{"id":32990,"date":"2024-06-20T06:49:13","date_gmt":"2024-06-20T04:49:13","guid":{"rendered":"https:\/\/www.techopedia.com\/es\/?post_type=definition&#038;p=32990"},"modified":"2024-06-20T10:10:50","modified_gmt":"2024-06-20T08:10:50","slug":"pagina-captacion","status":"publish","type":"definition","link":"https:\/\/www.techopedia.com\/es\/definicion\/pagina-captacion","title":{"rendered":"P\u00e1gina de captaci\u00f3n"},"content":{"rendered":"<h2><span id=\"que_significa_pagina_de_captacion\">\u00bfQu\u00e9 significa p\u00e1gina de captaci\u00f3n?<\/span><\/h2>\n<p>Una p\u00e1gina de captaci\u00f3n es un tipo de p\u00e1gina de aterrizaje en el dise\u00f1o Web, donde <strong>el objetivo general es obtener informaci\u00f3n opt-in<\/strong>, como una direcci\u00f3n de correo electr\u00f3nico, de los usuarios.<\/p>\n<p>Este tipo de p\u00e1gina se incluye a menudo en una estrategia de dise\u00f1o <a href=\"https:\/\/www.techopedia.com\/es\/definicion\/web\">Web<\/a> m\u00e1s amplia para un sitio.<\/p>\n<h2><span id=\"definicion_de_pagina_de_captacion\">Definici\u00f3n de p\u00e1gina de captaci\u00f3n<\/span><\/h2>\n<p>Debido a que el objetivo es bastante dif\u00edcil, el dise\u00f1o de una p\u00e1gina de captaci\u00f3n implica mucho trabajo. Una t\u00e1ctica general es privar a la p\u00e1gina de hiperv\u00ednculos y opciones.<\/p>\n<p>La p\u00e1gina de captaci\u00f3n <strong>puede tener muchos gr\u00e1ficos impresionantes, pero muy poco contenido<\/strong> y pocas o ninguna opci\u00f3n para el usuario aparte del env\u00edo de un correo electr\u00f3nico u otra informaci\u00f3n de identificaci\u00f3n.<\/p>\n<p>Luego, como incentivo de atracci\u00f3n, muchos dise\u00f1adores asocian de alguna manera el veh\u00edculo de env\u00edo de correo electr\u00f3nico con alg\u00fan tipo de recurso de datos, como un libro electr\u00f3nico, un libro blanco u otra oferta \u00fatil o deseable.<\/p>\n<p>El uso de p\u00e1gina de captaci\u00f3n tambi\u00e9n se inscribe en una controversia mayor sobre el dise\u00f1o Web.<strong> La idea general es que una p\u00e1gina de captaci\u00f3n est\u00e1 hecha para servir al vendedor, no al usuario.<\/strong><\/p>\n<p>Los expertos del sector no se ponen de acuerdo sobre los resultados generales del comportamiento en torno a la adici\u00f3n de elementos como las p\u00e1ginas de captaci\u00f3n al sitio y si funcionan eficazmente o frustran, molestan y enfadan a los usuarios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 significa p\u00e1gina de captaci\u00f3n? Una p\u00e1gina de captaci\u00f3n es un tipo de p\u00e1gina de aterrizaje en el dise\u00f1o Web, donde el objetivo general es obtener informaci\u00f3n opt-in, como una direcci\u00f3n de correo electr\u00f3nico, de los usuarios. Este tipo de p\u00e1gina se incluye a menudo en una estrategia de dise\u00f1o Web m\u00e1s amplia para un [&hellip;]<\/p>\n","protected":false},"author":7813,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"definitioncat":[858],"class_list":["post-32990","definition","type-definition","status-publish","format-standard","hentry","definitioncat-devops"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v23.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Objetivos de la p\u00e1gina de captaci\u00f3n<\/title>\n<meta name=\"description\" content=\"Te explicamos las principales caracter\u00edsticas y las funciones que cumple una p\u00e1gina de captaci\u00f3n en el dise\u00f1o web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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