{"id":68761,"date":"2024-11-19T06:56:09","date_gmt":"2024-11-19T04:56:09","guid":{"rendered":"https:\/\/www.techopedia.com\/es\/?post_type=definition&#038;p=68761"},"modified":"2024-11-19T11:56:01","modified_gmt":"2024-11-19T09:56:01","slug":"pagina-facebook","status":"publish","type":"definition","link":"https:\/\/www.techopedia.com\/es\/definicion\/pagina-facebook","title":{"rendered":"P\u00e1gina de Facebook"},"content":{"rendered":"<h2><span id=\"que_significa_pagina_de_facebook\">\u00bfQu\u00e9 significa p\u00e1gina de Facebook?<\/span><\/h2>\n<p>Una p\u00e1gina de <a href=\"https:\/\/www.techopedia.com\/es\/definicion\/facebook\">Facebook<\/a> es un <strong>perfil p\u00fablico creado por empresas, organizaciones, famosos<\/strong> y cualquiera que desee promocionarse p\u00fablicamente a trav\u00e9s de las redes sociales.<\/p>\n<p>Las p\u00e1ginas de Facebook funcionan de forma muy parecida a las p\u00e1ginas de perfil personal, salvo que tienen \u00abfans\u00bb en lugar de \u00abamigos\u00bb. Estas p\u00e1ginas son visibles p\u00fablicamente en internet y a menudo publican actualizaciones de estado, enlaces, eventos, fotos y v\u00eddeos en las noticias y muros de sus fans.<\/p>\n<p>Las p\u00e1ginas de Facebook <strong>permiten a las empresas y otras organizaciones interactuar con sus clientes potenciales<\/strong>, en lugar de limitarse a hacerles publicidad. Tambi\u00e9n proporcionan un sencillo centro de informaci\u00f3n sobre el propietario de la p\u00e1gina.<\/p>\n<h2><span id=\"definicion_de_paginas_de_facebook\">Definici\u00f3n de p\u00e1ginas de Facebook<\/span><\/h2>\n<p>Las p\u00e1ginas de Facebook <strong>surgieron a partir de los grupos de Facebook<\/strong>, que cada vez utilizaban m\u00e1s empresas y organizaciones, pero que tambi\u00e9n estaban saturados por un mont\u00f3n de grupos de inter\u00e9s general.<\/p>\n<p>A diferencia de las p\u00e1ginas, los grupos de Facebook no son compatibles con el lenguaje de marcado de Facebook ni con las aplicaciones de Facebook, por lo que las p\u00e1ginas ofrecen mucha m\u00e1s funcionalidad.<\/p>\n<p><strong>Una p\u00e1gina de Facebook puede incorporar lo siguiente:<\/strong><\/p>\n<ul>\n<li>Descripci\u00f3n de la empresa\/organizaci\u00f3n<\/li>\n<li>Informaci\u00f3n de contacto<\/li>\n<li>Comunicados de prensa<\/li>\n<li>Canales RSS<\/li>\n<li>Actualizaciones de Twitter<\/li>\n<li>Noticias de la empresa y actualizaciones de estado<\/li>\n<li>Comentarios de clientes\/interacci\u00f3n<\/li>\n<\/ul>\n<p>Las p\u00e1ginas de Facebook tambi\u00e9n se pueden personalizar para mostrar logotipos corporativos y productos promocionales. Dependiendo de la empresa, u<strong>na p\u00e1gina de Facebook puede utilizarse para avisar a los fans de pr\u00f3ximas promociones u ofertas<\/strong>, o para preguntar a los consumidores sobre sus preferencias.<\/p>\n<p>Tambi\u00e9n se pueden a\u00f1adir aplicaciones para aumentar la funcionalidad de una p\u00e1gina de Facebook, permiti\u00e9ndole conectarse a un canal <a href=\"https:\/\/www.techopedia.com\/es\/definicion\/sitio-redes-sociales\">RSS<\/a> o a v\u00eddeos relevantes de <a href=\"https:\/\/www.techopedia.com\/es\/definicion\/youtube\">YouTube<\/a>. Estas funciones permiten que una p\u00e1gina de Facebook act\u00fae como una plataforma de marketing integrada.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 significa p\u00e1gina de Facebook? Una p\u00e1gina de Facebook es un perfil p\u00fablico creado por empresas, organizaciones, famosos y cualquiera que desee promocionarse p\u00fablicamente a trav\u00e9s de las redes sociales. Las p\u00e1ginas de Facebook funcionan de forma muy parecida a las p\u00e1ginas de perfil personal, salvo que tienen \u00abfans\u00bb en lugar de \u00abamigos\u00bb. Estas p\u00e1ginas [&hellip;]<\/p>\n","protected":false},"author":7813,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"definitioncat":[62],"class_list":["post-68761","definition","type-definition","status-publish","format-standard","hentry","definitioncat-internet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Usos y caracter\u00edsticas de una p\u00e1gina de Facebook<\/title>\n<meta name=\"description\" content=\"Conoce qu\u00e9 elementos contiene una p\u00e1gina de Facebook, su importancia en el marketing digital y las diferencias con un grupo de Facebook.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"P\u00e1gina de Facebook\" \/>\n<meta property=\"og:description\" content=\"Conoce qu\u00e9 elementos contiene una p\u00e1gina de Facebook, su importancia en el marketing digital y las diferencias con un grupo de Facebook.