{"id":58461,"date":"2024-10-08T06:10:54","date_gmt":"2024-10-08T04:10:54","guid":{"rendered":"https:\/\/www.techopedia.com\/es\/?post_type=definition&#038;p=58461"},"modified":"2024-10-08T10:14:05","modified_gmt":"2024-10-08T08:14:05","slug":"pago-por-contacto","status":"publish","type":"definition","link":"https:\/\/www.techopedia.com\/es\/definicion\/pay-per-lead","title":{"rendered":"Pay per lead (PPL)"},"content":{"rendered":"<div>\n    <section class=\"toc-sticky w-100 bg-white \">\n        <div class=\"toc-sticky__container container\">\n            <div class=\"toc-sticky__open d-flex align-items-end\" data-bs-toggle=\"collapse\"\n                 aria-controls=\"multiCollapse1\"\n                 data-bs-target=\"#multiCollapse1\">\n                <button\n                        class=\"btn btn-primary collapse-action-btn p-1 rounded-circle\"\n                        type=\"button\"\n                >\n                    <i class=\"icon-chevron-up\"><\/i>\n                <\/button>\n                <span id=\"toc-current-title\" class=\"d-flex align-items-center\">\n                    Resumen\n                <\/span>\n                <span class=\"toc-main-title-permanent\">Resumen<\/span>\n            <\/div>\n            <div\n                    class=\"collapse my-3\"\n                    id=\"multiCollapse1\"\n            >\n                <ol class=\"StepProgress\">\n                                                                        <li class=\"StepProgress-item current\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"que_es_el_pay_per_lead_ppl\"\n                               onclick=handleScrollToTitle(\"que_es_el_pay_per_lead_ppl\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">\u00bfQu\u00e9 es el Pay Per Lead (PPL)?<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"puntos_clave\"\n                               onclick=handleScrollToTitle(\"puntos_clave\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">Puntos clave<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"como_funciona_el_modelo_ppl\"\n                               onclick=handleScrollToTitle(\"como_funciona_el_modelo_ppl\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">\u00bfC\u00f3mo funciona el modelo PPL?<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"pago_por_cliente_potencial_frente_a_pago_por_clic_ppc_y_coste_por_accion_cpa\"\n                               onclick=handleScrollToTitle(\"pago_por_cliente_potencial_frente_a_pago_por_clic_ppc_y_coste_por_accion_cpa\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">Pago por cliente potencial frente a pago por clic (PPC) y coste por acci\u00f3n (CPA)<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"canales_de_pago_por_cliente_potencial\"\n                               onclick=handleScrollToTitle(\"canales_de_pago_por_cliente_potencial\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">Canales de pago por cliente potencial<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"pago_por_cliente_potencial_y_seo\"\n                               onclick=handleScrollToTitle(\"pago_por_cliente_potencial_y_seo\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">Pago por cliente potencial y SEO<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"pros_y_contras_de_la_ppl\"\n                               onclick=handleScrollToTitle(\"pros_y_contras_de_la_ppl\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">Pros y contras de la PPL<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"lo_esencial\"\n                               onclick=handleScrollToTitle(\"lo_esencial\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">Lo esencial<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                                                        <li class=\"StepProgress-item\">\n                                                <div class=\"StepProgress-item__group\">\n                            <a data-id=\"preguntas_frecuentes\"\n                               onclick=handleScrollToTitle(\"preguntas_frecuentes\")\n                               