Aleksandar Stevanovic spent 10 years honing his craft as a freelance content writer. He has a degree in Economics, and extensive experience in software, crypto,…
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While Copy.ai has emerged as a leader in the AI writing field, there are a number of top Copy.ai alternatives that rival its sophisticated performance. Copy.ai excels at sales and marketing copy, but it’s not as suitable for creative writing, research writing, or quick-fix edits. That’s why I’ve put together a guide to the best Copy.ai alternatives, to suit a variety of use cases and budgets.
Considering factors such as pricing, SEO features, and ease of use, I’ve included everything you need to know about the top AI writing platforms rivaling Copy.ai so that you can make an informed decision about which is best for you.
Top 7 Copy.ai Alternatives to Use
Scalenut — Best Copy.ai alternative for creating fully SEO-optimized blogs
Jasper.ai — Best alternative to Copy.ai for creating on-brand copy and content
Closerscopy — Best Copy.ai alternative for quick SEO audits
Below, this in-depth reviews highlight the best Copy.ai alternatives on the market, so you can see how they compare to ensure you feel confident when choosing a provider that best meets your needs.
1. Scalenut — Best for Writing Fully SEO-Optimized Blog Posts
Scalenut is a powerful and comprehensive tool that can help streamline every step of the content creation process. You can use it to plan a top-performing strategy, select the most relevant SEO topics for your business, and create AI blog posts and marketing copy. The tool also allows you to optimize existing content to help it rank on Search Engine Results Pages (SERPs).
Scalenut also offers dozens of templates, ensures the factual correctness of the generated content, and provides you with in-depth SERP insights from the top 30 ranking articles. What makes it one of the top CopyAi alternatives is that it lets you build keyword clusters — unlike other tools on this list — to rank for all the relevant terms with a single page.
Features
Automated, Data-Driven Outlines — Scalenut leverages real-time SERP data and social trends to provide you with winning outlines that can help you outrank your competitors. It also ensures that you cover everything relevant to the topic you’re writing about, to help you attract, educate, and convert website visitors into buyers.
Content Optimization — You can also use Scalenut to analyze the performance of your existing pages across 200+ ranking factors. This helps you optimize keyword placement and density, nail down on-page SEO, and improve your metadata.
Traffic Analyzer — The tool features a data-rich dashboard that provides you with valuable insights. You can see your top-performing keywords, discover hidden opportunities to reach more of your target audience, and run an in-depth traffic attribution analysis.
Pricing
Scalenut offers four pricing plans, with the possibility of paying for the subscription either monthly or annually.
Plan
Essential
Growth
Pro
Enterprise
Monthly
$39/month
$79/month
$149/month
Custom
Annual
$19/month
$39/month
$74/month
Custom
Essential — Users get up to 100,000 AI words monthly, SEO article templates, 40+ copywriting templates, traffic insights, and SERP analysis
Growth — This plan includes everything in Essential plus unlimited AI words, up to 60 SEO audits and page optimizations monthly, unlimited tones of voice, and a 1-click WordPress publish feature
Pro — You get everything in Growth, 150 articles and SEO optimizations per month, up to 150 keyword clusters, an advanced keyword planner, and web page analysis for up to 500 pages and 3 domains
Enterprise — Enterprise gives you unlimited access to all the features, custom user seats and SEO articles, advanced AI models, and enterprise grade security
There’s also a 7-day free trial, so you can try Scalenut risk-free (without having to enter your credit card).
Who It's Best For
Scalenut is the best option for experienced content and copywriters who understand the core principles of SEO and want to create fully SEO-optimized content with AI. The tool is a more complex than Copy.ai, so only people with decent SEO experience will be able to fully utilize Scalenut’s potential.
Jasper AI is ideal for creating on-brand content. It can analyze your existing content and guidelines and create short-form and long-form content that aligns with your brand voice, style, and target audience.
As such, it is best used to write website copy, paid ads, emails, and social media content. While not as feature-rich as ClosersCopy, Jasper AI is easier to use, and the content and copy you create with it will closely resemble your brand. This is why it’s also one of the best AI copywriting tools on the market.
Features
Tone of Voice — You can feed your existing content to Jasper AI and train it to incorporate your brand voice into every piece of content it creates. This results in on-brand content (similarly to Copy.ai’s brand voice feature), which performs far better than generic content created by other AI writing tools.