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techopedia.com\/es\/definicion\/pagina-facebook\" \/>\n<meta property=\"og:site_name\" content=\"Techopedia Espa\u00f1ol\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-19T09:56:01+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.techopedia.com\/es\/definicion\/pagina-facebook#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.techopedia.com\/es\/definicion\/pagina-facebook\"},\"author\":{\"name\":\"Margaret Rouse\",\"@id\":\"https:\/\/www.techopedia.com\/es\/#\/schema\/person\/f5dd538e31ee352d105b8af36c4268a5\"},\"headline\":\"P\u00e1gina de Facebook\",\"datePublished\":\"2024-11-19T04:56:09+00:00\",\"dateModified\":\"2024-11-19T09:56:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.techopedia.com\/es\/definicion\/pagina-facebook\"},\"wordCount\":353,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.techopedia.com\/es\/#organization\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.techopedia.com\/es\/definicion\/pagina-facebook#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.techopedia.com\/es\/definicion\/pagina-facebook\",\"url\":\"https:\/\/www.techopedia.com\/es\/definicion\/pagina-facebook\",\"name\":\"Usos y caracter\u00edsticas de una p\u00e1gina de Facebook\",\"isPartOf\":{\"@id\":\"https:\/\/www.techopedia.com\/es\/#website\"},\"datePublished\":\"2024-11-19T04:56:09+00:00\",\"dateModified\":\"2024-11-19T09:56:01+00:00\",\"description\":\"Conoce qu\u00e9 elementos contiene una p\u00e1gina de Facebook, su importancia en el marketing digital y las diferencias con un grupo de Facebook.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.techopedia.com\/es\/definicion\/pagina-facebook#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.techopedia.com\/es\/definicion\/pagina-facebook\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.techopedia.com\/es\/definicion\/pagina-facebook#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/www.techopedia.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Term\",\"item\":\"https:\/\/www.techopedia.com\/es\/definicion\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"P\u00e1gina de Facebook\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.techopedia.com\/es\/#website\",\"url\":\"https:\/\/www.techopedia.com\/es\/\",\"name\":\"Techopedia\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.techopedia.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.techopedia.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.techopedia.com\/es\/#organization\",\"name\":\"Techopedia en Espa\u00f1ol\",\"url\":\"https:\/\/www.techopedia.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.techopedia.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.techopedia.com\/es\/wp-content\/uploads\/sites\/4\/2025\/02\/techopedia-light-logo.svg\",\"contentUrl\":\"https:\/\/www.techopedia.com\/es\/wp-content\/uploads\/sites\/4\/2025\/02\/techopedia-light-logo.svg\",\"caption\":\"Techopedia en Espa\u00f1ol\"},\"image\":{\"@id\":\"https:\/\/www.techopedia.com\/es\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.techopedia.com\/es\/#\/schema\/person\/f5dd538e31ee352d105b8af36c4268a5\",\"name\":\"Margaret Rouse\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.techopedia.com\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2023\/02\/margaret-rouse-headshot.jpeg\",\"contentUrl\":\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2023\/02\/margaret-rouse-headshot.jpeg\",\"caption\":\"Margaret Rouse\"},\"description\":\"Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other\u2019s highly specialized languages.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/margaretrouse\/\",\"https:\/\/x.com\/https:\/\/twitter.com\/@techdefinitions\"],\"knowsAbout\":[\"Technology Expert\"],\"url\":\"https:\/\/www.techopedia.com\/es\/autor\/margaret-rouse\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Usos y caracter\u00edsticas de una p\u00e1gina de Facebook","description":"Conoce qu\u00e9 elementos contiene una p\u00e1gina de Facebook, su importancia en el marketing digital y las diferencias con un grupo de Facebook.","robots":{"index":"noindex","follow":"follow"},"og_locale":"es_ES","og_type":"article","og_title":"P\u00e1gina de Facebook","og_description":"Conoce qu\u00e9 elementos contiene una p\u00e1gina de Facebook, su importancia en el marketing digital y las diferencias con un grupo de Facebook.","og_url":"https:\/\/www.techopedia.com\/es\/definicion\/pagina-facebook","og_site_name":"Techopedia