{"id":50790,"date":"2024-09-04T03:00:00","date_gmt":"2024-09-04T01:00:00","guid":{"rendered":"https:\/\/www.techopedia.com\/es\/?post_type=definition&#038;p=50790"},"modified":"2024-09-04T10:30:20","modified_gmt":"2024-09-04T08:30:20","slug":"publicidad-online","status":"publish","type":"definition","link":"https:\/\/www.techopedia.com\/es\/definicion\/publicidad-online","title":{"rendered":"Publicidad online"},"content":{"rendered":"<h2><span id=\"que_significa_publicidad_online\">\u00bfQu\u00e9 significa publicidad online?<\/span><\/h2>\n<p>La publicidad online es una <strong>estrategia de marketing que implica el uso de <a href=\"https:\/\/www.techopedia.com\/es\/definicion\/internet\">Internet<\/a> como medio para obtener tr\u00e1fico <a href=\"https:\/\/www.techopedia.com\/es\/definicion\/web\">web<\/a><\/strong> y dirigir y enviar mensajes de marketing a los clientes adecuados. La publicidad online est\u00e1 orientada a definir mercados mediante aplicaciones \u00fanicas y \u00fatiles.<\/p>\n<p>Desde principios de la d\u00e9cada de 1990 se ha producido un aumento exponencial del crecimiento de la publicidad online, que se ha convertido en un est\u00e1ndar para peque\u00f1as y grandes organizaciones.<\/p>\n<p>La publicidad online tambi\u00e9n se conoce como publicidad en Internet o Publicidad Digital.<\/p>\n<h2><span id=\"definicion_de_publicidad_online\">Definici\u00f3n de publicidad Online<\/span><\/h2>\n<p>Una gran ventaja de la publicidad online es la r\u00e1pida promoci\u00f3n de la informaci\u00f3n de los productos sin l\u00edmites de fronteras geogr\u00e1ficas. Un reto importante es el campo en<strong> evoluci\u00f3n de la publicidad interactiva<\/strong>, que plantea nuevos desaf\u00edos a los anunciantes online.<\/p>\n<p>Los anuncios online se compran a trav\u00e9s de uno de los siguientes veh\u00edculos habituales:<\/p>\n<ul>\n<li><strong>Coste por Mil (CPM):<\/strong> Los anunciantes pagan cuando sus mensajes se exponen a audiencias espec\u00edficas.<\/li>\n<li><strong>Coste por clic (CPC):<\/strong> Los anunciantes pagan cada vez que un usuario hace clic en sus anuncios.<\/li>\n<li><strong>Coste por Acci\u00f3n (CPA):<\/strong> Los anunciantes s\u00f3lo pagan cuando se realiza una acci\u00f3n concreta (generalmente una compra).<\/li>\n<\/ul>\n<p>Algunos ejemplos de publicidad online son los banners, las p\u00e1ginas de resultados de los motores de b\u00fasqueda, los anuncios en redes sociales, el spam por correo electr\u00f3nico, los anuncios clasificados online, las ventanas emergentes, los anuncios contextuales y el <a href=\"https:\/\/www.techopedia.com\/es\/definicion\/spyware\">spyware<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 significa publicidad online? La publicidad online es una estrategia de marketing que implica el uso de Internet como medio para obtener tr\u00e1fico web y dirigir y enviar mensajes de marketing a los clientes adecuados. La publicidad online est\u00e1 orientada a definir mercados mediante aplicaciones \u00fanicas y \u00fatiles. Desde principios de la d\u00e9cada de 1990 [&hellip;]<\/p>\n","protected":false},"author":7813,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"definitioncat":[62],"class_list":["post-50790","definition","type-definition","status-publish","format-standard","hentry","definitioncat-internet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es la publicidad online y para qu\u00e9 sirve?<\/title>\n<meta name=\"description\" content=\"Te contamos la evoluci\u00f3n de la publicidad online y los principales retos a los que se enfrenta, as\u00ed como la forma de afrontarlos.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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