":"google-introduce-anuncios","status":"publish","type":"post","link":"https:\/\/www.techopedia.com\/es\/google-introduce-anuncios","title":{"rendered":"Google introduce anuncios en los res\u00famenes de IA"},"content":{"rendered":"<div class=\"su-note\"  style=\"border-color:#dddddd;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F7F7F7;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n<ul>\n<li>Los Res\u00famenes de IA ahora mostrar\u00e1n anuncios en los resultados de b\u00fasqueda para consultas con un \u00e1ngulo comercial.<\/li>\n<li>Los res\u00famenes de IA mostrar\u00e1n ahora enlaces a p\u00e1ginas web de forma m\u00e1s prominente en el lado derecho del resumen.<\/li>\n<li>Google tambi\u00e9n est\u00e1 lanzando p\u00e1ginas de b\u00fasqueda organizadas por IA para los usuarios de m\u00f3viles de EEUU.<\/li>\n<\/ul>\n<\/div><\/div>\n<p>Tras presentarlo en Google Marketing Live y probarlo desde mayo, <b>Google incorpora oficialmente anuncios a las p<\/b><b>erspectivas generales de la IA<\/b><b>.<\/b><\/p>\n<p>Las perspectivas generales de la IA de Google forman parte de las b\u00fasquedas desde hace alg\u00fan tiempo, ayudando a los usuarios a encontrar informaci\u00f3n r\u00e1pidamente y a explorar todo lo que ofrece la <a href=\"https:\/\/www.techopedia.com\/es\/definicion\/web\">web<\/a>.<\/p>\n<p>Con la introducci\u00f3n de los anuncios en las Perspectivas Generales de la IA,<strong> ahora los usuarios ver\u00e1n anuncios de productos en los resultados de b\u00fasqueda generados por la IA<\/strong> cuando su consulta tenga un \u00e1ngulo comercial.<\/p>\n<p>Por ejemplo, si un usuario busca c\u00f3mo quitar una mancha de hierba de sus pantalones, el resultado de b\u00fasqueda generado por la IA ofrecer\u00e1 consejos sobre c\u00f3mo quitar la mancha, junto con anuncios de productos que podr\u00edan ayudar. <strong>Estos anuncios aparecer\u00e1n bajo un encabezado \u00abPatrocinado\u00bb.<\/strong><\/p>\n<p>Los anuncios de los anunciantes que ya est\u00e9n publicando anuncios de compras, Performance Max o anuncios de b\u00fasqueda generados por IA pueden aparecer ahora en los res\u00famenes de IA.<\/p>\n<p>Durante las pruebas, <a href=\"https:\/\/www.techopedia.com\/es\/definicion\/google\">Google<\/a> descubri\u00f3 que estos anuncios ayudaban a las personas a conectar r\u00e1pidamente con los productos relevantes, permiti\u00e9ndoles dar el siguiente paso m\u00e1s r\u00e1pidamente. Actualmente, <strong>los anuncios en las perspectivas de la IA s\u00f3lo est\u00e1n disponibles para m\u00f3viles en EE.UU.<\/strong><\/p>\n<p>La introducci\u00f3n de anuncios no es el \u00fanico cambio que se va a producir en las perspectivas <a href=\"https:\/\/www.techopedia.com\/es\/inteligencia-artificial\">AI<\/a>. Google tambi\u00e9n est\u00e1 ajustando el formato de las perspectivas AI. Los enlaces a <a href=\"https:\/\/www.techopedia.com\/es\/definicion\/pagina-web\">p\u00e1ginas web<\/a> se mostrar\u00e1n ahora de forma m\u00e1s prominente en la parte derecha del resumen.<\/p>\n<p>Adem\u00e1s, <strong>Google est\u00e1 desplegando p\u00e1ginas de b\u00fasqueda organizadas por IA<\/strong>, que de momento s\u00f3lo est\u00e1n disponibles para m\u00f3viles en EE.UU. y se centran en b\u00fasquedas relacionadas con recetas e inspiraciones de comidas.<\/p>\n<p>Esta funci\u00f3n organiza los resultados de la b\u00fasqueda en funci\u00f3n de la consulta del usuario, en lugar de presentar simplemente una lista de enlaces.<\/p>\n<p>Por \u00faltimo, <strong>Google tambi\u00e9n est\u00e1 ampliando a los dispositivos <a href=\"https:\/\/www.techopedia.com\/es\/definicion\/ios\">iOS<\/a> la funci\u00f3n de b\u00fasqueda de v\u00eddeos de Google Lens<\/strong>, que antes estaba limitada a <a href=\"https:\/\/www.techopedia.com\/es\/definicion\/android\">Android<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tras presentarlo en Google Marketing Live y probarlo desde mayo, Google incorpora oficialmente anuncios a las perspectivas generales de la IA. Las perspectivas generales de la IA de Google forman parte de las b\u00fasquedas desde hace alg\u00fan tiempo, ayudando a los usuarios a encontrar informaci\u00f3n r\u00e1pidamente y a explorar todo lo que ofrece la web. [&hellip;]<\/p>\n","protected":false},"author":286637,"featured_media":57714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-57713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inteligencia-artificial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v23.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google introduce anuncios publicitarios en sus b\u00fasquedas con la IA<\/title>\n<meta name=\"description\" content=\"Google trae novedades en el trimestre del a\u00f1o, como anuncios publicitarios en los res\u00famenes de la IA y b\u00fasqueda de v\u00eddeos de Google Lens.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techopedia.com\/es\/google-introduce-anuncios\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google introduce anuncios en los res\u00famenes de IA\" \/>\n<meta property=\"og:description\" content=\"Google trae novedades en el trimestre del a\u00f1o, como anuncios publicitarios en los res\u00famenes de la IA y b\u00fasqueda de v\u00eddeos de Google Lens.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techopedia.com\/es\/google-introduce-anuncios\" \/>\n<meta property=\"og:site_name\" content=\"Techopedia Espa\u00f1ol\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-04T04:04:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-04T07:53:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.techopedia.com\/es\/wp-content\/uploads\/sites\/4\/2024\/10\/1727989811161_processed.jpg.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"686\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Neil C. 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