{"id":17782,"date":"2024-04-04T07:00:33","date_gmt":"2024-04-04T07:00:33","guid":{"rendered":"https:\/\/www.techopedia.com\/es\/?post_type=definition&#038;p=17782"},"modified":"2024-04-04T07:27:42","modified_gmt":"2024-04-04T07:27:42","slug":"sala-guerra-redes-sociales","status":"publish","type":"definition","link":"https:\/\/www.techopedia.com\/es\/definicion\/guerra-redes-sociales","title":{"rendered":"Sala de guerra de las redes sociales"},"content":{"rendered":"<h2><span id=\"que_significa_sala_de_guerra_en_las_redes_sociales\">\u00bfQu\u00e9 significa sala de guerra en las redes sociales?<\/span><\/h2>\n<p>Una sala de guerra de medios sociales es una t\u00e1ctica organizada de marketing en medios sociales (SMM) en la que <strong>una organizaci\u00f3n asimila un equipo de 10 o m\u00e1s activistas de medios sociales para compartir un mensaje<\/strong> o una campa\u00f1a con grupos, grupos demogr\u00e1ficos o segmentos de medios espec\u00edficos.<\/p>\n<p>Una sala de guerra de medios sociales<strong> puede utilizarse para lanzar un nuevo producto o servicio<\/strong>, combatir la prensa negativa, definir m\u00e9tricas de negocio o crear expectaci\u00f3n en las redes sociales.<\/p>\n<h2><span id=\"diccionario_techopedia_sala_de_guerra_de_las_redes_sociales\">Diccionario Techopedia: Sala de guerra de las redes sociales<\/span><\/h2>\n<p>El concepto de sala de guerra en las redes sociales es sencillo: Llamar la atenci\u00f3n reuniendo a un gran grupo de 10 o m\u00e1s personas para difundir un mensaje o una campa\u00f1a a trav\u00e9s de las cuentas empresariales y personales de las redes sociales.<strong> Este esfuerzo est\u00e1 bien planificado y suele completarse en poco tiempo, normalmente un d\u00eda<\/strong>.<\/p>\n<p>Al igual que con las campa\u00f1as de marketing tradicionales, el proceso comienza con la identificaci\u00f3n de los compradores, las redes sociales, las comunidades y las principales personas influyentes del mercado objetivo, seguida de la estrategia y el desarrollo de los mensajes. Una vez establecidos estos componentes b\u00e1sicos, un equipo de 10 o m\u00e1s empleados y\/o voluntarios utiliza las herramientas t\u00e9cnicas y de marketing necesarias para empezar a difundir el mensaje.<\/p>\n<p>Una sala de guerra en las redes sociales tiene \u00e9xito si se produce un aumento sustancial de los <a href=\"https:\/\/www.techopedia.com\/es\/definicion\/viral\">contenidos compartidos<\/a>, los fans, los me gusta, los seguidores y el tr\u00e1fico del <a href=\"https:\/\/www.techopedia.com\/es\/definicion\/sitio-web\">sitio web<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 significa sala de guerra en las redes sociales? Una sala de guerra de medios sociales es una t\u00e1ctica organizada de marketing en medios sociales (SMM) en la que una organizaci\u00f3n asimila un equipo de 10 o m\u00e1s activistas de medios sociales para compartir un mensaje o una campa\u00f1a con grupos, grupos demogr\u00e1ficos o segmentos [&hellip;]<\/p>\n","protected":false},"author":7813,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"definitioncat":[62],"class_list":["post-17782","definition","type-definition","status-publish","format-standard","hentry","definitioncat-internet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 es la sala de guerra de las redes sociales? 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