class=\"StepProgress-item__link\" data-level=\"2\">Preguntas frecuentes<\/a>\n                                                    <\/div>\n                                                <\/li>\n                                    <\/ol>\n                <div class=\"toc-sticky__container__disperse\"><\/div>\n                <div class=\"toc-sticky__btn-top justify-content-center\">\n                    <button class=\"btn btn-link d-flex align-items-center\" onclick={btnTop()}><p>Ver m\u00e1s<\/p><img decoding=\"async\"\n                                src=\"\/wp-content\/plugins\/table-of-contents\/assets\/images\/arrow-up-circle.svg\"\n                                alt=\"arrow-up-circle\">\n                    <\/button>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    <div class=\"toc-sticky-list\">\n        <div class=\"toc-sticky__container container\">\n            <div class=\"toc-sticky__open d-flex align-items-end\" data-bs-toggle=\"collapse\" aria-controls=\"multiCollapse2\" data-bs-target=\"#multiCollapse2\">\n                <button class=\"btn btn-primary collapse-action-btn p-1 rounded-circle\"\n                        type=\"button\">\n                    <i class=\"icon-chevron-up up\"><\/i>\n                <\/button>\n                <span id=\"toc-current-title\" class=\"d-flex align-items-center\">\n                    Resumen\n                <\/span>\n            <\/div>\n            <div  class=\"collapse my-3\" id=\"multiCollapse2\">\n                <ol class=\"StepProgress\">\n                    \t\t\t\t\t \t\t\t\t\t                                                     <li class=\"StepProgress-item current \">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"que_es_el_pay_per_lead_ppl\"\n                                   onclick=handleScrollToTitle(\"que_es_el_pay_per_lead_ppl\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">\u00bfQu\u00e9 es el Pay Per Lead (PPL)?<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t                                                     <li class=\"StepProgress-item \">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"puntos_clave\"\n                                   onclick=handleScrollToTitle(\"puntos_clave\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">Puntos clave<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t                                                     <li class=\"StepProgress-item \">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"como_funciona_el_modelo_ppl\"\n                                   onclick=handleScrollToTitle(\"como_funciona_el_modelo_ppl\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">\u00bfC\u00f3mo funciona el modelo PPL?<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t\n\t\t\t\t\t\t <span class=\"show_moretoc\">Ver m\u00e1s<\/span>\n\t\t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"pago_por_cliente_potencial_frente_a_pago_por_clic_ppc_y_coste_por_accion_cpa\"\n                                   onclick=handleScrollToTitle(\"pago_por_cliente_potencial_frente_a_pago_por_clic_ppc_y_coste_por_accion_cpa\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">Pago por cliente potencial frente a pago por clic (PPC) y coste por acci\u00f3n (CPA)<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"canales_de_pago_por_cliente_potencial\"\n                                   onclick=handleScrollToTitle(\"canales_de_pago_por_cliente_potencial\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">Canales de pago por cliente potencial<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"pago_por_cliente_potencial_y_seo\"\n                                   onclick=handleScrollToTitle(\"pago_por_cliente_potencial_y_seo\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">Pago por cliente potencial y SEO<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"pros_y_contras_de_la_ppl\"\n                                   onclick=handleScrollToTitle(\"pros_y_contras_de_la_ppl\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">Pros y contras de la