The 8 Best AI Description Generator Tools: Tested and Compared in 2024

Keyword Planner — Scalenut helps assemble relevant keyword clusters to help your products reach your target audience using optimized content.

Content Optimizer — If you have existing content that needs to be optimized for search engine visibility, Scalenut can also retroactively make the necessary adjustments to your product descriptions to help it rank higher in the SERPs.

Cruise Mode — This smart feature can generate upwards of 1,500 words in a matter of minutes, taking SEO scores and NLP terms into account. This can also speed up your production time.

Scalenut offers four pricing plans. Although it doesn’t have a free plan, the Essential, Growth, and Pro plans offer a 7-day free trial.

• Essential —100k words, 5 SEO articles per month, SEO templates, AI images, factual content.
• Growth — Unlimited words, 30 SEO articles per month, audit and optimize 30 articles per month, 60 keyword clusters per month, analyze 200 webpages per month on a single domain.
• Pro — Everything in Growth + 75 SEO articles per month, 75 keyword clusters per month, and analyze 500 webpages per month on 5 different domains.
• Enterprise — Custom limit on SEO articles, unlimited webpage analysis, advanced AI models, enterprise-level security, tailored onboarding.

Since Scalenut stands out for its SEO prowesss, we’d recommend this tool to businesses that want to prioritize rankings in the SERPs when generating their product descriptions.

With key features such as a keyword planner, traffic analyzer, and content optimizer, Scalenut is a comprehensive, data-driven AI writing tool that can ensure your content and products stand a better chance of standing out against competitors in Google results.

One downside to Scalenut is its learning curve. As Scalenut is heavily focused on SEO, it’s best suited for users with an understanding of SEO. Those just starting to explore SEO may not be able to use this platform to its full potential without some prior research.

Meta description generator — Articles and product pages need meta titles and meta descriptions for SEO reasons but they can be tedious to write. HubSpot outsources this task to generative AI to help you win back time for more productive points on your to-do list.

Headline generator — this AI-powered tool can create compelling, descriptive headlines for landing pages or Google Ads based on just a little input about the copy’s purpose and keywords, saving you time on writing and revising this short but effective copy.

Blog writer — If you’re short on time, or not a skilled writer, you can use HubSpot’s blog writer to generate full blog posts about your products. Supplementary blog posts alongside well-written and optimized product pages can improve the authority of your website, therefore improving your Google rankings and generating more traffic to your product pages.

HubSpot offers various pricing plans across its six hubs. For this article, I’ve focused on the Content Hub, as this is where the majority of the AI tools are housed. Within the Content Hub, there are four plans in addition to the free plan, which I’ve outlined below:

• Free Tools — HubSpot’s Free Tools includes five users, and a range of features across marketing, sales, service, content, operations, and commerce to get you started.
• Content Hub Starter — Everything in the Free plan with increased limits, plus the ability to remove HubSpot branding from forms, website pages, landing pages, AI blog posts. It also includes premium web hosting and AI assistants.
• Starter Customer Platform — Everything in Content Hub Starter, as well as Starter features from the Marketing, Sales, Service, and Operations hubs. 
• Content Hub Professional — Everything in Content Hub Starter, plus custom reporting, podcasting, content remix, content embedding, brand voices, memberships, AI translation, A/B testing, and dynamic pages.
• Content Hub Enterprise — Everything in Content Hub Professional, plus activity logging, custom objects, limit access to content and data, content approvals, serverless functions, organized teams, and multisites.

HubSpot is probably more suited to small businesses or teams looking to uplevel their operations with AI-driven content processes as opposed to people needing a few short, quick, one-off descriptions made.

HubSpot is a powerful CRM platform which offers a number of AI features, including content description generators and paraphrasers. Businesses wanting to enhance their customer relationships will benefit from adopting HubSpot as it can help track website visitors, build customer profiles, run marketing campaigns, and predict sales.

Brand Voice — Jasper AI can learn your particular brand voice to create content that is less generic and sounds more like you, which is crucial for establishing a consistent brand image.

Feature to Benefit — JasperAI can give readers insights into how each feature will benefit them, enhancing the product description while helping boost conversion rates.

