The 8 Best AI Product Description Generator Tools: Tested and Compared in 2024

• Free Product Description Generator — Scalenut can help you quickly generate product descriptions designed to increase traffic to your ecommerce site; all you need to provide is an outline of your brand and product.
• Content Optimizer — If you have existing content that needs to be optimized for search engine visibility, Scalenut can also retroactively make the necessary adjustments to your product descriptions to help them gain more visibility in the Google Search Engine Results Pages (SERPs).
• Tone of Voice — This smart feature can edit the tone of your description according to your ecommerce goals. You can choose from options including Formal, Funny, or Sarcastic.

Scalenut offers four pricing plans. Although it doesn’t have a free plan, the Essential, Growth, and Pro plans offer a 7-day free trial.

• Essential —100k words, 5 SEO articles per month, SEO templates, AI images, factual content.
• Growth — Unlimited words, 30 SEO articles per month, audit and optimize 30 articles per month, 60 keyword clusters per month, analyze 200 webpages per month on a single domain.
• Pro — Everything in Growth + 75 SEO articles per month, 75 keyword clusters per month, and analyze 500 webpages per month on 5 different domains.
• Enterprise — Custom limit on SEO articles, unlimited webpage analysis, advanced AI models, enterprise-level security, tailored onboarding.

Since Scalenut stands out for its SEO prowess, we’d recommend this tool to businesses that want to prioritize product description visibility in the SERPs.

With key features such as a keyword planner, traffic analyzer, and content optimizer, Scalenut is a comprehensive, data-driven AI writing tool that can ensure your content and products stand a better chance of standing out against competitors in Google results.

One downside to Scalenut is its learning curve. As Scalenut is heavily focused on SEO, it’s best suited for users with an understanding of SEO. Those just starting to explore SEO may not be able to use this platform to its full potential without some prior research.

• Meta Description Generator — Product description pages need meta titles and meta descriptions for SEO reasons but they can be tedious to write. HubSpot outsources this task to generative AI to help you win back time for more productive points on your to-do list.
• Blog Writer — Supplementary blog posts alongside well-written and optimized product pages can improve the authority of your website, therefore improving your Google rankings and generating more traffic to your product description pages. If you’re short on time, or not a skilled writer, you can use HubSpot’s blog writer to generate full blog posts about your products.
• SEO Recommendations — Ranking highly on search engines is a big part of guiding your target audience to your product pages. SEO is a bit of an art, but HubSpot can relieve some of the pressure by offering helpful suggestions to improve the relevance of your product descriptions.

HubSpot offers various pricing plans across its six hubs. For this article, I’ve focused on the Content Hub, as this is where the majority of the AI tools are housed. Within the Content Hub, there are four plans in addition to the free plan, which I’ve outlined below:

• Free Tools — HubSpot’s Free Tools includes five users, and a range of features across marketing, sales, service, content, operations, and commerce to get you started.
• Content Hub Starter — Everything in the Free plan with increased limits, plus the ability to remove HubSpot branding from forms, website pages, landing pages, AI blog posts. It also includes premium web hosting and AI assistants.
• Starter Customer Platform — Everything in Content Hub Starter, as well as Starter features from the Marketing, Sales, Service, and Operations hubs.
• Content Hub Professional — Everything in Content Hub Starter, plus custom reporting, podcasting, content remix, content embedding, brand voices, memberships, AI translation, A/B testing, and dynamic pages.
• Content Hub Enterprise — Everything in Content Hub Professional, plus activity logging, custom objects, limit access to content and data, content approvals, serverless functions, organized teams, and multisites.

HubSpot is probably more suited to small businesses or teams looking to level up their operations with AI-driven content processes as opposed to people needing a few short, quick, one-off descriptions made.

HubSpot is a powerful CRM platform which offers a number of AI features, including a content description generator, blog creator, and paraphraser tool. Businesses wanting to enhance their customer relationships will benefit from adopting HubSpot as it can help track website visitors, build customer profiles, run marketing campaigns, and predict sales.