PPL<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"lo_esencial\"\n                                   onclick=handleScrollToTitle(\"lo_esencial\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">Lo esencial<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                    \t\t\t\t\t \t\t\t\t\t \t\t\t\t\t\t  \t\t\t\t\t                                                      <li class=\"StepProgress-item ms_hidetoc\">\n                                                    <div class=\"StepProgress-item__group\">\n                                <a data-id=\"preguntas_frecuentes\"\n                                   onclick=handleScrollToTitle(\"preguntas_frecuentes\")\n                                   class=\"StepProgress-item__link\"\n                                   data-level=\"2\">Preguntas frecuentes<\/a>\n                                                            <\/div>\n                                                    <\/li>\n                                    <\/ol>\n            <\/div>\n            <div 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pageLegendCollapse);\n\tjQuery('span.show_moretoc').click(function(){\n\t\tjQuery('span.show_moretoc').hide();\n\t   jQuery('.ms_hidetoc').show();\n\t});\n    });\n\n    \/\/ When the user clicks on the button, scroll to the top of the document\n    function btnTop() {\n        const pageLegend = document.querySelector('#multiCollapse1');\n        document.querySelector('html').classList.remove('overflow-hidden');\n        pageLegend.classList.remove('overflow-auto');\n        pageLegend.style.height = 'auto';\n        window.scrollTo({\n            top: 0,\n            behavior: 'smooth'\n        });\n    }\n\n    const handleScrollToTitle = (id) => {\n        const el = document.getElementById(id);\n        const headerHeightDifference = window.innerWidth < 992 ? -30 : -15;\n        window.scrollTo({\n            top: el.offsetTop - 60 - headerHeightDifference - 10,\n        });\n    }\n<\/script>\n\n<h2><span id=\"que_es_el_pay_per_lead_ppl\">\u00bfQu\u00e9 es el Pay Per Lead (PPL)?<\/span><\/h2>\n<p>La definici\u00f3n de pago por cliente potencial (PPL) es un <strong>modelo de marketing basado en el rendimiento en el que un vendedor o anunciante paga <\/strong>a un socio, comercializador o afiliado <strong>por cada contacto de ventas generado<\/strong>, en lugar de pagar por clics o impresiones en el <a href=\"https:\/\/www.techopedia.com\/es\/definicion\/sitio-web\">sitio web.<\/a><\/p>\n<p>\u00bfQu\u00e9 es un programa de afiliaci\u00f3n de pago por lead? Es un tipo de acuerdo de <a href=\"https:\/\/www.techopedia.com\/es\/definicion\/marketing-online\">marketing<\/a> en el que una empresa trabaja con afiliados, a los que se compensa por cada cliente potencial que recomiendan.<\/p>\n<p><strong>Un lead es un cliente potencial que ha expresado inter\u00e9s en un producto<\/strong> <strong>o servicio<\/strong> facilitando su informaci\u00f3n de contacto o realizando alguna acci\u00f3n predefinida, como rellenar un formulario, suscribirse a un bolet\u00edn o solicitar un presupuesto, pero que a\u00fan no ha realizado una compra real.<\/p>\n<p>El modelo PPL<strong> ayuda a las empresas a centrar su presupuesto de marketing<\/strong> <strong>en la adquisici\u00f3n de clientes potenciales de calidad<\/strong> con una mayor probabilidad de que se conviertan en ventas.<\/p>\n<div class=\"su-note\"  style=\"border-color:#dddddd;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#F7F7F7;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n<h2><span id=\"puntos_clave\">Puntos clave<\/span><\/h2>\n<ul>\n<li>El PPL es un enfoque rentable del marketing que permite a las empresas asignar su presupuesto de marketing de forma eficaz, pagando s\u00f3lo por los clientes potenciales reales, en lugar de por los clics o las impresiones de la p\u00e1gina web.<\/li>\n<li>Este modelo se centra en generar clientes potenciales de alta calidad con una mayor probabilidad de conversi\u00f3n.<\/li>\n<li>Los pagos PPL se basan en el rendimiento y est\u00e1n vinculados directamente a los resultados, lo que garantiza un mejor retorno de la inversi\u00f3n (ROI).