Meta Description — JasperAI also has a specific tool for writing meta descriptions, which are short summaries of your content to attract readers from search engines.

Jasper offers three pricing plans, and you can access a 7-day free trial on the Creator and Pro plans.

• Creator — 1 user, 1 brand voice, SEO mode, Google Chrome browser extension.
• Pro — 6 seats, 3 brand voices, 10 knowledge assets, 3 instant campaigns, and access to Jasper Art.
• Business — Unlimited feature access, performance analytics, enterprise-level security, API access, dedicated account manager, and custom style guides.

You must provide your credit card information to start the free trial, but you can cancel at any time.

JasperAI is a strong contender for the best AI writing software thanks to its range of templates that support the creation of compelling product descriptions, blog posts, Facebook and Google ads while staying true to your brand voice.

It’s so user-friendly that we can see Jasper fitting in well to any workflow, regardless of AI expertise.

The introduction of AI art generation means you can now create unique, plagiarism-free content, decorated with AI-generated images from within the same platform.

The only drawback is that it’s at the pricier end of the spectrum, with subscriptions starting at $39 per user, per month. However, the price does reflect its high-quality output, and you won’t be disappointed by Jasper AI’s range and reliability.

Product Description and SEO Meta Titles — Rytr offers set templates for generating compelling descriptions and SEO meta titles.

MyVoice — Like Jasper AI, Rytr allows you to train a unique tone of voice that sounds just like you to create unique and high-quality descriptions.

Custom Use Cases — If you don’t find your intended use case in Rytr’s 40+ templates, you can set up your own custom use case to speed up workflows.

Rytr offers a free forever plan and two reasonably-priced paid plans. Here are your options:

• Free — 10k characters, no plagiarism checks or tone matching, 1 language.
• Unlimited — Unlimited AI content generation, 1 tone match, 50 plagiarism checks per month, 1 language, priority support.
• Premium — Unlimited AI content generation, multiple tone matches, 100 plagiarism checks per month, 35+ languages per month, priority support, custom use cases.

All plans include a Chrome extension, 20+ pre-programmed voice tones, and access to a community of Rytr users.

Rytr is a great tool if you want to outsource product description writing to AI but would prefer to keep the financial investment to a minimum.

The free plan allows you to access its AI description generator, which is perfect for short-form content like writing product descriptions and meta descriptions.

Aside from creating original content, Rytr can also improve anything you’ve already written by either rewording the text or expanding on the ideas you’ve highlighted. It can even condense text if you need it to.

Rytr does have some weaknesses. For example, it’s best suited for short-form content. If you ask it to generate longer content, it tends to repeat itself and can sometimes go off on a tangent.

Facebook and Google Ads — Writesonic can write high-converting ad copy for use on your Facebook profile or Google results that can grab a reader’s attention to help direct more traffic to your website.

Botsonic — This custom bot can learn and understand your brand’s voice. If you run an online store, you can even train it to become an online store description generator or to field site visitor questions.

Ecommerce Product Descriptions — Writesonic can generate SEO-optimized, plagiarism-free product descriptions in over 25 languages, which is great if you have an international audience.

Writesonic offers 7 pricing plans, including a free plan. Here’s a breakdown of your options:

• Free —Try all Writesonic and Chatsonic features for 25 generations per month, 25 one-off free credits for Advanced templates.
• Chatsonic — Unlimited Chatsonic generations, no access to Standard or Advanced templates.
• Individual — Unlimited generations on Standard templates, 50 credits per month for Advanced templates.
• Standard — Everything in Individual + 1,000 credits per month, automated internal linking, AI keyword clusters, and improvements to Article Writer 6.0.
• Professional — Everything in Standard + 3 team members, 3,000 credits per month, AI content gap analysis, and personalized onboarding.
• Advanced — Everything in Professional + 5 team members, 6,500 credits per month, and priority support.
• Enterprise — Custom team members, custom apps, enhanced security, SSO/SAML login, personalized training, and priority support.

Due to its article writing proficiency, Writesonic is a solid choice for if you’re after unique and engaging descriptions. This also extends to short-form copy, including ads and SEO meta titles.

In addition to written content, Writesonic also offers art generation with its tool Photosonic and text-to-speech (TTS) generation with Audiosonic.

