The 8 Best AI Marketing Tools in 2024

Brand Voice — Jasper AI can be trained to create copy in line with your specific brand voice and tone of voice to ensure all AI-generated content is on-brand and less generic.

Campaigns—As long as you have a brief, you can give this to Jasper AI along with your brand voice and request the relevant assets. This can include landing page copy, Google ads, and also press releases.

Art Generation — Jasper AI’s art generator uses Stable Diffusion 3, letting you create stunning graphics or realistic images based on your text prompts.

Jasper offers three pricing plans, and a 7-day free trial on the Creator and Pro plans.

• Creator — 1 user, 1 brand voice, SEO mode, Google Chrome browser extension.
• Pro — 6 seats, 3 brand voices, 10 knowledge assets, 3 instant campaigns, and access to Jasper Art.
• Business — Unlimited feature access, performance analytics, enterprise-level security, API access, dedicated account manager, custom style guides.

You need to provide your credit card information to start the free trial, but you have the option to cancel at any time.

While it’s slightly pricier than other AI content generators, Jasper AI specializes in creating high-quality content tailored to your brand voice and target audience. This sets it apart from cheaper tools as the content you produce with Jasper AI will be fine-tuned without requiring a large amount of editing.

Another standout feature for me is that Jasper is a social media content generator and offers art generation, meaning you don’t have to use a separate image tool to produce visually engaging social media or blog content.

Based on these benefits, Jasper is a great comprehensive AI co-pilot for teams wanting to create high-quality AI content that will resonate with their audiences due to the level of customization available.

One thing to note is the extra cost for plagiarism detection, which is worth considering if you’re wanting to ensure your content is unique.

AI Copy — With HubSpot’s AI-assisted writing, you can quickly create and share engaging content with your audience. You can also repurpose the generated content for another channel based on your marketing goals.

Website Generator — HubSpot offers AI tools to create a single-page landing page for your marketing campaign at a low cost.

Brand Voice — You can train HubSpot’s AI to represent your brand voice across all channels, streamlining content creation and reducing editing time.

Some of HubSpot’s AI features can be used during the free plan. However, the full range of AI features is offered by the Content Hub, which is split into four paid plans, as shown below:

Free — Suitable for businesses with max. five team members. It includes a basic AI blog post generator with 100 posts from 20 authors with HubSpot branding. Image generation and AI assistants are not included. In addition, companies can access other tools related to operations, commerce, marketing, and service.

Content Hub Starter — Provides content marketing tools to engage and convert leads. In addition to the AI blog generator, it offers the possibility to remove HubSpot branding and also offers AI image generation and AI assistants.

Starter Customer Platform — This plan is for marketers who need combined marketing, sales, service, content, and operations features in an accessibly priced bundle. In terms of AI, it offers the same features as the Content Hub Starter plan.

Content Hub Professional — This plan offers comprehensive marketing automation, reporting, and content marketing software. In addition to the AI tools provided in the Content Hub Starter plan, it offers AI translation.

Content Hub Enterprise — This is the most advanced AI marketing automation software plan for advanced control and flexibility.

HubSpot is ideal if you’re seeking a combined solution for customer relationship management and marketing copy generation. HubSpot’s AI-assisted CRM can offer you a fast-track method of creating top-quality marketing content to better target your audience.

It’s important to note that while HubSpot offers AI features for content creation, they are secondary to its main CRM software platform. As a result, I wouldn’t recommend it for those who are specifically seeking just AI copywriting without the CRM. If you are looking for a platform solely focused on AI content creation, Jasper or Rytr may be more suitable options.

Content Optimizer — This feature can help boost your ranking with detailed analysis insights on how well each page and keyword performs on search engine results pages (SERPs).

Traffic Analyzer — Receive an informative analysis of your website’s performance, including how it takes on competition for keyword searches and SERP visibility.

Marketing Copywriter — Use this tool to write sales copy in many languages and extend your brand’s reach into new markets with advanced machine-learning techniques and natural language processing.

Scalenut offers four pricing plans. While there isn’t a free plan, the Essential, Growth, and Pro plans offer a 7-day free trial.