<\/li>\n<li>Las campa\u00f1as PPL pueden ejecutarse a trav\u00e9s de varios canales, incluidos los motores de b\u00fasqueda, las redes sociales y las redes de afiliados.<\/li>\n<li>Proporciona m\u00e9tricas claras para evaluar la eficacia de los esfuerzos de marketing.<\/li>\n<\/ul>\n<\/div><\/div>\n<h2><span id=\"como_funciona_el_modelo_ppl\">\u00bfC\u00f3mo funciona el modelo PPL?<\/span><\/h2>\n<p>En el modelo PPL,<strong> las empresas se asocian con vendedores, afiliados o plataformas especializados en la generaci\u00f3n de clientes potenciales.<\/strong> Estos socios utilizan diversas t\u00e1cticas de marketing para atraer a clientes potenciales y animarles a realizar una acci\u00f3n espec\u00edfica que les califique como clientes potenciales.<\/p>\n<p>Una vez completada la acci\u00f3n, se captura la informaci\u00f3n del cliente potencial y se env\u00eda a la empresa. El cliente potencial se punt\u00faa o califica seg\u00fan su calidad o su proximidad a convertirse en un cliente de pago. A continuaci\u00f3n,<strong> la empresa paga al socio una cantidad predeterminada por cada cliente potencial cualificado.<\/strong><\/p>\n<p>Para mejorar las relaciones con los clientes y optimizar los procesos de venta, es fundamental utilizar aplicaciones de <a href=\"https:\/\/www.techopedia.com\/es\/definicion\/gestion-relaciones-clientes-crm\">gesti\u00f3n de las relaciones con los clientes<\/a> (CRM) adem\u00e1s de las estrategias de PPL.<\/p>\n<p>Estas aplicaciones<strong> ofrecen funciones como campa\u00f1as de marketing por correo electr\u00f3nico y herramientas para gestionar los canales de ventas<\/strong>, que ayudan a optimizar la conversi\u00f3n de clientes potenciales en clientes de pago.<\/p>\n<p>Pasos de una campa\u00f1a PPL:<\/p>\n<ol>\n<li><b><strong>Definir los criterios de los<\/strong><\/b><strong> clientes potenciales:<\/strong> Establecer qu\u00e9 constituye un cliente potencial, como rellenar un formulario o solicitar m\u00e1s informaci\u00f3n.<\/li>\n<li><strong>Selecciona los canales de <\/strong><b><strong>marketing: <\/strong><\/b>Elige los canales adecuados para llegar a los clientes potenciales.<\/li>\n<li><b><strong>Crea materiales de marketing: <\/strong><\/b>Desarrolla anuncios, p\u00e1ginas de destino y otros contenidos de marketing.<\/li>\n<li><b><strong>Seguimiento de clientes potenciales <\/strong><\/b>Utiliza mecanismos de seguimiento para garantizar que los clientes potenciales se registran y atribuyen con precisi\u00f3n.<\/li>\n<li><strong>Evaluar el rendimiento <\/strong>Analiza la calidad de los clientes potenciales y la eficacia de la campa\u00f1a para optimizar futuros esfuerzos.<\/li>\n<\/ol>\n<h2><span id=\"pago_por_cliente_potencial_frente_a_pago_por_clic_ppc_y_coste_por_accion_cpa\">Pago por cliente potencial frente a pago por clic (PPC) y coste por acci\u00f3n (CPA)<\/span><\/h2>\n<p><span><div class=\"su-tabs su-tabs-style-default su-tabs-mobile-stack su-tabs-vertical\" data-active=\"1\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-tabs-nav\"><span class=\"\" data-url=\"\" data-target=\"blank\" tabindex=\"0\" role=\"button\">Pago por lead (PPL)<\/span><span class=\"\" data-url=\"\" data-target=\"blank\" tabindex=\"0\" role=\"button\">Pago por clic (PPC)<\/span><span class=\"\" data-url=\"\" data-target=\"blank\" tabindex=\"0\" role=\"button\">Coste por acci\u00f3n (CPA)<\/span><\/div><div class=\"su-tabs-panes\"><div class=\"su-tabs-pane su-u-clearfix su-u-trim\" data-title=\"Pago por lead (PPL)\"><\/span><\/p>\n<p><b><strong>Base de pago<\/strong><\/b>: Por contacto generado<\/p>\n<p><b><strong>Enfoque<\/strong><\/b>: Calidad de los clientes potenciales<\/p>\n<p><b><strong>Eficiencia de costes<\/strong><\/b>: Alta, ya que el pago es por cliente potencial<\/p>\n<p><b><strong>Nivel de riesgo<\/strong><\/b>: Bajo, ya que el pago est\u00e1 vinculado a la generaci\u00f3n de clientes potenciales<\/p>\n<p><b><strong>Ideal para<\/strong><\/b>: Empresas que buscan clientes potenciales de calidad<\/p>\n<p><span><\/div>\n<div