Collaboration and User Management — Jasper AI also streamlines collaboration, lets you share documents with your team members, and allows you to customize access permissions for your team.
Browser Extension — You can install a Jasper AI Chrome or Edge extension and take it everywhere you go. The extension lets you utilize the software to write emails, LinkedIn posts, and WordPress blogs.
Pricing
There are three pricing tiers to choose from: Creator, Pro, and Business. There’s also a free 7-day trial.
Plan
Creator
Pro
Business
Monthly
$49/user/month
$69/user/month
Custom
Annual
$39/user/month
$59/user/month
Custom
Creator — This plan grants you 1 user seat, one brand voice, access to SEO mode, and access to the browser extension
Pro — You get up to 5 additional seats (paid), 3 brand voices, 10 knowledge assets, 3 instant campaigns, and collaboration and user management functionalities
Business — You get unlimited feature usage, Team Spaces and document collaboration, performance analytics and insights, custom style guides, custom workflows and permissions, advanced admin panel, and API access.
Who It's Best For
Jasper AI is ideal for businesses that want to quickly create engaging, convincing copy and content that aligns with their brand voice. If you’re looking to create longer blogs (2,000+ words), Copy.ai is still a better choice, but Jasper AI works wonders for paid ads, social posts, and website copy.
ClosersCopy is designed to help you create SEO-optimized long-form content and copy that converts. It features over 700 frameworks and workflows that you can use as starting points to create high-performing articles, social media posts, ad campaigns, and other marketing collateral. This is why it ranks in the top AI writing tools on the market.
Similarly to Copy.ai, ClosersCopy lets you run in-depth SEO audits to see how your piece compares to the competitors. The audit shows you the exact topics and keywords you’ve covered and missed, and gives you easy-to-follow suggestions to improve your content.
Features
SEO Planner — The SEO planner shows you what keywords and topics you need to target with each article. This is based on real-time SERP data, so you’ll know exactly how to structure your content and what information your audience will find valuable.
Frameworks — These function like templates, except each framework is suited for a specific output. The AI uses the SEO and copywriting best practices to provide you with a fine-tuned template for different types of content or copy. This is an advanced version of Copy.ai’s Content Briefs as it’s not limited to blog posts and articles.
Rephrasing — Just like Copy.ai, ClosersCopy can rephrase your existing copy and content to make it more enticing, engaging, and convincing. You can rephrase sentences, paragraphs, or even entire headings.
Pricing
ClosersCopy offers three pricing tiers: Power, Superpower, and Superpower Squad. While some of its plans are pricier than Copy.ai, the top plan lets up to 5 users leverage the AI to run unlimited SEO audits.
Plan
Power
Superpower
Superpower Squad
Monthly
$49.99/month
$79.99/month
$99.99/month
Annual
$419.90/year
$671.90/year
$839.90/year
Power — This plan gives you access to 300 AI runs and 50 SEO audits per month, over 700 frameworks, SEO Planner and SEO Audit, insights, and email support
Superpower — You get everything in Power, plus 3 seats, as well as unlimited AI writing, audits, and updates,
Superpower Squad — This plan is the same as Superpower, with 2 extra seats (5 total)
Who It's Best For
ClosersCopy is a great fit for seasoned marketers and copywriters who want to polish their existing marketing and speed up their creative process.
While it’s pricier than Copy.ai, it offers a ton of frameworks for every type of content and copy, gives you up to 5 seats, and supports 128 languages, which makes it a great alternative if you have the required SEO knowledge.
Plagiarism checker, Tones of voice, Advanced AI prompts
Why We Picked It
Of all the providers I’ve reviewed, the best easy-to-use alternative to Copy.ai is Rytr. Another huge plus is that it also offers a free forever plan, so you can take your time and play around with the tool before you commit to a paid subscription.
Paid plans give you access to unlimited AI generation, so you can use Rytr to create as much content as you want. The tool can create anything from email newsletters to long-form content, all of which are unique and factual.
Features
Built-in Plagiarism Checker — Rytr features a grammar and plagiarism checker that ensures your content is unique and error-free. It shows you exactly what words, phrases, and sentences you need to perfect your email, blog post, or website copy. It can rephrase anything in seconds, so you don’t have to do it manually. This is something Copy.ai lacks, so if you want to polish existing content and create truly unique articles that won’t get flagged by AI checkers, Rytr is the go-to option.