• Brand Voice — Jasper AI can learn your particular brand voice to create product descriptions that are less generic and sound more like you or your brand’s voice, which is crucial for establishing a consistent brand image and connecting with a like-minded audience.
• Feature to Benefit — JasperAI can give readers insights into how each feature will benefit them, enhancing the product description while helping boost conversion rates.
• Meta Description Generator — Jasper AI also has a specific tool for writing meta descriptions, which are short summaries of your content to attract readers to click through to your page from the Google search engine results pages.

Jasper offers three pricing plans, and you can access a 7-day free trial on the Creator and Pro plans.

• Creator — 1 user, 1 brand voice, SEO mode, Google Chrome browser extension.
• Pro — 6 seats, 3 brand voices, 10 knowledge assets, 3 instant campaigns, and access to Jasper Art.
• Business — Unlimited feature access, performance analytics, enterprise-level security, API access, dedicated account manager, and custom style guides.

You must provide your credit card information to start the free trial, but you can cancel at any time.

JasperAI is a strong contender for the best AI writing software thanks to its range of templates that support the creation of compelling product descriptions, blog posts, Facebook and Google ads while staying true to your brand voice.

It’s so user-friendly that we can see Jasper fitting in well to any workflow, regardless of AI expertise.

The only drawback is that it’s at the pricier end of the spectrum, with subscriptions starting at $39 per user, per month. However, the price does reflect its high-quality output, and you won’t be disappointed by Jasper AI’s range and reliability.

• Product Description Generator — Rytr offers set templates for generating compelling product descriptions that will entice your audience to visit your website from the search engine results.
• SEO Meta Titles — As well as product descriptions, Rytr can generate SEO-optimized meta titles and descriptions, which are a necessary yet sometimes tedious element of publishing online content.
• MyVoice — Like Jasper AI, Rytr allows you to train a unique tone of voice that sounds just like you to generate unique and high-quality descriptions.

Rytr offers a free forever plan and two reasonably-priced paid plans. Here are your options:

• Free — 10k characters, no plagiarism checks or tone matching, 1 language.
• Unlimited — Unlimited AI content generation, 1 tone match, 50 plagiarism checks per month, 1 language, priority support.
• Premium — Unlimited AI content generation, multiple tone matches, 100 plagiarism checks per month, 35+ languages per month, priority support, custom use cases.

All plans include a Chrome extension, 20+ pre-programmed voice tones, and access to a community of Rytr users.

Rytr is a great tool if you want to outsource product description writing to AI but would prefer to keep the financial investment to a minimum.

The free plan allows you to access its AI description generator, which is perfect for short-form content like writing product descriptions and meta descriptions.

Rytr does have some weaknesses. For example, it’s best suited for short-form content. If you ask it to generate longer content, it tends to repeat itself and can sometimes go off on a tangent.

• Ecommerce Product Descriptions — Writesonic can generate SEO-optimized, plagiarism-free product descriptions in over 25 languages, which is great if you have an international audience
• Botsonic — This custom bot can learn and understand your brand’s voice. If you run an online store, you can even train it to become an online store description generator or to field site visitor questions.
• Online Store Integration — Writesonic can integrate with your online store or CMS system, whether you work with Shopify, WordPress, or something else that you can integrate via Zapier. This helps you to generate and publish product descriptions efficiently.

Writesonic offers 7 pricing plans, including a free plan. Here’s a breakdown of your options:

• Free —Try all Writesonic and Chatsonic features for 25 generations per month, 25 one-off free credits for Advanced templates.
• Chatsonic — Unlimited Chatsonic generations, no access to Standard or Advanced templates.
• Individual — Unlimited generations on Standard templates, 50 credits per month for Advanced templates.
• Standard — Everything in Individual + 1,000 credits per month, automated internal linking, AI keyword clusters, and improvements to Article Writer 6.0.
• Professional — Everything in Standard + 3 team members, 3,000 credits per month, AI content gap analysis, and personalized onboarding.
• Advanced — Everything in Professional + 5 team members, 6,500 credits per month, and priority support.
• Enterprise — Custom team members, custom apps, enhanced security, SSO/SAML login, personalized training, and priority support.