class=\"su-tabs-pane su-u-clearfix su-u-trim\" data-title=\"Pago por clic (PPC)\"><\/span><\/p>\n<p><b><strong>Base de pago<\/strong><\/b>: Por clic en un anuncio<\/p>\n<p><b><strong>Enfoque<\/strong><\/b>: Compromiso del anuncio<\/p>\n<p><b><strong>Eficiencia de costes<\/strong><\/b>: Media, ya que los clics pueden no dar lugar a conversiones<\/p>\n<p><b><strong>Nivel de riesgo<\/strong><\/b>: Mayor, ya que los clics pueden no dar lugar a clientes potenciales<\/p>\n<p><b><strong>Ideal para<\/strong><\/b>: Empresas que buscan atraer tr\u00e1fico<\/p>\n<p><span><\/div>\n<div class=\"su-tabs-pane su-u-clearfix su-u-trim\" data-title=\"Coste por acci\u00f3n (CPA)\"><\/span><\/p>\n<p><b><strong>Base de pago<\/strong><\/b>: Por acci\u00f3n espec\u00edfica (por ejemplo, compra, inscripci\u00f3n)<\/p>\n<p><b><strong>Enfoque<\/strong><\/b>: Finalizaci\u00f3n de la acci\u00f3n<\/p>\n<p><b><strong>Rentabilidad<\/strong><\/b>: Alta, ya que el pago es por acciones completadas<\/p>\n<p><b><strong>Nivel de riesgo<\/strong><\/b>: Bajo, ya que el pago es por las acciones realizadas<\/p>\n<p><b><strong>Ideal para<\/strong><\/b>: Empresas que desean acciones espec\u00edficas de los usuarios<\/p>\n<p><span><\/div><\/div><\/div><\/span><\/p>\n<h2><span id=\"canales_de_pago_por_cliente_potencial\">Canales de pago por cliente potencial<\/span><\/h2>\n<p>Las campa\u00f1as PPL pueden ejecutarse a trav\u00e9s de diversos canales,<strong> cada uno de los cuales ofrece ventajas \u00fanicas<\/strong> para llegar a clientes potenciales:<\/p>\n<p><span><div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-arrow-circle-1 su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Marketing en buscadores (SEM)<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\"><\/span><br \/>\nUtilizar motores de b\u00fasqueda como Google para dirigirse a los usuarios que buscan activamente productos o servicios relacionados.<br \/>\n<span><\/div><\/div><\/span><\/p>\n<p><span><div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-arrow-circle-1 su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Publicidad en redes sociales<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\"><\/span><br \/>\n<span>Utilizar plataformas de redes sociales como Facebook, LinkedIn e Instagram para captar clientes potenciales mediante anuncios espec\u00edficos.<\/div><\/div><\/span><\/p>\n<p><span><div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-arrow-circle-1 su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Marketing de contenidos<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\"><\/span><br \/>\n<span>Creaci\u00f3n de contenidos de valor para atraer y captar clientes potenciales interesados en temas espec\u00edficos.<\/div><\/div><\/span><\/p>\n<p><span><div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-arrow-circle-1 su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Marketing por correo electr\u00f3nico<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\"><\/span><br \/>\n<span>Env\u00edo de campa\u00f1as de correo electr\u00f3nico dirigidas a clientes potenciales que hayan mostrado inter\u00e9s en ofertas relacionadas.<\/div><\/div><\/span><\/p>\n<p><span><div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-arrow-circle-1 su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Marketing de afiliaci\u00f3n<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\"><\/span><br \/>\n<span>Asociarse con afiliados que promocionen los productos o servicios y generen clientes potenciales para la empresa.<\/div><\/div><\/span><\/p>\n<h2><span id=\"pago_por_cliente_potencial_y_seo\">Pago por cliente potencial y SEO<\/span><\/h2>\n<p>La <a href=\"https:\/\/www.techopedia.com\/es\/definicion\/seo\">optimizaci\u00f3n para motores de b\u00fasqueda (SEO)<\/a> es <strong>fundamental para la eficacia de las campa\u00f1as de marketing online de PPL.<\/strong> Al optimizar el contenido del sitio web para los motores de b\u00fasqueda, las empresas pueden atraer tr\u00e1fico de b\u00fasqueda org\u00e1nico y generar clientes potenciales de alta calidad sin depender \u00fanicamente de la publicidad de pago.