These two additional features are available from the Individual plan and up and make Writesonic a complete solution for multimedia content generation for your brand.

TTS can be a real help when creating video content for knowledge bases or social media, while AI-generated images can help spice up your blog posts and gain more engagement with consumers and SEO rankings.

Text Reworder — While AI-Writer doesn’t offer a dedicated product description generator tool, it can reword your existing copy.

Research and Write — AI-Writer is best known for its ability to generate complete essays with research and citations, ensuring the information you use for your product descriptions is accurate.

Topic Suggest — Deliver detailed content to your target audience by researching what they are already talking about online via AI-Writer’s Topic Suggest. This is based on auto-completions and Google Ads.

AI-Writer offers a 7-day free trial, after which you can choose to subscribe to one of its three paid plans. We’ve outlined each plan in the table below:

• Basic — 1 user, up to 5,000 words per article, all features included.
• Standard — 3 users, up to 5,000 words per article, all features included.
• Power — 10 users, up to 5,000 words per article, all features included.

AI-Writer has many valuable features, including topic suggestions, email writing, and social media post generation, making it a valuable addition to your content creation toolkit.

While it does lack a product description feature, its summarization, rewording, and proofreading features can help improve your existing descriptions.

It’s more expensive than comparable tools like Jasper AI and Writesonic, so we’d only recommend AI-Writer over these tools if you need to include citations in your work. Otherwise, the other tools may outperform AI-Writer due to its lack of ecommerce-specific features.

Product Description Generator — Hypotenuse offers the most developed product description generator tool of all the providers we reviewed. Its platform allows you to import and export products in bulk, add images, product details, and relevant keywords for an organized product description system.

Website Copy — There are a range of features designed to elevate your website copy, from headlines and taglines to landing page content, meta titles, and descriptions.

External Communication — Hypotenuse offers specific templates for drafting engaging email copy and press releases, which can help you establish a firmer business reputation.

Hypotenuse AI offers marketing and SEO plans as well as ecommerce plans. We’ll break down the three ecommerce plans in the table below:

• Essential—1 seat, 30+ languages, product description generation, meta-titles, blog articles, bulk import/export of products.
• Ecommerce Pro—Everything in Essential, 5 seats, SEO-optimized product descriptions, AI image editor, priority email and chat support.
• Ecommerce Custom—Everything in Ecommerce Pro, custom seats, tailored AI models, unlimited bulk workflows, custom workflow builder, digital shelf and asset management, dedicated account manager.

We like that Hypotenuse offers a specific ecommerce solution, making it well-designed for those running online stores. The plans include advanced product description generation with a focus on website and social media copy.

If you create content for social media, you’ll also love Hypotenuse AI’s HypoArt tool. The cheapest plan allows you to create between 250 and 500 images per month, which we thought was pretty generous. Adding unique and relevant images is a great way to liven up your blog posts or product pages.

Product Description Generator — Among its many ‘workflows’ or features, Copy.ai has a specific product description generator that uses your input on the product name, specifications, and target format to generate engaging product descriptions to display on your website or social media.

Brand Voice — Copy.ai can create content in your unique voice based on a sample text you input for it to gauge your tone. This way, your AI-generated product descriptions can remain familiar to your customer base.

Chat — Copy.ai offers an AI assistant to help you with summarization, brainstorming, and answering questions, which is a great tool if you need inspiration for impactful product descriptions.

Copy.ai offers three pricing plans, including the free option. Here’s a breakdown of each one:

• Free — 1 seat, 2,000 words in chat, 200 bonus credits.
• Starter— 1 seat, unlimited words in chat, 500 workflow credits per month.
• Advanced— 5 seats, unlimited words in chat, 3,000 workflow credits per month

Copy.ai is a sales and marketing-focused platform that can help streamline workflows with its operational features. These include summarizing LinkedIn profiles, identifying decision-makers at companies, and lead prioritization.

While these are handy tools, they are specific to sales and networking and perhaps not of interest if you’re just looking to optimize your online content for SEO or generate better product descriptions.

We found Copy.ai’s user interface aesthetically pleasing, but it does use a lot of sales jargon, which makes it slightly difficult to find the exact template you’re looking for.