Writesonic is a solid choice for if you’re after unique and engaging descriptions. This also extends to short-form copy, including ads and SEO meta titles.

In addition to written content, Writesonic also offers art generation with its tool Photosonic and text-to-speech (TTS) generation with Audiosonic. These two additional features are available from the Individual plan and up and make Writesonic a complete solution for multimedia content generation for your brand.

• Text Reworder — While AI-Writer doesn’t offer a dedicated product description generator tool, it can reword and improve your existing description copy based on your prompts.
• Summarizer — AI-Writer can also condense lengthy descriptions into shorter, more easily digestible formats.
• Topic Suggest — AI-Writer works with live data from search engines to suggest relevant topics that you can mention in your descriptions that will hook people and demonstrate your brand’s relevance.

AI-Writer offers a 7-day free trial, after which you can choose to subscribe to one of its three paid plans. We’ve outlined each plan in the table below:

• Basic — 1 user, up to 5,000 words per article, all features included.
• Standard — 3 users, up to 5,000 words per article, all features included.
• Power — 10 users, up to 5,000 words per article, all features included.

AI-Writer has many valuable features, including current topic suggestions which makes it a good choice for ecommerce brands that are highly engaged with popular culture or current events and want to demonstrate this in their marketing copy.

While it does lack a product description feature, its summarization, rewording, and proofreading features can help improve your existing descriptions. Some of the other tools on this page like Jasper AI and Writesonic may outperform AI-Writer for product descriptions due to its lack of ecommerce-specific features.

• Product Description Generator — Hypotenuse offers the most developed product description generator tool of all the providers we reviewed. Its platform allows you to add images, product details, and relevant keywords for an organized product description system.
• Website Copy — In addition to product descriptions, there are a range of features designed to elevate your entire website’s copy, from headlines and taglines to landing page content, meta titles, and meta description generation.
• Bulk Generation — For those with an ecommerce website, you can use the batch generator to bulk-write item descriptions for your products, saving you time. You do this by simply importing your products at once via a CSV file.

Hypotenuse AI offers marketing and SEO plans as well as ecommerce plans. We’ll break down the three ecommerce plans in the table below:

• Essential—1 seat, 30+ languages, product description generation, meta-titles, blog articles, bulk import/export of products.
• Ecommerce Pro—Everything in Essential, 5 seats, SEO-optimized product descriptions, AI image editor, priority email and chat support.
• Ecommerce Custom—Everything in Ecommerce Pro, custom seats, tailored AI models, unlimited bulk workflows, custom workflow builder, digital shelf and asset management, dedicated account manager.

We like that Hypotenuse offers a specific ecommerce solution, making it well-designed for those running online stores, especially if they are hosted on Shopify. The plans include advanced product description generation with a focus on website and social media copy.

It’s also great for online store owners who rely on social media and cross-channel content marketing thanks to its content creations capabilities for different channels and platforms.

• Product Description Generator — Copy.ai has a specific product description generator that uses your input on the product name, specifications, and target format to generate engaging product descriptions to display on your website or social media.
• Brand Voice — Copy.ai can create content in your unique voice based on a sample text you input for it to gauge your tone. This way, your AI-generated product descriptions can remain familiar to your customer base.
• Chat — Copy.ai offers an AI assistant to help you with summarization, brainstorming, and answering questions, which is a great tool if you need inspiration for impactful product descriptions.

Copy.ai offers three pricing plans, including the free option. Here’s a breakdown of each one:

• Free — 1 seat, 2,000 words in chat, 200 bonus credits.
• Starter— 1 seat, unlimited words in chat, 500 workflow credits per month.
• Advanced— 5 seats, unlimited words in chat, 3,000 workflow credits per month

Copy.ai is a sales and marketing-focused platform that can help streamline workflows with its operational features. These include tools that summarize LinkedIn profiles, identify decision-makers at companies, and help you prioritize leads.

While these are handy tools, they are specific to sales and networking and perhaps not of interest if you’re just looking to optimize your online content for SEO or generate better product descriptions.