Tones of Voice — There are over 20 pre-programmed tones of voice to choose from. This lets you generate AI content that aligns with your brand voice and “speaks” to your audience instead of sounding robotic.
AI Commands — Rytr can generate entire articles in seconds, but you can also give it prompts for every sentence and paragraph. The list of prompts is available at all times during content creation, so you’ll have more control over what Rytr creates when compared to Copy.ai.
Pricing
Rytr offers three plans, one of which is free forever.
Plan
Free
Unlimited
Premium
Monthly
$0
$9/month
$29/month
Annual
$0
$7.50/month
$24.16/month
Free — The free plan is limited to 10,000 characters. You also won’t have access to the built-in plagiarism checker or tone matching
Unlimited — Unlimited characters, 50 plagiarism checks per month, and a single tone match
Premium — Includes everything in Unlimited, but also unlocks 100 plagiarism checks, multiple tone matches, and 35 languages
Who It's Best For
Rytr is a great Copy.ai alternative as it offers users a quick, easy, affordable way to create great content. You don’t need any experience to get started, and users can leverage the AI prompts to provide the tool with precise instructions.
5. Describely — Best for Ecommerce Product Descriptions
Best For
Ecommerce product descriptions
Starting Price
$28/month
Free Version
❌
Word Count Limit
Unlimited
Top 3 Features
Bulk product descriptions, Data enrichment, Tone of voice
Why We Picked It
Describely was designed primarily to help ecommerce businesses create fun, engaging, and accurate product descriptions in minutes. Also, just like Copy.ai, Describely supports bulk product description generation.
If you’re running an online store and constantly update your website with new products, Describely can write the descriptions and metadata for you, helping clear your content backlog, and help you rank for the right keywords.
Features
Bulk Content Generation — The tool can generate product descriptions for hundreds of items at once. While this does take some time, it will save you from having to generate a description for each item, one at a time. Copy.ai can do the same, plus it provides an API to sync all your store’s products and generate descriptions in bulk. Additionally, Describely can only create product descriptions, while Copy.ai is much more versatile.
Product Description Enrichment — The AI can automatically enrich your product descriptions by pulling relevant data from the web, such as the name of the manufacturer, the dimensions of the product, average battery life for electronics, and so on.
Advanced Rules for AI Generation — Before Describely gets to work, you can set precise rules for what types of descriptions you want it to create. This ensures that the generated content aligns with your brand voice and follows your content guidelines.
Pricing
Unlike other Copy.ai competitors, Describely doesn’t have pricing tiers. Instead, the tool’s pricing page features a slider that gives you a rough idea of the subscription price for different volumes of generated content.
Plan
50 Products
250 Products
450 Products
Monthly
$28/month
$138/month
$250/month
Annual
$280/year
$1380/year
$2,500/year
50 Products – 450 Products — The prices range from $28/month for 50 products (with unlimited generations), all the way up to $280/month for those wanting to generate descriptions and metadata for up to 450 products. Considering its fairly narrow functionality, Describely is definitely on the pricier end of the spectrum.
Who It's Best For
Describely is only a viable choice as a Copy.ai alternative for those running a well-established ecommerce business. It has little functionality outside of generating product descriptions and metadata. Plus, given its pricing, it’s not exactly cost-effective unless you need to generate hundreds of descriptions each month.
6. Writesonic — Best for Freelancers and Affiliate Marketers
Best For
Freelancers and affiliate marketers
Starting Price
$12/month
Free Version
✅
Word Count Limit
Unlimited (on paid plans)
Top 3 Features
SEO checker, Botsonic, Style customization
Why We Picked It
Writesonic is similar to Copy.ai when it comes to short-form and long-form writing capabilities. That said, it offers quite a few additional advanced functionalities, including an SEO checker, a chatbot, and automatic FAQ generation.
Much like Copy.ai, Writesonic utilizes real-time SERP data and performs detailed competitor semantic analyses to ensure the content it creates is factual, relevant, and SEO-optimized.
When compared with Copy.ai, it does give you full control over the word count, number of headings, primary and secondary keywords.
Features
Automated Internal and External Linking — Writesonic automatically adds relevant internal links based on relevance, ensuring your content verticals are properly interlinked. It also finds and cites credible sources, so you’ll have external linking taken care of as well.
