{"id":44899,"date":"2024-08-05T10:05:04","date_gmt":"2024-08-05T08:05:04","guid":{"rendered":"https:\/\/www.techopedia.com\/es\/?post_type=definition&#038;p=44899"},"modified":"2024-08-05T10:08:11","modified_gmt":"2024-08-05T08:08:11","slug":"publicidad-contextual","status":"publish","type":"definition","link":"https:\/\/www.techopedia.com\/es\/definicion\/publicidad-contextual","title":{"rendered":"Publicidad contextual"},"content":{"rendered":"<h2><span id=\"que_significa_publicidad_contextual\">\u00bfQu\u00e9 significa publicidad contextual?<\/span><\/h2>\n<p>La publicidad contextual es una forma de <strong>publicidad online<\/strong> que muestra anuncios en <a href=\"https:\/\/www.techopedia.com\/es\/definicion\/sitio-web\">sitios web<\/a> basados en las palabras clave, el contenido o el tema del sitio web.<\/p>\n<p>Es una t\u00e9cnica de publicidad dirigida que <strong>se utiliza habitualmente en anuncios de blogs, sitios web y otros medios online.<\/strong> Los motores de b\u00fasqueda tambi\u00e9n utilizan la publicidad contextual para mostrar anuncios basados en las palabras clave o frases buscadas.<\/p>\n<p>La publicidad contextual tambi\u00e9n se conoce como marketing contextual.<\/p>\n<h2><span id=\"definicion_de_publicidad_contextual\">Definici\u00f3n de publicidad contextual<\/span><\/h2>\n<p>La publicidad contextual<strong> permite principalmente a un anunciante mostrar anuncios basados en los intereses o temas de acceso habitual del usuario. <\/strong><\/p>\n<p>La publicidad contextual funciona cuando un visitante entra en una p\u00e1gina web: utilizando el contenido, el contexto, las palabras clave y la tem\u00e1tica del sitio web, las redes publicitarias muestran anuncios relacionados con \u00e9l.<\/p>\n<p>Por ejemplo, en un sitio web sobre televisi\u00f3n, lo m\u00e1s probable es que la publicidad contextual muestre anuncios de fabricantes de televisores, proveedores, tiendas online de electr\u00f3nica, programas de televisi\u00f3n y productos y servicios similares.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 significa publicidad contextual? La publicidad contextual es una forma de publicidad online que muestra anuncios en sitios web basados en las palabras clave, el contenido o el tema del sitio web. Es una t\u00e9cnica de publicidad dirigida que se utiliza habitualmente en anuncios de blogs, sitios web y otros medios online. Los motores de [&hellip;]<\/p>\n","protected":false},"author":7813,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"definitioncat":[889],"class_list":["post-44899","definition","type-definition","status-publish","format-standard","hentry","definitioncat-software"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es la publicidad contextual?: Caracter\u00edsticas principales<\/title>\n<meta name=\"description\" content=\"La publicidad contextual es un tipo de publicidad basado en palabras clave, conoce sus objetivos principales en el marketing online.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" 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