• Essential — 100k words, 5 SEO articles per month, SEO templates, AI images, factual content.
• Growth — Unlimited words, 30 SEO articles per month, audit and optimize 30 articles per month, 60 keyword clusters/month, analyze 200 webpages per month on a single domain.
• Pro — Everything in Growth + 75 SEO articles per month, 75 keyword clusters/month, analyze 500 webpages per month on 5 different domains.
• Enterprise — Custom limit on SEO articles, unlimited webpage analysis, advanced AI models, enterprise-level security, tailored onboarding.

Scalenut offers a range of analysis metrics and SEO insight unmatched by its competitors, making it a fruitful tool for an AI marketing strategy.

By fusing keyword research, content optimization, traffic and competitor analysis, and high-quality writing, Scalenut simplifies the process of creating interesting content without compromising on quality or online visibility.

You’ll also receive access to valuable consumer data, helping shape your long-term digital strategies to drive more organic traffic to your platform.

300+ Templates — Looka offers over 300 ready-made design templates that you can customize with branding elements and brand colors to create a unique logo for your product or service.

Brand Kit — Looka AI also provides access to an extended Brand Kit, which provides pre-formatted versions of your logo for social media usage and business cards.

High-Resolution Files — Once you’ve perfected your logo’s design, you’ll be able to generate high-resolution vector formats.

Looka offers Brand Kit packages or logo-only packages. Below are the two logo packages:

Basic — 1 PNG logo file.

Premium — Multiple high-res file formats (PNG, EPS, SVG, PDF), color variations, unlimited edits, full ownership, and lifetime technical support.

Brand Kit Subscription — This is a great social media content generator feature as it allows you to make unlimited changes to your logo, high-res vector formats, branded social media posts, business cards, invoices, and email signatures.

Brand Kit Web Subscription — Everything in Brand Kit Subscription, plus web design.

Looka AI is ideal for budding entrepreneurs or growing businesses looking to create a professional visual identity to ensure consistency across products, websites, and other materials. With its intuitive editor, minor adjustments or alterations can be made easily until you’re satisfied with the design.

Depending on the plan, Looka AI has some minor restrictions regarding customization post-purchase, which may become limiting for large-scale projects that require multiple iterations and changes before publishing.

Add Captions — The powerful automated captioning tool also makes it easier for marketers to make their videos accessible without spending hours manually captioning them.

Edit Videos Using Text — This feature allows users to convert their blog posts or other text sources into shareable video highlights within minutes.

Royalty-Free Assets — In addition to dragging and dropping elements around your canvas, you have access to various music tracks and over one million free HD stock images.

PictoryAI offers a free trial for three video projects, each with a five-minute runtime. Beyond this, there are three subscription options:

Starter— 1 user per account, 30 videos and 600 minutes of transcription per month, 2 million+ royalty-free premium videos, 34 text-to-speech AI voices, and 5000 music options.

Professional—1 user per account, 60 videos and 1200 minutes of transcription per month, ElevenLabs integration for more realistic AI voices, over 12 million royalty-free stock videos, and 10000 music options.

Teams—3+ users per account, 90 videos and 1,200 minutes of transcription per month, ElevenLabs integration for realistic AI voices, over 12 million royalty-free stock videos, and 15,000 music options.

PictoryAI is a valuable tool if you have an existing bank of written content that you’d like to easily convert into audiovisual content to break into new markets such as Instagram, TikTok, and YouTube.

Using PictoryAI can be a great starting point for experimenting with video content, even without having a dedicated creative team. If you have existing videos, Pictory can also help you add final touches, such as captions.

Since this is not an AI writing tool like Jasper AI or Rytr, it shouldn’t be your first choice if you’re needing assistance with blog writing or ad copy.

30+ Languages — Rytr supports a wide range of languages, including Arabic, Chinese, and German.

Call to Action — Inspire your followers to click through to your product pages with more engaging calls to action (CTAs).

Plagiarism Check — Ensure your content is totally unique with Rytr’s integration with plagiarism-checking software, Copyscape.