Brand Voice and Style Customization — This tool allows you to select your preferred style (casual, corporate, social, legal, etc.) when generating content, helping ensure consistency between all your articles, ensuring the same branding consistency as Copy.ai.
SEO Checker and Optimizer — The SEO Checker shows your overall score of the generated content, top competitor keywords, and keyword density. It also gives you actionable steps you can take to optimize your content to help it rank on SERPs.
Pricing
Writesonic has a Free forever plan and three paid plans: Chatsonic, Individual, Standard.
Plan
Free
Chatsonic
Individual
Standard
Monthly
$0
$15/month
$20/month
$99/month
Annual
$0
$12/month
$16/month
$79/month
Free — The free plan gives you access to all of the tool’s features, but limits you to 25 generations per month and 25 credits for advanced templates
Chatsonic — You get unlimited generations, Google integrations, unlimited file chat, unlimited Agent Mode, and a Prompt Optimizer
Individual — This plan includes everything in Chatsonic plus an AI Article Writer 4.0, one brand voice, an article rewriter, social media posts, 50+ templates, and up to 50 credits per month for advanced templates
Standard — You get access to everything in Individual plus AI Article Writer 6.0, automated internal linking, and AI topic clusters.
Who It's Best For
Writesonic is ideal for freelancers, affiliate marketers, and solo entrepreneurs who want a quick and easy way to create SEO-optimized content. It’s also a great option for companies that create dozens of blog posts per month and want to utilize Botsonic (chatbot) to capture leads on their website.
Sentence restructuring, Text enrichment, Rewriting
Why We Picked It
Word.ai is a simple AI text rewriter that can help you defeat writer’s block and polish your existing content in seconds. While it cannot generate content from scratch, Word.ai will help enrich your existing text, frame your ideas differently, and improve the quality and clarity of your writing.
This means Word.ai has a narrower offering than Copy.ai. Rephrasing content is just one of many features Copy.ai offers, so Word.ai isn’t an alternative but rather a complementary AI writing assistant.
Features
Sentence Restructuring — If you need a way to convey something differently, or simply want to restructure a sentence, Word.ai will generate an improved sentence in seconds.
Text Enrichment — The AI tool can enrich your existing content by expanding upon what you wrote. It also identifies and adds Latent Semantic Index (LSI) keywords, resulting in a SEO-optimized text. This is the one advantage Word.ai offers over Copy.ai.
Quality and Clarity Improvement — Word.ai also fixes your grammar, splits your sentences, and restructures them to ensure clarity. It also makes the articles sound professional, helping you establish authority in your niche.
Pricing
Word.ai’s has no different pricing tiers — you can only opt to pay monthly or annually — and a custom option.
Plan
Standard
Custom
Monthly
$57/month
Custom quote
Annual
$27/month
Custom quote
Standard — The Standard plan offers AI-powered rewriting, guarantees that the rewrites pass AI detection tools and plagiarism checkers (like Copyscape), enables bulk article rewriting, and gives you API access
Custom — You’ll get access to a fully customizable platform, multiple user accounts, leverage customized rewrites, and a dedicated account manager.
Who It's Best For
Even though it’s a bit pricey, I’d recommend Word.ai to bloggers, solopreneurs, and content writers as it’s an efficient and easy-to-use tool that is great at rewriting content and fixing grammatical errors.
We base our recommendations on first-hand testing. All the products we feature, have been tested based on the following criteria:
Accuracy: The accuracy of every AI tool varies and is largely dependent on the AI model used and the quality of the input. We test each tool to gauge its accuracy across the tasks and use cases it supports.
Performance: We also test how long it takes the AI tool to deliver results and weigh this time against the quality of the output. Quick results mean nothing if the output isn’t accurate, relevant, or what you expected.
Ethical Considerations: We explore any issues with bias, transparency, and privacy to ensure we recommend only the best artificial intelligence solutions that take these ethical concerns seriously.
User Experience: We test every AI tool on all the supported platforms to gauge its user-friendliness and whether it works as advertised. We also explore any online documentation available.
Value for Money: We weigh the features, performance, and accuracy of the market’s best AI tools against their cost to determine their value for money. We also factor in the cost to scale with the platform.
Features: We test every feature on offer with the service over a two-week period. This includes testing their functionality (whether it’s art generation, or voiceovers, for example) across all the platforms the tool supports.