<\/p>\n<p><strong>Estrategias eficaces de SEO para PPL:<\/strong><\/p>\n<p><span><div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-arrow-circle-1 su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Optimizaci\u00f3n de palabras clave<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\"><\/span><br \/>\nIdentificar y utilizar palabras clave relevantes para mejorar la clasificaci\u00f3n en los motores de b\u00fasqueda y atraer clientes potenciales.<br \/>\n<span><\/div><\/div><\/span><\/p>\n<p><span><div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-arrow-circle-1 su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Creaci\u00f3n de contenidos<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\"><\/span><br \/>\n<span>Producir contenidos informativos y atractivos que respondan a las necesidades e intereses del p\u00fablico destinatario.<\/div><\/div><\/span><\/p>\n<p><span><div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-arrow-circle-1 su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>SEO en la p\u00e1gina<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\"><\/span><br \/>\n<span>Garantizar que elementos del sitio web como meta descripciones, encabezados e im\u00e1genes est\u00e9n optimizados para los motores de b\u00fasqueda.<\/div><\/div><\/span><\/p>\n<p><span><div class=\"su-spoiler su-spoiler-style-fancy su-spoiler-icon-arrow-circle-1 su-spoiler-closed\" data-scroll-offset=\"0\" data-anchor-in-url=\"no\"><div class=\"su-spoiler-title\" tabindex=\"0\" role=\"button\"><span class=\"su-spoiler-icon\"><\/span>Creaci\u00f3n de enlaces<\/div><div class=\"su-spoiler-content su-u-clearfix su-u-trim\"><\/span><br \/>\n<span>Adquirir backlinks de alta calidad para mejorar la autoridad de dominio y la visibilidad de un sitio web.<\/div><\/div><\/span><\/p>\n<h2><span id=\"pros_y_contras_de_la_ppl\">Pros y contras de la PPL<\/span><\/h2>\n<div class=\"su-row\"><div class=\"su-column su-column-size-1-2\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<p><strong>Pros <img decoding=\"async\" src=\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2023\/08\/pros.svg\" alt=\"pros\" width=\"24\" height=\"26\" \/><\/strong><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-check-circle\" style=\"color:#77e31f\"><\/i> Rentable<\/li>\n<li><i class=\"sui sui-check-circle\" style=\"color:#77e31f\"><\/i> Contactos de alta calidad<\/li>\n<li><i class=\"sui sui-check-circle\" style=\"color:#77e31f\"><\/i> Basado en el rendimiento<\/li>\n<li><i class=\"sui sui-check-circle\" style=\"color:#77e31f\"><\/i> M\u00e9tricas claras<\/li>\n<li><i class=\"sui sui-check-circle\" style=\"color:#77e31f\"><\/i> Flexible<\/li>\n<\/ul>\n<\/div><\/div><\/div> <div class=\"su-column su-column-size-1-2\"><div class=\"su-column-inner su-u-clearfix su-u-trim\">\n<p><strong>Cons <img decoding=\"async\" src=\"https:\/\/www.techopedia.com\/wp-content\/uploads\/2023\/08\/cons.svg\" alt=\"cons\" width=\"24\" height=\"26\" \/><\/strong><\/p>\n<div class=\"su-list\" style=\"margin-left:0px\">\n<ul>\n<li><i class=\"sui sui-remove\" style=\"color:#e31f28\"><\/i> Variabilidad de la calidad del plomo<\/li>\n<li><i class=\"sui sui-remove\" style=\"color:#e31f28\"><\/i> Configuraci\u00f3n inicial<\/li>\n<li><i class=\"sui sui-remove\" style=\"color:#e31f28\"><\/i> Dependencia de los socios<\/li>\n<li><i class=\"sui sui-remove\" style=\"color:#e31f28\"><\/i> Posibilidad de fraude<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n<h2><span id=\"lo_esencial\">Lo esencial<\/span><\/h2>\n<p>El pago por cliente potencial (PPL) es un <strong>modelo de marketing para empresas que pretenden generar clientes potenciales de alta calidad<\/strong> y maximizar su <a href=\"https:\/\/www.techopedia.com\/es\/definicion\/retorno-inversion-roi\">ROI<\/a> de marketing.<\/p>\n<p>Al comprender el significado del pago por cliente potencial y los canales y estrategias m\u00e1s eficaces para sus productos o servicios, las empresas pueden atraer y convertir a clientes potenciales para aumentar las ventas.