How to Launch a Token Presale in 2024

Launching a crypto presale is one of the best ways to raise money and build hype for a new project. Presales can be relatively low risk for project developers while incentivizing investors to join with an opportunity to buy a new token off-market at a discounted price.

In this guide, we’ll walk through how to launch a token presale in a few easy steps. Keep reading to launch your presale today.

Now that you know the basics, let’s dive into the process in more detail so you can see how it works.

Step 1: Connect to Web3Toolkit

The easiest way to create a new crypto token is using Web3Toolkit. This low-cost platform enables anyone to create tokens on Ethereum, Polygon, or BNB Smart Chain in just a few seconds.

To begin, visit Web3Toolkit and click ‘Services,’ then ‘Explore Now’ under Token Deployer. Click ‘Connect Wallet’ and connect any ERC-20 token-compatible wallet.

If you don’t already have a crypto wallet, we recommend using Best Wallet or MetaMask. Both wallets are free and highly secure.

Step 2: Deploy a New Token

Once you’re connected to Web3Toolkit, you can enter the details of your new token. You’ll need to provide:

• The token name (for example, ‘MyFirstToken’)
• The token ticker symbol (for example ‘MYFIRST’)
• The total supply of the token
• Which blockchain you want to deploy on (Ethereum, Polygon, or BNB Smart Chain)
• A logo for your token

Once you’re done, click ‘Continue.’ Web3Toolkit will display your token’s new smart contract address and confirm the token details. Click ‘Deploy Token’ to launch your new cryptocurrency.

Keep in mind that Web3Toolkit will charge a small fee, usually around 0.04 ETH, to create your token.

Step 3: Create a Presale Website

To attract investors to your new token and give your presale an online home, you’ll need to create a website. There are many ways to create a website, but most token creators choose to use a website builder. These eliminate the need for manual coding and enable you to launch a great-looking site in just a few minutes.

We won’t go into too much detail here about how to create a website. Instead, check out our guide to the best website builders to get started.

Remember to provide information about your new token on your site, such as a whitepaper if you have one, and details about how the token supply will be allocated. It’s also a good idea to provide links to any social media accounts you create for your token.

Step 4: Deploy a Payment Smart Contract with Web3Payments

Once you have a token and a website, it’s time to set up your presale. This requires a payment smart contract so that you can accept payment from investors and release tokens to them in return.

We recommend using Web3Payments, which makes the presale process simple. Web3Payments enables you to accept investments in more than 200 cryptocurrencies and can connect with any ERC-20 compatible crypto wallet. In addition, Web3Payments can integrate into sites created with any major website builder, including WordPress and Shopify.

To begin, visit Web3Payments and click ‘Get Started.’ This will take you to a contact page where you can get in touch with the Web3Payments team by email. In your email, describe your token, the timeline for your presale, and the total amount you aim to raise.

The Web3Payments team will help you build a payment smart contract for your presale, including provisions for staking and distribution. You can also set the price of your presale to increase at regular intervals, which is a great way to incentivize investors to join sooner rather than later.

Step 5: Integrate Web3Payments with Your Presale Site

The Web3Payments team will help you integrate a payment box into your presale website. Investors can use this payment box to connect their wallets, select how many tokens they want to buy, and make a purchase. They can also use the Web3Payments integration to stake their tokens and claim tokens at the end of your presale.

You can work with the team at Web3Payments to customize this box to fit your presale’s theme. We recommend displaying it prominently on your site’s homepage to encourage investors to join your presale. Note that Web3Payments ended up at the top of our PinkSale alternatives list.

Step 6: Launch Your Crypto Presale

Now that you can accept secure crypto payments, you’re ready to launch your new crypto presale. Set your presale site to live and activate the first presale stage in your Web3Payments dashboard.

You should also publicize the start of your presale on social media to make it easier for potential investors to find. The better you market your presale in these early hours, the more likely it is to be a success.

Tips for Launching a Token Presale

Crypto token presales are a great way to secure initial funding for your project. However, the crypto market is crowded with outstanding token presales, so it’s important to make sure yours stands out. Here are 5 tips to help you form a successful token presale strategy and hold a crypto presale.

Market Your Presale Widely

Share your presale with friends and family and on social media channels that are popular with crypto investors, like X, Telegram, and Reddit.

You can also have your presale listed on CoinSniper’s list of ongoing token presales, which makes it easier for prospective investors to find. Finally, consider partnering with top crypto influencers to spread the word about your new token. Having the crypto community on your side is essential.

Split Your Presale Into Stages

Splitting your presale into stages enables you to raise the price of your token at regular intervals. For example, if you plan to list your token at $0.10 in 3 months, you could start your presale at $0.04 and, raise the price by $0.01 every 2 weeks.

This provides a strong incentive for investors to join your token sale at the earliest presale phase possible since that’s how they can lock in the best price and earn unrealized gains ahead of the launch. Offering discounted token prices is also a good way to reward your first investors by offering them early access to the lowest price.

The team at Web3Payments can help you implement stages in your presale.

Offer Staking Rewards

Offering staking rewards to presale investors is another effective way to attract more people to your crypto token presale and reward early supporters. These rewards enhance the value that investors receive from investing with you by giving them more tokens at launch.

If possible, make your staking rewards more generous in the early stages of your presale. For example, you could offer 1,000% APY at the beginning of your presale, then reduce the staking rate to 100% APY by the time you’re preparing for launch. This is another incentive for investors to join your presale early instead of waiting until the end.

Don’t Give Away All of Your Tokens

While it’s important to get your token into as many investors’ hands as possible, your presale shouldn’t be a giveaway. It’s important to keep your project’s long-term goals in mind and reserve tokens for specific purposes, like marketing or future partnerships.

A good rule of thumb is to allocate around 40-60% of your token supply for the presale. Be sure to set at least 10% of your tokens aside to be used for exchange liquidity during listing. In addition, make sure you have enough tokens reserved for staking rewards to pay out rewards for at least 2 years. This will help encourage early investors to stake their tokens, which could stop a sell-off once your presale ends.

Undergo a Security Audit

Submitting your token’s smart contract for a security audit is a key way to build trust with investors and ensure them that your project is legit. SolidProof and Coinsult are widely used auditing firms with deep experience evaluating presale tokens. Once you pass your audit, provide a link to the certificate on your presale site.

Conclusion

Launching a token presale is surprisingly easy. All you need is a token, a website, and a payment smart contract—and, of course, the imagination and successful marketing strategy to help your token stand out in a crowded market.

Now that you know how to launch a crypto project, it’s time to get started. Head over to Web3Toolkit to create your new token today.

FAQs

Michael Graw

Crypto Expert

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Michael Graw

Crypto Expert

Michael Graw is an experienced writer in the business and B2B tech fields. His articles can be found on Business Insider, Entrepreneur, Tom’s Guide, and TechRadar, and cover everything from corporate finance to crypto and international tech regulation. A prolific copywriter and entrepreneur, Michael has worked with a wide range of SaaS and tech companies and has his finger firmly on the pulse of B2B tech and finance.

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