Espa\u00f1ol","article_modified_time":"2024-11-19T09:56:01+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.techopedia.com\/es\/definicion\/pagina-facebook#article","isPartOf":{"@id":"https:\/\/www.techopedia.com\/es\/definicion\/pagina-facebook"},"author":{"name":"Margaret Rouse","@id":"https:\/\/www.techopedia.com\/es\/#\/schema\/person\/f5dd538e31ee352d105b8af36c4268a5"},"headline":"P\u00e1gina de Facebook","datePublished":"2024-11-19T04:56:09+00:00","dateModified":"2024-11-19T09:56:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.techopedia.com\/es\/definicion\/pagina-facebook"},"wordCount":353,"commentCount":0,"publisher":{"@id":"https:\/\/www.techopedia.com\/es\/#organization"},"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.techopedia.com\/es\/definicion\/pagina-facebook#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.techopedia.com\/es\/definicion\/pagina-facebook","url":"https:\/\/www.techopedia.com\/es\/definicion\/pagina-facebook","name":"Usos y caracter\u00edsticas de una p\u00e1gina de Facebook","isPartOf":{"@id":"https:\/\/www.techopedia.com\/es\/#website"},"datePublished":"2024-11-19T04:56:09+00:00","dateModified":"2024-11-19T09:56:01+00:00","description":"Conoce qu\u00e9 elementos contiene una p\u00e1gina de Facebook, su importancia en el marketing digital y las diferencias con un grupo de Facebook.","breadcrumb":{"@id":"https:\/\/www.techopedia.com\/es\/definicion\/pagina-facebook#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.techopedia.com\/es\/definicion\/pagina-facebook"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.techopedia.com\/es\/definicion\/pagina-facebook#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/www.techopedia.com\/es\/"},{"@type":"ListItem","position":2,"name":"Term","item":"https:\/\/www.techopedia.com\/es\/definicion"},{"@type":"ListItem","position":3,"name":"P\u00e1gina de Facebook"}]},{"@type":"WebSite","@id":"https:\/\/www.techopedia.com\/es\/#website","url":"https:\/\/www.techopedia.com\/es\/","name":"Techopedia","description":"","publisher":{"@id":"https:\/\/www.techopedia.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.techopedia.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.techopedia.com\/es\/#organization","name":"Techopedia en Espa\u00f1ol","url":"https:\/\/www.techopedia.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.techopedia.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.techopedia.com\/es\/wp-content\/uploads\/sites\/4\/2025\/02\/techopedia-light-logo.svg","contentUrl":"https:\/\/www.techopedia.com\/es\/wp-content\/uploads\/sites\/4\/2025\/02\/techopedia-light-logo.svg","caption":"Techopedia en Espa\u00f1ol"},"image":{"@id":"https:\/\/www.techopedia.com\/es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.techopedia.com\/es\/#\/schema\/person\/f5dd538e31ee352d105b8af36c4268a5","name":"Margaret Rouse","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.techopedia.com\/es\/#\/schema\/person\/image\/","url":"https:\/\/www.techopedia.com\/wp-content\/uploads\/2023\/02\/margaret-rouse-headshot.jpeg","contentUrl":"https:\/\/www.techopedia.com\/wp-content\/uploads\/2023\/02\/margaret-rouse-headshot.jpeg","caption":"Margaret Rouse"},"description":"Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other\u2019s highly specialized languages.","sameAs":["https:\/\/www.linkedin.com\/in\/margaretrouse\/","https:\/\/x.com\/https:\/\/twitter.com\/@techdefinitions"],"knowsAbout":["Technology Expert"],"url":"https:\/\/www.techopedia.com\/es\/autor\/margaret-rouse"}]}},"_links":{"self":[{"href":"https:\/\/www.techopedia.com\/es\/wp-json\/wp\/v2\/definition\/68761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techopedia.com\/es\/wp-json\/wp\/v2\/definition"}],"about":[{"href":"https:\/\/www.techopedia.com\/es\/wp-json\/wp\/v2\/types\/definition"}],"author":[{"embeddable":true,"href":"https:\/\/www.techopedia.com\/es\/wp-json\/wp\/v2\/users\/7813"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techopedia.com\/es\/wp-json\/wp\/v2\/comments?post=68761"}],"version-history":[{"count":4,"href":"https:\/\/www.techopedia.com\/es\/wp-json\/wp\/v2\/definition\/68761\/revisions"}],"predecessor-version":[{"id":68811,"href":"https:\/\/www.techopedia.com\/es\/wp-json\/wp\/v2\/definition\/68761\/revisions\/68811"}],"wp:attachment":[{"href":"https:\/\/www.techopedia.com\/es\/wp-json\/wp\/v2\/media?parent=68761"}],"wp:term":[{"taxonomy":"definitioncat","embeddable":true,"href":"https:\/\/www.techopedia.com\/es\/wp-json\/wp\/v2\/definitioncat?post=68761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}