<\/p>\n<p>Las empresas deben conocer los retos y las ventajas del PPL como parte de una estrategia de marketing integral para sacar el m\u00e1ximo partido de este enfoque.<\/p>\n<h2><span id=\"preguntas_frecuentes\">Preguntas frecuentes<\/span><\/h2>\n<div class=\"man_faq_sec\" itemscope itemtype=\"https:\/\/schema.org\/FAQPage\"><\/time><section class=\"ms_faq ms_card \" ><div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><div class=\"accordionButton\"><h3 itemprop=\"name\"> \u00bfQu\u00e9 es el pago por lead? <\/h3> <\/div>\n<div class=\"accordionContent\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"display:none;\"><p itemprop=\"text\">Pago por cliente potencial significa que las empresas pagan a los vendedores s\u00f3lo cuando se genera un cliente potencial, normalmente al proporcionar informaci\u00f3n de contacto o realizar una acci\u00f3n espec\u00edfica. <\/p>\r\n                <\/div><\/div><\/section>\n<section class=\"ms_faq ms_card \" ><div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><div class=\"accordionButton\"><h3 itemprop=\"name\"> \u00bfEs leg\u00edtimo el pago por cliente potencial? <\/h3> <\/div>\n<div class=\"accordionContent\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"display:none;\"><p itemprop=\"text\"> S\u00ed, el pago por cliente potencial es un modelo de marketing leg\u00edtimo utilizado por muchas empresas para captar clientes potenciales de forma eficaz. <\/p>\r\n                <\/div><\/div><\/section>\n<section class=\"ms_faq ms_card \" ><div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><div class=\"accordionButton\"><h3 itemprop=\"name\">\u00bfQu\u00e9 se entiende por remuneraci\u00f3n de directivos? <\/h3> <\/div>\n<div class=\"accordionContent\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"display:none;\"><p itemprop=\"text\">El pago por lead se refiere a la cantidad que las empresas pagan por cada contacto generado a trav\u00e9s de sus esfuerzos de marketing. <\/p>\r\n                <\/div><\/div><\/section>\n<section class=\"ms_faq ms_card \" ><div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><div class=\"accordionButton\"><h3 itemprop=\"name\"> \u00bfCu\u00e1les son las ventajas del pago por cliente potencial? <\/h3> <\/div>\n<div class=\"accordionContent\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"display:none;\"><p itemprop=\"text\"> Las ventajas incluyen rentabilidad, clientes potenciales de alta calidad, pagos basados en el rendimiento, m\u00e9tricas claras y flexibilidad en m\u00faltiples canales de marketing. <\/p>\r\n                <\/div><\/div><\/section>\n<section class=\"ms_faq ms_card \" ><div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\"><div class=\"accordionButton\"><h3 itemprop=\"name\"> \u00bfQu\u00e9 significa pagar por clientes potenciales? <\/h3> <\/div>\n<div class=\"accordionContent\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"display:none;\"><p itemprop=\"text\"> Pagar por clientes potenciales significa que una empresa compensa a los vendedores o socios por cada cliente potencial que muestra inter\u00e9s en sus productos o servicios completando una acci\u00f3n predefinida.<\/p>\r\n                <\/div><\/div><\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es el Pay Per Lead (PPL)? La definici\u00f3n de pago por cliente potencial (PPL) es un modelo de marketing basado en el rendimiento en el que un vendedor o anunciante paga a un socio, comercializador o afiliado por cada contacto de ventas generado, en lugar de pagar por clics o impresiones en el sitio [&hellip;]<\/p>\n","protected":false},"author":286587,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"definitioncat":[889],"class_list":["post-58461","definition","type-definition","status-publish","format-standard","hentry","definitioncat-software"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo funciona el pago por lead en el marketing?<\/title>\n<meta name=\"description\" content=\"Te explicamos la importancia del pago por contacto 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