Ad Space

What Does Ad Space Mean?

Ad space is the area of a website or Web page dedicated to online advertisements. This space is critical for organizations and websites driven by advertising revenue. Ad space pricing is generally determined according to ad format, placement and website traffic.

Techopedia Explains Ad Space

A website or blog may have one or multiple online ads. Prime ad space "real estate" is a website’s header/footer or sidebar area, which can typically accommodate text, graphics, animation and video. Formats range from text-based links to buttons, banners, banner rotators and skyscraper ads. Traditionally, the 125×125 button above the sidebar is the most popular.

Remnant ad space (also known as remainder advertising) refers to unsold ad space, which may be made available at deeply discounted rates, especially through cost per click (CPC) and cost per action (CPA) advertising.

Related Reading

What Makes Web Content Go Viral?
How Much Do Online Marketers Know About You?

Margaret Rouse

Technology expert

Margaret is an award-winning writer and educator known for her ability to explain complex technical topics to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles in the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret’s idea of ??a fun day is to help IT and business professionals to learn to speak each other’s highly specialized languages.

All Articles by Margaret Rouse