Rytr offers the best AI free plan for writing engaging content, but its popularity also stems from its cheap paid plans.

• Free — 10k characters, 1 language – no plagiarism checks or tone matching.
• Unlimited — Unlimited AI content generation, 1 tone match, 50 plagiarism checks/month, 1 language, priority support.
• Premium — Unlimited AI content generation, multiple tone matches, 100 plagiarism checks/month, 35+ languages/month, priority support, custom use cases.

All plans offer a Chrome extension, 20+ pre-programmed voice tones, and access to an exclusive community of Rytr users.

With templates such as CTA, SEO meta-titles, emails, and message responses, Rytr stands out as a suitable marketing tool for online store owners. By automating the generation of these often menial short-form writing projects, Rytr can free up more time for you to focus on higher-level strategizing.

By helping to engage with reviews and messages while adding persuasive product descriptions to your site, Rytr can help you reach a wider audience and convert casual followers into customers.

While it does offer some SEO features, Rytr does not provide the same advanced analysis as Scalenut, so it’s not the best choice if you want to create high-ranking, long-form blog posts.

Online Ads — Writesonic’s advertisements feature lets marketers set up campaigns on Google Ads, and Facebook Ads without wasting time on mundane tasks such as creating ad copy or budgeting.

SEO Meta Tags — With relevant and optimized meta tags, you can help drive traffic directly to product pages, ensuring improved sales conversions.

Photosonic — Writesonic’s art generator can produce impressive digital art and memes, which can be extremely useful in brand marketing.

Writesonic offers a wide range of seven pricing plans, including a free plan.

• Free —Try all Writesonic and Chatsonic features for 25 generations per month, 25 one-off free credits for Advanced templates.
• Chatsonic — Unlimited Chatsonic generations, no access to Standard or Advanced templates.
• Individual — Unlimited generations on Standard templates, 50 credits per month for Advanced templates.
• Standard — Everything in Individual + 1,000 credits per month, automated internal linking, AI keyword clusters, and improvements to Article Writer 6.0.
• Professional — Everything in Standard + 3 team members, 3,000 credits per month, AI content gap analysis, and personalized onboarding.
• Advanced — Everything in Professional + 5 team members, 6,500 credits per month, and priority support.
• Enterprise — Custom team members, custom apps, enhanced security, SSO/SAML login, personalized training, and priority support.

Writesonic offers a useful content creation suite that encompasses text generation, SEO optimization, photo generation, and text-to-speech. This makes it an extremely robust tool for businesses looking to quickly and easily create audiovisual and written content without skimping on quality.

Writesonic’s Facebook and Google ad generators can also create eye-catching copy, allowing it to be used as a social media content generator for multiple platforms. This content can help guide casual scrollers into your sales funnel. Its Article Writer is also trained on live Google research, helpful when creating factually accurate blog posts.

Lifecycle Emails — This makes it easy to customize emails for each stage of the sales funnel. With a drag-and-drop builder, users can create targeted, personalized emails that engage customers more effectively than generic templates or stock copy.

Nurture Sequences — The platform offers Nurture Sequences, which use automated messaging principles triggered by specific events or actions. This helps marketers send custom messages and includes options like adding a user’s name or expanding dynamic shortcodes to enrich media content.

Event Promotion — With a simple setup process and 5 templates available, users can create effective emails to promote the events.

CopyAI offers three pricing plans, including the free option.

• Free — 1 seat, 2,000 words in chat, 200 bonus credits.
• Pro — 5 seats, unlimited words in chat, 500 workflow credits per month.
• Team — 20 seats, unlimited words in chat, 3,000 workflow credits/month

CopyAI’s sales-focused approach makes it a strong contender for the best AI marketing tool. It’s helpful for teams, big and small, that want to create focused email campaigns to move customers along the sales pipeline.

CopyAI also has the versatility to create ecommerce product descriptions and can be used as s social media content generator, creating captions. This allows it to be used as a cross-platform writing assistant.

However, there are occasional issues of lag while generating content with CopyAI. It also doesn’t have the range of features as Jasper AI, like art generation – but it is a little cheaper.