Security: From data privacy to ensuring the tools haven’t had a data breach, we take security seriously, checking their regulatory compliance and how vulnerable the AI models are to exploitation.
What Is Copy.ai Used For?
Copy.ai can be used for a variety of purposes, including creating SEO-optimized content (long-form), writing product descriptions, generating copy for your website, and writing metadata.
The tool can also create outlines for your content, optimize your existing blog posts and articles, and help you rewrite and simplify your text.
There are a few advanced functionalities as well, such as converting bullet points into paragraphs. This can be used to turn your ideas into content or even convert meeting notes into text.
The Copy.ai alternatives I’ve reviewed in this guide have similar functionalities, although some of them are better suited for particular tasks.
Is A Free Copy.ai Alternative Worth It?
Yes, both Rytr and Writesonic — which offer free plans — are great options. However, the free plans are limited in some capacity. Typically, you’ll have a limited number of words you can generate each month, or you won’t have access to any advanced features or functionalities.
While free AI writers are a great way to test out the tools before committing to a subscription, they’re not the best option in the long run.
If you plan on using an AI content and copy generator to create dozens of blog posts, landing pages, sales pages, or product descriptions each month, we’d recommend choosing a premium tool.
What To Look For in Copy.ai Alternatives?
Here are the key features and functionalities you should be looking for when comparing Copy.ai alternatives:
AccuracyPlagiarism checkerSEO optimizationEase of usePriceKey Features
You want to ensure there is grammatical accuracy and factual correctness of the generated text. You don’t want to have to spend valuable time fact-checking and correcting AI written text.
Ideally, you want an AI writer with a built-in plagiarism checker. Otherwise, you’d have to perform this task manually with tools like Grammarly and Copyscape. The risk is getting penalized by Google for plagiarizing someone else’s content.
The best Copy.ai alternatives have SEO optimization tools that help ensure you’ve implemented all the relevant keywords. This greatly improves your ranking on Google and helps you get your content in front of your target audience.
Depending on your knowledge and experience with AI tools, you should opt for one that wouldn’t take weeks, if not months, to learn. Some AI writing tools are fairly simplistic, while others are complex.
Compare the pricing plans of different tools and choose the one that offers the most value for your money. Carefully go through different pricing tiers to ensure you’ll get access to all the essential features and functionalities on a plan you can afford.
Make sure the tool you choose meets all of your needs. Some tools, like Word.ai, can only rewrite existing content. Others, like Describely, are solely used for ecommerce product descriptions.
FAQs
Can Copy.ai be detected?
Yes, tools like Originality.ai can reliably detect AI content, including the content generated by Copy.ai. That’s why I’d recommend using AI writing tools as assistants in the content creator process, rather than to generate entire articles.
Which is the best Copy.ai alternative?
Scalenut offers the most similar tools to Copy.ai, but other tools like Jasper.ai, ClosersCopy, and Describely are also excellent choices as they offer niche features not offered by Copy.ai.
Are AI copywriting tools accurate?
This varies from tool to tool. It’s best to use a tool that relies on real-time SERP data and is capable of fact-checking the information and citing sources.
Can Google detect my copy written with AI?
Google is always updating its algorithm in an attempt to detect AI content. However, even if it detects that the content is AI-generated, it won’t lower your ranking if the articles and copy are written for your target audience instead of for the search engine.
Do I still need to edit work generated with AI?
I’d strongly advise against publishing AI-generated content without editing it for consistency, clarity, style, and factual correctness.
Techopedia’s editorial policy is centered on delivering thoroughly researched, accurate, and unbiased content. We uphold strict sourcing standards, and each page undergoes diligent review by our team of top technology experts and seasoned editors. This process ensures the integrity, relevance, and value of our content for our readers.
Aleksandar Stevanovic spent 10 years honing his craft as a freelance content writer. He has a degree in Economics, and extensive experience in software, crypto, and cybersecurity industries. He covers a multitude of topics, writing factual and informative articles, helping individuals better understand the intricacies of the online world. Over the last two years, his research focus shifted more towards tech and software content, as evidenced by his publications on CEX.IO, Business2Community, and Techopedia. He believes in simplifying complex topics and bringing them closer to like-minded individuals. His work is as detail-oriented as it is creative, and is designed to…
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